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Dissertation submitted to the Indira Gandhi National Open University in partial fulfilment of
the requirements for the award of the Masters Degree in Tourism Management. I
herebydeclare that this is my original work and has not been submitted or copied from
elsewhere.
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CERTIFICATE BY THE SUPERVISOR
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ABSTRACT
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ABSTRACT
It examines the attractiveness of Chitrakoot as a tourist destination from the
with the same and finally holistic impressions of the destination. A factor
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PREFACE
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PREFACE
Tourism is an important, even vital, source of income for many countries. Its importance was
recognized in the Manila Declaration on World Tourism of 1980 as "an activity
essential to the life of nations because of its direct effects on the social, cultural,
educational, and economic sectors of national societies and on their international
relations.
The service industries which benefit from tourism include transportation services, such
as airlines, cruise ships, and taxicabs; hospitality services, such as accommodations,
including hotels and resorts; and entertainment venues, such as amusement
parks, casinos, shopping malls, music venues, and theatres. This is in addition to goods
bought by tourists, including souvenirs, clothing and other supplies.
Talking of Varanasi tourism, Varanasi has been the most lovable destination in India among
the tourist whether it is domestic tourist or international. The real growth can be seen in
Chitrakoot destinations such as Kamadgiri temple, Mandakini Ghat, Ramgarh Fort etc is
splendid in terms of accommodation facilities, or transportation or even infrastructure.
Our motive to visit Chitrakoot destinations was to analyze how this growth has come-up, is it
satisfying the visitors, why has it been so preferential. This tour report will give you an
overall view of the above given places.
We have been to these places for a time period of 09 days and enjoyed the facilities, the
beauty the uniqueness of each destination, the charm of the place, had interaction many
tourists and industry members to achieve the objective we took with ourselves.
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ACKNOWLEDGEMENT
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ACKNOWLEDGEMENT
I would like to take opportunity to thanks them all those who have contributed
in this project directly or indirectly. I am highly grateful to Dr. Santosh
Upadhyay, Assistant Professor, Sherwood College of Professional Management
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TABLE OF CONTENT
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TABLE OF CONTENT
INTRODUCTION
CHITRAKOOT TOURISM
REVIEW OF LITERATURE
RESEARCH METHODOLOGY
CONCLUSION
BIBLIOGRAPHY
REFERENCES
ANNEXURE
QUESTIONNAIRE
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INTRODUCTION
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INTRODUCTION
Uttar Pradesh is one of the larges states of India. It posses a very rich historical heritage
which has given this state a large number of places of tourist attraction. Taj Mahal, one of
the Seven Wonders of the World, is located in the state of Uttar Pradesh at Agra, India. It
has a universal appeal and is a part of household vocabulary. The Taj Mahal is a
mausoleum of singular beauty dedicated to true and eternal love. Built at the behest of
Shahjahan, the Mughal Emperor of India in the 17 century. It took twenty years to build
employing a labour force of about 20 thousand. Constructed of pure white marble, its
eternal beauty may be likened to a 'dream in marble' specially on moonlit nights. People
the world over are attracted to it and it is the highlight of Indian tourism, which with
other unique features- natural, historical and religious justifies Uttar Pradesh being
reckoned as India's one of the most magnetic region that attracts tourists, both domestic
Uttar Pradesh has enormous natural resources and potential for Tourism Industry that can
the tourism potential of Uttar Paradesh it may be mentioned that it has been home to the
cultures of Hinduism, Jainism and Islam. Innumerable monuments, most beautiful carved
temples of interest to tourists. From the point of view of tourism, Uttar Pradesh has a
special place in India. This state abounds with places of historical, religious and cultural
importance and there are innumerable destinations of fascinating natural beauty. For
these reasons a great many foreign tourists who come to India visit this state. The
Department of Tourism has constantly been trying to maintain and develop places of
tourist importance and to make necessary facilities available to tourists. With this role in
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view tourist houses and wayside facilities provided by the Department of Tourism, has
Uttar Pradesh offers, perhaps, the richest tourism potential. Snow clad mountains, thick
forests and wild life. Also shrines and temples, glorious forts and monuments. There is
amplescope for breath taking adventure and sports; trekking, skiing, hand gliding, water
and aero sports etc. Uttar Pradesh has a reputation for its beautiful arts and handicrafts,
international understanding and gives support to local handicrafts and cultural activities.
during the year 2000 were estimated at about Rs. 14,408 crores with an estimated direct
employment of about 15 million, which is about 2.4% of the total labor force of the
country. Pilgrimage Tourism is the third largest foreign exchange earner for India. The
International tourist traffic in the country is estimated to be 2.64 million during the year
2000. However, according to the World Tourism Organization (WTO), India’s share in
world tourism arrivals is only 0.38%, accounting for 0.62% of the world tourist receipts.
This indicates that much of the tourist potential is yet to be tapped. With rapid advances
in Science & Technology, tourism has acquired the status of an industry in all
industrialized countries. The high influx of foreign tourist traffic has accelerated demand
for certain economic production and distribution activities. Pilgrimage Tourism has
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the Services sector. By 2012, the contribution of pilgrimage Tourism to the world
economy will be doubled. The economic liberalization in India and consequent foreign
services, etc. provide an impetus for a spurt in tourist arrivals as in South Asian regions.
Domestic pilgrimage tourism plays a vital role in achieving the national objectives of
promoting social and cultural cohesion and national integration. Its contribution to
generation of employment is very high. With the increase in income levels and
emergence of a powerful middle class, the potential for domestic pilgrimage tourism has
grown substantially during the last few years. Realising the importance of pilgrimage
tourism, the Government of Tamil Nadu has accorded high priority to pilgrimage tourism
promotion and has taken initiatives to improve/ create infrastructure in tourism potential
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Tourism is travel for recreational, leisure or business purposes. The World Tourism
Organization defines tourists as people who "travel to and stay in places outside their
usual environment for more than twenty-four (24) hours and not more than one
consecutive year for leisure, business and other purposes not related to the exercise of an
activity remunerated from within the place visited". Tourism has become a popular global
leisure activity. In 2007, there were over 903 million international tourist arrivals, with a
growth of 6.6% as compared to 2006. International tourist receipts were USD 856 billion
in 2007.
Despite the uncertainties in the global economy, international tourist arrivals during the first
four months of 2008 followed a similar growth trend than the same period in 2007.
However, as a result of the economic crisis of 2008, international travel demand suffered
a strong slowdown beginning in June 2008, with growth in international tourism arrivals
worldwide falling to 2% during the boreal summer months, while growth from January to
April 2008 had reached an average 5.7% compared to its 2007 level. Growth from 2006
to 2007 was only 3.7%, as total international tourism arrivals from January to August
were 641 million tourists, up from 618 million in the same period in 2007.
Tourism is vital for many countries, such as the U.A.E, Egypt, Greece and Thailand, and
many island nations, such as The Bahamas, Fiji, Maldives and the Seychelles, due to the
large intake of money for businesses with their goods and services and the opportunity
for employment in the service industries associated with tourism. These service industries
include transportation services, such as airlines, cruise ships and taxis, hospitality
venues, such as amusement parks, casinos, shopping malls, various music venues and the
theatre.
