Student Name: Raj Kumar Sing

Student ID No: 2018001157

Course Instructor Aditya Samdershi
Student declaration:
I confirm that:
• This is an original assessment and is entirely my own work.
• Where I have used ideas, tables, diagrams etc. of other writers, I have
acknowledged the source in every case.
• This assignment has not previously been submitted as assessed work
for any academic course.
QUESTION 1: MARKETS IN DELHI NCR REGION, INDIA 10
MARKS
You will write about one of the following markets in the Delhi NCR region:
1 Event Management
2 Digital Payment Companies
3 Spa and Beauty Saloon
4 Gardening services
5 Dancing Schools
6 Used Car Selling Companies
7 3D Print Bed Sheet Printing
8 Online food delivery companies
9 Japanese Restaurants
10 DJ Equipments on Hire
11 Sportswear Manufacturing

QES
Calculate:=MOD(your student ID num,11)+1 using EXCEL, to get a number from
1 to 11. [ 1⁄2 mark ]
ANS: 8
QES:
Identify your market; ie the market that matches your answer in [1⁄2 mark ]
ANS:
Online food delivery companies

QES:
Using information from the ‘Yellow Pages’, India Mart, ‘Just Dial’, or other
appropriate sources; give an estimate of how many firms supply goods or services
in this market in Delhi NCR. You will need to state the source of your information.
[ 1⁄2 mark ]
ANS: 30 firms
Source: Just Dial
QES:
Identify a leading firm in this market. [ 1⁄2 mark]
ANS: Swiggy.com
QES:
Fixed Cost and Variable Cost expected in this business. (You may use range in
Rs/$ mark ]
ANS:
FIXED COST 4000000
VARIABLE COST 6000000
QNS:
Identify price per unit of the goods or services sold presumably. [ 1 mark]
ANS:
0-500
QNS:
Shifts in demand and supply:
ANS:
Demand for online food delivery will be more during any event. Suppose there is
an event( Diwali) at that time demand will be more.
QNS Identify and discuss one supply shift that would cause an increase in
quantity demanded in your selected market. Your answer should include a
diagram showing this change.[ 1 marks ]
ANS: There will be more demand in any event and during normal days their will not be high
demand as compare to any event .

Online food delivery companies will be Oligopoly market as there are more sellers /
handful of producer of the product and there is good number of buyers.

D1 S

PRICE D

P2

P1

O Q1 Q2

QUQNTITY DEMANDED
QNS:
Identify and discuss one possible local or international change that
would cause a decrease in demand in your selected Delhi NCR market.
Your answer should include a diagram showing the impact on
equilibrium price and quantity supplied of this demand shift.[ 1 marks ]
ANS:
Demand will be more during an event and low during normal days.
Demand shift outward and higher quantity demanded at each price.
Supply: same supply curve and higher quantity supply
Equilibrium at p and q point

Y DECREASE IN DEMAND

PRICE D1 D

P E1 E

0 D1 D X

Q2 Q1

QUQNTITY DEMAND
Demand Price Supply
10 250000 50
20 200000 40
30 150000 30
40 100000 20
50 50000 10

300000

250000

200000

150000 Demand
Supply
100000

50000

0
0 10 20 30 40 50 60

Equilibrium point
QNS:
Based on your assumed fixed cost, variable cost and market price per
unit, find the break-even level of output in your selected market. (No
diagrams required.)[ 2 marks ]
Fixed cost=4000000
Price= 500
MC=300
BE= fixed cost selling price-MC
20000 unit

Question 2: IMPERFECT COMPETITION: 10 marks

You will write about the structure of an industry by discussing one of the
following firm brands:
1 Tesco
2 Carrefour
3 LuLu
4 Safal
5 Trent (Westside)
6 Sainsbury
7 Woolworths
QNS:
Calculate:=MOD(your student ID num,7)+1 using EXCEL, to get a
number from 1 to 7.
ANS:
5
Select the firm that matches your answer in (a).
 TRENT
QNS:
Find the corporate owner of your selected firm brand and discounting
strategy of that market [ 3 marks ]
ANS:
Parent: TATA GROUP

Marketing Strategy
1. Don’t Assume Stereotypical Roles

Millennial moms and dads don’t strictly follow gender roles, and neither
should your content. For example, dad might be the one washing the
dishes while mom tosses a ball in the backyard. Pandering to
conventional parental stereotypes may leave your efforts falling flat. Also,
don’t only gear your marketing strategy to moms. Research shows that
more and more millennial dads are taking active parenting roles and
watching parenting-related content.

