Data Science using Python

A comprehensive, job-oriented
training program crafted by experts

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About AnalytixLabs
AnalytixLabs is a capability building and training solutions firm led by McKinsey, IIM, ISB and IIT alumni with deep industry experience
and a flair for coaching. We are focused at helping our clients develop skills in basic and advanced analytics to enable them to emerge as
“Industry Ready” professionals and enhance career opportunities. AnalytixLabs has been also featured as top institutes by prestigious
publications like Analytics India Magazine and Higher Education Review, since 2013.

Approach
• 80-20 focus on practical & theory
• Personal attention and Individual
counselling
• Industry best practices
Content
• World class course structure
• Surpasses industry requirements
• Cater to Standard certifications
• High quality course material and
real life case studies
Bottom line
• Job-oriented training
Faculty
• Lucrative job prospects in high
growth domain
• Seasoned analytics professionals
• Together we have 30 + years of • Support for relevant
certifications and diplomas
experience with prestigious firms,
like McKinsey, KPMG, Deloitte
• Career counseling and planning
and AOL
• Value for money with high return
• Regular sessions by industry
on investment
experts
Global Data science and Big Data skill gap

McKinsey Global Institute estimates a shortage of nearly 1.7 million big data talents by 2018. This includes a
shortage of 140,000 to 190,000 workers with deep technical and analytical expertise, and a shortage of 1.5
million managers and analysts equipped to work with and use big data outputs
Candidates trained by us are working in leading companies across
industries…
Program Objective

Data Science using Python program aims to provide its students an international, wide-spectrum qualification for job-readiness
and seamless absorption in Big Data job roles.

The program will expose the students and professionals to the roles of Big Data Analysts who have:

 Ability to translate business problem into analytics problem

 Understanding of storage, retrieval and mining of data
 Possess Outcome-Oriented and Global Industry-Specific expertise in Critical Data Analytics and Data Management Skills
 Hands-on practical skills on exploratory analysis, prescriptive and predictive analysis using Python
 Application of analytics in various domains, like ecommerce, Retail, Telecom, BFSI etc.
 Skills to leverage analytics to drive smart business decisions

Crafted by team of experts and maintains a balance between theoretical concepts and practical applications
Data Science using Python is a comprehensive program with following
modules, weekly assignments and case studies

