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Vocabulary.
English prepositions.
Mr. White: Good morning, Ms. Susan. Can we start the meeting?
Susan: Of course, Mr. White. I have the options on the board.
Mr. White: That’s good. Remember, we need to choose the most suitable distribution
strategy for our products.
Susan: It’s different from the first one. Only it’s necessary one POS by each
geographic area, no matter if it’s retailer or wholesaler.
Mr. White: I don’t know. I like the first one, but I don’t know how profitable it is.
Hhhhmmm, well. What do you think?
The ‘sales and profit’ approach, which postulates that the larger the
percentage of sales and profit contributed by the source firm, the greater the
target’s dependence on the source.
The ‘role performance’ approach, which assesses the firm’s role performance
in carrying out its role in relation to another company down or up the channel.
Preguntas:
a. Three.
b. Two.
c. Five.
d. Four. (X)
2. Intermediaries make:
a. Process of exchange.
b. Transactions routine. (X)
c. New members.
d. Assortments.
1 Buhalis, D. y Laws, E. (2001). Tourismo distribution channels. Cornwall, Reino Unido: Thomson
Learning.
a. The firm’s role performance. (X)
b. The other channel members’ behavior.
c. Retailers.
d. Wholesalers.
KIND OF
PRODUCT MARK CHARACTERISTICS COST DISTRIBUTION DISTRIBUTIO
CHANEL N
STRATEGY
Chocolisto
contains the 4
Contributions to Wholesale Intensive
growth: 1 $10.000 channel distribution
Iron: Contributes to strategy
the functioning of
the defense
system, 3.
Vitamins B1, B2,
and B3: Help
physical
Performance, 4.
Calcium and
Vitamin D3:
Contributes to the
Formation of
bones and teeth
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