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Definition
Hunziker and Krapf, in 1941, defined tourism as people who travel "The sum of the
phenomena and relationships arising from the travel and stay of non-residents, insofar as
they do not lead to permanent residence and are not connected with any earning activity”
In 1976, the Tourism Society of England's definition was: "Tourism is the temporary,
short-term movement of people to destination outside the places where they normally live
and work and their activities during the stay at each destination. It includes movements
for all purposes." In 1981, the International Association of Scientific Experts in Tourism
defined tourism in terms of particular activities selected by choice and undertaken outside
the home.
The United Nations classified three forms of tourism in 1994, in its "Recommendations on
Tourism Statistics: Domestic tourism", which involves residents of the given country
traveling only within this country; Inbound tourism, involving non-residents traveling in
the given country; and Outbound tourism, involving residents traveling in another
country. The UN also derived different categories of tourism by combining the three
basic forms of tourism: Internal tourism, which comprises domestic tourism and inbound
tourism; National tourism, which comprises domestic tourism and outbound tourism; and
Intrabound tourism is a term coined by the Korea Tourism Organization and widely
accepted in Korea. Intrabound tourism differs from domestic tourism in that the former
Recently, the tourism industry has shifted from the promotion of inbound tourism to the
competition for inbound tourists. Some national policymakers have shifted their priority
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to the promotion of intrabound tourism to contribute to the local economy. Examples of
such campaigns include: "See America" in the United States; "Truly Asia" in Malaysia;
"Get Going Canada" in Canada; "Peru. Live the Legend" in Peru; "Wow Philippines" in
the Philippines; "Uniquely Singapore" in Singapore; "100% Pure New Zealand" in New
Zealand; "Amazing Thailand" in Thailand; "Incredible India" in India; and "The Hidden
Charm" in Vietnam
tourism. In domestic tourism people travel outside their normal domicile to other areas
within the country. Barriers like language, currency and documentation are not in the
domestic tourism. But in India, since difference estates have different languages, ones
own language may not serve a medium of communication. Domestic tourism has no
When people travel to a country other that which they normally live in is known as
international tourism, the distinction between domestic and international tourism is now
Considering the greater multiplier effect in domestic tourism, domestic tourism would have
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Reliable data on the growth of domestic tourists traffic are not available as not extensive
survey has been conducted on a national level by any agency, government or otherwise
not given the numerous festivals celebrated throughout out the year, the innumerable
tourist's centers in the country, the geographical expands and the resource constraints,
impossible.
Domestic tourism if considered separate from the travel for religious and commercial
standard of living, rise in disposable income and most importantly the improvement of
tourist infrastructure search as hotels, air, train and road transport has contributed to the
The definition of a domestic tourist is a person who travels within the country to a place
commercial basis or in dharmashalas, sarais, chaultries etc. for duration of not less than
24 hours.
The factors that govern the magnitude of domestic tourist traffic are the religious and cultural
importance of a place. The extent of manufacturing, business and trading activity, the
climatic conditions, the infrastructure facilities available and the geographical location
etc. the current rough estimate of domestic tourism in India is ten million a year.
Sustainable tourism
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"Sustainable tourism is envisaged as leading to management of all resources in such a way
that economic, social and aesthetic needs can be fulfilled while maintaining cultural
integrity, essential ecological processes, and biological diversity and life support
Sustainable development implies "meeting the needs of the present without compromising
the ability of future generations to meet their own needs" (World Commission on
Medical tourism
When there is a significant price difference between countries for a given medical procedure,
particularly in Southeast Asia, India, Eastern Europe and where there are different
tourism".
Educational tourism
Educational tourism developed, because of the growing popularity of teaching and learning
environment. In educational tourism, the main focus of the tour or leisure activity
includes visiting another country to learn about the culture, such as in Student Exchange
Programs and Study Tours, or to work and apply skills learned inside the classroom in a
Other developments
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Creative tourism
Creative tourism has existed as a form of cultural tourism, since the early beginnings of
tourism itself. Its European roots date back to the time of the Grand Tour, which saw the
sons of aristocratic families traveling for the purpose of mostly interactive, educational
experiences. More recently, creative tourism has been given its own name by Crispin
Raymond and Greg Richards, who as members of the Association for Tourism and
Leisure Education (ATLAS), have directed a number of projects for the European
Commission, including cultural and crafts tourism, known as sustainable tourism. They
have defined "creative tourism" as tourism related to the active participation of travelers
in the culture of the host community, through interactive workshops and informal
learning experiences.
Meanwhile, the concept of creative tourism has been picked up by high-profile organizations
such as UNESCO, who through the Creative Cities Network, have endorsed creative
More recently, creative tourism has gained popularity as a form of cultural tourism, drawing
on active participation by travelers in the culture of the host communities they visit.
Several countries offer examples of this type of tourism development, including the
United Kingdom, the Bahamas, Jamaica, Spain, Italy and New Zealand.
Dark tourism
One emerging area of special interest tourism has been identified by Lennon and Foley
(2000) as "dark" tourism. This type of tourism involves visits to "dark" sites, such as
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camps. Dark tourism poses severe ethical and moral dilemmas: should these sites be
available for visitation and, if so, what should the nature of the publicity involved be.
Dark tourism remains a small niche market, driven by varied motivations, such as
mourning, remembrance, macabre curiosity or even entertainment. Its early origins are
Growth
The World Tourism Organization (WTO) forecasts that international tourism will continue
growing at the average annual rate of 4 %. By 2020 Europe will remain the most popular
destination, but its share will drop from 60% in 1995 to 46%. Long-haul will grow
slightly faster than intraregional travel and by 2020 its share will increase from 18% in
1995 to 24%.
With the advent of e-commerce, tourism products have become one of the most traded items
on the internet. Tourism products and services have been made available through
intermediaries, although tourism providers (hotels, airlines, etc.) can sell their services
directly. This has put pressure on intermediaries from both on-line and traditional shops.
It has been suggested there is a strong correlation between Tourism expenditure per capita
and the degree to which countries play in the global context. Not only as a result of the
important economic contribution of the tourism industry, but also as an indicator of the
degree of confidence with which global citizens leverage the resources of the globe for
the benefit of their local economies. This is why any projections of growth in tourism
may serve as an indication of the relative influence that each country will exercise in the
future.
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Space tourism is expected to "take off" in the first quarter of the 21st century, although
compared with traditional destinations the number of tourists in orbit will remain low
Technological improvement is likely to make possible air-ship hotels, based either on solar-
open in Dubai in 2009, will be built. On the ocean, tourists will be welcomed by ever
Latest trends
As a result of the economic crisis of 2008, international arrivals suffered a strong slowdown
beginning in June 2008. Growth from 2007 to 2008 was only 3.7% during the first eight
months of 2008. The Asian and Pacific markets were affected and Europe stagnated
during the boreal summer months, while the Americas performed better, reducing their
expansion rate but keeping a 6% growth from January to August 2008. Only the Middle
East continued its rapid growth during the same period, reaching a 17% growth as
compared to the same period in 2007. This slowdown on international tourism demand
was also reflected in the air transport industry, with a negative growth in September 2008
and a 3.3% growth in passenger traffic through September. The hotel industry also
situation deteriorated dramatically during September and October as a result of the global
financial crisis, growth of international tourism is expected to slow even further for the
remaining of 2008, and this slowdown in demand growth is forecasted to continue into
2009 as recession has already hit most of the top spender countries, with long-haul travel
expected to be the most affected by the economic crisis. However, some travel
destinations have experienced growth during hard economic times, drawing on low costs
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of living, accessibility, and friendly immigration laws permitting tourists to stay for
extended periods of time. Recession tourism, a phrase coined by Matt Landau in his
research about Panama, has evolved as an alternative escape option for nervous crisis-
goers in 2009.
