Report

Grammarly Report generated on Thursday, Nov 15, 2018, 10:28 AM Page 1 of 16
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70 of 100
ISSUES FOUND IN THIS TEXT
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PLAGIARISM
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Contextual Spelling 12
Mixed Dialects of English 5
Confused Words 4
Misspelled Words 2
Commonly Confused Words 1
Grammar 48
Determiner Use (a/an/the/this, etc.) 33
Incorrect Noun Number 7
Wrong or Missing Prepositions 4
Faulty Subject-Verb Agreement 3
Incorrect Verb Forms 1
Punctuation 13
Comma Misuse within Clauses 8
Punctuation in Compound/Complex Sentences 5
Sentence Structure 9
Incomplete Sentences 9
Style 32
Improper Formatting 13
Passive Voice Misuse 8
Wordy Sentences 6
Intricate Text 3
Inappropriate Colloquialisms 2
Vocabulary enhancement 55
Word Choice 55
INDIAN READERSHIP ANALYSIS

1
As per the key 1 findings of IRS report 2017 released on 18 Overused word: key
January 2018 the printing industry is in safe hands as far as
readership is concerned. According to data published in the
report 2, 39% of Indians (12+ years) read newspapers,
2
while 20% of all newspaper readers in towns having a Repetitive word: report
population 3 more than 50 lakh read newspapers 4 online.
3
[population of]
4
Commenting on the report, Ashish Bhasin, chairman, Repetitive word: newspapers
MRUC and chairman and CEO – South Asia, Dentsu Aegis
Networks, said, “These numbers most definitely tell us that
there is a bright future waiting for the print industry. I’m
also hoping that we will now begin to see advertisers and
media agencies taking print more seriously. Increased
readership numbers for newspapers and magazines will
pave the way for publishers to increase their revenues,
which would in turn help increase the size of print as a
medium.”
Another important 5 thing to note from the report is that, 6

there has been a 9% growth in total newspaper readership
in the last four years. Among the age group of 12+ yeards 7,
the IRS 2017 has recorded 1-month readership count at 104
5
crores, up from 96 crores in IRS 2014. Overused word: important
6
Figure -1(Readership Growth Across All Languages) [that, ]
7
Readership of English dailies has grown by 10% over the Possibly confused word
last four years and touched 3.5 crore 8 in IRS 2017 as
compared to 2.5 crore 9 in the last 10 IRS. Hindi readership

stands at 17.6 crore 11 in IRS 2017, up 45% from 12.1
crore 12 in IRS 2014.
8
[crore → crores]
9
[crore → crores]
The largest 13 percentage growth has been in Oriya 10
Repetitive word: last
language readership which has grown by 83% to 1.1 11
[crore → crores]
12
crore 14 as compared to 0.6 crore 15 in IRS 2014. [crore → crores]
The IRS 2017 Report covered a full year sample of

3,20,000 households – the highest ever in the history of any 13
Overused word: largest
readership study in the world. The report also offers new
readership metric with data available for Total Readership 14
[crore → crores]
(TR) and Readership of publication by timeframes of last 15
[crore → crores]
3 16 days, 1 17 week , 18 apart from the standard and well-
established Average Issue Readership metric These new
metrics have been introduced to provide a true 19
representation of the changing consumption habits among
newspaper readers.
Figure 2(IRS Report readership metrics) 16