• Python Foundation – 21 hours + Practice exercises

Module 1
• Basic data handling, data manipulation and visualization

• Business Analytics – 27 hours + Practice exercises

Module 2
• Data preparation for advanced analytics and predictive modeling

• Machine Learning – 24 hours + Practice exercises

Module 3
• Supervised & Unsupervised learning (ANN, SVM, KNN) and Text Mining

Crafted by team of experts and maintains a balance between theoretical concepts and practical applications
 Data Science using Python-Python Foundation (1/4)
Total Duration: 21 hours live training + Practice
Introduction to Data Science with Python
• What is analytics & Data Science?
• Common Terms in Analytics
• Analytics vs. Data warehousing, OLAP, MIS Reporting
• Relevance in industry and need of the hour
• Types of problems and business objectives in various
industries
• How leading companies are harnessing the power of
analytics?
• Critical success drivers
• Overview of analytics tools & their popularity
• Analytics Methodology & problem solving framework
• List of steps in Analytics projects
• Identify the most appropriate solution design for the given
problem statement
• Project plan for Analytics project & key milestones based on
effort estimates
• Build Resource plan for analytics project
• Why Python for data science?
Python Essentials (Core)
• Overview of Python- Starting with Python
• Introduction to installation of Python
• Introduction to Python Editors & IDE's(Canopy, pycharm,
Jupyter, Rodeo, Ipython etc…)
• Understand Jupyter notebook & Customize Settings
• Concept of Packages/Libraries - Important packages(NumPy,
SciPy, scikit-learn, Pandas, Matplotlib, etc)
• Installing & loading Packages & Name Spaces
• Data Types & Data objects/structures (strings, Tuples, Lists,
Dictionaries)
Python Essentials (Core) Data Manipulation – cleansing – Munging using Python
• List and Dictionary Comprehensions modules
• Variable & Value Labels – Date & Time Values • Normalizing data
• Basic Operations - Mathematical - string - date • Formatting data
• Reading and writing data • Important Python modules for data manipulation
• Simple plotting (Pandas, Numpy, re, math, string, datetime etc)
• Control flow & conditional statements
• Debugging & Code profiling Data Analysis – Visualization using Python
• How to create class and modules and how to call them? • Introduction exploratory data analysis
• Descriptive statistics, Frequency Tables and summarization
Scientific distributions used in python for Data Science • Univariate Analysis (Distribution of data & Graphical
• Numpy, scify, pandas, scikitlearn, statmodels, nltk etc Analysis)
• Bivariate Analysis(Cross Tabs, Distributions & Relationships,
Accessing/Importing and Exporting Data using python modules Graphical Analysis)
• Importing Data from various sources (Csv, txt, excel, access • Creating Graphs- Bar/pie/line chart/histogram/ boxplot/
etc) scatter/ density etc)
• Database Input (Connecting to database) • Important Packages for Exploratory Analysis(NumPy
• Viewing Data objects - subsetting, methods Arrays, Matplotlib, seaborn, Pandas and scipy.stats etc)
• Exporting Data to various formats
• Important python modules: Pandas, beautifulsoup
Data Manipulation – cleansing – Munging using Python modules
• Cleansing Data with Python
• Data Manipulation steps(Sorting, filtering, duplicates, merging,
appending, subsetting, derived variables, sampling, Data type
conversions, renaming, formatting etc)
• Data manipulation tools(Operators, Functions, Packages,
control structures, Loops, arrays etc)
• Python Built-in Functions (Text, numeric, date, utility functions)
• Python User Defined Functions
• Stripping out extraneous information
 Data Science using Python-Business Analytics (2/4)
Total Duration: 27 hours live training + Practice
Introduction to Statistics
• Basic Statistics - Measures of Central Tendencies and
Variance
• Building blocks - Probability Distributions - Normal
distribution - Central Limit Theorem
• Inferential Statistics -Sampling - Concept of Hypothesis
Testing
• Statistical Methods - Z/t-tests( One sample, independent,
paired), Anova, Correlations and Chi-square
• Important modules for statistical methods: Numpy, Scipy,
Pandas
Introduction to Predictive Modeling
• Concept of model in analytics and how it is used?
• Common terminology used in analytics & modeling process
• Popular modeling algorithms
• Types of Business problems - Mapping of Techniques
• Different Phases of Predictive Modeling
Data Exploration for modeling
• Need for structured exploratory data
• EDA framework for exploring the data and identifying any
problems with the data (Data Audit Report)
• Identify missing data
• Identify outliers data
• Visualize the data trends and patterns
Data Preparation
• Need of Data preparation
• Consolidation/Aggregation - Outlier treatment - Flat Liners -
