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T H E ALTUCHER REPO RT

Altucher’s Crypto Trader


Handbook
SPECIAL REPORT

Altucher’s Crypto Trader Handbook


Introduction by James Altucher Why do I know this? Because I look through the actual
programming (“the code”) of Bitcoin. I can see it. I can see
8 Reasons I’m Excited for Altucher’s the value, the science, the research.
Crypto Trader
Cryptocurrencies solve trillions of dollars’ worth of problems.
This is the most exciting financial product I am working on.
First off, everyone should have a diverse set of financial Which is why they will be worth trillions of dollars.
strategies. Not just one stock, or one stock-picking strategy.
Or one trading strategy. IF, and ONLY IF, you avoid the scams, you get into the
cryptocurrencies that actually solve major problems of prior
That’s a loser’s approach. currencies. And if you follow closely the people who are
doing the research and have the credibility in this space.
But what we are developing with Altucher’s Crypto Trader is
more than an investing strategy. This is the ground floor of Then, we take this journey together, and we are able to
an enormous trend that’s going to change the world. explore what is going to this huge shift in the evolution/
revolution of money.
And you and I are at the very beginning of it.
This is not just an investment strategy. This is the growth of
“Choose Yourself” is about having the internal strength, the money.
physical, emotional, and creative health to make your own
decisions in life. To pave your own path to success and not 1. There is $200 TRILLION in cash, money, precious
wait around for anyone to “Choose” you. metals used as currencies in the world. There’s ONLY
$200 Billion in Cryptocurrencies. Cryptocurrencies is
Bitcoin and other cryptocurrencies are the “Choose Yourself” eventually replacing currencies. So that $200 billion will
version of money. These are currencies with no government EVENTUALLY rise to the level of currencies. And probably
in the middle. No bank in the middle. No organizations in sooner than we can imagine.
the middle keeping track of all your payments, or taking
advantage of your spending so they can invade your privacy, 2. Money Evolves
and on and on.
First there was barter. Then there was gold. Then there
People say “are cryptocurrencies fiat money like the US was paper money / bank money / fiat money. Now there
dollar?” are cryptocurrencies.

No. There’s 1000s and 1000s of man years behind the I’ve written about this many times before and many of
development of cryptocurrencies. you have seen it in my master class or book or articles.

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But essentially, gold solved many of the problems of just 4 million. It was later sold to salesforce.com for
barter (reducing 1000s of exchange rates to just a few), $900 million.
paper money solved many of the problems of gold (e.g.
as a store of wealth that you can travel with, or as a When it comes to tech and investing, I trust myself.
transaction mechanism for large transactions).
5. Code + Money
And now cryptocurrencies are solving major problems in
fiat money (no centralized control, lack of human error, Work isn’t work if you are doing what you love.
no forgery, privacy, etc etc).
I’ve been a programmer for 30 years. Last night I spent
3. 95% of Cryptocurrencies are SCAMS the night just reading through the code of various
cryptocurrencies.
A lot of money will be made. But just like the Internet
boom in the 90s, there will be a lot of scams. Our jobs For instance, Bitcoin supposedly will only have
in this newsletter is to research, study, use our connec- 21,000,000 coins ever minted. Unlike the US dollar where
tions, to avoid the scams. So you can avoid them. So you it’s completely unknown. Unlike almost every currency.
can find the tiny portion of cryptocurrencies that will turn
that $200 BILLION into $200 TRILLION. When too many coins are minted, value goes down.

I hate to use big numbers like that. But those numbers But how can we trust Bitcoin? I wanted to know.
are facts.
I promise you this newsletter will NEVER be technical.
4. I’ve Been Here Before This is the only time we will ever show you code.

I started one of the first Internet companies. Back in I just give this as an example of how I spend my lonely
1995. I created the first websites for AmericanExpress. evenings.
com, HBO.com, TimeWarner.com, etc etc.
This is what I was looking at deep in the code of Bitcoin.
I was there. I did it. I rode the boom. I also rode the bust. This one hidden piece:
So I’ve been here before and know what to avoid and I
trust my ability to predict. CAmount blockReward = nFees + GetBlockSubsidy
(pindex->nHeight, chainparams.GetConsensus());
The next time I was “here” was when Facebook was if (block.vtx[0].GetValueOut() > blockReward)
getting bigger. Microsoft offered to buy Facebook for return state.DoS(100,
ONE BILLION DOLLARS. error(“ConnectBlock(): coinbase pays too much
(actual=%d vs limit=%d)”,
I went on CNBC and said Facebook was worth at least block.vtx[0].GetValueOut(), blockReward),
$100 BILLION. I also wrote it in The Financial Times. REJECT_INVALID, “bad-cb-amount”);”
CNBC laughed at me. Nobody took me seriously.
This is the piece of code that makes sure there won’t be
The day Facebook went public they had me on again. 21,000,000 coins minted. There’s 100,000 lines of code
It’s first value after it went public: $101 BILLION. Now it’s or more that have to be understood to understand this
worth well over $400 Billion. piece of code.

Facebook was private and hard to invest in. So I invested So I made sure I did that. I wanted to know. So I did.
in every Facebook ad agency I could find. For instance, I
was a seed investor in Buddy Media when it was worth And yes, there can’t be more than 21,000,000 coins minted.

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Actually, what I discovered is that number is actually So an artificial border created two currencies. It’s all
incorrect but it’s ok to say it. If you’re ever at a cocktail artificial borders.
party and the number comes up you can say,
But in cryptocurrency world, there are what I call “Use
“Well actually, only 20999999.97690000 can be minted” Borders”. Every currency is defined by its use.
and you will be the cool guy at the party for 12 seconds.
For instance, Ethereum is like Bitcoin but it makes “smart
This is what I discovered last night. contracts” easier. Contract Law is a multi-trillion dollar
industry so this has a huge use case.
6. Theism ➔ Humanism ➔ Dataism
Filecoin makes storage easier. A 100 Billion industry.
I’ve written about this.
And on.
But in every industry, we are seeing the above trend.
Studying the use cases, and the effectiveness of the coin
For instance, in MEDICINE. to solve those use cases can help us make investment
decisions confidently.
If we got sick people would pray to their gods 1000 years
8. Kamal Ravikant
ago. Or assume they had sinned.