[3 → three]
17
[1 → one]
Another interesting 20 development has been the capture 18
[week , → week,]
and reporting of readership for the main 21 issue of 19
Overused word: true
newspapers versus their variants, each of which are 22 now
reported separately in IRS 2017.
Top 20 newspapers according to IRS 2017
◦ In the Indian Readership Survey 2017, released after a
hiatus of four years, Dainik Jagran and Times of India 20
Overused word: interesting
retained their top slots in Hindi and English daily 21
Overused word: main
categories respectively. Meanwhile, Dainik Jagran has a
total readership (last month) of 7,03,77,000 while The 22
[are → is]
Times of India has a total readership of 1,30,47,000.
◦ The second largest read daily is Hindustan with a total
readership of 5,23,97,000 followed by Amar Ujala at No 3
with total 23 readership of 4,60,94,000.
◦ No 4 25 position is held by Dainik Bhaskar 24 with a total
readership of 4,51,05,000.
◦ Daily Thanthi is at No 5 with a total readership of
2,31,49,000 followed by Lokmat at No 6 with a total
readership of 1,80,66,000.
◦ Rajasthan Patrika holds No 7 26 position with a total
readership of 1,63,26,000, followed by Malayala
Manorama at No 8 with a total readership of 1,59,95,000.
◦ No 9 28 position 29 is held by Eenadu 27 with a TR of 23
[a total or the total]
1,58,48,000 while Prabhat Khabar is at No 10 with a total
readership of 1,34,92,000. 24
Passive voice
25
◦ The No 1 English daily The Times of India is at No 11 [4 → four]
with a total readership of 1,30,47,000. Anandabazar Patrika

captured 12th position with a total readership of
1,27,63,000 followed by Punjab Kesari at No 13 with
1,22,32,000. Dinakaran has a total readership of 26
[7 → seven]
1,20,83,000 at No 14 while Mathrubhumi is at No 15 with
1,18,63,000.
◦ Gujarat Samachar is at No 16 with a total readership of
1,17,84,000 followed by Dinamalar at No 17 with 27
Passive voice
28
1,16,09,000. [9 → nine]
29
◦ Daily Sakal is at No 18 with a total of 1,04,98,000, Repetitive word: position
followed by Sandesh at No 19 with 1,01,52,000 and Patrika

at No 20 with a total readership of 96,23,000.
Figure-3(Readership Of Newspapers in India )
INDUSTRY GROWTH
As per a Research done 30 by KPMG and the Federation of
Indian Chambers of Commerce (FICCI) is was found out
that print advertising generated INR201.3 billion ($3.0
billion) in revenues in 2016, while TV 31 was responsible
for INR201.2 billion ($3.0 billion).
India has shown a somewhat different pattern as compared
to other countries in revenue growth of print revenues with
newspapers specifically still serving as an effective way for
advertisers to reach a significant audience. The research
found that newspapers 32 generated INR289.9 billion ($4.3
billion) in overall revenues—including advertising and
circulation—in 2016, while magazine revenues declined,
hitting INR13.4 billion ($199.5 million) last year.
30
[done → was done]
Figure-4(Print revenues in India 2013-2016)
KPMG/FICCI found out that the “vernacular” papers-Hindi
language papers and other local languages papers 33 were

31
driving the reported growth in newspaper 34 industry. [the TV]
According to the research, ad revenues for English-

language papers 35 grew 3.5% in 2016, compared with
7.1% for Hindi-language papers and 8.7% for those in
regional languages. English is really 36 only prevalent in
India’s largest cities, leaving readers in smaller cities 37 and
rural areas with an appetite for content in their local
32
languages. Repetitive word: newspapers
In India newspaper revenue streams have still not faced a

serious challenge from digital content mediums unlike in
markets with a more developed digital ecosystem.
eMarketer estimates the annual growth rate in the number
of smartphone users in India will remain in double digits
through 2019, dipping to 9.8% in 2020. By then, 28.8% of
the country’s total population is expected to own and use a
smartphone at least once per month (emarketer 38, p. 2018).
33
The newspaper publishers are worried about their treat 39 to Repetitive word: papers
34
their bottom lines due to the continuously decreasing prices [the newspaper]
of 4G phones and data and also due to massive growth in

35
the adoption of internet enabled 40 devices (Media For the Repetitive word: papers
Masses : 41 The promise unfolds, 2017)

