Lead[edit]

The lead (sometimes spelled lede) sentence captures the attention of the reader and sums up
the focus of the story. The lead also establishes the subject, sets the tone and guides reader into
the article.[1]
In a news story, the introductory paragraph includes the most important facts and answers the
questions: who, what, where, when, why and how. In a featured story, the author may choose to
open in any number of ways, often using a narrative hook, possibly one of the
following:[2] an anecdote, a shocking or startling statement, a generalization, pure information,
a description, a quote, a question or a comparison.
Body or running text[edit]
For the news story, details and elaboration are evident in the body or running text of the news
story and flow smoothly from the lead. Quotes are used to add interest and support to the story.
Most news stories are structured using what is called an inverted pyramid. The angle (also called
a hook or peg) is usually the most newsworthy aspect of the story and is specifically highlighted
and elaborated upon.[3]
A featured article will follow a format appropriate for its type. Structures for featured articles may
include, but are not limited to:[1]

 chronological, where the article may be a narrative of some sort;

 cause and effect, where the reasons and results of an event or process are examined;
 classification, where items in an article are grouped to help aid understanding;
 compare and contrast, where two or more items are examined side-by-side to show
similarities and differences;
 list, a simple item-by-item run-down of pieces of information;
 question and answer, such as an interview with a celebrity or reybel