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CHAPTER 27 PROFITABILITY ANALYSIS

Contents
1 Overview ....................................................................................................................... 2
2 Configuration ................................................................................................................. 4
2.1 Maintain operating concern............................................................................................ 4
2.2 Define profitability segment characteristics (Segment Level char) ................................. 7
2.3 Assign controlling area to operating concern ................................................................. 9
2.4 Define Number range for actual postings ....................................................................... 9
2.5 Maintain assignment of SD conditions to CO-PA value fields ...................................... 10
2.6 Maintain Direct posting from FI/MM ............................................................................. 10
2.7 Activate Profitability Analysis ....................................................................................... 13
3 Transactions Posting ................................................................................................... 14
3.1 Creation of sales order ................................................................................................ 14
3.2 Production receipt: ....................................................................................................... 15
3.3 Outbound Delivery ....................................................................................................... 17
3.4 Sales billing ................................................................................................................. 19
4 COPA Reporting .......................................................................................................... 20
4.1 Define forms for profitability reports ............................................................................. 20
4.2 Create Profitability Report ............................................................................................ 25
4.3 Execute Profitability Report.......................................................................................... 27

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CHAPTER 27 PROFITABILITY ANALYSIS

1 Overview
Profitability Analysis (CO-PA) enables you to evaluate market segments, which can be
classified according to products, customers, orders or any combination of these, or strategic
business units, such as sales organizations or business areas, with respect to your company's
profit or contribution margin.

The aim of the system is to provide your sales, marketing, product management and corporate
planning departments with information to support internal accounting and decision-making.

Two forms of Profitability Analysis are supported: costing-based and account-based.

Costing-based Profitability Analysis is the form of profitability analysis that groups costs
and revenues according to value fields and costing-based valuation approaches, both of
which you can define yourself. It guarantees you access at all times to a complete, short-
term profitability report.
Account-based Profitability Analysis is a form of profitability analysis organized in
accounts and using an account-based valuation approach. The distinguishing
characteristic of this form is its use of cost and revenue elements. It provides you with a
profitability report that is permanently reconciled with financial accounting.

You can also use both of these types of CO-PA simultaneously.

Flow of Values in CO-PA

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Basic Concepts of CO-PA

Characteristics Values

REGION
Sales Region North
Product Prod1
Product Group Electronics .
Customer Cust1 RP
. G
Customer Grp Wholesale ST
State Illinois CU
Sales Rep Miller
PROD. GROUP

Profitability
Value Fields segment
Revenues 800
Revenue
Discounts 100
Discounts
COGS 650
COGS

SAP AG 1999

 The following questions are important in CO-PA:


 Characteristic
- Answers the following question: "What is the report to be about?"
- Examples: Divisions, regions, products, customers
 Characteristic value
- Answers the following question: "What values can these characteristics have?"
- Examples: the southern region, the northern region.
 Value field
- Answers the following question: "Which key figures do I want to monitor and analyze?"
- Examples: Gross sales, surcharges, discounts, cost-of-sales

 A profitability segment defines a specific value combination of all characteristics, which


corresponds to a market segment.
 A profitability segment is automatically generated as soon as it is addressed.

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2 Configuration

2.1 Maintain operating concern


Via Menus
IMG  ControllingProfitability analysis Structures Define
operating concern Maintain operating concern
Via Transaction Code KEA0

Click on Ignore the warning message and press enter


Provide below details

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Select

Click on
Select tab again

Select button

Select the required characteristics

Select

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Select tab

Select Revenue and Cost of Goods Sold

Select
Click on
From the menu, select data structures save
From the menu, select data structure activate
Select back arrow
Select yes button for the message to generate the operating concern environment.
Ignore the message press Enter
Click on
Observe the Operating Concern status as below

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2.2 Define profitability segment characteristics (Segment Level char)
Via Menus
IMG  ControllingProfitability analysis Structures  Define
profitability segment Characteristics(Segment Lvl Characteristics)
Via Transaction Code KEQ3

Provide Operating Concern: ABCE


Press Enter
For product and customer, select costing base and account base radio button

Click on

The following graphic provides an overview of the tables:

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There is the table CE1xxxx for actual line items (where xxxx = operating concern), which
contains all the data at the most detailed level. Planned line items are stored in the table
CE2xxxx.

There is also the segment table CE4xxxx, which is located at a higher level. It is used to
assign segment numbers to each combination of characteristic values. For the first
summarization to be performed, at least the document number and the billing item are hidden.

The segment level CE3xxxx is set up between the segment table and the line items, thereby
making a time-based classification possible. Alongside value fields, the segment level also
contains the characteristics record type, planned/actual indicator, version, and period, as well as
some additional technical details. Several lines from the segment level are attached to a
particular profitability segment (that is, to a line in the segment table). These lines all have the
same segment number but relate to different posting periods.

Each line at the segment level adds together the value fields for a row of line items bearing the
same segment number and assigned to the appropriate posting period.