36
Regional Language Newspaper Analysis [really]
According to an Audit Bureau of Circulation (ABC) report

37
(May 2017) (PRINT MEDIA IS GROWING, 2017), India Repetitive word: cities
has bucked the global trend of declining readership of print

media. In
his piece, The Last Bastion of a Profitable Press (Tharoor,

2017), parliamentarian Shashi Tharoor affirms this and
says:
Newspaper circulation in India has grown from 39.1
million copies in 2006 to 62.8 million in 2016 – a 60
percent increase. Comparable data for the most recent year
38
available, 2015, show that while newspaper circulation [emarketer → marketer]
grew by 12 percent in India, it fell in almost every other

major media market: by 12 percent in the UK, 7 percent in
39
the US and 3 percent in Germany and France. This 42 is due Possibly confused word
to various reasons, some of which are increase 43 in literacy

levels, the rise in disposable income and the perceived
40
credibility of written words. 41 [internet enabled → internet-enabled]

[Masses : → Masses:]
Noted media commentator Vinita Kohli-Khandekar

observes, “Print media has always performed well in India.
There are two main reasons for it –primacy 44 of the written
word and the home delivery of the newspaper. The reason
newspapers in their physical form started declining in the
West is because volition was involved – you have to go to a
newsstand and buy a copy. In India 45 we get it at our
doorstep”.
The consumption of printed words is not confined 46 to the

generation of older die-hard readers. Young India too 47 is
quite keen to rely on multiple platforms. Moreover, it also
often ‘young India’ is often focused upon while discussing
on the same matter however it is forgotten 48 that 50 percent
of the country is middle-aged and older. If the statistics of
the growth of readership of Hindi and other regional
language newspapers is seen it can be noted 49 that is due to
a large population of young people who take up reading 42
Unclear antecedent
these papers. 43
[an increase]
The important 50 and much critical factor to note is the

huge 51 difference in the growth rates on 52 regional
newspaper and English newspapers. Till the year 1960,
English newspapers used to have total domination with
nearly 27 percent market share in overall circulation and
Hindi and Tamil being the second and third respectively. 44
[the primacy]
45
[India,]
Figure-5(Share in National Circulation by Major 46

Passive voice
Languages)
47
[too → to]
What is even more noticeable is the exponential rise in the
demand for Hindi dailies. An Audit Burea Circulation
(ABC) report (December 2016) (Highest Circulated 48
Passive voice
amongst ABC Member Publications, 2016) points out that
in 2016, two of the top three circulated newspapers were

Dainik Jagran and Dainik Bhaskar, both Hindi dailies,
49
followed by The Times of India in English. Passive voice
Figure-6(Readership Growth of Indian Languages)
The growth of newspapers is due to increase 53 in

50
credibility 54 of newspaper brands along with the poor 55 Overused word: important
51
offerings by television news. Television has ceased to be a Overused word: huge
52
reputed source of news. Newspapers are direct [on → of]
beneficiaries of the crisis in news content in 56 television 57.
Figure-7(Growth of Hindi Publications readership vs 58

English Publications)
The rise in the literacy levels in predominantly Hindi

speaking states has a cascading effect on the growth in
circulation of Hindi dailies. In states 59 like Bihar,
Jharkhand, Uttar Pradesh, Uttarakhand, Madhya Pradesh,
Chattisgarh, Rajasthan and 60 Odisha the literacy rates have
gone up from 52 to 74 percent (a growth of 42 percent),
while the rise in readership has been from 42 to 69 percent,
which means a growth 61 of 65 percent.
Social Impact on Newspaper
Growing urbanization is also an important 62 factor that led
to the increase in readership count of 63. A UN World
Urbanization Prospects report (2014) (United Nations,
2015) states that the annual rate of urbanization in India
between 2010 to 2015 was 1.1 percent, the highest among
major global economies. India is expected to add over 400
million people to its urban population between 2014 and
2050. More people in the cities means more readers for
newspapers. One basic 64 factor is India’s rising literacy
53
rate, which has climbed to 79%, owing largely 65 to [the increase or an increase]
54
improvement 66 in the “cow belt” of the northern states – [the credibility]
55
the Hindi-speaking heartland. Overused word: poor
Economic development has also helped India’s newspaper