Negative impacts
Tourism is the issue that nearly every city faces. It is worldwide and a threat to beaches,
famous landmarks, holy areas and also resorts. Attracting a high volume of tourists can
have negative impacts, such as the impact of 33 million tourists a year on the city of New
York, or the potential to impact fragile environments negatively, or the impact of the
December 26, 2004 tsunami on the tourists themselves. The environment can be affected
negatively by cruise ship pollution in many ways, including ballast water discharge, and
Tourism in India
India attracted about 4 million foreign tourists in 2006 that spent US$8.9 billion. The tourism
industry in India generated about US$100 billion in 2008 and that is expected to increase
to US$275.5 billion by 2018 at a 9.4% annual growth rate. The Ministry of Tourism is
the nodal agency for the development and promotion of Tourism in India. It maintains the
According to World Travel and Tourism Council, India will be the world's leading tourism
hotspot, having the highest 10-year growth potential. The Travel & Tourism
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CHITRAKOOT
TOURISM
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CHITRAKOOT TOURISM
CHITRAKOOT
'The religious city of the world', 'the religious capital in India', 'the city of lights',
'Chitrakoot ',
Chitrakoot, ' the hill of many wonders,' nestles peacefully in the Cnorthern spurs of the
Vindhyas, a place of tranquil forest glades and quiet rivers and streams where calm
and repose are all- pervading. This loveliest of Nature's gifts is also hallowed
ground, blessed by the gods and sanctified by the faith of pilgrims. For Chitrakoot's
spiritual legacy stretches back to legendary ages: it was in these deep forests that Rama
years of exile; here, that the great sage Atri and Sati Anusuya meditated; and here
where the principal trinity of the Hindu pantheon, Brahma, Vishnu and Mahesh took their
incarnations. Sufferers and seekers, poets and visionaries, princes and noblemen have,
throughthe ages, sought and found solace in Chitrakoot, drawn inspiration from its
sublime natural beauty, gained spiritual strength from its serene temples and, in turn,
The city is the paramount worship place for Hindus among all the other holy cities where
they can plan their tour to carve a way to salvation starting with the darshan of Kamadgiri
Temple.
State of Uttar Pradesh is proud of its heritage, and Chitrakoot is part of this legacy with its
unique culture and devotion to the Lord Ram who is believed to be its founder. The name
of the city finds its connection with the Rivers Mandakini and Assi joining to form
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Chitrakoot. Many of the great scriptures, epics and works of art and music are credited to
this place.
History
Mark Twain once quoted about the antiquity of the city highlighting the inefficiency of the
people to gauge its actual age. The city has served as a cradle to the languages, arts,
culture, education and above all religion in the purest of form possible.
Invaded and plundered again and again by numerous Turkish rulers the city rose to
prominence after every act of destruction. Some of the names that highlight themselves in
this anti-Hinduism act of demolishing centre of Hindu worship are Qutub-ud-Din Aibak,
Feroz Shah and Sikander Lodhi. In stark contrast, Mughal King Akbar contributed in
restoring the city to its earlier glory which was continued by Rajput and Maratha kings
later despite Auranzeb’s anti-Hinduism attitude. Sant Kabirdas, Haridas and Tulsidas are
also known for their contribution in terms of evolving the religious spirit through Bhakti
Movement. In the British reign, Theosophical movement led by Annie Besant found its
ground here.
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Attractions
Kamadgiri Temple: Circumambulating of Kamadgiri is the most important ritual for the pilgrims
who come here to seek blessings. Circumambulation route has various temples, important
among them are Lord Kamtanath Temple and Bharat Milap Temple etc.
"This sacred hill is of prime religious significance and is believed to be the original
Chitrakoot."
Also known as the Golden temple, it is among the Ramayan Circuit where Lord Ram
manifested himself for the convenience of the devotees. The site of the temple is said to
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Ram Ghats: Ram Ghat, Hanuman Ghat, on the River Mandakini.Mandakini river is lined
up by ghats called Ramghat. Ramghat is where lord Ram, Sita and Lakshman appeared in
front of the famous poet Tulsidas and he used to sit on the river side and write Ram
Charitra Manas.
A pilgrim to Chitrakoot has the option of enjoy boating as well as walking to get immersed in
their beauty and antiquity. Mandakini river is lined up by ghats called Ramghat. Ramghat
is where lord Ram, Sita and Lakshman appeared in front of the famous poet Tulsidas and
he used to sit on the river side and write Ram Charitra Manas.
The fragrance of incense sticks and the hymn of holy chants by the saints in saffron clothes
makes the soul calm and touched. You can go for boating in the river and enjoy the
29
beauty of this place until the evening and attend the arti with beautiful diya lightings,
Sphatik Shila: A few kilometers beyond Janaki Kund is again a densely forested area
on the banks of the Mandakini. One can climb up to the boulder which bears the
impression of Rama's footprint and where Sita was pecked at, by Jayant in the form of a
crow. There are large fish in the river here, easily visible in the pellucid water and a few
temples.
The name Chitrakut, Chitrakut, Chitrakoot or Chitraluta (spelled in any fashion) refers to the
mythologically historical and most important forest during the times of Ramayana in
Threthayug. Later on the hermits turned villages and then developed in to town and
promoted as city and in the recent past bifurcated in to three parts because of its
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enormous growth and claims and counter claims of the states for including it in their
territories. As a result there is one district Chitrakoot in the state of Madhya Pradesh and
the second part of it is a district in the state of Uttar Pradesh and its third piece is a world
Sphatik Shila is of soft stone as talc stone. It has a legendary story emotionally involved
to Lord Rama. Accordingly this big stone was the place where Rama used to relax and
rest whenever he felt like doing so. The rock miraculously turned as soft and smooth as
silk in order to give soothing effect to Rama, whenever he rested on this rock. This sacred
block of rock is called ‘Sphatik Shila’, meaning thereby a ‘crystal stone’. It is found on
an exceptionally natural pleasant dot which is full of green location in Chitrakut which is
noted for its natural beauty. It is filled with full of spiritual spaces closely associated with
lord Rama, Seetha and Lakshman, while they were in exile for a period of fourteen years.
They spent almost eleven years in the midst of Rishis, sages and other forest dwellers,
Sphatik Shila is a huge rock resembling a reddish and white crystal near Janakikund on
the left bank of River Mandakini. There are foot prints of Rama and Seetha on this rock.
