PROJECT THE SALES BUDGET AND COSTS

MEMBERS:

ERIKA RUBIO
ARELIS LUCIA JIMÉNEZ ÁVILA
MARÍA TERESA ROQUEME TIRADO
MILADY YHIJAM CIFUENTES NARVÁEZ

FILE: 1565153

NATIONAL LEARNING SERVICE

TECHNOLOGY IN MARKET MANAGEMENT
VIRTUAL MODE 2018
SENA
 INTRODUCTION

In the following work, the forecast and sales budget will be made.
These tools that help us quantify the future value of sales and expenses of a company;
specifically in the area of marketing.

For this reason, it is important to make accurate sales calculations. This requires have
to collecting information from the history record, sales of our company and the sector.

Therefore, this proyect work is a vital important for our SOUVEL project; because it will
be allow us to analyze sales projections, costs; and expenses that will allow us to
qualify and study our product in details and those establish strategies; Also allow us to
established a fair price for our clients; as well, as a price that allows us to compete
successfully in the market avoiding losses.
 OBJECTIVES

GENERAL PURPOSE

Know the importance of preparing forecasts and sales budget; as well us the different
options that SOUVEL can face with their candle products, carefully studying and
analyzing the costs and expenses of investment, production and distribution.

SPECIFIC OBJECTIVES

 Develop a practical exercise on sales budget.

 Know the planning in the integral way all the activities that the company must
develop in the planning and budget.

 Make real projections that allow us to view the product in the market.

 Establish effective pricing strategies.

 PROJECT DESCRIPTION

SOUVEL is a company that markets decorated and aromatized candles; that seeks
to offer a unique product, different and that can be used as an advertising medium, in
commercial and / or financial companies, in different events such as baptisms, first
communions, funerals, etc.

Our products are manufactured in paraffin with customized designs, creative and with
different shapes, colors and smells that seek customer satisfaction.
 MONTHLY BUDGET TEMPLATE

Budgeting

Incoming Funds Amount

Bank loan $11.100.000

Partner 1: Erika Rubio contribution $5.000.000
Partner 2: Arelis Jimenez contribution $5.000.000
Partner 3: Milady Cifuentes contribution $5.000.000
Partner 4: Maria Roqueme contribution $5.000.000

TOTAL $ 31.100.000

Expenses Needs

Personal Monthly Annual

wage Wage
Graphic designer $ 1.200.000 $ 14.400.000
Comercial Manager $ 1.200.000 $ 14.400.000
Human Chief $ 1.200.000 $ 14.400.000
Finance Chief $ 1.200.000 $ 14.400.000
warehouse Assistan $ 781.242 $ 9.374.904
comercial Advicer $ 600.000 $ 7.200.000
product operator $ 781.242 $ 9.374.904

TOTAL $ 6.962.484 $ 83.549.808

Basic Services Monthly Annual

water $ 120.000 $ 1.440.000
Electric $ 400.000 $ 4.800.000
Telephone $ 40.000 $ 480.000
Internet $ 90.000 $ 1.080.000
Gas $ 60.000 $ 720.000
business corporate plan $ 100.000 $ 1.200.000
TOTAL $ 810.000 $ 9.720.000
Maintenace Cleaning Annual
7/Broom $ 21.000
7/Mop $ 49.000
7/picker $ 17.500
7/Bucket $ 42.000
6/Detergent $ 1.200.000
100 KL/bleach $ 336.000
48 L/rubbish bag $ 40.000
200/waste bucket $ 45.000
50 L/Air freshener $ 150.000

TOTAL $ 1.900.500

Office Equipments
Product Quantity
6/Diary $ 24.000
30/Pencils $ 33.000
10/notebooks $ 20.000
15/Ream paper $ 150.000
20/Cartridges $ 600.000
5/Clips box $ 10.000
8/Scissors $ 12.000
2/Adhesive tape $ 45.000
printer $ 800.000
4/computer $ 4.800.000

TOTAL $ 6.494.000

Budget of Administration Expenses Annual Wage

Salary $ 83.549.808
local rent $ 12.000.000
Insurance $ 1.200.000
Maintenance Cleaning $ 1.940.500
Basic Services $ 9.720.000
Office Equipments $ 6.494.000
 TOTAL $ 114.904.308

Budget of Administration Expenses

Commercial adviser salary Monthly Annual
$ 600.000 $ 7.200.000

Freight
Quantity Value Monthly
20 $ 3.000 $ 90.000

Budget Sales Expenses

Annual
Salary $ 7.200.000
Commissions $ 2.400.000
Freight $ 1.080.000
Publicity and promotion $ 11.936.000
TOTAL $ 22.616.000

Flyers $ 400.000
Publicity
Brochure $ 480.000
Banners $ 540.000
Cards $ 140.000
Material POP Tshirts $ 200.000
Caps $ 100.000
Stand $ 4.140.000
Exposition Fair
Participation $ 5.436.000
Logistic
$ 500.000
TOTAL
$ 11.936.000
 Income
Outstanding charge $ 157.360.000

TOTAL $ 157.360.000

Expenses
Outstanding to pay 0
Administration Expenser $ 114.904.308
Expenses $ 22.616.000
Tax Payments 0
TOTAL $ 137.520.308

Incoming – expenses = $ 19.839.692

Discretionary Expenses (wants) 0

PROFIT: $ 19.839.692
DEFICIT: 0
 CONCLUSION

In doing this analysis of costs and expenses, we conclude that SOUVEL is a solvent
company that generates profits, the funds were taken from the company, the
administrative and sales expenses were added and the profits were subtracted and we
conclude gains and zero losses.

In this way, we project sales studying the competition, making a study of market
segmentation, customer needs, expectations and penetration strategies for the product
of the candles in their different designs and thus establish their viability and acceptance.