BCG MATRIX

Relative Market Share

High Low
High
Industry Growth Rate

Milk Pak Noodles

Fruita Vitals Milkpak cream

Pure Life Water

Low

Maggi Nestle Kokocrunch

Kitkat Nestle cornflakes

Nestle Dahi Milo

I. Question Marks:

Noodles
Milkpak cream

These products have low market share and high growth rate. In these products there is some
changes are needed in taste then these can become star.

II. Stars:

Nestle Milk Pak

Nestfruita Vitals
Nestle Mineral Water
These products are widely used so these posses high growth and market share.

III. Cash Cows:

Maggi
Kit Kat
Nestle Dahi

These products have high market share and low growth rate, if Nestle add some flavors
and do penetration then these can become stars.

IV. Dogs:

Nestle Kokocrunch
Nestle Cornflakes
Milo

These products have low growth rate and low market share because these not sold in
maximum quantity as compared to other products.