The other side of the legend says that both Rama and Seetha used to relax here at times. It
is on the way to sage Athri ashram. There is another story linked to this stone. One
Jayanth, son of Devendra mischievously wanted to test the might of Rama. He pricked
the feet of Seetha. Rama was sitting in Yogasana. Observing the naughty attitude of
Jayanth, Rama left an arrow at Jayanth, who was unable to find a rescuer to protect him
against Rambhan. Ultimately he fell at the feet of Rama seeking shelter and begged for
pardon. Rambhan could not go waste as its object was to destroy the evil. Rama pardoned
It is a landmark destination in Chitrakoot. Usually the tourists pay a visit to this spot
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without fail as this is a pictorial location that tells about the amusing and adorable story
of Jayanth. The priests are good guides and narrator of the legendary episodes during the
period of stay of Rama in this forest. This place is of prime importance for all the visitors.
Its location is on the banks of the shining Mandakini River where you can see and enjoy
the scene of attractive small and beautifully coloured fishes. It is because the river water
is crystal clear that enables you to see the charming fishes moving about in that water.
The flourishing trees around, the serenity and the charming attractiveness of this place
would certainly formulate an idea that it is a must place to see, by each and every one no
There are a good lot of places to stay for the visitors to Chitrakoot. The hotels here are
mainly in the range of budget and cheap category. They provide a peaceful place to relax
Chitrakoot is well connected by roads to all the major cities and towns of Madhya
Pradesh. If you travel by air the nearest airport is Khajuraho. The nearest Railway station
is Chitrakoot Dham Karvi. You may avail bus service or engage taxi to reach the main
town area of Chitrakoot. There are local means of transportation like buses or cycle
Don’t forget to take the boat ride in the Mandakini in the evening Aarthi celebrations.
Better plan a trip for 4-5 days during November and February. I am sure you will come
recharged by nature since this is really a place of natural environment and very unique.
There may not be mush crowd as the visitors are less in number compared to other
religious shrines.
As a wondering class of people you might have experienced the company of monkeys at
temples and other tourist spots. This is especially the abode of Lord Rama for eleven
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years. You will see umpteen number of Rambhan mini Hanumans (monkeys) everywhere
in Chitrakut. They may not harm you but intelligently snatch away the hand bags and
other things you or your children may carry in hands. Be careful about your belongings
and children. Safety is first and sightseeing is next, in your own interest
Gupt - Godavari : 18 km from the town by road is a natural wonder located at some distance
upside of a hill. The wonder here is a pair of caves, one high and wide with an entrance
through which one can barely pass, and the other, long and narrow with a stream of water
running along its base. It is believed that Rama and his brother Lakshman held
court in the latter cave, which has two natural, thronelike rocks.
The river is said to have secretly appeared here in the caves, and to have again
disappeared
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spot, a few kilometres from town. hitrakoot, ' the hill of many wonders,' nestles peacefully in
the
Cnorthern spurs of the Vindhyas, a place of tranquil forest glades and quiet rivers and
streams where calm and repose are all- pervading. This loveliest of Nature's gifts is
also hallowed ground, blessed by the gods and sanctified by the faith of pilgrims. For
Chitrakoot's spiritual legacy stretches back to legendary ages: it was in these deep forests
that Rama and Sita spent eleven of their fourteen years of exile; here, that the great
sage Atri and Sati Anusuya meditated; and here where the principal trinity of the
Hindu pantheon, Brahma, Vishnu and Mahesh took their incarnations. Sufferers and
seekers, poets and visionaries, princes and noblemen have, through the ages, sought and
34
from its sublime natural beauty, gained spiritual strength from its serene temples and, in
Chitrakoot.
Hanuman Dhara: Mandakini river is lined up by ghats called Ramghat. Ramghat is where
lord Ram, Sita and Lakshman appeared in front of the famous poet Tulsidas and he used
The fragrance of incense sticks and the hymn of holy chants by the saints in saffron clothes
makes the soul calm and touched. You can go for boating in the river and enjoy the
35
beauty of this place until the evening and attend the arti with beautiful diya lightings,
Mandakini river is lined up by ghats called Ramghat. Ramghat is where lord Ram, Sita and
Lakshman appeared in front of the famous poet Tulsidas and he used to sit on the river
The fragrance of incense sticks and the hymn of holy chants by the saints in saffron clothes
makes the soul calm and touched. You can go for boating in the river and enjoy the
beauty of this place until the evening and attend the arti with beautiful diya lightings,
36
Sati Anasuiya Tample: Sati Ansuiya Ashram is near to the origin of Mandakini River.
The place has a very calm and the environment is very pleasant and natural. It is
per description of Valmiki at one time there was no rain in Chitrakoot for ten years.
There was a severe famine and nothing was left to eat or drink for animals and birds.
Sati Anusuya performed hard and intensive austerities and got the river Mandakini
down on earth. The temple and Ashram is situated in the lush green forests of
Chitrakoot abound by high hills. The ashram and the temple is well maintained. The
It is said that Rama along with Sita had visited this place to meet Maharishi Atri and
Sati Anusuya. It is here Sati Anusuya explained to Sita the grandeur and importance
of satitva.
37
Janki Kund: It is believed to be the bathing place of Sita Mata the consort of Lord Sri Rama
during the period of their exile. There are foot prints of Sita Mata on the rocks in the
nearby boulder house.Seetha Matha was known by several names including as Janaki
At Janki Kund we can see Ram Janaki Raghuvir mandir and Sankat mochan mandir. The
water in Janaki Kund is crystal clear wherein you can see the small stones turning and
rotating moving under waters of Mandakini. The water is apparently transparent as the
nature is immaculate and most excellent here. It is lovely to enjoy and remember forever.
There is tremendous calmness and tranquility to the pilgrims to enjoy the gift of nature. All
most all Pilgrims, especially ladies, strongly believe that this holy water has been
sanctified by Sita Mata and a dip in this spot would wash of all their sins and purify their
souls. The whole environs are decorated with glossy greenery and the whole thing in the
region will be singing the glory of this pleasant place particularly of Janaki Kund. This is
an ideal sacred place for relaxing and to spend some useful time along with our kith and
kins.
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Ram Darshan Ram Darshan is a modern temple which is spreading the message of Ramayana.
Once visited its memories can never be erased from man’s inner eye. Ram Darshan
constitutes the human and cultural aspects of integrated development effort that not only
provide a glimpse of Lord Ram, but also gives a deep insight into his exemplary life and
character in the highly volatile dynamics of time and interpersonal relationship. Ram‘s
character is the only factor that is incessantly constant. Ram – The most dignified and the
best among men – excels as an ideal role model in every respect and remain a timeless source
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Ganesh Bag: Ganeshbagh is a place with a architecturally beautiful temple, baoli with
The whole complex was built by Peshwa Vinayak Rao as a summer retreat and is
41
Bharat Milap: Bharat Milap temple is located here, marking the spot where Bharata is said
to have met Rama to persuaded him to return to the throne of Ayodhya. It is said that the
meeting of four brother was so emotional that even the rocks and mountains of chitrakoot
melted .
