PONTIFICIA UNIVERSIDAD JAVERIANA, CALI CAMPUS

SCHOOL OF HUMANITIES AND SOCIAL SCIENCES

DEPARTMENT OF COMMUNICATION & LANGUAGE
FINAL EXAMINATION OF ENGLISH IV FOR BUSINESS GROUPS

STUDENT’S NAME __________________________________________CODE ________________

LECTURER’S NAME: Eider James Mejia Anturi.

Answer the following questions about the case “smoking scenes in movies and anti smoking
advertisements before movies: effects on youth, written by Cornelia Pechmann and Chuan-fong
shih.

INTRODUCTION

Vocabulary ( 5 points )

1. In the United States, there is a considerable concern about the high prevalence of
smoking among high school students, now at 35 percent.

The world PREVALENCE means:

a. Influence. b. Description.c. Existence. d. perseverance.

2. The media and the public are focusing increasing attention on another possible
instigator of underage smoking.

The word INSTIGATOR means:

a. Installer. b. Inspiration c. Inspector. d. causer.

3. Other organizations have initiated activities to discourage positive portrayal of smoking

in entertainment media.

The word PORTRAYAL means:

a. Represent b. Pretend c. Suggest d. Pay.

4. The concern about smoking scenes in movies have been fueled in part by research.

The word FUELED means:

a. needed b. fed. c. completed. d. lost.

5. Researchers also have compiled statistics of smoking.

The word COMPILED means:

a. compared b. gathered c. forced d. competed

COMPREHENSION QUESTIONS ( 18 points 1 each) except for question 12, 0.5 each.

6. Vice president Al Gore has attacked Hollywood for contributing to the pediatric epidemic
of smoking.
What did he mean?

a. youth epidemic. b. elder epidemic. c. middle age epidemic.

7. in paragraph marked 2 in the text, the authors mention POSITIVE DEPICTIONS

affecting youngsters. Why?

a. because youngsters are three times more frequent than adults.

b. because youngsters go three times to the movies more than adults.
c. Because adults go less frequently to the cinema and are less impressionable.
d. because adults go three times more than youngsters to the cinema.

8. On marked paragraph 3 the authors mention EVOKES POSITIVE AROUSAL. What do

they mean?

a. Remembered attractive movie stars smoking.

b. Reminded scenes about smoking.
c. People watching feel good about the need of smoking.
d. People watching feel remorse about the need of smoking.

9. On marked paragraph 3 they mention SOCIALLY CONDONED. What do they mean?

a. The behavior is accepted although is wrong.

b. The behavior is refused.
c. The behavior is somehow accepted.
d. the behavior is not fully accepted.

10. On marked paragraph 4 the mention that the excitation transfer theory is:

a. Based on the products anecdotal evidence.

b. Based on products placing support.
c. Based on an exciting and pleasurable viewer’s experience.
d. Based on a viewer’s unpleasant stimuli experience.

11. On marked paragraph 11 they mention the negative experiences people have when
smoking because:

a. People who smoke are ugly.

b. Youngsters are unwise.
c. Youngsters look for reaffirmation from other people.
d. Some people are misguided.
12. Fill in the blanks with the appropriate words from the list:

Health chemicals product stress problems Ignore

average higher harmful disease as well as

So many people are putting their__________ in danger by smoking. Smoking is like a

deadly __________but youths are still feeling proud of smoking. Youngsters smoke due to
insecurity. They choose to smoke to get rid of mental _________ and other emotional
problems. They are fully aware of its ___________effect that tobacco is highly addictive,
and people who have smoked for many years show a__________ death rate then non-
smokers. Smokers lose an ___________of twenty to twenty five years of their lives
compared to most non-smokers. Youths tend to _________or think they will never get lung
cancer or heart__________. Maybe they are thinking they can smoke until they get older,
and have kids and a family then stop, but it is not that easy. When people smoke a
tobacco__________, they inhale the smoke, which contains nicotine _____________ over
five hundred____________.

13. on marked paragraph 16 study 2; method, they chose Reality bites as stimulus movie
except:

a. to show how the main characters smoke all the time.

b. To show two attractive people smoking.
c. To those people who had already seen the movie.
d. To those people who had never seen the movie.

14. Mark true ( T) or false (F) according to marked paragraph 9.

a. hard language and violence and nudity aren’t forbidden fruits. ____________
b. Although depicting smoking, some produces love to use forbidden
fruits.______________
c. Possibly people would go less to the movies if they were not rated R.
_____________
d. Independent producers use more smoking to seek for an advantage in their
movies.____________

15. According to paragraph 15 the study case was about:

a. Movies related to the forbidden fruit.
b. Smoking and all its influences to young people.
c. Teenagers that go to the movies.
d. Beer and all the forbidden activities done by teenagers.

16. According to paragraph 6 cigarettes are shown in movies in strategic scenes for:

a. Getting increasing numbers of smokers.

b. Maximum impact on people.
c. Proving the cigarettes are harmless.
d. Continuing influence on people.
CASE ANALYSIS.

17. You are a member of a new antismoking campaign for youngsters; use a SWOT
ANALYSIS using the data in paragraph 16 study 2: method only to plan and evaluate the
possibilities: Write a of minimum 3 in each box. (12 points 1 point each)

S W

* *

*
*

*
*

O T

* *

* *

* *
18: According to the strengths you found in this case, what strategies you can use to take
advantage in this field: name at least 2. ( 12 POINTS. 2 points EACH)

1.__________________________________________________________.

2.__________________________________________________________.

19. According to the treats you found in your analysis, name at least two strategist to
energize your campaign.

1.______________________________________________________________________
_______________________________________________________________________.

2.______________________________________________________________________
_______________________________________________________________________.

19.-According to the opportunities you found in your analysis name at least two strategies
to focus on the opportunities:

1.______________________________________________________________________
________________________________________________________________________

2.______________________________________________________________________
_______________________________________________________________________.

20. What would it be the results of your campaign, who would it be the target of it, how
long would a campaign like that should be on to have a real impact on people? Explain:
( 3 POINTS )
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
________________________________________________________________________
__________.

Eider James Mejia

English IV Business
PUJ Cali
Final Exam