I’m pleased to introduce Kamal Ravikant to this project.


And then we had humanism, trained doctors, “take 2 pills
We will be working hand in hand each week to deliver
and call me in the morning.”
value to you.

And now we have dataism: EEGs, fMRIs, X-rays, genetic


Kamal and I have invested in many projects together
tests, AI pattern recognition, robotic surgeries. And yes,
successfully. Including one coin he lists below. We’ve
medical care has improved as a result. Diagnosis is
worked together on companies, books, investments,
more accurate and solutions are more accurate.
and between the two of us I have confidence there is
no better network of contacts and expertise that can be
This is the trend in every industry.
brought to the table.

Now think about MONEY: Between the two of us we are investors, coders,
entrepreneurs, writers, and effective networkers in the
“In God We Trust”, and then humanism: “George Wash- technology and crypto sector.
ington” or the signature of the Secretary of Treasury.
I’m going to let Kamal now take over this intro. Explain who
And now…data. The 100,000 lines of code in a crypto- he is. Plus our first four coins that we are recommending.
currency. The cryptography. The 1000s of man years of
computer science and every level of mathematics. After that you’ll hear from us every week. And every
month you’ll have new opportunities to invest in,
7. Multiple Currencies actionable advice to take that will make you money, and
together, all of us will ride this exciting time in our world’s
In today’s world, why are their multiple currencies? history all the way to the top.

There’s actually no real reason. The only reason we have


a US dollar and THEN a Canadian dollar is that in 1770
the people in Canada decided not to join the US. James

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Altucher’s Crypto Trader theater and wondering why those people weren’t at work.

Handbook
A little crazy, yes. But the stock market was falling in love
with internet companies. In all honesty, we were driven
by our stock options everyone around us was becoming
By Kamal Ravikant multi-millionaires and also, we really believed we were
creating the future.
When I was in my twenties, the first gold rush of my career
happened the dot com boom. I was living in Upstate New I lived through the whole height of the boom watching the
York, doing clinical research in emergency departments. market rise and rise and rise — and crash. The best way to
One day, my brother called me and told me to get the learn be a part of the boom and the bust. And I was.
Sunday Times.
Those multi-millionaires, many of them weren’t so after the
“Why?” I asked. crash. I learned a lot the hard way. Looking back, outside
of my experience as an infantry soldier in the US Army, this
“You’ll see.” time-period was the best education I got.

Ok. So, come Sunday, I got the Times, flipped through it, After the crash, I ended up being responsible for figuring out
and in the magazine section, saw a two-page writeup about how to monetize our homepage our most valuable asset
my little brother. He’d started an internet company that was (it got most of the traffic). Once again, was I qualified? No.
taking off. Blew my mind. I called and congratulated him. But then again, no one was. How do you monetize an asset
that’s never existed in history before? I learned by doing.
“What are you doing freezing and watching people die?” he
said. It was deep winter. The previous week, I’d hacked ice After I left the company, I consulted for Fortune 100 exec-
off my car with a pick axe. “Come out West, we’re creating utives. Everyone wanted in on the internet but no one knew
the future here.” how. So, I’d fly in, take over their teams, figure out what to
build and monetize, get it done, fly out. It was fun, but I’m
I thought about it for a few weeks, then sold everything a doer. To get something done in big corporate, you spend
I owned, bought a one-way ticket to San Francisco, and more time in meetings with PowerPoint slides than actually
landed in Silicon Valley. The internet was still new back doing the work.
then. These were the days of Yahoo. Google wasn’t even a
sparkle in Sergei’s eye. Amazon only sold books. Zuck was I returned to the world of startups. Over the years, I’ve
probably recently out of diapers. advised and consulted with startups that have gone on
to become mega companies and household names. I’ve
I joined a startup as a product manager. I was in charge of learned from them just as much as I’ve taught, if not more.
dreaming up products for the company, then leading the
engineering and design teams to build, launch, and market Then, I built my own successful venture capital firm. I’m
them. I sure wasn’t qualified. But here’s the secret no one known as a helpful guy in the world of tech, and this way,
was. The internet was new. We were just dreaming up stuff, not only do I get to help founders, but I invest in them…
throwing it against the wall, seeing what stuck. and when the company exits (gets bought or IPOs), my
investors and I own a piece of the action.
Before I knew it, I got known as the “Can Do Kid” in the
company. Tough problem to solve? Throw it Kamal’s way. It A very important lesson to know anything truly, you have
was fun. We worked insane hours, slept often in the office, to be in it. On the field, not sidelines. No amount of reading
worked through the weekends. I remember driving to work and research beats being in the trenches, making and losing
one Saturday evening and seeing people lined outside a movie money. This will apply to what we’ll do with cryptocurrency.

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Because of the venture firm, I get to meet talented founders is simple. Find the best currencies, buy, and hold. Rebalance
daily the ones who’re creating our future. And I get to on market opportunities. Sell to take profit (depending on
interact with other investors who see the same. Because of your life situation, taxes, etc).
this network, I’m fortunate enough to have a pulse on what’s
coming down the road long before the media and public Here is how I approach cryptocurrency investments. It
do. It’s fun. Besides, to know and invest in the future before is, according to my experience, the best way to get high
most can be very lucrative. multiples on capital.