Foot prints of Lord Rama and his brothers were imprinted on these rocks and are still
Bharat Koop; Bharat Koop is a huge well near Bharatpur village, located around 20 KMs
west of Chitrakoot. It is believed that Lord Rama’s brother Bharat brought water from
all the holy places to honour Lord Ram as the King of Ayodhya. Bharat was
unsuccessful in persuading Lord Ram to return to his kingdom and take his place as
the king. Bharat then, as per the instructions of Maharishi Atri, poured the holy water
in this well. It is said that taking a bath from the water of this well means bathing in
42
all teerths (pilgrimage destination). There is also a temple here dedicated to Lord
43
ITENARY OF CHITRAKOOT TOURISM
grand aarti on the Ghats. Pay a visit to the place where Buddha
attain peace.
You will get a warm welcome from our official at the Airport or Railway
Station, who will accompany you to the hotel, booked for you. You will
get all your tour related papers and a short description about the tour
from him.
You will move towards Chitrakoot post lunch to get the glimpses of
Dhara,KamadGiri Tample.
This 2 Days trip to Chitrakoot will take you through the major attractions
of Chitrakoot city
Tour Itinerary
44
In the evening, witness the major attraction of Chitrakoot - The grand
Mandakini. You will get to hear the majestic blended sound of Sanskrit
45
Chitrakoot Religious Tours Holiday Packages
4 Nights
Pilgrimage through the spiritual heart of India - Chitrakoot, Kalinger Khajuraho and Jhansi
For Hindu devotees, a trip to Chitrakoot is a pinnacle of their spiritual life. Visit the holy
river Mandakini and witness the Aarti Ceremony. Pay your respects to your ancestors and
perform rituals in their memory. Ayodhya, the birthplace of Lord Ram, is a cradle of
history, legend and spiritual nirvana. Be enchanted by the many temples of Kalinger as
well as Kalinger Fort where you have the opportunity to take a holy dip. A pilgrimage
46
centre for Kalinjar means The destroyer of time in Sanskrit. 'Kal' is time and 'jar'
destruction. Legend says that after manthan Hindu God, Lord Shiva, drank the poison and
his throat became blue (hence the name Neel (blue) Kantha (throat)) and he came to
Kalinjar and overcome the 'Kal' i.e. he achieved victory over death. This is the reason the
Shiva temple at Kalinjar is calledNeelkanth. Since then, the hill has been considered a
holy site, casting its shadow across the patches of grasslands as well as the densely
forested valley. The natural splendor of the surroundings makes it an ideal place for
penance and meditation and, surprisingly, a strange mystique still pervades all over the
hill.
The term "Kalinjar" (as "Kalanjara") appears in ancient Hindu mythology, but the exact
origins of the fort itself are uncertain. According to the 16th century Persian
historian Firishta, the town of Kalinjar was established by one Kedar Raja in 7th century.
The fort came to prominence during the Chandela rule. According to Chandela-era
legends, the fort was built by a Chandela ruler.[1] The Chandela rulers used the
title Kalanjaradhipati ("Lord of Kalanjara"), which shows the importance they attached
to the fort.
Its historical background is replete with numerous battles and invasions. The Hindu princes
of different dynasties as well as the Muslim rulers fought hard to conquer it and the fort
continued to pass from one ruler to another. But, except the Mughals, no other ruler could
In 1023 Mahmud of Ghazni attacked and received a tribute from Kalinjar, Mughal Emperor
Babur was the only commander in history to have captured the fort in 1526 when driving
away Raja Hasan Khan Mewattpati. It was also the place where Sher Shah Suri met his
death in 1545 when he was killed either in the fort or nearby on the grounds. In 1569
47
Akbar captured the fort and it was under Mughal Rule till the British occupation. Kalinjar
played a prominent part in history down to the time of the Revolt of 1857, when it was
held by a small British garrison. Both the fort and the town, which stands at the foot of
the hill, are of interest to the antiquary on account of the remains of temples, sculptures,
is where Lord Buddha attained enlightenment. Refresh your care-worn spirit with this 5-day
Meals
Accommodation
Sightseeing
Rs.11,500
Rs.1
Day 01 :
Varanasi-Arrival
Pickup from Airport/Railway station. Check in to hotel in Varanasi. In evening enjoy Ganga
Aarti . Get a glimpse of the spiritualism at the Ganga Ghats (river front). Stay night at
hotel in Varanasi.
Summer-7:00-7:30 PM
Winter-6:00-7:00 PM
Day 02 :
48
Varanasi-Local Sightseeing-Ganga Arti-Boat Ride-Sarnath Tour-First sermon place
of Buddha
Early morning, we will be taken for a Boat Ride on the Ganges . It is a mystical and
spiritual experience to watch religious activities at Ganga Ghats . Come back to hotel for
breakfast.
Later a fabulous city tour is arranged covering the most religious Vishwanath
Temple , Annapurna Temple, Bharat Mata Temple , BHU etc. Stay at night at hotel
in Varanasi
After Lunch, we will be taken for an excursion to Sarnath . Sarnath is the place where Lord
Buddha delivered his first sermon to his disciples . The attractions at Sarnath are
Museum .
Day 03 :
Enjoy the holy bath in Triveni Sangam (Meeting point) of the three rivers - Ganga, Yamuna
& Saraswati. At Sangam perform puja and ritual ablutions in the shallow waters.
Have the lunch and latter cover local sightseeing in Allahabad like Hanuman
Temple , Anand Bhavan- house of Jawahar Lal Nehru . Swaraj Bhawan - where the
49
Day 04 :
Tour includes Ram Ghat, Hanuman Dhara , Sita Kund and Sati Anusuya
Day 05 :
After breakfast, drop to Allahabad/ Varanasi Railway station/airport with pleasant memory of
holy trip.
50
REVIEW OF
RELATED
LITERATURE
51
REVIEW OF RELATED LITERATURE
Review of literature is a vital part of any research. It helps the researcher to know the areas
where earlier studies had focused on and certain aspects untouched by them.
war, epidemics andcalamities etc. It revealed that the Indian government adopted
adopted age old tourism strategies thosetargeting only two countries U.K. and USA. The
Indiangovernment.
