NJABINI WOOL CRAFTERS

ORGANISATION PROFILE

A Co-op with a difference

 Promoting Sustainable Conservation
in Kenya

We make great wool products so sheep farmers do not

have to turn to crop farming and destroy the
grasslands that are critical to biodiversity in the
Kinangop Plateau in Kenya
 Who We Are
Njabini Wool Crafters (NWC) is a Co-op founded in 2004
by youth in Kinangop with the goal of conserving the
Kinangop Plateau Highland Grasslands in the Rift Valley
in Kenya. We do this by offering farmers an alternative to
crop farming. The grasslands are home to rare species of
birds including the globally threatened, Sharpe’s
Longclaw.

We support conservation by creating awareness amongst

the local community and offering economically viable
options for local sheep farmers so they do not destroy the
grasslands in order to plant crops that are perceived to
be more lucrative but that lead to destruction of the
grasslands.

By offering a marketplace for the sheep farmers’ wool, we

ensure that they earn a decent income and at the same
time, the products we create help to drive awareness of
our conservation efforts.
 Our Story
We are committed to Supporting
Farmers
We purchase wool from farmers
in the Kinangop Plateau area in
Kenya’s Rift Valley and support
them by donating high quality
Corriedale Sheep to them to
improve their stock
Conservation is Key
By providing a market for
the farmers’ wool we ensure
that they do not convert
pastureland into cropland
thereby destroying the
natural habitat for Sharpe’s
Longclaw, an endangered
bird species

Sustainable Enterprise =
Sustainable Conservation
Growing into a self-sustaining
enterprise, helps provide
employment and training for
young people in the
community and ensures that
we continue to contribute to
sustainable conservation
 Our Value Chain

Sheep Shearing, Cleaning &

Rearing Spinning

Wool Yarns

Weaving

Finished products

We aim to invest the earnings from our enterprise into:

 Public awareness on conservation
 Expansion of our wool-weaving business
 Training and skills development for local youth
 Acquisition of high quality sheep breeds for the farmers
 Support 500 farmers and conserve 3,000 acres of
grassland
Our Operations are 100% Eco-Friendly
We have adopted a sustainable approach to managing our
operations so that we minimize our carbon footprint and
impact on the environment:
 The production workshop is 100% solar-powered. Our
installed capacity generates energy to power a number
of electronic devices and provide lighting.
 We only utilize 100% natural wool fiber procured from
farmers in the Kinangop area and our products have no
synthetic materials.
 We use dyes extracted from locally grown dye plants like
Aloe, to color our wool products
 We maintain a small vegetable garden at our offices,
which helps to provide food for people working at the
workshop.
 Our Products

Full Length Shawls

Handbags Tufted Floor Rugs

Full Length
Scarves

Flat Floor Rugs Wool Yarns

We use 100% organic wool sourced from local farmers whom

we support. Our products are:
 Hand-made by locally-trained weavers and spinners
 Made from 100% organic wool and colored with natural
dyes
 Can be custom-tailored to meet the particular needs of the
customer/clientele
 Help to support grassland and Sharpe’s Longclaw
conservation efforts
 Our Customers

Hotels & Home Décor

Lodges Stores

Spinning &
Weaving Co.s

Individuals &
organisations in Africa,
the United States and
the UK

We currently sell our products through various channels

including:
 Our showrooms in Kinangop and Nairobi, Kenya
 References by customers and well-wishers
 Online on Etsy, Jumia (Ref: Njabini Wool Crafts)
 Trade Fairs and Flea Markets
 Partnerships
In order to achieve our goals, we have in the past partnered
with various individuals and organizations including:
 David Fox and Family – For our production Workshop,
Office and Training space and showroom
 Peter-August-Böckstiegel-Gesamtschule (PAB)
Germany – Weaving and spinning equipment and
5,000 indigenous trees
 Rufford Small Grants Fund – Donations of high quality
Corriedale sheep to farmers in the community
 Mohammed bin Zayeed Species Conservation Fund –
Research grant to support conservation
 USA Development Fund – Small grants to assist with
production of wool products
 Nature and Biodiversity Conservation Union (NABU) –
Small grants to assist with production
 Janice Knausenberger – Training and skills
development

You too can be a partner

 How You Can Lend a Hand
We are in the process of scaling our operations so we can
achieve economic self-sufficiency. You can assist in all of
the following ways:

Sponsor a weaver: It costs US$ 250 to maintain

a weaver or spinner on full-time basis for a
month.

Donate a Ram: Each ram donated goes to

improving the quality of sheep breeds in the
community. Cost is $120 per ram

Purchase any of our fabulous products

for yourself or as a gift for a friend or loved
one. Prices overleaf.

Sales of products, grants and donations received go

towards:
 Skills Training and Technical Assistance
 Purchase of wool from farmers
 Marketing Costs both online and offline
 Equipment and Machinery
 Our Products and Prices

Hand-woven scarves – US$ 20.00

Hand-woven handbags– US$ 25.00

Hand-woven throws – US$ 120.00

Custom-made Floor Rugs – US$

125.00

We also do Shawls, Wool Hats, Pillow-cases and Wall

Hangings

 Our products are 100% organic

 We can make to order
 Prices negotiable on bulk purchases
 We can ship to any location in the world
To partner with us, purchase our products
or for general inquiries:

Please contact Bakari Samuel on:

Tel: +254 721 470215

Email: bakarisamuel@gmail.com

Organisation Email:

njabiniwoolcrafts@gmail.com

Website:

www.nwc.co.ke

Main Showroom Nairobi Showroom

Kamrembo Shopping Center, National Museums of Kenya
Njabini, along Engineer Way, Museum Hill,
Nyandarua County, KENYA Nairobi County, KENYA