That leads us to cryptocurrency. I started hearing about 1. Always have an unfair advantage. Otherwise, you’re
bitcoin years ago. Anything new and interesting in tech, it’s the sucker. This is why I never even play a five-cent slot
my job to keep an eye on. So, I did. I watched to see who machine in Las Vegas the house has the unfair advan-
was getting into it. I watched smarter and smarter peers tage, not me. So, in cryptocurrency, my unfair advantage
allocate portions of their investment portfolios to bitcoin. I is my network of insiders, my ability to talk with founders
studied and realized that if it worked, bitcoin was just the tip (having been one, being pitched by and invested in many)
of the spear. The real value was the complete paradigm shift and separate fact from fiction, my experience, and often,
it was creating global, decentralized currencies. to use my connections to find out about the best ones
and invest in them early before the average investor
This never existed before. Ever. And, even if it only takes a knows they even exist.
few points away from the world’s existing currencies, what
is that worth? Forget math here, use common sense a lot. 2. Value invest. I’m a big fan of Benjamin Graham and
Warren Buffett. They find assets of value, buy them below
I told some friends at the time to buy bitcoin. It was early, it market price and then hold. With cryptocurrency, the ones
was hard to buy. But those that did still thank me. that survive in the long-term will be worth such stupid
levels of money, it will make today look cheap. We’ll have
Before you stop reading and run out to buy bitcoin, it’s those in our portfolio.
important to understand that bitcoin is only one cryptocur-
rency. There are many out there, with new ones launching 3. Biggest Markets. An asset that wins 10% of a small
practically daily. Majority are outright scams. It makes me market doesn’t interest me. All these investments are high
mad to see these pump and dump schemes peddled across risk, so I only focus on the ones with the highest reward
the web. potential. An asset that wins just 1% of a multi-trillion
dollar market, well, sign me up.
There is real value being created by the legit currencies, and
since it’s my job as a venture capital fund Managing Partner 4. Discipline. This is my best quality as an investor. Never
to find and invest in the best, that is only what I focus on. sell or buy on emotion. That’s for amateurs and keeps
Wall Street in business. I’m in this for the long term, and
This is not easy. It involves backchanneling through my without discipline, you cannot survive investing especially
network, meeting the founders of the currencies, and in a new asset class like cryptocurrencies where every
sometimes even having my advisors read the code to find single day is a roller coaster ride.
backdoors in the currency (for example, some currencies
have holes in the code that allow the founders to print as This has allowed me to make investments in cryptocurrencies
much as they want and reward themselves. Highly unethical, that gave beautiful returns to my fund.
but this is unregulated, and people are taking advantage of it
to fleece investors). I’ve worked hard for a long time to have the access and
network I have. I take my job as an investor seriously. It is
The opportunity to make high multiples on our investments my way to build long-term wealth for myself and for those

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who invest in my fund. I will not jeopardize this reputation to short-term gains, but because of this discipline, we will do
chase something because it’s shiny or try to time markets. much better overall.
That’s the best way to lose money.
• Unlike others, I will also show you how to buy and hold
The best way to make real money is to do tons of diligence, your cryptocurrencies properly. It’s no use recommending
only invest in what you believe in, then let it ride and not a coin that appreciates in theory when there is little or no
panic. Instead, use market panic to my advantage. liquidity for it.

So, hopefully you understand my qualifications and where • I will be upfront with you about my thinking, where I’ve
I’m coming from. I abhor pump and dumps. I only want to been wrong, where I’ve been right. Every single piece of
invest in what will be around long-term. That’s where real learning.
wealth is created.
The Massive Opportunity
By the way, remember how I lived through the first Gold
Rush? Turned out fine for the world (think Amazon, Google, You’ve already read the materials from James’ newsletter and
etc.). The level of wealth, and importantly, value created, has his book on Cryptocurrency. If, by some chance you haven’t,
been insane. please put this down and go do so first. Watch the videos
from the Masterclass. Cryptocurrency is the future of money,
This is the next Gold Rush of my career. And here, it’s even and while you’re banking on my experience, it’s important that
more exciting because it’s not just the internet, cryptocurren- you understand what you’re getting involved in. Those who
cy is the internet of money. On top of that, the technology understand the future benefit greatly from it.
behind cryptocurrencies the Blockchain has the potential to
change and create entire industries, just like the internet did. Click the links below to watch the videos and download
James’ latest book.
What is that worth? The smartest people in my network
who’ve been through the internet boom all think the same Masterclass on Cryptocurrencies (Videos)
much more than the first one. I’m excited to be in this early.
Thank you for joining me. Cryptocurrencies 101: How to Make a Fortune from Digital
Currencies
Let’s get started…
The world of cryptocurrency is currently a Wild West. But
Our Commitment to You that’s where the opportunity is. Real money is made when
there are dirt roads. By the time they’re paved and there’s
Investing in startup companies and cryptocurrencies is my electricity, the easy opportunities are gone. In this case,
job as a VC. It’s one I’ve spent a career building and take the really easy ones are. But, we’re lucky. This is just the
incredibly seriously. You will have the benefit of all this. beginning. Many lucky investors have made fortunes in just
a couple of years. We’re still in the first inning. I watched this
• Everything I share with you, it will be from experience. play out in the first dot com boom and intend to use that
hard-earned experience to create fortunes this time around.
• I will use my network and all the diligence at my disposal
to research deeply any investing recommendations before When you read your first webpage, did you ever imagine
sending them to you. that someday you’d hold a computer more powerful than
your desktop in your hand — and that you’d be doing all
• We will avoid the pump and dump that the crypto and ICO your banking, shopping, appointments, communication, and
market is full of. This may mean missing out on some entertainment on this computer?