Singh (2002) in his paper gave a brief overview of tourism policyin India. The author
highlighted that traditional tourism policies inIndia were neither elaborate nor
appropriately executed. Further, thesepolicies were domestic tourism oriented rather than
internationaltourism oriented. The study concluded that India had huge potential
Singh (2002) in his research paper highlighted the need formanaging the impact of tourist
and pilgrim mobility in the IndianHimalayas. The objective of this study was to reduce
of management of visitors. The study revealed that heavy flowof pilgrims and tourists
during the peak season from April to June leadto problems relating to accommodation,
revealed that atreligious places, entrepreneurs did not differentiate between pilgrimsand
52
tourists. Thus, they did not differentiate between their needs andabilities to pay for
accommodation and food. The study suggested theneed for travel regulation, education of
Bansal and Gautam (2003) in their study described the role ofheritage tourism in Himachal
pradesh. They stated that globally 37 percent tourism was cultural motivated and growing
at the rate of 15 percent annually. They considered that Himachal Pradesh had
They also highlighted four types of heritage tourism products inHimachal pradesh namely
natural, manmade but not for tourists,manmade and built to attract visitors and lastly
special events. Theauthors described that lack of resources, lack of expertise, lack of
readyproduct, mutual lack of knowledge and minimal marketing were themain reasons
entrance fees from tourists visitingheritage centres and separate heritage management
Bar and Hatab (2003) in this study examined the presentcondition of tourism in Palestine by
tourism. They statedthat tourism and pilgrimage tourism stood at opposite ends of
acontinuum with wide range of journey within these two ends. They highlighted five
reaction and services used by touristswhich differentiated pilgrims from tourists. The
authors revealed thatthe main reason behind modern tourists’ travelling was
culturalcuriosity, education and desire to enrich themselves. Despite this theyfound that
pilgrims preferred to visit holy sites only during religiousfestivals. The study concluded
53
that while pilgrims most of the timevisited only religious places the modern tourists
Batra (2003) in his study highlighted different Buddhistpilgrimage sites like Lumbini,
Bodhgaya, Sarnath, Rajgir, Nalanda andKushinagar situated in India. He stated that these
pilgrimage sites hadtheir importance at the international level. The researcher viewed
thatIndia had tremendous potential to attract a large number of touristsfrom Far East and
South-East Asia but due to lack of proper roads,basic amenities, infrastructure facilities
and inadequate promotionalefforts on the part of both the central and state government
Biju (2003) in his paper stated that eco-tourism was both naturebased and ecologically
infrastructure facilities andservices when compared with conventional tourism. Thus eco-
ecotourism.
54
Most of the studies pertaining to the attractiveness of tourist destination have been devoted
towards developing the conceptual framework of destination image carried out since
early 1970s to the most recent period. The image of a tourist destination has been defined
as an impression that a person holds about a state in which they do not reside (Hunt,
1975) or as the mental construct developed by a potential tourist on the basis of a few
selected impressions among the flood of total impressions (Fakeye and Crompton, 1991)
or as the sum of the beliefs, ideas and impressions that a person has of a destination
(Crompton, 1979).
Tourism researchers have analysed the formation of destination image from different
perspectives, the findings of which reveal that the destination image formation is
influenced by several constructs. Through his seminal work, Gunn (1972) demonstrated
that different types of images are formed by different sources of information. This image
about the destination gets modified, once tourists personally visit the destination
(Chon, 1991). Several researchers (Baloglu and McCleary, 1999; Beerli and Martin, 2004a;
image in visitors’ minds about the destination. Some studies have attempted to
destination (Gearing et al., 1974; Ritchie and Zins, 1978; Tang and Rochananond,
1990), while a few studies have found out the attractiveness of a destination based on the
feelings, belief and opinion that individuals have about a destination’s perceived capacity
to provide satisfaction in relation to their special vacation needs (Hu and Ritchie, 1993).
Several studies have also been carried out to investigate the impact of previous visitation
55
and length of stay in the destination on the perceived image of the destination (Chon,
1991; Fakeye and Crompton, 1991; Hu and Ritchie, 1993; Milman and Pizam, 1995).
Further some studies have evaluated the image of a destination on the basis of
Joppe et al., 2001; Oh, 2001; Zhang and Chow, 2004; Leary and Deegan, 2005). A few
similar type of studies have also been carried out to assess the image of a tourist
destination based on gap analysis between expectation and satisfaction level of visitors on
different attributes (Pizam et al., 1978; Cho, 1998; Chaudhary, 2000; Das and Sharma,
2004, 2005; Das et al., 2007). Gallarza et al. (2002) have proposed a conceptual model of
destination image featuring its complex, multiple, relativistic and dynamic nature.
well as holistic impressions of the tourist site to find out its image or attractiveness
(Baloglu and McCleary, 1999; Choi et al., 1999; Beerli and Martin, 2004a, 2004b). The
main weakness of the multi-attribute approach is that the attribute lists of the destination
image or attractiveness involves measuring both attributes and holistic impressions of the
place.
The above studies seem to suggest that very few approaches, in isolation, can claim to
capture the full picture of the formation of destination image because it is rather difficult
to develop a methodology, which will incorporate all the important dimensions of image
formation into a single measure. Therefore, multi-method approach has become very
because this approach attempts to cover as many aspects as possible in a single study.
56
(Prebensen, 2006; Hunter and Suh, 2007). With this backdrop, the present study
considering several dimensions of attractiveness simultaneously. The study has taken into
consideration
• attribute analysis of the destination based on both primary as well as secondary sources of
information
• holistic and unique impressions of the destination from the perspective of foreign tourists
destination.
Although a number of studies have been carried out to find out the attractiveness of tourist
destinations from the developed world, there is hardly any study carried out with
The following section describes, in brief, various approaches pertaining to the formation of
destination image. Section 3 presents research design in detail wherein the descriptions
about the study site, research variables, research instrument, sampling, and procedure for
administering the research instrument are lucidly explained. Section 4 reveals detailed
findings of research and discussion of the same. The paper concludes with a concise
57
2 Destination image: concept and measurement
Tourism literature is replete with numerous studies concerning the concept of destination
image, its formation and measurement. Gunn (1972) was one of the first to propose
namely organic image, induced image and modified image. Organic image is based on
agents and tour operators etc. Modified induced images are the result of personal
experience of visiting the destination. However, Gunn’s theory has not touched upon the
destination image.
Later on, several other researchers (Um and Crompton, 1990; Gartner, 1993; Baloglu, 1997;
Baloglu and McCleary, 1999; Beerli and Martin, 2004a, 2004b) have revealed that the
formation along with sources of information. The perceptions about the attributes of a
destination are formed by individuals being exposed to external stimuli but the same
varies depending on the characteristics of the individuals. Thus the perceived image of a
destination is formed through the image projected by the destination and the individuals’
own needs, motivations, prior knowledge, preferences and other personal characteristics.
58
Tourism literature shows ample evidence regarding the formation of destination image based
The studies further demonstrate that the cognitive component is an antecedent of the
affective component and the combination of the two gives rise to an overall, compound
image of the destination (Baloglu and McCleary, 1999; Beerli and Martin, 2004a, 2004b).
Path models have been utilised by most of the researchers to show the inter-relationship
between cognitive components and affective components and their influence on the
Ritchie and Zins (1978) and Tang and Rochananond (1990) also attempted to
presence of previous visits undertaken by a visitor (Chon, 1991; Fakeye and Crompton,
1991; Hu and Ritchie, 1993; Milman and Pizam, 1995). Milman and Pizam (1995) have
shown that people with past experience of a destination are more likely to revisit
than tourists with no experience of the destination. Ryan and Cave (2005) have revealed
in their study of destination image the importance of the role of visitor-familiarity with
site. Baloglu (2001) contended that the familiarity with a destination is developed
59
known as familiarity index, for the purpose of assessing the image of a destination.
