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Student: ___________________________________________________________________________
With an understanding of the basics of the central limit theorem, the researcher can do the following:
Difficulty: Medium
Hair - Chapter 06 #46
47. Distinguish between sampling error and nonsampling error.
(p. 139-
140)
Sampling error is any bias that results from mistakes in either the selection process for prospective
sampling units or in determining the sample size. Moreover, random sampling error tends to occur
because of chance variations in the selection of sampling units. Even if the sampling units are properly
selected, those units still might not be a perfect representation of the defined target population, but
they generally are reliable estimates.
Nonsampling error occurs regardless of whether a sample or a census is used. These errors can occur
at any stage of the research process. In general, the more extensive a study, the greater the potential
for nonsampling errors. Unlike sampling error, there are no statistical procedures to assess the impact
of nonsampling errors on the quality of the data collected. Nonsampling errors usually are related to
the accuracy of the data, whereas sampling errors relate to the representativeness of the sample to the
defined target population.
Difficulty: Medium
Hair - Chapter 06 #47
48. List the advantages and disadvantages of simple random sampling.
(p. 141)
Simple random sampling has several advantages. The technique is easily understood and the survey's
results can be generalized to the defined target population with a prespecified margin of error.
Another advantage is that simple random samples produce unbiased estimates of the population's
characteristics. This method guarantees that every sampling unit has a known and equal chance
of being selected, no matter the actual size of the sample, resulting in a valid representation of the
defined target population.
Difficulty: Medium
Hair - Chapter 06 #48
49. Discuss the advantages and disadvantages of quota sampling.
(p. 146)
The greatest advantage of quota sampling is that the sample generated contains specific subgroups
in proportions desired by the researcher. Use of quotas ensures that the appropriate subgroups are
identified and included in the survey. Also, quota sampling reduces selection bias by field workers.
An inherent limitation of quota sampling is that the success of the study is dependent on subjective
decisions made by researchers. Since it is a nonprobability sampling method, the representativeness of
the sample cannot be measured. Therefore, generalizing the results beyond the sampled respondents is
questionable.
Difficulty: Medium
Hair - Chapter 06 #49
50. List the steps to be followed in developing a sampling plan.
(p. 151)
Difficulty: Medium
Hair - Chapter 06 #50
6 Summary
Category # of Questions
Difficulty: Easy 7
Difficulty: Hard 5
Difficulty: Medium 38
Hair - Chapter 06 50