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In five or ten years you’ll look back at the way money, increase the prices of the coins that are considered the best.
property, assets, and identity are handled by cryptocurrency It’s simple. Fixed supply, greater demand and cash inflows,
and the blockchain the same way. Cryptocurrency and the price rises.
blockchains aren’t just game changing. They’re world-chang-
ing technologies. We are experiencing a once-in-a-lifetime The cryptocurrency world is fast paced. Some say a day in
opportunity to be a part of that change. cryptocurrency is like a year in traditional markets. That’s
why it’s critical for you keep tuned in for our newsletters and
When Bitcoin was first created, it only appealed to hard core updates.
Libertarians and techies. You couldn’t give it away. In July
2011, the price was $31, and a few early adopters started I can’t emphasize enough how quickly cryptocurrency
using it. By April 2013, people thought bitcoin had topped markets move. Even seasoned investors say they’ve never
out at $266. By the end of the year it spiked to over $1000. experienced anything quite like the cryptocurrency markets,
so if this feels surreal, you’re not alone.
It steadily declined throughout 2014 into 2015 where it
stayed in the $200s. Many of my friends who’d lived through Here’s an example:
the first tech boom and bust had seen that playbook and
kept their coins. The general media thought cryptocurrency China recently put a temporary stop to initial coin offering, or
was dead. They were wrong. ICOs.

Those who kept their bitcoin made about a 2,300% return ICOs are a way for companies to fundraise by selling a “coin”
in a little over two years. Of course, those who held it from directly to buyers. This allows them to bypass traditional
2011 and sold some this year (and yes, there are those), venture capital. Some say ICOs are like an IPO for a private
made over 16,000% in 6 years. A whole new class of wealthy company raising money by going public, but they’re really
crypto investors is being created. more like multimillion-dollar crowdfunding campaigns going
directly to the crowd. I’ll explain more about ICOs below. For
One of the things that made them successful is the ability now, know this — many are scams.
to recognize and capitalize on irrational fear in the market-
place. China then took additional steps to shut down yuan-to-cryp-
tocurrency trading on Chinese exchanges. Investors
We will recognize and avoid FOMO (fear of missing out) panicked. Many sold based on false rumors even before
and FUD (fear, uncertainty, and doubt) and use them to our the official announcements were even made. This included
investing advantage. Cryptocurrency, as an asset class, coins that should have been unaffected by the ban.
is vastly outperforming traditional assets by a long shot. I
believe that it will continue to do so over the long-term. Smart investors recognized the unreasonable fear and
added to their portfolios. That’s what we’ll do in Altucher’s
Imagine buying Amazon stock shortly after its IPO and hold- Crypto Trader.
ing and adding over time with market dips. Cryptocurrencies
have the potential to be far more valuable, and because they Another example:
directly affect the monetary system and commerce, the
gains are faster. Several times recently cryptocurrency markets rose in
response to regional fear over North Korea’s nuclear tests.
Here’s one thing that smart investors have noticed: Institu- People bought bitcoin as a safe haven, and prices rose.
tional capital is just getting interested in cryptocurrencies.
Multiple hedge funds are being formed daily to invest in There are multiple examples where seemingly unrelated
this space. All that money coming into cryptocurrencies will policies and political situations cause the price of crypto-

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currency to rise or fall steeply. This is the time to build your The ones that will survive over time will appreciate so much
portfolio or profit. that today’s prices will look stupid cheap.

My job with this trading service will be to guide you through As a corollary, think of Pets.com vs. Amazon. One crashed
the landmines of cryptocurrency, teach you how I evaluate hard. The other became one of the most valuable businesses
and invest in them, guide you on which ones to invest in and, in the world. Our job is to find, and then get you into the
most importantly, when. Amazons of the crypto world early.

It’s important to know that telling you to buy “Currency X” at Regardless, our job is not to time bubbles or crashes.
price Y does you no good. Anyone who tells you they can is full of it. Our job is to find
the best cryptocurrencies ones we believe will appreciate
How do you do so? It’s not as simple as it seems. significantly over time to buy and hold them, rebalancing
when the market gives us opportunities, and to sell for profit
There are many exchanges out there, and many only as our life situation requires.
support certain cryptos. To top it off, liquidity matters. Many
coins, while looking appealing with returns, have little trading “How significantly will they rise over time?” you may ask
volume and are only in shady and unregulated exchanges Here’s my answer: cryptocurrency and the blockchain are
which impose limits and restrictions. And, perhaps most the future of money, of finance, of raising capital, of invest-
importantly, you have to think about security. ing, of contracts across vast industries from real estate to
logistics to shipping, and so on.
Given the nature of the Wild West, there are lots of hacks,
scams, and outright robberies designed to take your crypto- How much do you think that’s worth? A heck of a lot. That is
currency. I’ll teach you what you buy, where to buy it, how to why you’re here to be a part of the greatest opportunity I’ve
secure it. ever seen in my career.

If you’ve properly applied my recommendations, you won’t Initial Coin Offerings (ICOs)
just have made a big profit, you’ll also keep it. You won’t
get hacked and have your cryptocurrencies stolen. Most You might have heard the term “ICO” in the media. It stands
importantly, you will have learned the ins and outs of a for “Initial Coin Offering.” Technically, it’s a way for crypto-
technology that will become the future, well ahead of the currency creators to sell their new currency to investors. In
general public. Applying that knowledge is how generational reality, 95% of ICOs currently being offered are scams. Most
wealth is created. of them outright ones. Please remember this.