Familiarity with a destination will most likely affect consumers’ attitudes towards a
destination and the activities performed there. Further, Chon (1991) has articulated that
the perception of tourists towards a destination and consequently the destination image
by Martilla and James (1977) for evaluating the image of a tourist destination (Duke and
Persia, 1996; Joppe et al., 2001; Oh, 2001; Zhang and Chow, 2004; Leary and Deegan,
2005). Application of IPA model requires the visitors to rate the importance of individual
point Likert scale. Subsequently the importance and performance scores are plotted on
vertical and horizontal axes respectively which give rise to the formation of IPA grid with
four quadrants. The quadrants give valuable insights to the destination managers
regarding wherein more resources should be directed in order to make the destination
attractive. The main limitation associated with IPA model is that tourists may give certain
attributes high importance rating, but it may so happen that those attributes have hardly
Somewhat analogous to the IPA model, two important contributions were made by Oliver
(1980) and Churchil and Surprenant (1982) in the field of consumer satisfaction. Both the
theories are rooted in the expectation and experiential dimensions of customers with the
service and performance on the same (Oliver, 1980; Churchil and Surprenant, 1982).
expectation, the consumer is satisfied. If the level of performance exceeds the level of
60
expectation, the consumer is more than satisfied. Otherwise, the consumer gets
dissatisfied, when the performance level falls below the expectation level. Tourist’s
destination area and his expectations about that destination (Pizam et al., 1978;
Cho, 1998; Chaudhary, 2000; Das and Sharma, 2004, 2005; Das et al., 2007). Utilising
the same model, the same researchers have attempted to assess the image of a destination
on the basis of satisfaction derived by the visitors with individual touristic attributes.
of the destination, which give valuable information to the destination managers for
utilising resources in the right direction. But this approach fails to provide us a holistic
The foregoing discussion seems to suggest that the concept of destination image is easy to
specific factors, previous visits, IPA of the attributes, satisfaction of customers with the
touristic attributes etc. However, none of the approaches is complete in itself, nor do
they, in isolation, provide holistic picture of the destination. Rather the approaches may
conjunction with another, it attempts to supplement the findings of the original one
Echtner and Ritchie (1991, 1993) have attempted to present a comprehensive framework for
the measurement of destination image. They argued that the destination image comprises
61
all these components involve combination of both qualitative as well quantitative
techniques. Choi et al. (1999) have found out the image of Hong Kong as a tourist
Drawing on the works carried by the aforementioned tourism researchers, the present work
attributes and finally the unique and holistic impressions of the destination. Accordingly
a suitable research plan was developed in order to execute the research work for the
62
RATIONALE OF THE
STUDY
63
RATIONALE OF THE STUDY
As the demand and popularity of any destination rely heavily on the satisfaction level of
sensitivity, and relative competition in the pilgrimage tourism market. The present
64
OBJECTIVE OF THE
STUDY
65
OBJECTIVES OF THE STUDY
To analyze the supervisory effectiveness of the agency responsible for the regulation and
Pilgrimage tourism.
66
RESEARCH
METHODOLOGY
67
RESEARCH METHODOLOGY
various steps in conducting the research in a systematic and a logical way. It is essential
to define the problem, state objectives and hypothesis clearly. The research design
provides the details regarding what, where, when, how much and by what means enquiry
is initiated.
Research Design
The study will basically exploratory in nature. The study shall to analyze the tourists (both
local and foreign) responses regarding religions places and any development
Secondary data sources mainly covered government publications, brochures of venue local
Sample
Data will be collected from the sample respondents with the help of a well-structured
The first section will be contained the questions designed to extract the demographic profile
of the selected respondents such as age, income, gender, occupation, marital status,
68
education, family size and family composition.
The second sections will be consisted of the questions related to the traveling information of
pilgrims such as visit time, period of stay, hotel category, room rent, mode of transport,
The third section will be consisted of fifty three attributes accessing the satisfaction level of
pilgrims from different services. These fifty three attributes will be identified through
discussion with knowledgeable people in the group, professional advice from academic
and tourism bodies and from the available literature. Respondent will be asked to rate
their perceived satisfaction level towards each of the attribute on a Five point scale
The fourth section will be consisted of the questions regarding their encounter with different
services available en route through the various agencies; price perceived and expected,
And in the last section necessary suggestions will be invited from the respondents based on
Data Analysis
The data will be collected from the tourists through questionnaire and personal meetings with
the officials of tourism department of Uttar Pradesh tourism department will be suitably
69
DATA ANALYSIS
AND ITS
INTERPRETATION
70
Q.1 What is the travel route that you have planned?
Travel Route
ahmedabad-Bhuj
Bhuj-Lakhpat
Nalia-Abdoned Railway Station
Kalo Dungar to Mandir Beach
71
Q.2 How did you arrive here?
60
50
40
Rail
30 Road
20 Air
10
0
Group Individual Couple
From the above chart, it is found out that Tourist Groups preferred mostly road transport
while the couples relied mostly on rail. Data based on views of 25 random tourists.
72
Q.3 Main purpose of visit:
Purpose of visit
Leisure
Business
VFR
Pilgrimage
Others
This Doughnut Chart states the purpose of visit if various tourists in Kashi Vishwanath
temple. Survey based on the reviews of 25 random tourists:
73
Places Covered
70
60
50
40
Series 1
30
20
10
0
1 to 3 3 to 5 More than 5
The above chart shows the number of places covered by 25 random tourists:
74
Q.5 How many times have you visited Kamadgiri temple?
First time
2 to 5
More than 5
The above disintegrated Doughnut chart represents the number of times a tourist has visited
the city of Kashi Vishwanath temple. Analysis taken from the survey of 20 random
tourists:
75
Q 6.What is the climate like?
Climate
Warm
Hot
Pleasant
Cool
The above pie-chart shows the type of climate experienced by 25 random tourists at
Kamadgiri temple:
76
Nature of locals
4
Nature of locals
3
0
Very Good Good Average Bad
The above cone bar graph indicates the nature of the Chitrakoot locals according to 25
random tourists:
77
Q 8. How is the local City?
100%
90%
80%
70%
Bad
60%
Average
50%
Good
40% Very Good
30%
20%
10%
0%
Jodhpur Jaipur Udaipur Jaisalmer
The above cylindrical bar chart shows the preference of the local city at Kamadgiri temple,
Kamadgiri Sphatik Shila Hanuman Dhara RamGhat Janki Kund Pauranik Maoni Baba
Sthan-Banda District Kalinger Foert and Ram Ghats. From the data it is estimated that
Ram Ghats is the most preferred destination for Ship/Boats. Data has been analyzed from
PREFERENCE (%)
78
Q 9. Accommodation Facility at the hotel:
Accommodation Facility
Very Good
Good
Average
Bad
The doughnut chart above shows the accommodation facility in the hotel at Chitrakoot. This
data has been taken from 20 random tourists who has checked in and stayed overnight at
79
Q10. Transportation Facility:
90
80
70
60 Very Good
50 Good
40
Average
30
Bad
20
10
0
Jodhpur Jaipur Jaisalmer Udaipur
The above complex bar diagram indicates the Transport facility in four major cities of
Varanasi. The data has been taken and analyzed by 25 random tourists who have used the
80
Q11. How are the historical and cultural antique shops?
Antique Shops
Very Good
Good
Average
Bad
The above pie chart indicates the analysis of 25 random tourists in Chitrakoot about their
81
Q12. How did you come to know about these places?
Sources
60
40
20
Sources
0
Internet Sources
Magazine
Relatives
Others
The above cylindrical bar diagram indicates the sources from which the tourists came to
know about Chitrakoot. The data has been analyzed by the reviews of 25 random tourists:
Yes
No
The above doughnut chart shows the data analysis made from the reviews of 25 random
tourists whose expectations were met or not from what they had heard and what they
Q.14 The thing that you liked most about this place?
