HEALTHY BITE

HEALTHY BITE is a destination for simple seasonal healthy food we believe the
choices we make about what we eat, where it comes from and how it’s prepared
have a direct and powerful impact on the health of individuals, communities and the
environment. That’s why we’re building a transparent supply network, why we cook
from scratch, and why we’re building a community of people who support real
food.ple, seasonal, healthy food. We believe the choices we make about what we is
a destination for simple, seasonal, healthy food.

CORE VALUES
These six core values embody our culture, spirit and dedication to doing what’s right. They keep
us aligned and help us make decisions about everything from the food we serve to the way we
design our stores.

 WIN, WIN, WIN

 CREATE SOLUTIONS WHERE THE COMPANY WINS, THE CUSTOMER
WINS, AND THE COMMUNITY WINS.

 THINK SUSTAINABLY
 MAKE DECISIONS THAT LAST LONGER THAN YOU WILL.

 KEEP IT REAL
 CULTIVATE AUTHENTIC FOOD AND RELATIONSHIPS.

 ADD THE SWEET TOUCH

 CREATE MEANINGFUL CONNECTIONS EVERY DAY
 MAKE AN IMPACT
 LEAVE PEOPLE BETTER THAN YOU FOUND THEM.

 LIVE THE SWEETLIFE

 CELEBRATE YOUR PASSION AND YOUR PURPOSE.

OUR MISSION

 Our mission is to inspire healthier communities by connecting people to

real food. We know that healthy bite is a critical link between growers
and consumers, and we feel a responsibility to protect the future of real
food. To that end, we’re committed to supporting small and mid-size
growers who are farming sustainably, to creating transparency around
what’s in your food and where it came from, and to creating more
accessibility to healthy, real food for more people. Because here at
healthy bite, impact is not an arm of our business, it is our business, and
it permeates everything we do, from what we source to who we hire and
how we support local communities. We want to make an impact and leave
people better than we found them, and we tailor our approach in each
market to reflect the needs of the community.
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MARKET ANALYSIS
 FOOD INDUSTRY
The food industry is a complex, global collective of diverse businesses that supplies most of the
food consumed by the world's population. Only subsistence farmers, those who survive on what
they grow, and hunter-gatherers can be considered outside the scope of the modern food
industry.

 The food Industry includes:

 Agriculture: raising of crops and livestock, and seafood
 Manufacturing: agrichemicals, agricultural construction, farm machinery and
supplies, seed, etc.
 Food processing: preparation of fresh products for market, and manufacture of prepared
food products
 Marketing: promotion of generic products (e.g., milk board), new products, advertising,
marketing campaigns, packaging, public relations, etc.
 Wholesale and food distribution: logistics, transportation, warehousing
 Foodservice (which includes catering)
 Grocery, farmers' markets, public markets and other retailing
 Regulation: local, regional, national, and international rules and regulations for food
production and sale, including food quality, food security, food safety,
marketing/advertising, and industry lobbying activities
 Education: academic, consultancy, vocational
 Research and development: food technology
 Financial services: credit, insurance
History of food industry

The Food Industry has changed and developed over the decades in order to satisfy customer needs and
consumer behavior. This industry is characterized by a complex system of activities concerning supply,
consumption and delivery of food products across the entire globe. My dissertation will focus on the
history of the American food industry, concentrating on the development of the market from World War
II (WWII) until today. Before WW II, all over the world the people used to eat in very simple ways using
only local and seasonal products as they were constrained to a geographical area. Another important
change occurred in the role that women played within their family: as the men left to fight in the war
the female population had to replace them working in industry. While their disposable income
increased, the time they could dedicate to housework decreased drastically, with a consequent rise in
demand for industries that could produce readymade food in their place. After the war, the processed
food that was initially developed for soldiers on the frontline became produce for grocery stores and
restaurants in towns and cities. This phenomenon became even more evident when Richard and
Maurice McDonald understood the importance of making food quickly, selling it cheaply and spending
less time and resources in looking for the best quality food sources and in the final product. The two
brothers redesigned the food preparation sector, as in the automobile assembly line, in order to achieve
the product at a lower cost. McDonald’s was the first of a series of fast food restaurants that, in a brief
period, managed to compete in the market by offering reasonable products at a low price.

Farming

It all starts with agriculture — where our food comes from. And that is
about to change dramatically. By 2050, the world’s population is
expected to reach 9.6 billion, with 65% of us living in urban areas. Our
land, water, soil and environment are all under siege, and the USDA says
that climate change is going to create challenges for us all.

This is a more direct farm-to-consumer connection as communities

strive to get closer to nature. More consumers are opting for a plant-
based diet. The FreshFood app is a virtual farmers' market where New
Yorkers can purchase local food directly from farmers, fishermen and
artisans. There is a new breed of younger farmers entering the fields; the
USDA’s latest Census of Agriculture reports that the number of farmers
under 35 is increasing, only the second time that’s happened since 1900.
Of these new farmers, 69% have college degrees, far higher than the 40%
incidence in the general population. Younger, smarter farmers will bring
us into a new era of agriculture.

Future Supermarkets

Our final insight focuses on what the supermarket itself may look like in
2018 and beyond. It’s been a game-changing year for our industry and
has set the foundation in place for an entirely new way to look at
supermarkets

Its time we rethink the four-walled structure, much the way Apple has
done for its new headquarters. The grocery industry should wake up each
morning thinking about how we can make the shopping experience
better. UNATA reports that 68% of those who shop online are likely to
switch retailers for a better online experience. Actually one in three
shoppers switch for personalized offers based on history.

Competitive analysis

1.major competitors

 Almost nil competitions because healthy food

is the upcoming industry

2.minor comptetiors
  Normal vendors

3. Opportunities and threats analysis

 People are shifting from fast food to healthy

food, beverages to juices.

 Can cater various schools, colleges, public

places, various ever growing market

 Staying healthy is the new and upcoming

trend.

4. Threats

 Fluctuation in the rates of grocery items

will lead to increase in the price of the

prduct which might change the purchasing

perception of the customer.

5.demand analysis

 Gyms
  Schools

 Colleges

 Hospitals

 Markets

 Malls

 Various public place

5.target market

 All urban places

 For all ages and cultures

6.market mix variable

 Product and service

 The product/service which we are offering is

beneficial for the health of all kinds of

humans
 The product and services are targeted to

different consumers varying from

athletes,childrens,people under medical

treatment,vitamin and mineral deficiency.

 Positioning strategy

 The point of differences which is making

our company different from the

competitors is that we are providing

healthy food which no other competitor is

providing

 Price

 The price differ from need of an

individual.

 Cost-plus pricing

 Bundling pricing
  Discounts and special offer are subject to

subscription basis.

 Place

 South delhi

 Faridabad

 Personal sellin

 Gyms

 Promotions

 advertisment

 Social media

 Word of mouth

 Referencing

 Posters and banners