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Decision Making and Concept Selection
Decision Making and Concept Selection

Decision Making and Concept

Selection

Chapter 7

Concept Generation & Selection

Concept Generation & Selection 2

Requirements for Selecting a Design

1)

A set of design selection criteria

2)

A set of alternatives believed to satisfy the set of criteria

3)

A means to evaluate the design alternatives with respect to each criterion

Evaluate & Select Concept Stage in PDP

Evaluate & Select Concept Stage in PDP 4

Concept Generation and Evaluation

Concept Generation and Evaluation 5

Shot Buddy Concept Generation

Shot Buddy Concept Generation Adapted from J. Davis, J. Decker, J. Maresco, S. McBee , S.

Adapted from J. Davis, J. Decker, J. Maresco, S. McBee, S. Phillips, and R. Quinn, “JSR Design Final Report: Shot-Buddy,” unpublished, ENME 472, University of Maryland, May 2010.

and R. Quinn, “JSR Design Final Report: Shot- Buddy,” unpublished, ENME 472, University of Maryland, May

6

Design Selection Based on Absolute Criteria

Evaluation based on judgment of functional feasibility of

the design

Concepts should be placed into one of the followings:

Feasible

Not Feasible

Will Work

Evaluation based on assessment of technology readiness

Product design is not the appropriate place to do R&D.

Evaluation based on go/no-go screening of the constraints

and threshold levels of engineering characteristics

Pugh Chart

Pugh Chart

A particularly useful method for identifying the most

promising design concepts among the alternatives

generated at is the Pugh chart.

Pugh’s method compares each concept relative to a

reference or datum concept and for each criterion

determines whether the concept in question is better than, poorer than, or about the same as the reference

concept.

Pugh Chart is a relative comparison technique.

Steps of Building the Pugh Chart

1)

Choose the criteria by which the concepts will be

evaluated

2)

Formulate the decision matrix

3)

Clarify the design concepts

4)

Choose the datum concept

5)

Complete the matrix entries

6)

Evaluate the ratings

7)

Establish a new datum and rerun the matrix

8)

Examine the selected concept for improvement

opportunities

Pugh Chart 1 for Shot-Buddy Example

Pugh Chart 1 for Shot-Buddy Example 11

Pugh Chart 2 for Shot-Buddy Example

Pugh Chart 2 for Shot-Buddy Example 12
Pugh Chart 2 for Shot-Buddy Example 12

12

Weighted Decision Matrix

Weighted Decision Matrix

A decision matrix is a method of evaluating competing

concepts by ranking the design criteria with weighting

factors and scoring the degree to which each design concept meets the criterion.

To do this it is necessary to convert the values obtained for different design criteria into a consistent set of values.

The simplest way of dealing with design criteria expressed in a variety of ways is to use a point scale.

Evaluation Scheme for Design Alternatives or Objectives

Evaluation Scheme for Design Alternatives or Objectives 15

Systematic Methods for Determining Weighted Factors

Direct Assignment:

This method is only recommended for design teams where there are many years of experience designing the same product line.

Objective Tree:

This method relies on some experience with the importance of the criteria in the design process.

Objective Tree: Design of a Crane Hook

Objective Tree: Design of a Crane Hook 17

Weighted Decision Matrix:

Steel Crane Hook

Weighted Decision Matrix: Steel Crane Hook The best solution is the riveted plate design option. 18

The best solution is the riveted plate design option.

Pugh Chart 2 for Shot-Buddy Example

Pugh Chart 2 for Shot-Buddy Example 19 Delaney Bales et al., Sports For Nathan, Final Report,
Pugh Chart 2 for Shot-Buddy Example 19 Delaney Bales et al., Sports For Nathan, Final Report,

Pugh Chart from Student’s project

Pugh Chart from Student’s project Delaney Bales et al., Sports For Nathan, Final Report, Mech. Eng.,

Delaney Bales et al., Sports For Nathan, Final Report, Mech. Eng., California Polytechnic State University , Senior Design Project