Individual Report: SWOT Analysis Rubric/Instructions (20%)

Choose a competitor of your group’s chosen business and conduct a SWOT Analysis.
Write your name, student ID, class ID, group number, and your chosen business in your report. Your SWOT analysis should not exceed 500 words,
submit via Manaba (SWOT Analysis Assignment) by Nov 19th, 2018 (23:59 pm). Email submission is not accepted!

Very Good=4,5 Good=3 Poor=0~2

Inadequate assessment of the

Comprehensive assessment of the
organization's SWOT. At least Limited coverage of the organization's
SWOT organization's SWOT. All four are
three out of four are appropriately SWOT. Less than three are listed.
appropriately listed.
listed.
Provides a conclusion concerning the
company's current situation (e.g., whether the
company has a strong market position or not) Provides conclusions concerning
and implications for strategy and performance the company's current situation,
Analysis improvement (e.g., how to correct important but implications for strategy and No conclusion
weaknesses or how to better match its performance improvement are
strategy to its resource strengths and market insufficient.
opportunities).

Writing demonstrates some grasp Writing is rambling and unfocused,

Writing is clearly organized around a central
of organization, with a discernible with main theme and supporting
theme. Each paragraph is clear and relates to
Organization theme and supporting details. details presented in a disorganized,
the others in a well-planned framework. The
The reader is fairly clear about unrelated way. The reader cannot
reader can follow the line of reasoning.
what writer intends. identify a clear line of reasoning.

Free or almost free of grammatical, spelling or Few grammatical, spelling or Many grammatical, spelling or
Grammar
punctuation errors. punctuation errors. punctuation errors.

Follows all the requirements: typed in Times

New Roman 12 point font with one inch
Does not follow most of the
Format margins all around the page, single-spaced, Follows most of the requirements
requirements.
500 words, and the submission requirement
listed above.
Note: Indicate the word count of your report. Make sure that you cite and make a list of your references (Your reference list is not included in the
word count). You can list your SWOT items in four boxes; however, make sure that you provide explanation/evidence for your listed items,
particularly those you think are the most important.