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Celebrate Census 2010: Press Release


Miss California Latina and local business leaders to throw census celebration February 25th
in new student lounge

SANTA ANA February 16, 2010 – Alex Flores, Annabel Vargas, and the rest of Santa Ana College’s
(SAC) Associated Student Government, (ASG), are working with the Chapman University Public Re-
lations Student Society of America, (PRSSA), local business Libreria Martinez and Miss California
Latina, to host a Census Celebration on Santa Ana’s campus to educate students of the importance of
filling out the Census 2010 survey. The celebration will take place Thursday February 25th, 2010 at
7pm in the new student lounge.

SAC Census Celebration

Free food will be provided; the event is free and open to the public. Chapman University’s Jessica
Pauletto will provide live entertainment. Libreria Martinez owner, Rueben Martinez, and Miss Cali-
fornia Latina will both address the students about why SAC depends on this year’s Census to im-
prove funding, class size, job opportunities, and campus programming. “Its in the hands of the young
people”, said Martinez; as one of Orange County’s most respected cultural leaders, Martinez, is also
Chapman University’s Presidential Fellow, and responsible to bring first generation students into the
University’s math and science department. “The young people have the skills and the knowledge to
make change in our community. It’s up to the students to take responsibility for the future by partici-
pating in the census”.

2010 U.S. Census Survey

The census survey is a count of every able body in the US, both citizens and noncitizens. The 2010
Census form will be mailed or delivered in March to all homes, apartments, and living quarters. The
U.S. Constitution requires this national survey be conducted every ten years to count the population
and determine the number of seats each state will have in the U.S. House of Representatives. The
2010 survey is the shortest in history, consisting of only ten questions and taking approximately ten
minutes to fill out. Census information helps determine school grant and loan programs locations for
new schools, hospitals, delivering of goods and services to local areas, directing funds for services for
people in poverty, and job opportunities. The survey is highly confidential; by law, the Census Bureau
cannot share answers with anyone, including other government agencies. All Census Bureau employ-
ees take the oath of nondisclosure and are sworn for life to protect the confidentiality of the data. The
penalty for unlawful disclosure is a fine of up to $250,000 or imprisonment of up to five years, or

For more information visit

or follow @MyRedBalloon on Twitter

Contact: Janelle Maluenda
Celebrate Census 2010: Photo Gallery

Chapman University students’ Celebrate SAG President Alex Flores celebrates the
Census booths at SAC and Chapman excitement that lies ahead with Census 2010

SAC students excited about invitation to Chapman U student and man’s best friend
meet Miss CA Latina make a promise to be counted

U.S. Census Bureau rep Marlo Rivera part- SAC students: getting informed of the
ners to Celebrate Census 2010 importance of Census 2010
Celebrate Census 2010: Contact

How Can You Help?

Our community depends on an accurate Census count this year to improve all walks of life. It starts with
you. Get informed, get involved and get going. Tell your family, friends, network, and audience about the
importance of filling out the census survey this March. Here are a few ways you can make a difference:


Media is invited to attend all events; open to the public, students and families strongly
encouraged to attend. Census Celebrations are free to all. Many on site photo opportunities
and interviews available.

Chapman University Census Celebration

Performance by Jessica Pauletto, guest speaker, mass release.
Wednesday Feb 24 noon-1pm, Chapman University Piazza

Santa Ana College Census Celebration

Performance by Jessica Pauletto, guest speaker Rueben Martinez, VIP Miss CA Latina, mass
balloon release. Thursday Feb 25 7pm, Santa Ana College Student Lounge

Librería Martinez Families Census Celebration

Santa Ana families come together, bringing children to hear the story of The Red Balloon,
giveaways, food and more!
Saturday Feb 27 1pm, Librería Martinez

Press inquiries, partnership questions, event information, and any other questions. The
email account is hooked up to a Blackberry and some one will get back to you immediately.
Tag yourself!!! All event pictures and related articles are posted here. Brochures and infor-
mational documents are also available on our Facebook fan page.
Follow @MyRedBalloon for up to the minute updates. Retweet our LIVE interviews,
pictures, and conversations from every event.
Embed our event videos, interviews, and participant testimonials onto your site and share
them on your social network.
We invite you to blog about Census 2010. What does it mean to you? What do you think
about this student led movement? Do you plan to participate? Why or why not?
Celebrate Census 2010: Fact Sheet

The Census: A Snapshot

• What: A count of everyone in the United States.
• Who: Everyone in the United States must be counted – both citizens and noncitizens.
• When: 2010 Census forms will be mailed or delivered in March 2010 to students living off
campus and April – May 2010 to students living in on-campus housing.
• Why: The U.S. Constitution requires a national census every 10 years to count the population
and determine the number of seats each state will have in the U.S. House of Representatives.
• How: College students and families should complete and return their census form upon receipt.