56
industry. Many newly affluent Indians get their national [in → on]
57
and international news from television. But events close to Repetitive word: television
home are best covered in the local dailies. And, indeed,

newspapers remain the best way to reach this segment of
Indian society. 58
[vs.]
Technological Impact On Newspapers
A recent survey says a majority of nearly 50 crore
smartphone users in India spend most of their time (72
percent) surfing the net on their mobile phones.
(EconomicTimes, n.d.) News and entertainment are two 59
Repetitive word: states
contents that most consumers access using smartphones.
No wonder, digital media platforms have witnessed 60
[, and]
exponential growth in the last few years. But have digital
news platforms replaced the good 67 old newspapers, 68 like
they have done elsewhere in the world?? 61
Repetitive word: growth
Around the world, newspapers are facing an imminent 69

extinction, with a very large 70 number of people have 62
Overused word: important
migrated to the internet which has caused newspaper 63
Preposition at the end of a sentence
circulations to slump and their advertising revenue to
collapse. In the West, young people have largely 71 done
away with the home-delivered physical morning
newspaper, and instead 72 tend to catch up on the news
whenever they choose and by whatever medium they find
useful.
Newspaper profits have also plunged to internet giants such

as Facebook and Google taking up most of the advertising 64
Overused word: basic
revenues. The industry has many bankruptcies in recent 65
Overused word: largely
years, with those still operating often having laid off large 66
[an improvement or the improvement]
numbers of staff, especially in their foreign bureaus. In the
United States, the number of full-time journalists has
dropped by 20% since 2001.
To be sure, most leading news outlets in India have been

developing their digital offerings. They have created
mobile apps to download the news from their sites, and
they increasingly treat their readers to short takes of
digestible news briefs tailored to the small screens of hand-
held devices.
But, for many serious readers, such options are no

substitute for the look and feel of a printed newspaper
article. Printed newspapers offer the added advantage of

reliability, in a country where internet access cannot be
guaranteed all the time, owing to still-patchy electricity
supplies, which cause frequent blackouts even in the
capital.
67
Overused word: good
Impact of GST of Newspapers 68
[newspapers, ]
The government has changed the laws regarding the selling
of space for advertisements in print media would attract 5
and 18 per cent 73 Goods and Services Tax (GST), 69
[an imminent]
depending on the terms of the contract between the 70
Weak adjective: large
newspaper, advertisement agency and the client (Finance,
2017).
If the advertisement agency works on principal-to- 71

Overused word: largely
principal 74 basis, that is, buys space from the newspaper
and sells such space for advertisement to clients on its own 72
[instead,]
account, that is, as a principal, it would be liable to pay
GST at the rate of 5 per cent 75 on the full amount charged
by advertisement 76 agency from the client, the Finance
Ministry said.
For example, if a newspaper sells a unit of space worth Rs

100 to an advertisement agency for Rs 85 (after a trade
discount of Rs 15) and the advertisement agency sells the
same unit 78 of space 79 to client at Rs 100, then the
newspaper would be liable to pay GST at the rate of 5 per
cent on Rs 85 (i.e. Rs 4.25) and the advertisement 80 agency
would be liable 81 to pay GST on Rs 100 (i.e. 82 Rs 5) and
may utilise 83 input tax credit (ITC) of Rs 4.25. 77
On the other hand, if the advertisement agency sells space

for advertisement as an agent of the newspaper on
commission 84 basis, it would be liable to pay GST at the
rate of 18 per cent 85 on the sale commission it receives
from the newspaper 86. ITC of GST paid on such sale
commission would be available to newspaper 88 87, the
statement said.
So, for example, if an advertisement agency sells unit 89 of

space to the client not on its own 90 account but on 91
account of newspaper 92 for Rs 100 and receives

commission 93 of Rs 15 for such sale from the
newspaper 94 .
In such a case, the advertisement agency shall be liable to

pay GST at the rate of 18 per cent on the sales commission
of Rs 15 (i.e Rs 2.7), ITC of which shall be available to
newspaper for payment of GST at the rate of 5 per cent on
Rs 100 (value of space for advertisement sold by the
73
newspaper 95). [per cent → percent]
However, if the advertisement agency supplies any service

other than selling 96 of space for advertisement 97, such as
designing or drafting the advertisement 98 and such supply
is not a part of any composite supply 99, the same would be
74
liable to tax at the rate of 18 per cent 100.If 101 such [a principal-to-principal]
supplies are part of any composite supply 102, the rate