Is Cryptocurrency a Bubble? This will change as the market starts to mature, consumers
wise up, and the SEC steps in. I’ve seen this happen with
This is a valid question, one I often ask myself, especially other online industries, like online ads, affiliates, etc. No
since I lived through the dot com boom and crash. The difference here except that the oversight will be greater,
answer is nuanced. Yes and No. There is a bubble in ICOs. which will be good for us as more legitimate ICOs will come
There is a bubble in pump and dump coins that have no to market.
business existing and will not last over time. But there are
coins being created that will power entire industries and But in meantime, if someone offers you an ICO, before
become massive stores of value. you’ve done serious diligence on it, assume it’s guilty ‘til
proven innocent.
Some of those don’t exist yet (our job is to find those as they
become available and get in early to get the insane returns). I was at dinner a couple weeks ago, the usual startup and

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VC crowd. One of the CEOs at the table has a successful only invest when I find amazing deals that passes mine
financial app with a growing, and importantly, paying and my team’s diligence. Same here. Remember, discipline
customer base. He mentioned that he would do an ICO for and patience is the best way to create long-term wealth,
his company. When we delved into his model, it didn’t make especially in new, frothy markets.
sense, and I told him so. He leaned back and said, “it’s free
money, why shouldn’t I grab some?” The ABCs of ICOs
That, right there, is the most honest reason I’ve heard from ICOs or Initial Coin Offerings, are a new way for companies
anyone doing an ICO. Granted, he said this over wine and to raise money. ICOs are not only on the rise, they’re
amongst friends, but it nailed the current ICO market in a exploding. Traditionally, startups build out their model, show
nutshell. And he has a viable company and product. Most traction in terms of growth, customer acquisition, and team,
ICOs have neither and couldn’t raise a dime from professional and get funded by raising money through angel investors
investors. Yet, they’re raising tens of millions of dollars apiece. and/or venture capital firms.

So, as the media froth around ICOs increases, don’t be ICOs changed all that. Blockchain and cryptocurrency
surprised to hear more and even see ads online to invest in companies began to raise money in a Kickstarter-type way
them. When in doubt, assume it’s a scam. Don’t get caught up front by issuing coins or tokens for a product they were
up in fear of missing out. Scammers play on that. If you’re in the process of creating. This allowed the team to raise
not an intelligent and informed investor in the space, you’re without giving up equity pre-build. Many teams raised tens
the sucker. And unlike IPOs on the stock exchange, there is of millions of dollars on the merits of a “white paper” alone.
no recourse once you’ve sent in your funds. Many of these
scammers are based offshore with dubious teams at best. Some of these teams have gone on to produce the top
cryptocurrencies. Others have gone to zero. This is why it’s
But, like most online markets, people will wise up and the crucial to understand the mechanics of an ICO and how
crop of ICOs will get better, and over time, you will see some to pick solid cryptocurrencies based on good technology
amazing wealth-creating opportunities come up. versus companies selling worthless coins based on
cash-grabbing “ideas.”
In the meantime, buyer beware.
How to Participate in an ICO
Another thing I’ve seen from people pitching ICOs is the
claims of incredible returns. “Get 200% in a week!” Um, sure. Investors typically send bitcoin or ethereum to a digital
Technically. But the liquidity isn’t there. The only people address and receive the new ICO tokens or coins in return.
selling are the ones behind the ICO and guess who’s left These tokens/coins can then be traded or used on networks
holding the bag? The average investor. once the networks are built.

Having said this all, there are legitimate ICOs with great Since ICOs were largely unregulated in the beginning,
teams, governance, and potential to create real value with anyone could run or participate in one. Some were for
their product and for their investors. I’ve been fortunate to valuable networks like China’s NEO network. Others — not
invest in some of them. Any such ICOs that come my way so potentially world-changing. Burger King in Russia, for
that meet all my criteria for investing and pass my and my example, recently created a WhopperCoin probably more for
team’s diligence, I will share with you. marketing and publicity than any utility, but that can easily
evolve over time.
Sometimes, investors in my venture capital fund ask how
many investments I intend to do per month. I tell them I In 2016, companies raised $102M using ICOs. In 2017, that
have no idea. Could be zero. Could be a large number. I number exploded to $1.3B in the first eight months alone.

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ICOs are the new “easy money.” This is both good and bad. leaving the community with a big dilemma.

If you’re creating something legitimate and of value, it’s Developers could either roll back the code on the Ethereum
good. Everyone benefits. But, remember, given how easy the blockchain to the time right before the hack occurred,
money is, most are scams. restoring the funds. Or, they could leave the situation
alone, since blockchains like Ethereum are supposed to be
ICOs were designed to be open to everyone. Simply send unchangeable.
your ethereum or bitcoin to the address on the website or
information, and you get your tokens or coins. Then, you can But here’s the rub. If they did that, investors would lose over
trade them, sell them, or use them on certain platforms that $60M.
require tokens.
It was a lose-lose decision. Let hackers get away with theft
There is a major problem with this. Since ICOs are and preserve the integrity of Ethereum, or restore the funds,
unregulated and often open-participation, they became an and let this be a lesson for the future?
extremely easy way for scammers with good marketing
to make a lot of money quickly. Recently, the Wall Street If developers rolled back the code, people might not trust
Journal and Bloomberg gave serious press to an ICO that is cryptocurrency since there’d be a possibility of changing
highly likely to be a scam. the blockchains that held the records. Blockchains aren’t
judges of good versus bad players, they are trusted records
If financial reporters can be duped, the average investor preserved for all time.
needs to be alert. That’s why it’s so critical to understand the
several things about cryptocurrency and ICO environments Besides, if the developers “fixed” this situation, who’s to say
before investing a fraction of a bitcoin in a single ICO. a government or organization wouldn’t force changes in the
future? Many felt Ethereum couldn’t be rolled back for moral
Recently, many countries have been re-examining the ICO and philosophical reasons, even if it meant people lost all
craze and putting some regulations and and safeguards in their cryptocurrency.
place. Countries like Philippines, Australia, Japan, and others
are issuing regulations ranging from data collection require- The Ethereum developers made the tough decision to
ments to help avoid possible illegal uses of cryptocurrencies. restore the lost funds. Feeling it was still very early in the
China and South Korea temporarily halted ICOs altogether game and would not be a precedent—it would be a learning
until appropriate regulations can be put into place. experience.

