Ateneo de Manila University

John Gokongwei School of Management

Project Information Cataloging System

Class Project Information and Cover Sheet

Name of Students: School Year: 2017-2018 Semester: 2nd

Ramos, Shikayna Marie Subject Code: LS 127

Reyes, Audrielle
Santos, Juan Paulo
Umali, Chryss Lou Course Name:
Velasco, Mark Vincent Strategy Formulation

Teacher: Mr. Sherwin Yu

(In
Thank formation below this line and in this
column for use by faculty and/or PICS staff
only.)

Grade: Call Number:

Project Title: FROATS Functional Area:

Clients: Comments:

Industry Category: Ready-to-eat

Abstract

FROATS is a healthy mix of rolled oats, chia seeds, sliced almonds, and quinoa flakes, and
raisins as the base, soaked overnight in different almond milk flavors such as Plain Vanilla,
Strawberry, Chocolate, and Peanut Butter, and topped with bananas. FROATS aims to
target individuals who lead an active lifestyle in the Katipunan area, who are too busy to
prepare their own healthy meals due to time constraints. The company will specifically be
targeting socio-economic classes A and B as the marketing campaigns of the company are
catered to their kind of lifestyle.

Author(s)’ Recommended Key Words

Oats, Overnight Oats, Health, Fitness, Ready-to-eat, Fruits, Active, Sports