75
applicable for the principal 103 supply 104 shall apply, it said. [per cent → percent]
76
GLOBAL CONTEXT [an advertisement or the advertisement]
Even several grand titles have either closed down or

publish only online. Cyberspace is, after all, where the
77
eyeballs are. Yet, 105 while some well-known 106 newspapers Wordiness
– such as the New York Times, the Washington Post, and

the United Kingdom-based Guardian – have developed a
78
robust internet presence themselves, it is not enough. Repetitive word: unit

79
Repetitive word: space
In the Guardian’s case, the site receives an impressive 38

million unique visitors per day, compared to a print
80
circulation of just 200,000 copies. But those online visitors Possibly confused word
81
Repetitive word: liable
read for free, leaving the Guardian hemorrhaging money. It 82
[i.e.,]
doesn’t help that web advertising revenues – which, for 83
[utilise → utilize]
most newspapers, account for only 10% to 15% of total
revenues – can’t compete with the print-ad revenues of the
past.
84
[a commission or the commission]
85
All of this has generated a distinct sense of uncertainty at [per cent → percent]
86
journalism schools. Last year, for the third year in a row, Repetitive word: newspaper
the Career Cast survey Identified “newspaper reporter” as

87
the worst career a young person could pursue in the US. 88

Repetitive word: newspaper
[the newspaper or a newspaper]
Strategic Groups 89
[a unit or the unit]
For making the strategic groups map 107 we have taken 90
[own]
91
three variables into consideration 108. On the X-axis we [on]
92
have the circulation in numbers of the paper. On the Y-axis [the newspaper or a newspaper]
93
[a commission or the commission]
we have the genre of news being printed 109 by the 94
newspaper, we have divided the same into three categories
and 110 those are based 111 on the newspaper 112 which
print 114 113 general news 115, a mixed balance of financial
and general news 116 and the ones who predominantly deal
in Financial 117 news. The last parameter is the size of the
sphere which signifies the revenue being earned 118 by the
papers. 95
After plotting the values on to the graph 119 we found that
the preference for the papers which printed general news
was the highest, followed by newspapers which printed 120 96
[the selling]
a mixed balance of financial and general news 121 and the 97
[advertisement → advertisements]
last but not the least were the newspapers which 98
Repetitive word: advertisement
predominantly dealt in Financial 122 news. Also, four out of 99
Repetitive word: supply
the top five newspaper 123 based on circulation were 100
[per cent → percent]
newspapers which printed general news 124, the only 101
[. If]
exception coming in at third position was The Hindu. On
further investigation we found that this was largely 125 due
to its popularity in South of India, those states also have 102
one of the highest literacy rates in India, so the user base is 103
Unusual word pair
much larger in those states. 104
Also, looking at the graph 126 we found that even though the
circulation numbers of TOI were almost double of that of 105
[Yet,]
Hindustan times and 2.5 times that of The Hindu, the 106
Unusual word pair
difference in revenue was not that high. On further
investigation 127 it was found that it was due to the fact
that 128 even though the circulation was high for TOI, their
cost of printing the newspaper was very high and they were
selling it at a very low 129 price comparatively. The basic 130
source of TOI’ earning is from the advertisement. This 131
made their earnings also lower compared to others.
In, conclusion 132 we can say that the preference is for
newspaper 133 which print 134 general 135 news as of now.
Still, as per us 136 this trend may change and the Financial
newspaper and newspaper printing both news are to grow
as India move towards becoming a developed nation. Also,
with drop 137 in number 138 of subscribers, Toi may find it
difficult to cope up with competition 139. Although TOI has
an inherent advantage of the backing of its parent company
which is into other medium 141 of entertainment. 140
Figure-8(Strategic Groups of Newspapers)
Figure-9(Newspaper Data)
Porter’s Five Forces Analysis
• Bargaining Power of Buyers-
107
Vendors have fixed commission with newspaper [map,]
108
companies, so vendor buyers do not have bargaining power Nominalization
in their hand. Readers who buy from vendors also do not