In August, the Securities and Exchange Commission issued Those who disagreed gave their support to the unchanged
a statement analyzing the June 2016 hack of the DAO. The blockchain which became known as “Ethereum Classic”
DAO was the first securities exchange built on top of the and still survives today. The restored chain kept the name
ethereum network. The problem was, ethereum was new at “Ethereum.”
the time and wasn’t ready for such a large application.
Ethereum Classic and Ethereum share a common history
When bitcoin released, it rolled out slowly. Ethereum that “forked” off in different directions. We’ll be discussing
wasn’t ready for a massive untested exchange. Ethereum forks much more in the future. Many forks provide
developers found problems with The DAO’s code (just like opportunities for investors. When they do, we will share that
we would). Despite the risks, The DAO went live. Investors information.
bought millions of dollars worth of tokens.
For now, let’s focus back on the security aspects of the
The exchange was then hacked, losing over $60M in Ethereum, Ethereum fork.

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A LT UCHER’ S CRYPTO TRADER

Because of the size of theft, its potential for injury to inves- 2. Is the team credible? Have they built things before?
tors, and the explosion of cryptocurrency investing and ICOs
in 2017, the SEC decided to examine the events surrounding 3. Does the coin solve a problem that is best solved on the
The DAO hack. blockchain or is someone spinning an easy, conventional
business as cutting-edge technology?
After analyzing the case, the SEC issued an investor alert,
advising that this exchange was a security, and that certain 4. What will be done with the money from the ICO? Many
ICOs might also be declared securities. Companies creating ICOs are a way for founders to raise money outside of
security-type ICOs must follow the securities trading the traditional fundraising system. If the money from the
regulations. Exchanges trading these coins and tokens have ICO will be going to building a useful infrastructure (see
to be registered as securities exchanges. number 1) then this could be a good coin. If it’s going to
fund a bunch of salaries and not much else, then pass.
This warning sent out strong signals to the cryptocurrency
community that regulatory agencies ranging from the Chica- 5. Is it feature-based or platform-based? If you have one
go Board Options Exchange which deals with commodities, coin that features something specific, chances are a
to the SEC, and the IRS will be looking to define and regulate platform will come along, incorporate that feature, and
ICOs in the future. wipe out that coin.

Then, the SEC began going after companies it felt was 6. Is there a network effect beyond initial speculation? Do
engaged in fraud. It will continue. So, investing in legit people want to use the coin or platform or are they hoping
crypto’s will be even more important moving forward. to make a quick buck on the ICO and leave?

Recently, China banned ICOs altogether, requesting plat- 7. What’s the marketing and news coverage? Is it hype or
forms offer refunds to investors. It halted most exchange solution-based? Is there a FOMO element that may be
trading while it put guidance in place. without value?

With so much fraud out there, regulations can be a good 8. How easy is it to manipulate the price of the coin through
thing. They could screen out some of the obviously shady press or by malicious means
offerings. That’s why it’s important that you know the ICO
landscape. Many scammy ICOs have similar characteristics 9. Do you know this space? There are coins for everything.
to other scams and Ponzi scams throughout history. Consider for a moment this wasn’t a crypto investment —
that it was a regular startup. Would you be smart money
At the time of writing this report, the market cap for all in this space?
cryptocurrencies is over $160B. Bitcoin itself is over $72B.
Dozens of ICOs pop up every week. 10. D
 id this pop up out of nowhere? If the Github (code) is
very recent, social media is still cold, and the community
Following a proven system for diligence can help us to seemed to appear magically and rally all of a sudden —
navigate through the landmines and pick out real winners. these are all signs of a classic pump and dump.

How do you pick a great ICO? 11. B


 ackchannel through your network. Are the smartest
investors in the space involved?
This is our diligence checklist:
12. G
 et the backstories, meet the founders, check them
1. What does the coin do? Does the coin have utility — a against other founders.
good, solid, useful purpose — or is the value of the coin
speculation? 13. R
 ead the code. Test it. If there are any built-in hacks or

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backdoors, immediately pass. This is an unethical team digital payment on an unchangeable database, or “ledger”
that will only enrich themselves. by an unknown person (or persons) who called himself
Satoshi Nakamoto. Don’t be surprised if you hear that name
This checklist has served me well with my cryptocurrency more and more in the media. Satoshi is turning out to be the
investments. It will evolve over time, and I’ll share any new biggest mystery of a generation.
and proven criteria that I use.
What made bitcoin special was that it solved the dou-
OUR INITIAL PORTFOLIO ble-spending problem. Currently, if you have a specialty beer
store in California and I am in Kansas and want to buy your
Before we dive into the specific coins, I want to share what I tell new Lager, how do I pay you? I either send you a check, wire,
anyone investing in my venture capital fund: never invest money or give you my credit card info. Once that clears, you ship
in these industries that you’re not comfortable losing. These are me my beer.
high reward investments but they come with high risk.
What just happened here? In the middle was a trusted
Remember, it is early in the game. Don’t bet the farm. Be third-party (the bank or Visa/MasterCard/American Express)
smart, allocate only the speculative portion of your investment that assured you I had the money. If there was no third party
portfolio to cryptocurrencies. There are plenty of opportunities and I sent you a check for $100, how would you know that I
coming, and we will be in them. had that money in my account?

In developing a cryptocurrency portfolio, it’s important to It’s seemed like we’ve always needed a trusted third-party in
remember that no one currency will win the game. Each the middle. In the traditional system, the bank and govern-
cryptocurrency solves a specific problem in the market. The ment are trusted third parties. But banks fail. Governments
real money will be made with a basket of winners. print money like it’s going out of style, devaluing your money.

Initially, we will start with four cryptocurrencies. There are The genius of bitcoin was that it used technology to remove
others that we will add to the mix. We will do this oppor- the need for a trusted third-party. To put it simply, everyone
tunistically, take profits when we want, and rebalance our involved with bitcoin became a trusted third party. Bitcoin
portfolio whenever we feel it’s wise to do so. I will share with created a blockchain which stores records of every transac-
you exactly how to do so. tion ever done on the Bitcoin network.

