Ira Sharma

Email: irasharma80@gmail.com
Contact No:+1- 973-235-0111

Professional Snapshot

• Extensive experience of around 3 years in Data Analysis, Data Mining and Data
Integration

• Direct client interaction with Bristol Meyers Squibb, Pfizer, J&J, Bayer, Novartis, J&J
and Wyeth
• Statistical Analysis and Business Intelligence on SPSS and Excel

• Experienced in working with both physician level and patient level datasets (IMS DDD,
eknowledgebase data Pharmalive, OECD, FCB, Mindshare, SDI & Verispan etc)

• Experienced in communicating with various Data Vendors, Client team, Internal

Analytical and Data Services Team

• Expertise in SPSS data management and database manipulation

• Strong familiarity with online publication houses like The American Academy of Family
Physicians (AAFP), BioMed central, PuMed central, Springer Link, UKPubMed
Central etc

• Knowledge of Segmentation, Cluster/Factor Analysis, Forecasting Techniques &

Principal Component Analysis

• Marketing Mix Modeling and Multivariate Regression

• Good team player with extraordinary analytical, problem solving and trouble-shooting
capabilities.

• Excellent communication and inter-personal skills, leadership qualities and conscience.

Educational Qualification

Post Graduate Diploma in Management (Marketing), Indian Institute of Modern Management –

Pune, India 2003-2005

Bachelors of Technology in Electronics and Communication, Himachal university- Shimla, India

1998-2002

Work Experience

Employer: marketRx India Pvt. Ltd May, 2005–Mar, 2008

(Now Cognizant Technology Solutions)
Position: Senior Business Research Associate
Experience Details

Roles and Responsibilities

• Executed analytics/business intelligence projects for US pharmaceutical companies.

Utilized SPSS for historical data review, data processing, scenario design, sensitivity
analysis and econometric modeling to forecast sales for available inputs

• Led two key market informatics projects for Bristol-Myers Squibb (BMS) before the
launch of its new arthritis drug Orencia, measuring and tracking performance of the drug
across key segments and time periods

• Performed extensive market research on SUTENT drug from Pfizer in U.S to boost the
revenue and productivity after launch by patient coverage by initially starting with
identification of Key Opinion leader’s (KOL’S) database by capturing more than 100,000
Physicians’ data from primary sources( IMS Physician level data ) and secondary
sources (public directories) followed by Territory alignment

• Have worked on a number of drug brands for the Europe and USA market and led cluster
data analysis to segment patients groups for a brand or product category.

• Interacted with the clients on a regular basis during Data Acquisition, Data Reviews,
Work in Progress Meetings and Final Presentation of the results.

• Derived the impact of baseline and incremental drivers on Scripts/Sales and reported
ROIs for physician level/DTC and national marketing drivers

• Cleaned and prepared the dataset for modeling and presenting a comprehensive Data
Review to the client for a sign-off

• Worked with both physician level and patient level datasets (IMS DDD, SDI & Verispan)

• Provided analytical support and project management for Bristol Meyers Squibb(U.S) and

Novartis (Europe)

• Implemented Process Improvement/Standardization projects for internal clients

• Led over nine Marketing Mix Projects

• Kicked-off the projects internally and on the client site, managed timelines and effectively

communicated with the PMO and client about any slippages/issues thereof

• Reported critical Project Indices like Cost Index, Project Index, and Completion Index
 • Statistical Data Analysis on Client Data collected through cross-department projects on

Sales Force/Territory Alignment

• Built comprehensive Knowledge base on Pharmaceutical Companies, Therapeutic Areas,

issues pertaining to the pharmaceutical industry like formulary issues in Managed Health

Care, promotions, FDA regulations, Key Opinion Leadership etc

Achievements

• Developed Online Library (Business Research) website by coordinating with different

team members for assisting our business development information need across company

• Assisted client in Europe in making launch plan for a product and received positive Voice
of client for efforts and quality of work

• Appreciated by client for analyzing promotional expenditures/efforts of various

pharmaceutical companies on their product which helped them in strategizing and
choosing their relevant method of promotional activities

• Consistently achieved Best performer award and got highest appraisal rating while
working with marketRx for 3 years

Academic Projects

Summer Internship – Indian Airlines – 3 Months

Project Title: Study of Indian Airlines market share in 2004 and research on its basic
parameters/services vis-à-vis to its competitors Sahara and Jet Airways by performing conjoint
data analysis.

IT and Business Intelligence Skills

• MS-Office (Excellent MS excel, PowerPoint and Documenting Skills)

• MS- Project Planner
• SPSS
• SQL

Personal Details

Date of Birth : March/26/1980

Nationality : Indian
Current location : Nutley, NJ