Академический Документы
Профессиональный Документы
Культура Документы
WITH
BUSINESS ANALYTICS
AND
BIG DATA
Best Performing Semi-State and the 2nd Most Reputable Indigenous Irish Firm1
1.7m customers in Post Offices each week
56% of adults visit a Post Office at least once a week
84% of adults visit a Post Office at least once a month
2700 vehicles
Nationwide operations
MAILS AUTOMATION
4 mail centres
Continuous Focus on
Innovation
Leveraging Oracle
Technology Investment to
benefit Customer
Complaints/ Enquiries
Collections
Retail Systems
Financial Systems
Quality External Stats
DATA SOURCES
HR Attendance Data Overnight data load processes, continuous
Mails Volumes
Batch Processing
1 Example:
Legacy Batch ETL Process = 11 Hours
Introduce Exadata and 12c DB = 4 Hours
Performance Tune = 36 Mins
Opened up the Overnight Batch Windows to
additional processing, when applied to
multiple batch loads
Overall Solution:
Structured, Semi-structured and
unstructured
Future proofed for Growth
Big Data ongoing which is Readily Available
for Business Analytics
Both Enterprise and Self Service Analytics
Mature Data Governance
Single Source of the Truth Across All
Business Areas!
CONCEPTUAL OVERVIEW + Big Data “Journey”
Actionable Actionable
Actionable
Events Information
Insights
Structured
Enterprise
Data
Execution
Innovation
Brendan Tierney
7. Automate and Deploy Enterprise-wide 2. Don’t Move the Data Oracle ACE
Director, Author,
etc.
6. Quickly Transform “Data” to “Actionable 3. Assemble the “Right Data” for the
Insights” Problem
Predict citizens likely to need • Based on past employees that voluntarily left:
certain Social Services • Create New Attribute EmplTurnover O/1
Predict customers that churn • Based on past customers that have churned:
• Create New Attribute Churn YES/NO
How can I make more $$? • What helps me sell soft drinks & coffee?
Which customers are likely to • How much is each customer likely to spend?
buy?
Detect transactions that could • Which transactions are the most anomalous?
be fraudulent • Then roll-up to physician, claimant, employee, etc.
24 Copyright © 2014, Oracle and/or its affiliates. All rights reserved.
Be Specific in Problem Statement
Data Mining
Poorly Defined Better Technique
Predict citizens likely to need • Based on past citizens that needed service:
certain Social Services • Create New Attribute Needed Service O/1
Predict customers that churn • Based on past customers that have churned:
• Create New Attribute Churn YES/NO
How can I make more $$? • What helps me sell soft drinks & coffee?
Which customers are likely to • How much is each customer likely to spend?
buy?
Detect transactions that could • Which transactions are the most anomalous?
be fraudulent • Then roll-up to physician, claimant, citizen, employee, etc.
25 Copyright © 2014, Oracle and/or its affiliates. All rights reserved.
Be Specific in Problem Statement
Data Mining
Poorly Defined Better Technique
Predict citizens likely to need • Based on past employees that voluntarily left:
certain Social Services • Create New Attribute Needed Service O/1
Predict customers that churn • Based on past customers that have churned:
• Create New Attribute Churn YES/NO
How can I make more $$? • What helps me sell soft drinks & coffee?
Which customers are likely to • How much is each customer likely to spend?
buy?
Detect transactions that could • Which transactions are the most anomalous?
be fraudulent • Then roll-up to physician, claimant, citizen, employee, etc.
26 Copyright © 2014, Oracle and/or its affiliates. All rights reserved.
1. Start with a Business Problem Statement
Identify and/or Create the Right Target Field
Target behavior
that is of interest
to you e.g. certain
or different
behaviors
Additional relevant
data and “engineered Historical or Current Data
features” to be “scored” for
predictions
Oracle Database 12c
Transform node
Aggregate node
Text node
All generate
associated
SQL code
Stock price
Responders
thousands of input or Random
variables including: Model with 20
• Demographic data variables
• Purchase POS Model with 75
transactional data variables
• “Unstructured data”, Model with 250
text & comments variables
• Spatial location data
• Long term vs. recent
historical behavior
• Web visits
• Sensor data 0% Population Size
• etc.
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
5. Be Creative in Analytical Methodologies
Leveraging a Variety of Data Sources and Types
Transactional
SQL Joins and arbitrary SQL
POS data
transforms & queries – power of
SQL
Modeling
Approaches
Actionable Actionable
Actionable
Events Information
Insights
Structured
Enterprise
Data
Execution
Innovation
Factors To Consider:
Sponsorship
Budget
Use Cases
Timeline
Skills
SUMMARY
Doing More!
Award Winning!
Thank You
FUTURE PROOFING
THROUGH TECHNOLOGY
www.Vertice.ie