have bargaining power.
109
• Bargaining Power of Suppliers- Passive voice
110
There are limited companies in that make paper for [, and]
111
Newspaper companies in India, so the rates are not Passive voice

112
competitive. If a newspaper company gives them large 113
Repetitive word: print
orders regularly , 142 they will foster a good relationship 114
[print → prints]
115
with suppliers and suppliers will engage in less bargaining. Repetitive word: news
116
• Competitive Rivalry 143 among Competitors- Repetitive word: news

117
[the Financial]
Low switching cost between newspapers, no exit barrier. 118
Passive voice
Customer loyalty gains importance. 119
[graph,]
• Threat 145 144 of Substitutes-
Substitutes : 146 Magazines, local area news channels, TV,
120
Radio, internet , 147 mobile apps. Repetitive word: printed
121
Price Performance Alternatives : 148 Getting news from Repetitive word: news
internet 149, T.V. radio at free/ low cost.

122
Buyers Psyche Toward The Product : 150 Buyers may think [the Financial]
123
– “I do not have time to read newspapers, I am getting Repetitive word: newspaper
same 151 news at 152 internet 153, Newspaper just fill their
124
space.” Repetitive word: news
• Threat 155 154 of new entrants-

125
High initial investment, digital media news updates Overused word: largely
(apps/Youtube channels) and growing number of online

subscribers make harder for new entrants to compete with
existing biggies.
SWOT analysis of Times Of India

• Strengths 126
[graph,]
o Wide Availability.
o Parent company’s presence in other media.
o Large 156 amount of supplements.
o City wise editions for major cities.
• Opportunities 127
[investigation,]
o Can increase its presence in South India. 128
[due to the fact that → because]
o Increase in regional 157 language space.
o Better interaction using Online and Mobile Platforms. 129
Weak adjective: low
• Threats 130
Overused word: basic
o Huge 159 competition 158 from other dailies. 131
Unclear antecedent
o Reduction in circulation due to online news medium.
• Weakness 132
[the conclusion or a conclusion]
o Limited scope for market share increase. 133
[a newspaper or the newspaper]
o People perception of paper-more of entertainment and 134
[print → prints]
celebrity news. 135
[the general]
136
[us,]
SWOT analysis of The Hindu 137

[a drop]
• Strengths 138
[a number or the number]
o Wide 161 presence 160 in South India. 139
[the competition or a competition]
o High brand loyalty across customers. 140
Sentence fragment
o Constant innovation. 141
[other medium → another medium]
• Opportunities
o Can spread across pan India.
o Has many multi lingual 163 editions. 162
• Threats
o Huge 165 competition 164 from other dailies.
o Reduction in circulation due to online news medium.
• Weakness
o Limited popularity 166 among the youth.
o Limited scope or market share increase.
Summary
India’s print media story continues to be a happy one. And
a robustly growing India will remain paradise 167 for
newspaper mavens for a while yet. There are still 280 142
[regularly , → regularly,]
million people yet 168 to become literate. And when they get
there, they will want their own 169 newspapers, too.