Missing values- Dummy creation - Variable Reduction
• Variable Reduction Techniques - Factor & PCA Analysis
Segmentation: Solving segmentation problems
• Introduction to Segmentation
• Types of Segmentation (Subjective Vs Objective, Heuristic Vs.
Statistical)
• Heuristic Segmentation Techniques (Value Based, RFM
Segmentation and Life Stage Segmentation)
• Behavioral Segmentation Techniques (K-Means Cluster
Analysis)
• Cluster evaluation and profiling - Identify cluster characteristics
• Interpretation of results - Implementation on new data
Linear Regression: Solving regression problems
• Introduction - Applications
• Assumptions of Linear Regression
• Building Linear Regression Model
• Understanding standard metrics (Variable significance, R-
square/Adjusted R-square, Global hypothesis ,etc)
• Assess the overall effectiveness of the model
• Validation of Models (Re running Vs. Scoring)
• Standard Business Outputs (Decile Analysis, Error distribution
(histogram), Model equation, drivers etc.)
• Interpretation of Results - Business Validation -
Implementation on new data
Logistic Regression: Solving classification problems
• Introduction - Applications
• Linear Regression Vs. Logistic Regression Vs. Generalized
Linear Models
• Building Logistic Regression Model (Binary Logistic Model)
• Understanding standard model metrics (Concordance,
Variable significance, Hosmer Lemeshov Test, Gini, KS,
Misclassification, ROC Curve etc)
• Validation of Logistic Regression Models (Re running Vs.
Scoring)
• Standard Business Outputs (Decile Analysis, ROC Curve,
Probability Cut-offs, Lift charts, Model equation, Drivers or
variable importance, etc)
• Interpretation of Results - Business Validation -
Implementation on new data
Time Series Forecasting: Solving forecasting problems
• Introduction - Applications
• Time Series Components( Trend, Seasonality, Cyclicity and
Level) and Decomposition
• Classification of Techniques(Pattern based - Pattern less)
• Basic Techniques - Averages, Smoothening, etc
• Advanced Techniques - AR Models, ARIMA, etc
• Understanding Forecasting Accuracy - MAPE, MAD, MSE,
etc
Data Science using Python-Machine Learning (3/4)
Total Duration: 24 hours live training + Practice
Machine Learning -Predictive Modeling – Basics
• Introduction to Machine Learning & Predictive
Modeling
• Types of Business problems - Mapping of Techniques -
Regression vs. classification vs. segmentation vs.
Forecasting
• Major Classes of Learning Algorithms -Supervised vs
Unsupervised Learning
• Different Phases of Predictive Modeling (Data Pre-
processing, Sampling, Model Building, Validation)
• Overfitting (Bias-Variance Trade off) & Performance
Metrics
• Feature engineering & dimension reduction
• Concept of optimization & cost function
• Overview of gradient descent algorithm
• Overview of Cross validation(Bootstrapping, K-Fold
validation etc)
• Model performance metrics (R-square, Adjusted R-
squre, RMSE, MAPE, AUC, ROC curve, recall, precision,
sensitivity, specificity, confusion metrics )
Unsupervised Learning: Segmentation
• What is segmentation & Role of ML in Segmentation?
• Concept of Distance and related math background
• K-Means Clustering
• Expectation Maximization
• Hierarchical Clustering
• Spectral Clustering (DBSCAN)
• Principle component Analysis (PCA)
Supervised Learning: Decision Trees
• Decision Trees - Introduction - Applications
• Types of Decision Tree Algorithms
• Construction of Decision Trees through Simplified
Examples; Choosing the "Best" attribute at each Non-Leaf
node; Entropy; Information Gain, Gini Index, Chi Square,
Regression Trees
• Generalizing Decision Trees; Information Content and
Gain Ratio; Dealing with Numerical Variables; other
Measures of Randomness
• Pruning a Decision Tree; Cost as a consideration;
Unwrapping Trees as Rules
• Decision Trees - Validation
• Overfitting - Best Practices to avoid
Supervised Learning: Ensemble Learning
• Concept of Ensembling
• Manual Ensembling Vs. Automated Ensembling
• Methods of Ensembling (Stacking, Mixture of Experts)
• Bagging (Logic, Practical Applications)
• Random forest (Logic, Practical Applications)
• Boosting (Logic, Practical Applications)
• Ada Boost
• Gradient Boosting Machines (GBM)
• XGBoost
Supervised Learning: Artificial Neural Networks (ANN)
• Motivation for Neural Networks and Its Applications
• Perceptron and Single Layer Neural Network, and
Hand Calculations
• Learning In a Multi Layered Neural Net: Back
Propagation and Conjugant Gradient Techniques
• Neural Networks for Regression
• Neural Networks for Classification
• Interpretation of Outputs and Fine tune the models
with hyper parameters
• Validating ANN models
Supervised Learning: Support Vector Machines
• Motivation for Support Vector Machine & Applications
• Support Vector Regression
• Support vector classifier (Linear & Non-Linear)
