All started in 1986 under the name GAIKINDO Cars Exhibition.

Of course,
this is supported by GAIKINDO where only 13 GAIKINDO members participated at
the time. With an area of 4,000 square meters, Jakarta Convention Center (JCC)
became the first place the event was held. After changing its name to the Jakarta Auto
Expo in 1989, the exhibition expanded significantly. The growth of the number of
participants is remarkable despite being postponed twice in 1992 - 1993 and 1997-
1999 due to the tight monetary policy of the government at that time.
In 2000, Dyandra Promosindo has been involved as a professional exhibition
organizer handling the event which at that time has changed its name to Gaikindo
Auto Expo. It made the auto show a huge success that was attended by 115
automotive related companies. Entering 2006, Gaikindo Auto Expo started a new
level car exhibition that eventually became an international exhibition and
collaborated with OICA (International Organization of Constructeurs'
AUTOMOBILES) that coordinates International Motor Show worldwide. Therefore,
on 21-30 July 2006 Gaikindo Auto Expo was changed to The 14th Indonesian
International Motor Show.
The tremendous breakthrough has been made by IIMS at the 21 st
International Motor Show Indonesia which was held on 19-29 September 2013. The
event covers an area of 75,101 square meters which leads IIMS into an automotive
exhibition larger than others in the Asia Pacific region, resulting in a total transaction
of more than 4.9 billion rupiah.
In 2015 and 2016, Indonesia International Motor Show (IIMS) was returned to
raise once again with the theme of The Essence of Motor Show. Of course, there are
many things presented at JIExpo, Kemayoran Jakarta including motor show, auto
parts, accessories industry, and other supporting programs. There are several event
programs including IIMS Movie Cars, IIMS Military Zone, IIMS Drift Wars, and
many more.
While in 2017, we made another major breakthrough by adding an
unprecedented thematic atmosphere, CarNival. CarNival itself has the sense of being
a combined form of motor show with the festivity of a carnival that is present not only
for automotive enthusiasts but also for everyone.
In addition, a collaboration was made for the second time between IIMS and
Grand Prix International (GPI) as the Steering Organizer of the Bangkok International
Motor Show (BIMS), which is one of the top five motoring events from around the
world. This collaboration has transformed IIMS to a higher level in an automotive
exhibition in Indonesia.
A. Marketing Objectives
1. Generates more ticket sales
2. Increase sales of cars and motorcycles
3. Targetting more automotive lovers

B. Marketing Funnel Model

Marketing funnel is made up of several stages through which would-be
customers move from first awareness of the brand to post-sale evangelism.
1. Awareness
IIMS collaborates with several brands of cars and motorcycles, IIMS also
invites automotive vloggers to enliven events at IIMS, IIMS has a social
media and website to provide ease of informations to customers regarding
ticket prices, locations and interesting events to be displayed by IIMS, so
IIMS can attract more consumer to get awareness
2. Consideration

3. Conversion

4. Loyalty

5. Advocacy