143
Missing verb
144
[The threat or A threat]
145
Missing verb
146
[Substitutes : → Substitutes:]
147
[internet , → internet,]
148
[Alternatives : → Alternatives:]
149
[the internet]
150
[Product : → Product:]
151
[the same]
152
[at → on]
153
[the internet]
154
[The threat or A threat]
REFERENCES 155
Missing verb
• http://www.printweek.in/News/-indians-read-
newspapers-irs-2017-report-27836
• https://www.emarketer.com/Article/Why-Indias-
Newspaper-Industry-Still-Growing/1015540
• https://www.thequint.com/news/india/rise-of-print-
156
media-in-india [A large]
• http://www.atimes.com/last-bastion-profitable-press/
157
Unusual word pair
158
Missing verb
159
Overused word: Huge
160
161
Missing verb
Overused word: Wide
162
Missing subject
163
Possibly miswritten word: multi lingual
164
Missing verb
165
Overused word: Huge
166
Missing verb
167
[a paradise or the paradise]
168
Repetitive word: yet
169
[own]

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Grammarly Report generated on Thursday, Nov 15, 2018, 10:28 AM Page 1 of 16

INDIAN READERSHIP ANALYSIS

Another important 5 thing to note from the report is that, 6

compared to 2.5 crore 9 in the last 10 IRS. Hindi readership

The IRS 2017 Report covered a full year sample of

Figure 2(IRS Report readership metrics) 16

with a total readership of 1,30,47,000. Anandabazar Patrika

◦ Daily Sakal is at No 18 with a total of 1,04,98,000, Repetitive word: position

followed by Sandesh at No 19 with 1,01,52,000 and Patrika

Figure-3(Readership Of Newspapers in India )

language papers and other local languages papers 33 were

driving the reported growth in newspaper 34 industry. [the TV]

According to the research, ad revenues for English-

languages. Repetitive word: newspapers

In India newspaper revenue streams have still not faced a

of 4G phones and data and also due to massive growth in

Masses : 41 The promise unfolds, 2017)

Regional Language Newspaper Analysis [really]

According to an Audit Bureau of Circulation (ABC) report

has bucked the global trend of declining readership of print

his piece, The Last Bastion of a Profitable Press (Tharoor,

available, 2015, show that while newspaper circulation [emarketer → marketer]

grew by 12 percent in India, it fell in almost every other

to various reasons, some of which are increase 43 in literacy

credibility of written words. 41 [internet enabled → internet-enabled]

Noted media commentator Vinita Kohli-Khandekar

The consumption of printed words is not confined 46 to the

The important 50 and much critical factor to note is the

Figure-5(Share in National Circulation by Major 46

in 2016, two of the top three circulated newspapers were

Figure-6(Readership Growth of Indian Languages)

The growth of newspapers is due to increase 53 in

reputed source of news. Newspapers are direct [on → of]

beneficiaries of the crisis in news content in 56 television 57.

Figure-7(Growth of Hindi Publications readership vs 58

The rise in the literacy levels in predominantly Hindi

Economic development has also helped India’s newspaper

home are best covered in the local dailies. And, indeed,

Around the world, newspapers are facing an imminent 69

Newspaper profits have also plunged to internet giants such

To be sure, most leading news outlets in India have been

But, for many serious readers, such options are no

article. Printed newspapers offer the added advantage of

If the advertisement agency works on principal-to- 71

For example, if a newspaper sells a unit of space worth Rs

On the other hand, if the advertisement agency sells space

So, for example, if an advertisement agency sells unit 89 of

account of newspaper 92 for Rs 100 and receives

In such a case, the advertisement agency shall be liable to

newspaper 95). [per cent → percent]

However, if the advertisement agency supplies any service

supplies are part of any composite supply 102, the rate

GLOBAL CONTEXT [an advertisement or the advertisement]

Even several grand titles have either closed down or

– such as the New York Times, the Washington Post, and

robust internet presence themselves, it is not enough. Repetitive word: unit

In the Guardian’s case, the site receives an impressive 38

the Career Cast survey Identified “newspaper reporter” as

the worst career a young person could pursue in the US. 88

in their hand. Readers who buy from vendors also do not

Newspaper companies in India, so the rates are not Passive voice

• Competitive Rivalry 143 among Competitors- Repetitive word: news

internet 149, T.V. radio at free/ low cost.

• Threat 155 154 of new entrants-