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Mid –term Course Outline

Chapter 2. Roles of Advertising

Chapter 3. Brand Planning and the Advertising Spiral

Chapter 4. Target Marketing

Chapter 5. The Advertising Agency, Media Services, and Other Services

Chapter 15. Research in Advertising

Chapter 16. Creating the Message

Chapter 24. Economic, Social, and Legal Effects of Advertising

From Notes:

Chapter 8: Creative Strategy (Developing)

Chapter 9:Creative Strategy(Implementation & Evaluation)

Chapter 10:Media Planning

Note : All the power –point presentation topics e.g Deconstruction of an Ad and notes given to
you via e-mail are included in the mid-term exam .

Case-Studies and Ted-talk will be included only in the final exams.

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