• Mathematical Intuition (Kernel Methods Revisited,
Quadratic Optimization and Soft Constraints)
• Interpretation of Outputs and Fine tune the models
with hyper parameters
• Validating SVM models
 Data Science using Python-Machine Learning (4/4)
Total Duration: 24 hours live training + Practice
Supervised Learning: KNN Text Mining & Analytics
• What is KNN & Applications? • Text Analytics - Segmentation using K-Means/Hierarchical
• KNN for missing treatment Clustering
• KNN For solving regression problems • Text Analytics - Classification (Spam/Not spam)
• KNN for solving classification problems • Applications of Social Media Analytics
• Validating KNN model • Metrics(Measures Actions) in social media analytics
• Model fine tuning with hyper parameters • Examples & Actionable Insights using Social Media
Analytics
Supervised Learning: Naïve Bayes
• Concept of Conditional Probability •Important python modules for Machine Learning (SciKit
• Bayes Theorem and Its Applications Learn, stats models, scipy, nltk etc)
• Naïve Bayes for classification
• Applications of Naïve Bayes in Classifications •Fine tuning the models using Hyper parameters, grid
search, piping etc.
Text Mining & Analytics
• Taming big text, Unstructured vs. Semi-structured Data; Project - Consolidate Learnings:
Fundamentals of information retrieval, Properties of Applying different algorithms to solve the business problems
words; Creating Term-Document (TxD);Matrices; and bench mark the results
Similarity measures, Low-level processes (Sentence
Splitting; Tokenization; Part-of-Speech Tagging;
Stemming; Chunking)
• Finding patterns in text: text mining, text as a graph
• Natural Language processing (NLP)
• Text Analytics – Sentiment Analysis using R
• Text Analytics – Word cloud analysis using R
Course completion and career assistance
Course completion & Certification criteria
• You shall be awarded an AnalytixLabs certificate only
post the submission and evaluation of mandatory course
project work. These will be provided as a part of the
training.
• There is no pass/fail for these assignments and projects .
Our objective is to ensure that trainees get strong hands-
on experience so that they are well-prepared for job
interviews along with performance at their jobs.
• Incase the assignments and projects are not up-to-the-
mark, trainees are welcome to take help and support for
improvisation.
• While weekly schedule is shared with trainees for regular
assignments, candidates get 3 months, post course
completion, to submit their final assignment and
projects.
What is included in career assistance?
• Post successful course completion, candidates can seek
assistance from AnalytixLabs for profile building. A team
of seasoned professionals will help you based on your
overall education background and work experience. This
will be followed by interview preparation along with
mock interviews (if required)
• Job referrals are based on the requirements we get from
various organizations, HR consultants and large pool of
AnalytixLabs’ ex-students working in various companies.
• No one can truthfully provide job guarantee, particularly
for good quality job profiles in Analytics. However, most
of our students do get multiple interview calls and good
career options based on the skills they learn during
training. For this there will be continuous support from
our side for as long as required.
Time and investment
Full interactive online training: 72 hours live training + Practice (~120 hours),
INR 30,000 + 18% GST / $1200 (foreign nationals) including taxes

Data Science using Python (self-paced): ~72 hours + Practice, INR 25,000 + 18% GST / $900 (foreign nationals)

Timing: 6 hours per weekend live training (Saturday & Sunday 3 hours each) + Practice

Training mode: Fully interactive live online class

(In addition to the above, you will also get access to the recordings for future reference and self study)

Components: Learning Management System access for courseware like class recordings - study material, Industry-
relevant project work

Certification: Participants will be awarded a certificate on successful completion of the stipulated requirements
including an evaluation
 We provide trainings both in ‘fully interactive live online’ and classroom*
mode
Fully interactive
live online class
with personal
attention
Access to quality
Saves training and 24x7
commuting time practice
and resources in sessions
today’s chaotic available at the
world comfort of your
Ensures place
best use of
time and
Delivered resources
Studies prove
lectures are
that online
recorded and
education beats
can be replayed
the conventional
by individuals as
classroom
per their needs One of strongest
global trends in
education, both
in developing
and developed
countries

*Classroom only available at Gurgaon and Bangalore center

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