Therefore, please read our updates and alerts. We can see the history of every bitcoin and who owns it
(your name is not attached, but there is a trail of bitcoin
1. BITCOIN addresses that are public). Since every interested person in
the world with a computer can have a copy of this ledger, we
This is the one that started it all. The one you’re most likely no longer need a third party.
to hear about in the media. Perhaps because it was first, it is
owned by pretty much every smart person who got into the Bitcoin is owned and controlled by you. The records are
space. Everything else in cryptocurrency came after. kept by everyone. If everyone can have a copy of the entire
ledger, if someone tries to falsify a record, that record will
A lot of wealth is tied up in this coin. And no matter how immediately be kicked out.
many times naysayers predicts its fall and sometimes it
does it bounces back, each time higher. Many have come to In normal accounting, people can commit fraud by changing
consider it digital gold. entries on the books. This can’t happen with a blockchain, or
“distributed ledger,” because everyone else on the blockchain
As background, bitcoin was created in 2008 as a form of will see the entry that’s different and throw it out.

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A LT UCHER’ S CRYPTO TRADER

Imagine not needing Visa or a bank to send money to that’s all there will be — ever. Simple supply and demand will
someone across the world being able to do it from your lead to the value increasing. Bitcoin is spendable — and it’s
computer or phone without giving a 20% fee to Western an accepted store of wealth. Some say a bitcoin could be
Union or waiting several days for a cross-border payment worth as much as $1M USD in in the future. Will it? Beats
to clear. And since it’s a global currency with fixed supply me. But it’s a great bet and a percentage of my portfolio is
(the maximum number of bitcoins that can be created is 21 allocated to it.
million), governments can’t print away and deflate it. That is
the power of bitcoin. One challenge for bitcoin is that the network is slow to
confirm transactions. Because of its popularity, the network
Here’s an example... is getting clogged and transactions are getting more
expensive. It took three years for the bitcoin network to
If I give James a bitcoin, it’s recorded, unchangeably, for agree on upgrades to address this, and even then, some
everyone on the network to see. If anyone tampers with that people couldn’t agree so the bitcoin blockchain forked — or
transaction, everyone in the world will see that their records split — into two — creating bitcoin and a new coin called
don’t match up. Their “block” will be kicked out. “bitcoin cash.”

Because bitcoin was the first cryptocurrency, it has the early You might think this would be an argument against bitcoin,
adopter advantages. It can be used in many places from but it’s just the opposite. Bitcoin made it through this
Overstock.com to private payment transactions. The fact argument with its value intact, and investors received bitcoin
that bitcoin can be used as payment, has an unchangeable, cash — essentially free money — as a result. This reinforced
“immutable,” ledger, and early network adoption makes it a bitcoin’s reputation — and value. In the weeks after the “hard
“blue chip” cryptocurrency. fork,” bitcoin reached record highs to over $5000. That was
followed by a significant selloff and a subsequent rise back
Remember: When we choose coins for our portfolio, we into the $4000 range.
want coins that have value with teams that can use their
value to build enormous things. That’s what bitcoin can and By watching for panic selloffs, we would have seen that
is doing. bitcoin wasn’t imploding, and would have bought at a huge
discount.
Countries all over the world are looking at ways to integrate
blockchain technology that unchangeable database to To return to our internet boom analogy, let’s look at Japan
increase efficiency, improve recordkeeping, collect taxes, and South Korea. Merchants in Japan are accepting Bitcoin.
and identify citizens. Many investment firms are starting As many as 260,000 merchants may accept it by the end
to recommend bitcoin as a “safe haven” investment, and of this year. As a corollary to tech, in the mid-2000s, Japan
bitcoin has been called “digital gold.” and South Korea were far ahead of the U.S. when it came
to mobile phone technology, especially e-commerce and
In August, Overstock.com announced they’d be keeping 50% payments. The populations in these countries adopt new
of the bitcoin they accept as payments in their investment technologies into mainstream society faster.
portfolio, Goldman Sachs recommended investors look into
bitcoin, more institutional money is flocking to cryptocur- Many of the apps and payment applications we take for
rency, and USAA Federal Savings Bank has integrated the granted on our iPhones and Androids were in existence, in
Coinbase wallet into their dashboard so their customers can some form or the other, in those countries. It’s worthwhile
see or use their bitcoin. to see what technology Japan and South Korea embrace as
larger markets like the US and Europe will probably follow
Bitcoin is in demand — and remember that there is a limited over time. And the earlier you are into it, the greater the
supply of 21 million bitcoins. Once they’ve been mined, returns you stand to make.

