Leidy Alvarado Commented [DCK1]: L+F 2.7 (0.

27)
C 3.87 (3.48)
Carolina Nova
TOTAL 3.8
Juan Pablo Serrato
Commented [DCK2]: 2.0
TALKING POINTS Commented [DCK3]: Rappi does much more than just
food delivery today. This, then, does not by itself constitute
INNOVATION: an innovation. Please revise the recommendation or at least
your justifications.
 The principal idea for innovation will be a new coverage of products with our application, 3.0
so, at this moment, Rappi is giving deliveries for food, we want to improve it and we will Commented [DCK4]: This also already exists.
add more variety of products as electrical home appliances. 3.0
 We will provide a Map on our application to check the delivery location in living time and Commented [DCK5]: This is more of a marketing
an option to communicate with the person for any inconvenience. recommendation.
0.0
 We will provide gift cards to the person who want deliveries from their favorites
Commented [DCK6]: 4.67
restaurants.
Commented [DCK7]: Need more details, but sounds good.
PRODUCTION & DISTRIBUTION: 5.0
Commented [DCK8]: Which ones? “Join” how?
 Our distribution will be in three different cities around Russia, as Russia has a strong 5.0
weather, we will start to make the deliveries by car, using a special map of the Urban
Commented [DCK9]: Interesting, but sounds a bit similar
zones and divide it into strategic points of distribution. to first recommendation. Make it very distinct.
 We want to join with some companies to get a better Price and be sure the Brand that 4.0
each people would wish. Commented [DCK10]: 4.33
 As the product will be distributed by car, we will implement a resource to see if the people Commented [DCK11]: In addition to this, I’ll want you to
in the same zone wants a delivery from the same restaurant with a low delivery Price. give me info about how you will create merchandise around
this and a deep justification for the change of logo.
MARKETING 5.0
Commented [DCK12]: This sounds more like a P&S&D
 The Rappi logo is a Moustache, so in this case, in Russia, we will add a feminine image recommendation.
which represents both genders. 3.0
 We will add a different option on our application for people from 16 to 40 and there will Commented [DCK13]: Why TV? Why social media? What
be an easy option for old people from 41 to 65. will the advertisement look like?
5.0
 We will use the TV advertisment to provide the information, but also, we will use the
Commented [DCK14]: 3.33
Social Media to check the preferences on our customers and include it on our application.
Commented [DCK15]: I want details.
HUMAN RESOURCE 5.0
Commented [DCK16]: Seems too similar to the first. This
 We will give a Bonus, Benefit or Promotions for the employees who complete a range of is, in effect, a benefit for employees and their families.
Milles on deliveries. Make it different.
 The employment who has their families using our application will get an special discount 2.0
on their deliveries. Commented [DCK17]: I’m not sure. Sounds a little
confusing. Is it right to reward employees for the score that
 Our employments will have a payment for each deivery, however, they will get an Extra
the restaurant gets? The restaurant score has nothing to do
Bonnus that apply in wherever restaurant every 5 stars on the calification. with them. ...
FINANCE Commented [DCK18]: 5.0
Commented [DCK19]: Which one?
 We want to create a Rappi Gold card for our best customers with a bank helps to get some
Commented [DCK20]: Sounds interesting.
discount using it on restaurants and companies associated. 5.0
 The payment will be trought credit and debit card and Bonnus by Rappi Commented [DCK21]: What’s the benefit of this? How
 The people who wants to get some advertisments on our application will get the might this affect the finances of the company?
5.0
opportunity to get it in a low cost and it will increase our profit.
Commented [DCK22]: I want more details, but sounds
possible.
5.0