Buyers’ Power:

 Increasing demand for steel

 Fragmented coke suppliers

Suppliers’’ Power:

 High raw material prices

 Lack of transportation

Rivalry among competitors:

 Competition from foreign players

 Spurt in merger & acquisition

Threats of new entrants:

 High cost of basic inputs & services

 Industry capital intensity

Threats of substitutes:

 Use of aluminum, plastic, carbon fiber.