Course Outline

IMPORTANT: Please be advised that the course outline being displayed is for a future dated term.
Information contained within this course outline, is subject to being changed prior to it being offered.

Term: 2020 Winter

Course Number: HOSP1320

Course Title: Revenue Management

Units: 3

Nominal Total Course Hours: 42

COURSE DESCRIPTION:
Revenue Management, especially in the Service Industries, is emerging as a critical pathway to business
success. In this course you will learn revenue management principles for strategic pricing. You will learn to apply
these principles in both the Hotel and Foodservice areas of the Hospitality Industry. You will analyze the decision
making process and the functions of a Revenue Manager within the Hospitality sector.
PLAR Eligible: Yes

Programs offering this course: Hospitality - Hotel and Restaurant Operations (P0415)

VOCATIONAL LEARNING OUTCOMES IDENTIFIED AS SUPPORTED:

# Outcome
1 Apply basic cost control, basic revenue management, and other basic financial knowledge and skills to the
operation of a hospitality enterprise.
2 Apply human resources, management, and leadership knowledge and skills to enhance performance as an
employee and team member, and to contribute to the management of a hospitality enterprise.
3 Contribute to marketing and sales effectiveness to promote successful operation of a hospitality enterprise.

4 Ensure a high degree of customer satisfaction by anticipating customer needs and providing hospitality services in a
professional manner.

OUTCOMES AND LEARNING OBJECTIVES:

Upon successful completion of this Learning Objectives:
course, the student has reliably
demonstrated the ability to:

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 1. Critique core Revenue Management
strategies, tactics and practices.
2. Analyze specific RM strategies and tactics
that are used in the Lodging segment of the
Hospitality Industry.
3. Illustrate how various value perceptions
customers have for the Food Service transaction
affects the price and profitability for the business.
1.Investigate the history of Revenue Management
as a business application.
2. Illustrate the purpose of Revenue Management
within any business environment.
3. Combine the concepts of Pricing and Value
Perceptions to develop strategies based on
customer wiliness to pay.
4. Distinguish the role of a Revenue Manager in the
Hospitality Industry
1.Describe the importance of Demand
Forecasting to the Lodging operation
2. Model historical Lodging data using Moving
average techniques.
3.Interpret three major Revenue management
reports
a.Occupancy and Availability Reports
b. Group Rooms Pace Report
c. Nonroom Revenue Pace Report
4. Illustrate Forecasting Future Demand
5. Distinguish reasons for the misuse of Forecasts
6. Describe how overbooking is used as an
Inventory Management Strategy
7. Explain strategies used in Revenue
Management to manage pr
1. Explain traditional foodservice pricing models
2. Illustrate the case against cost-based
Foodservice pricing models
3. Investigate differential pricing in the Foodservice
industry.
4. Compare the factors affecting value perceptions
in the Foodservice

ESSENTIAL EMPLOYABILITY SKILLS:

# Upon successful completion of this course, the student has reliably
demonstrated the ability to:
2 Respond to written, spoken, or visual messages in a manner that ensures effective
communication.
3 Execute mathematical operations accurately.
4 Apply a systematic approach to solve problems.
5 Use a variety of thinking skills to anticipate and solve problems.
6 Locate, select, organize, and document information using appropriate technology and information
systems.
7 Analyze, evaluate, and apply relevant information from a variety of sources.

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PROMOTION / GRADUATION REQUIREMENTS:
Passing Grade Satisfy Promotion - Level Graduation
(units earned) Pre-requisite to Level or Year
to Year
Ontario College 50.00% 50.00% 60.00% GPA and = or 60.00% GPA and = or >
Diploma > 50.00% in all 50.00% in all courses
courses

Niagara College believes in an inclusive educational environment. Please review College Practices to view the
College's Statement of Accommodation for Students with Identified Special Needs.
http://www.niagaracollege.ca/practices

TEACHING AND LEARNING PLAN:

The course professor in your specific section of this class will provide you with a Teaching and Learning Plan as
a guideline to supplemental resources, specific evaluations, activities, topics and due dates.

Last Revision Date: September 10, 2018

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