2. Don’t Overlook the Power of Digital Marketing

When you’re marketing to millennial parents, you should consider how

millennials get most of their content. Brands without a strong online
presence may lose this important demographic. Roughly 80 percent of
millennial parents shop online several times every month. And they look
to social media for everything from birthday party ideas to parenting tips,
according to The Business Journals.

3. Consider the Tone

Millennial parents respond well to brands that know how to talk to them—
and their kids. They also tend to talk more candidly with their children,
and they create more intimate relationships that don’t rely as strictly on
family hierarchy. In fact, Google Research shows that 74 percent of
millennial parents let their children take part in decisions that affect the
household. So, consider the tone of your marketing content. And also,
consider distributing your marketing efforts in less traditional places. For
example, many millennial parents watch YouTube videos to connect with
the things their kids love. This presents an opportunity to get your
message out there.

4. Go Beyond the Sale

The majority of millennial parents are attracted to brands with value that
goes beyond their products, including those with strong community
outreach efforts. Millennials want to contribute to the causes they care
about, and that means that brands large and small have an opportunity
to position themselves based on their mission. Marketing to millennials is
easier and more effective for businesses that stand for more than just the
bottom line.

5. Celebrate Their Unique Qualities

Millennial parents want to keep their identities intact, even as they

journey through parenthood. They still celebrate all of the talents and
passions that they’ve always had, and so should you. Being a parent is
only one facet of a millennial parent’s identity. Make sure that when
you’re marketing to millennial parents, you create content that clearly
demonstrates an understanding of all that they juggle every day.

Marketing to millennial parents presents unique opportunities and

challenges. Try these marketing strategies to increase your reach among
active, young families who are connected with their communities.

QNS.
• What is the common feature of all 7 firms listed at the start of this
question? And what are their trademarks.
ANS:
The common feature of all 7 firms are that they are either dealing in
clothing line or grocery line.
TESCO
CARREFOUR

LULU

SAFAL

TRENT
SAINSBURY

WOOLWORTHS
QNS:
• The form of imperfect competition that describes your firm's market
and discuss the reason for the firm being in
oligopoly/monopoly/monopolistic.
ANS:
Trent market is oligopoly as it fit the characteristics of oligopoly as there
are very few large supermarket , barriers to entry tend to be high,
competition in super market industry tend to take the form of non price
competition.
QNS:
• Whether your firm has some foreign ownership (look up its website)
and find out financial disclosures submitted by your firm.
ANS:
Trent is owned Parent Tata group in 1998 authority holding 2% shares.
Some of the financial disclosure are:
 Revenue 1949 Crores (2017)
 Operating income 157.32 crores (2017)
 Net income 84 crores (2017)
QNS:
Use the newspaper database (archives, or google search) to identify a
newspaper story that relates to the activities of your firm brand. Note
that to identify a published newspaper story you need the full title of the
story, the name of the newspaper, and the date of publication. You are
also encouraged to if a website address if the story is freely and publicly
available. [ 1 mark ]
ANS:
Trent Announcement under Regulation 30 (LODR)-Analyst / Investor Meet - Intimation
| Announcement

12 Sep,2018, 12:23AM IST

Pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations
Disclosure Requirements) Regulations, 2015, given is the schedule of the meetings proposedin
the attached file. Note: The schedule of the aforesaid meetings is subject to change due to
exigencies on either side. This is for your information and records

QNS:
Discuss the role of government policy or the policy adopted by local government
is going to affect the business. Make an exhaustive list of government policy which
can affect this kind of business. [ 3 marks]
ANS:
Government are legal bodies that cannot be missed out and the policy and
regulations made by the government cannot be avoided. It is compulsory for
everyone to avoided. It is compulsory for every one to fallow and adopt the policy
otherwise legal action or plenty has to be faced. Some of the polices which can
affect business Like Trent are as fallow:
TAXES:
Taxes need to paid to the GOVT. and retailers have no Obvious tax loopholes and
very dispersed lobbying interest
CONSUMER PROJECTION LAWS:
Each state and country has consumer protection laws preventing the businesses
from practicing unethical behavior that might harm the consumer

MISS LEADING DISCOUNT PRICESS:

It is illegal for companies to deceive consumer into thinking a discount exits
where it actually does not.