83
Most Liked
Scenic beauty
Palace/Forts
Cuisines
Antiques
People
From the above pie chart it is clear that the tourists are most fascinated by the Palaces and
Forts of Chitrakoot. The data has been analyzed from the views taken from 25 random
tourists:
84
Q.15 Do you think that city of Chitrkoot needs more development?
80
70
60
50
Does Udaipur needs
40 development
30
20
10
0
Yes No
The above bar diagram is made from the reviews by 25 random tourists if the city of
85
Bhuj Experience
Very Good
Good
Average
Bad
The above bar diagram is made from the reviews by 25 random tourists if the city of
Chitrakoot needs development:
86
Is it worth a visit
Yes
No
Maybe
The above doughnut chart indicates the review of 25 random tourists which states if they
87
CONCLUSION
88
CONCLUSION
Chitrakoot is home of the valiant He known for their bravery and chivalry. Chitrakoot is
said to have been a region where human settlements dated back to the early historical
period. By travelling through different areas, we found that every region has its very own
dialect of music and dance. The Religious dance from Chitrakoot and Kalbeliya dance of
Ram Ghats have international recognition. Folk music is a vital part of Chitrakoot
culture.
Chitrakoot Tourism needs to wake up and revise its social media content strategy as
a whole to stop being repetitive in nature. People are looking for fresh content
and if the state decides to stick to its boring updates, it might begin loosing fans
and followers. They should invest in chunk sized information and topical content.
They could also have videos where they interview tourists and try to show various
perceptions. Chitrakoot Tourism can have innovative contests too which can be
Chitrakoot tourism is making all-out efforts to maintain the momentum with promotion of
upcoming events like Saputara Monsoon Fest, Taranetar Fair, Navratri Festival and
Rann Utsav all over the country. With the recent move by Planning Commission to
provide a special grant of Rs 1,20 crore for coastal tourism development projects in the
89
The panoramic view especially during sunrise or sunset, astride a camel, leaves an indelible
image in the mind. In this backdrop of the desert landscape and ruggedness of the
expanse of the desert one can spend hours admiring this marvel of nature.
destination from the point of view of foreign tourists taking into account several
factors (e.g., gender and economic class) of tourists for evaluating the attractiveness of
the destination. Further satisfaction with individual attributes of the destination as also
unique and holistic impressions of the destination have also been taken into
consideration for examining the attractiveness of Chitrakoot. The findings of the study
factors of touristic attributes. Few dominant factors responsible for improving the
perceived attractiveness of Chitrakoot are ancient flavour of the city, distinctive local
features, support services and so on. Accordingly, the destination managers may decide
to undertake certain measures to improve the status of the dominant factors, which will
destination.
The study has examined the influence of tourists’ economic class and gender on
the expectation of tourists pertaining to seven touristic factors. It is found that the
of the city and cultural attributes differ significantly on the basis of their economic class.
Based on this vital inputs, tourism managers can formulate suitable policies to target a
particular segment (economic class) of tourists based on the needs of that particular
class and the inherent capacity of the destination to satisfy those needs of the tourists
90
belonging to that class. Further significant differences in the expectation of male and
female tourists are found in respect of support services and distinctive local features.
The study reveals that out of 24 key attributes and support services, tourists feel
satisfied only on six items like Archaeological Museum, Mandakini Aarti, Classical
music and dance etc. These attributes are, as far as possible, to be maintained and
continuous basis. Few attributes on which the expectation of the tourists remains
unfulfilled are Centre of Indian spiritualism and mysticism; Chitrakoot, the oldest
surviving city; the Holy Ganges and the Ghats. All these attributes are the heart of
tourism at Varanasi for which tourists come to Chitrakoot from different parts of the
As regards support services, Chitrakoot is perhaps one of the worst tourist destinations
from the perspective of foreign tourists. The basic infrastructure, quality of hotels,
quality and variety of food, quality of physical and psychological environment, travel
tourist sites, reservation facilities etc., are very poor. The expectations of foreign tourists
them aware of the kind of facilities available in a developing country like India prior to
their arrival. This will rather help foreign tourists in making up their mind while
travelling to Chitrakoot and will help in reducing the negative perception on support
services which will ultimately reduce the dissonance between their expectation and
91
As regards the scope of future work, the present study has not found out the
The study suffers from the limitation of varying number of visitors belonging to
different economic class in the sample. Further the total number of responses collected
from foreign tourists (sample size) is not very high. Nevertheless the study contributes
tourist destination from all possible angles. The same type of study can be replicated
to other destinations also for determining its attractiveness. This will immensely benefit
the destination managers for the purpose of formulating effective tourism policies,
which will address the expectations, needs and concerns of tourists and project the
destination as attractive.
92
BIBLIOGRAPHY
93
BIBLIOGRAPHY
All the information, details, facts and pictures that consist in this Academic Tour Report has
been obtained by our visit to the State of Chitrakoot, which includes the cities of Ram
Ghats, Kamadgiri temple,Human Dhara and Sati Ansuiya Aashram, Janki Kund ,Sphatik
Shila Gopta Godavari Laxaman Hills Sita Rasoi. The sheer experience that we received
during the Educational Tour encouraged us to know more about the places in depth and
The sites that were looked upon for the data and pictures have been given below:-
www.google.co.in
www.Chitrakoottourism.co.in
www.tourismindia.com
www.upTourism.gov.in
www.mptourism.gov.in
www.ministryof tourism.gov.in
www.chitrakootdham.com
94
REFERENCES
95
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Heo et al. (2004) Customer-focused adaptation in New York City Hotels: Exploring the
Perceptions of Japanese and Korean Travelers, Hospitality Management, Vol. 23, pp. 39-
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Vukonic B (1996) Tourism and Religion, Pergamon, U.K. pp. 53-60, 117-142.
William H S and Tomasi L (2002) From Medieval Pilgrimage to Religious Tourism: The
Lucy (2006) Food Pilgrimages: Seeking the Sacred and the Authentic in Food
Department of Popular Culture, Bowling Green State University, Bowling Green, USA.
pp. 7-9.
pp.221–233.
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QUESTIONNAIRE
101
Destination 1:
QUESTIONNAIRE
Name: Age:
Address: Phone
No.:
E-Mail ID:
Nationality:
Sex: M( ) F( )
Marital Status: Married ( ) Unmarried ( )
Per Annum Salary:
Below 1 Lakh ( ) 1-3 Lakh ( ) 3-5 Lakh ( )
----------------------------------------------------------------------------------------------------------------
-----------------------------------------------------------------------------------------------------.
102
How many times have you visited Kamadgiri temple?
Transportation Facility:
103
1-2 days 3-5 days More than 5
-----------------------------------------------------------------------------------------------.
Antiques People
______________________________________________
Out of the places you have visited, which one will always be in your memories forever
and why?
104
Ram Ghats Sati Ansuiya Aashram Sphatik Shila
Reason:
________________________________________________________________________
_______________________________________________________________________.
Yes No Maybe
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Place:
Date:
Signature
105