A Complete Count:
The Importance of Census Data
• The census helps employers understand where the next generation of workers is coming from,
which will influence recruitment efforts.
• Scientific research depends on census data. College and university students and faculty use
census information for reports, statistical profiles and other research projects.
• Census data affect college and university tuition grant and loan programs.
• Census figures help establish fair-market rents and enforce fair lending practices.
• Every year, the federal government distributes more than $400 billion to state, local and tribal
governments. Funding is used to build new schools, roads, hospitals and more.
• Helping leaders determine where to build new schools, roads, health care facilities, child-care
and senior centers and more.
• Helping fund community initiatives and programs important to immigrants – including educa-
tion, job safety, English-language programs and enhanced legal services.
• Aiding local emergency services responders in reacting efficiently in times of need, thanks to
better maps and information.
• Guiding implementation and evaluation of programs, such as the Equal Employment Opportu-
nity Act, the Civil Rights Act and the Fair Housing Act.
• Assisting with planning for education, housing, health and other programs that reflect diversity
in the community.

Easy, Important and Confidential

• Easy: Shortest census form in history. It takes approximately 10 minutes to complete.
• Important: Census information helps determine school grant and loan programs, locations for
new schools, roads and hospitals, and provides important data for research conducted by stu-
dents and faculty.
• Confidential: By law, the Census Bureau cannot share respondents’ answers with anyone, in-
cluding other federal agencies and law enforcement entities. All Census Bureau employees
take an oath of nondisclosure and are sworn for life to protect the confidentiality of the data.
The penalty for unlawful disclosure is a fine of up to $250,000 or imprisonment of up to five
years, or both.
Celebrate Census 2010: Frequently Asked Questions

How are students living on their own counted by the Census Bureau?
A 2010 Census form will be delivered or mailed to your house or apartment in March 2010. All
students living at the address are considered one household, so only one form should be completed
that includes information about all the people living at that address. Return the form in the U.S. mail
envelope provided.

How are students who live with parents or guardians counted by the Census Bureau?
If you commute to school and reside full-time at your parents’ or guardians’ household, you should
be accounted for on your parents’ or guardians’ household form.

Is it safe to participate in the census? Are my responses confidential?

By law, the Census Bureau cannot share your answers with anyone, including the Internal Revenue
Service, Immigration and Customs Enforcement, Federal Bureau of Investigation, Central Intel-
ligence Agency or any other government agency. All Census Bureau employees take the oath of
nondisclosure and are sworn for life to protect the confidentiality of the data. The penalty for unlaw-
ful disclosure is a fine of up to $250,000 or imprisonment of up to five years, or both.

I’m not an American citizen. Do I have to participate in the 2010 Census?

Every person living in the United States must be counted. This includes people of all ages, races,
ethnic groups, citizens and noncitizens. It is your duty to ensure you and your family are counted in
the 2010 Census.

Why does it matter if I’m counted?

Community planners and governments rely on census data
to make the case for providing critical social services and funding for community programs that af-
fect your quality of life. Census data also help determine the distribution of federal funds for com-
munity services, such as school lunch programs and senior centers, and new construction, such as
highways and hospitals. A complete and accurate count affects immigrant groups in the community.

How does the Census Bureau count people without a permanent residence?
Census workers undertake extensive operations to take in-person counts of people living in shelters
or households with multiple families, as well as those who have been displaced by natural disasters.
Information collected by census workers is safe and cannot be used against you.

How can I get involved with the 2010 Census?

There are numerous ways to get involved. Participate in on-campus activities, spread the word about
the 2010 Census or pursue a temporary census job.

Are there temporary 2010 job opportunities

The Census Bureau is hiring more than a million employees to help execute the 2010 Census. A
variety of temporary jobs, which are perfect for college students, are available. Census jobs pay
competitive wages based on current pay rates in your area.
Celebrate Census 2010: Partnership Bios

U.S. Census Bureau and Census 2010

The 2010 Census is a count of everyone living in the United
States and is mandated by the U.S. Constitution. Census data are
used to apportion Congressional seats to states, to distribute more
than $400 billion in federal funds to tribal, state and local gov-
ernments each year and to make decisions about what commu-
nity services to provide. The 2010 Census form will be one of the
shortest in U.S. history, consisting of 10 questions, taking about 10 minutes to complete.
Strict confidentiality laws protect the respondents and the information they provide.

Santa Ana College

A public community college in Orange County, California, committed to quality, in-


novation and diversity through collaboration and leadership within the community.


Santa Ana Community



The county seat and most populous city in Orange County, California, and the


53rd-most populous city in the United States. According to the 2000 U.S. Census,



of U.S. cities with more than 300,000 people, Santa Ana is the 4th-most densely

populated, behind only New York City, San Francisco, and Chicago.

Libreria Martinez Books & Art Gallery

The largest seller of books in Spanish in the U.S., specializes in Latino/Chicano
authors, and children’s bilingual literature; located in the heart of Santa Ana.

The Miss California Latina Pageants

Providing personal and professional opportunities for young women to take pride
in her culture, have a voice in politics, and in-turn, make a difference in the com-

Chapman University PRSSA

Building relationships between students and public relations practitioners and pre-
paring students for the field of PR

PRSSA Bateman Case Study Competition

A National Case Study competition established by Publics Relations Society of
America in 1973 to allow students to exercise the analytical skills and mature
judgment required for public relations problem-solving.