Example You have invoiced three documents for customer 0815. The first posting occurs in
March (posting period 003), and revenues of 100 DEM and 200 DEM are posted respectively for
the products ART1 and ART2. The second posting occurs in April. Revenues of 400 DEM and
800 DEM are posted respectively for the products ART1 and ART3. The third posting also
occurs in April. Revenues of 1600 DEM and 3200 DEM are posted respectively for the products
ART1 and ART3. When the line items are posted, the segment table and segment level are
updated, producing the following table contents:

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2.3 Assign controlling area to operating concern
Via Menus
IMG  Enterprise structure AssignmentControlling  Assign
controlling area to operating Concern
Via Transaction Code KEKK
Provide operating concern against your controlling area

Click on

2.4 Define Number range for actual postings


Via Menus
IMG  ControllingProfitability analysis  Flows of actual values 
Initial steps Define Number ranges for actual postings
Via Transaction Code KEN1

Click on
Select generated groups check box
From the menu select interval maintain

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Click on

Click on and Click on

2.5 Maintain assignment of SD conditions to CO-PA value fields


Via Menus
IMG  ControllingProfitability analysis  Flows of actual values 
Transfer of billing documents  Assign value fields
Via Transaction Code KE4I

Double click on maintain assignment of SD conditions to CO-PA value fields


Select new entries button

Click on

2.6 Maintain Direct posting from FI/MM


Via Menus
IMG  ControllingProfitability analysis  Flows of actual values 
Maintain PA transfer structure for direct postings
Via Transaction Code KEI2
Select structure FI (Financial accounting  COPA)
Double click assignment lines folder

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Double click assignment lines folder


Give the controlling area:1001 and press Enter

Select assignment: 20 (Direct revenues from FI)


Double click on source folder and provide below details

Double click on value fields folder


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Select new entries button and provide below details

Click on

Double click on assignment lines folder


Assignment select: 10 Direct cost from FI

Double click on source folder

Double click on value fields folder


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Click on

2.7 Activate Profitability Analysis


Via Menus
IMG  ControllingProfitability analysis  Flows of actual values 
Activate Profitability Analysis
Via Transaction Code KEKE
Select 4 under active status

Click on

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3 Transactions Posting
3.1 Creation of sales order
Via Menus
LogisticsSales and DistributionSalesOrderCreate
Via Transaction Code VA01

Press Enter

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Select item: 10
From the menu, select Go to ItemConditions
Select shipping tab
From the menu, select Edit incompletion log
System message
Click on
System message

3.2 Production receipt:


Via Menus
Logistics Materials Management Inventory management Goods
movement Goods -receipt Other
Via Transaction Code MB1C

There are two types of production receipt.


1. Production receipt without production order (Movement Type:521)
2. Production receipt with production order (Movement Type:101)

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Press Enter

Click on
Ignore the warning message press enter.
Message
From menu, select Other Goods receipt DisplayClick on Accounting Document

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3.3 Outbound Delivery


Via Menus
LogisticsSales & Distribution Sales Order Subsequent
functions Outbound delivery
Via Transaction Code VL01N

Press Enter
Go to Picking tab and give

Select button

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From the menu, select outbound delivery Display

Press Enter
Click on

Place the cursor on goods issue delivery document


Click on

Click on and

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3.4 Sales billing
Via Menus
LogisticsSales & Distribution Sales Order  sub sequent
functions Billing document
Via Transaction Code VF01

Click on
Click on
Message

From the menu, select Billing documentDisplay

Press Enter
Click on

Double click on

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4 COPA Reporting

Report to view customer wise/product wise /Sales organization wise /plant wise
profitability

4.1 Define forms for profitability reports


Via Menus
IMGControllingProfitability analysisInformation systemReport
componentsDefine formsDefine forms for profitability reports
Via Transaction Code KE34

Double click on creation Form and provide below details

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Select button

Select operating concern currency radio button

Press Enter

Double click on row 1


Select radio button

Press Enter
Select Value field VV010 - Revenue

Select button

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Double click on row 2


Select radio button
Press Enter

Select Value field VV140 - Cost of goods sold

Select button

Double click on row 3


Select radio button
Press Enter

Click on Y001 Revenue


Click on minus button
Click on Y002 cost of goods sold

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Press Enter update text fields

Press Enter

Double click on column 1


Select radio button
Press Enter

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Select plant /Actual indicator for available characteristics
Select left arrow

Select button
Click on

From the menu select Edit-General data selection


Once again general data selection

From the available characteristics column, select record type, period /year

Select

Select button

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From the menu select ExtrasVariablesVariable definition

Press Enter
Click on

4.2 Create Profitability Report


Via Menus
IMGControllingProfitability analysisInformation systemCreate
profitability report
Via Transaction Code KE31

Double click on crate profitability report and update below details

Select button

Select operating concert currency radio button


From the characteristics list: Select customer /plant /product, Sales organization

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Select
Select tab

Click on Ignore the message press enter

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4.3 Execute Profitability Report
Via Menus
AccountingControllingProfitability analysisInformation
systemExecute Report
Via Transaction Code KE30

Click on

Click on Ignore the message select press enter

To view product wise profitability from the menu selects navigate-with drill down
Double click on product and similarly Sales Organization

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