ADEPT INSTITUTE OF MANAGEMENT STUDIES & RESEARCH, DHARWAD

ADVERTISING MANAGEMENT ASSIGNMENTS

Sl. Date of
Assignment
No. Submission
1 Communication Process 27th Jan’14
2 Interpersonal V/S Mass Communication 28th Jan’14
3 Push V/S Pull strategy 29th Jan’14
4 Controlled V/S Uncontrolled Communication 29th Jan’14
5 What is Personal Selling, Sales Promotion, Advertising and Publicity 3rd Feb’14
6 Communication Process in Promotion (Personal Selling, Sales
5th Feb’14
Promotion, Advertising and Publicity)
7 PLC and Promotions 7th Feb’14
8 Marketing Mix 10th Feb’14
9 Types of advertising 12th Feb’14
10 Functions of advertising 14th Feb’14
11 History of Indian Advertising 17th Feb’14
12 Market Research 19th Feb’14
13 STP 21st Feb’14
14 Brand Positioning and Product Positioning 24th Feb’14
15 FCB Model, DAGMAR Approach 26th Feb’14
16 Allocating funds for advertising 28th Feb’14
17 Advertising Department, India’s Top Advertising Agency 3rd Mar’14
18 Creative Thinking, Advertising Appeals 5th Mar’14
19 Copywriting for TV, radio and Outdoor Media 7th Mar’14
20 Write a Script for any brand/company of your choice (Video and
10th Mar’14
Audio)
21 Write a note on your memorable TV Programmes till date (Format –
12th Mar’14
year, channel, Programme and Content) (multiple channels)
22 Print Ad Design 14th Mar’14
23 Media Plan – Objectives, Strategy and Implementation 17th Mar’14
24 Newspaper Advertisement; magazine Advertisement; TV
Advertisement (TVC); Radio Advertisement; Outdoor and Transit 19th Mar’14
Media Advertisement; Internet and Mobile Advertisement.
25 Word of Mouth, Personal Selling, Direct Marketing, Sales
21st Mar’14
Promotions, Public Relations
26 Message Strategy & Tactics 31st Mar’14
27 Media – Strategy & Tactics 7th Apr’14
Instructions to Students
1.) Assignments are to be written in one book. 2.) All Assignments are individual
assignments. 3.) No use of internet search, if found, assignment would NOT be
considered for evaluation and/or marks. 4.) Students are responsible for getting
assignments evaluated on/before the date of submission. 5.) Students are advised to
write as per their understanding and/or refer reference text books. 6.) Submission date
is non-negotiable.