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A LT UCHER’ S CRYPTO TRADER

South Korea has already started on-site inspections for contracts — picture it as the operating system (Android or
cryptocurrency exchanges. This move shows that they’re iOS) powering apps on your smartphone.
already making moves to mitigate fraud and hacking,
increasing consumer safety. As the crypto markets mature, The potential is limitless.
this will be norm in many countries, including the U.S. This
will only increase the value of the best cryptocurrencies as Here’s an example:
the average investor will feel safer and buy.
Let’s say I want to sell James my surf shack for $1,000. The
We will allocate 35% of our initial portfolio to Bitcoin. Etherium smart contract could be programmed to verify
the transaction, execute it once James pays me $1,000 in
2. ETHERIUM Etherium, and automatically transfer the title into James’
name, notify banks and registries, and post the sale.
In tech, the most valuable businesses are platforms and
marketplaces. This is all done without the need for accountants, lawyers,
and all the layers of middlemen that currently take a piece of
A platform is where others build upon your business, the pie along the way.
bringing in more customers and making the underlying
platform more valuable. Facebook is a platform. Slack is a It’s still early for smart contracts. Once companies, govern-
platform. Marketplaces are where you have buyers on one ment agencies, and financial institutions build compatible
side, sellers on the other, and you sit in the middle and take infrastructures, the potential for this technology will be
a cut. Sometimes, you are the only seller, like Google is with enormous.
its ads. Sometimes, you’re not the seller at all, like eBay early
on, and all you do is take a piece of each transaction. Like Bitcoin, Ethereum has had challenges and pulled through.
It recently declined in price over controversies that Russia
Remember when Facebook apps launched? It was a brilliant might regulate cryptocurrency, then China and South Korea
move. Zuckerberg basically had other companies and put a stop to ICOs. Since most developers use the Ethereum
developers creating vast businesses on top of Facebook, blockchain for their ICOs, the price of ethereum plummeted.
bringing in and retaining new customers for him.
This wasn’t the end of ethereum — it was a good time to
Amazon has become a combination of a platform (Amazon buy. Since we understand the power of platforms over time,
Web Services, Amazon Merchant Services, Kindle publish- we would have bought at a significant discount.
ing, etc.,) and a marketplace, making it one of the biggest
businesses in the world. Because of the potential of smart contracts and an
upcoming upgrade increasing speed, privacy, and developer
Ethereum took the idea that Bitcoin had unleashed and features, and the Ethereum networks potential to transform
created a platform. That’s what makes it special. Yes, there everything from supply chain management, voting, identity
are other platforms emerging in cryptocurrencies, but management, electronic records, real estate, financial
Ethereum was the first and has the greatest adoption. Most transactions, and on and on, we have it in our portfolio.
ICOs and coins are built on top of Ethereum.
We will allocate 30% of our initial portfolio to Etherium.
Ethereum is similar to bitcoin in that it can be spent and
traded, but it has some very interesting properties bitcoin 3. ZCASH
doesn’t have. It can run code creating something called
“smart contracts.” While bitcoin is an excellent store of Originally, many people used bitcoin to enact private trans-
value and payment blockchain, Ethereum can run apps and actions. As bitcoin usage grew, more advanced technology

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A LT UCHER’ S CRYPTO TRADER

made transactions less private. Since all records are kept points for credit reporting, anonymous voting, financial
on a public ledger, if you wanted to identify the details of a transactions, storing and permission-based sharing of
transaction, you just had to match up ledger records. This is medical records, and much more.
easier than ever with today’s computing power.
Given the nature and uses of cryptocurrencies, a bet on one
Imagine that you live in Greece and the economy collapses. that solves privacy is a good one. That alone gives ZCash
But as you try to get your money out, the government places massive potential.
an exit tax of 75%. If you put your money into bitcoin, it can
be traced back to you. But for me, overall, ZCash has one of the very best
management teams I’ve seen in my career. It is the only
You might also be in a situation where you want to pay for coin designed and built by professional and academic
medical services you don’t want revealed, or you need to cryptographers. That is the level of talent you need to build
pass on information about your creditworthiness to someone something like this.
without wishing to give all your personal data. There are plenty
of reasons for wanting privacy in financial and data matters. In venture investing, you invest in the best teams with
long-term vision. It’s been one of my favorite investments.
Enter ZCash. The technology behind ZCash allows it to be
fully private. It has “zero-knowledge proofs,” which uses
We will allocate 25% of our initial portfolio to ZCash.
something called “zk-SNARKS” to cryptographically hide
information, revealing only what you want revealed.
4. LITECOIN

You can send money privately. You can mask information


Litecoin is pretty much what it sounds — a quicker and
like medical records, telling permissioned doctors only what
“lighter” coin built on the Bitcoin blockchain. It is an offshoot,
they need to know. You can tell a landlord “yes” you have the
or “fork” of bitcoin created by a former Google and Coinbase
funds they require.
employee with the goal of increasing speed and capacity
when compared to bitcoin.
You could bypass Equifax with a trustworthy system so
creditors would receive a “yes/no” answer without giving
Litecoin blocks are verified in 2.5 minutes compared to
them ten years of your private data that could be hacked
bitcoin’s 10 minutes. A “block” is a collection of all the
and exposed by at any time.
transactions that happened in a certain period of time.
Currently, ZCash is a coin and a protocol, but its features When a block is processed, it is added to the blockchain for
are being built into other protocols, and are starting to be all eternity. That’s what makes this system work.
used by major financial institutions. That makes ZCash’s
technology game changing. Until the block is finalized, though, you’re sitting at your
computer waiting for your transaction to “clear.” Most
Other coins have tried but none match the technology. transactions go through several “confirmations” before the
block is assembled and verified. That can be slow.
ZCash is also increasingly being used as an exchange of
value in countries like Venezuela and Zimbabwe, where local Litecoin solves this by making the system four times faster.
currency is all but worthless and people are trying to bypass There are features in the works that will make it even faster
turbulent governments. in the future.

ZCash solves privacy issues, is an excellent payment Because of its speed and lower transaction fees, people are
system in volatile locations, and has potential to solve pain using litecoin as a solid form of payment.

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A LT UCHER’ S CRYPTO TRADER

Many see litecoin as “silver” to bitcoin’s “gold.” Because into cryptocurrencies. But it’s just the beginning. This field is
of recent upgrades, it’s now compatible with the bitcoin evolving daily. Massive opportunities are coming our way.
blockchain. It enacted something called Segregated Witness You will learn much more in upcoming newsletters and we
and the Lightning Network which allows transactions to be will invest in them.
settled off the blockchain, meaning there are no fees unless
you need to go back and record the transaction on the
Remember, as part of your subscription you have access
blockchain. This will increase usage and demand for Litecoin.
to James’ Masterclass on Cryptocurrencies. I strongly urge
you to watch it as you’ll gain insight how cryptocurrencies
The speed, usability, and team behind litecoin make it one of
work, why they are here to stay and exactly how to get
the most trusted coins.
started buying and selling them.
We will allocate 10% of our initial portfolio to Litecoin.
Click here to get access.
CONCLUSION
Welcome to the future of money. Let’s make a lot of it
There you have it. Enough guidance to start your journey together.

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