JING JIAWEN

Tel: +1 289-696-6828 Email: jingjiawen76@gmail.com

EDUCATIONAL BACKGROUND
Capital University of Economics and Business
 First Major: Business English 09/2013-06/2017
 GPA: 3.5/4.0
 Degree Obtained: Bachelor of Arts in June 2017
 Professional Courses: Comprehensive English, Business English, Linear Algebra,
Accounting, Management Science, Comparative Economics, International Finance
 Second Major: International Economics and Trade 02/2014-06/2017
 GPA: 3.6/4.0
 Degree Obtained: Bachelor of Economics in June 2017
 Professional Courses: International Marketing, Microeconomics, International
Trade, Macroeconomics, Practices of International Trade, Retailing Science
STANDARD TEST
IELTS
 Test Date: 2016/8/27; Score: 6.5 (R: 6/ L:7.5 / S:6 / W:6)
WORKING EXPERIENCES
 Marketing Specialist (New Media) of Beijing XUEWEIGUI Education & Technology
Group 04/2017-present
 Promoted course products through new media channels, guiding students to establish
the "academic, professional, reliable and cost-effective" brand positioning, so as to
stimulate consumption, enhances the conversion and task performance. The output
ratio reaches 1:20.
 Conducted in-depth planning and implementation of online and offline marketing
activities for different target consumers, including 520, 919, Double Eleven, Double
Twelve and many other large scale promotion activities, ensuring the participation,
conversion rate and turnover.
PRACTICAL ACTIVITIES
 Branding& PR Intern of 51Talk-China Online Education Group 11/2016-02/2017
 Cooperating with product department and marketing Department, compiled positive
articles in both Chinese and English according to different marketing time points and
marketing activities, promoting brand, and guiding consumers to establish the
industry No.1 positioning.
 Searched for brand keywords, conducted media monitoring, so as to timely detect and
reduce negative influence, to ensure brand reputation real and stable.
 In charge of daily contact and maintenance of printed media relations, planed and
organized the appreciation banquet, to ensure the efficiency of the article promotion,
and the brand awareness of the online English education market.
 Operation Intern of Product Department of ChinaHr 07/2016-10/2016
 In charge of the operation of the ChinaHr campus product of Business Elite, based
on the target clients, planned the online lecture; responsible for contacting guests,
questionnaire design and the data analysis.
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 Customer Service Intern of Amazon China 04/2016-06/2016
 Dealt with English customer service, provided efficient and professional technical
support and operation guidance for overseas sellers via telephone or e-mail.
 Volunteer of Transnational Voluntary Teaching in Tunisia 07/2015-09/2015
 Participated in the English and Chinese Bilingual Teaching in North African
country Tunisia organized by AIESEC.
 In charge of designing and distributing questionnaires for English level
Testing, planned personalized language course.
 Main Planner of English Tutoring Service for Freshmen 09/2014-03/2016
 Based on the actual demand, proposed the reform of the previous scheme for English
tutoring service for freshmen in their self-learning period in the evenings and made
timely optimization adjustment.
EXTRACURRICULUM ACTIVITIES
 Head of Phoenix Han Chinese Clothing Society 09/2014-03/2016
 Planned the scheme for new member recruitment for the society and provided
consulting service to potential members
 Planned lectures on traditional culture and made part of posters and leaflets
 Head of Liaison Department of Foreign Languages Department 09/2014-05/2015
 By analyzing strengths and weaknesses through SWOT, realized the cooperation
with business partners and obtained sponsorship
 In charge of the invitation and reception of the representatives from other
universities
 Group Leader of National Project Paper 2014-2015
 Participated in the University Student Science and Technology Innovation Project
for the 2014-2015 Academic Year
 The paper named Research on the Importance and Standardization of English
Expressions Used in Public Transportation by Taking the Translation of Beijing
Subway Stations as Example was labeled as a project in the national level and
obtained the excellent award
HONORS
 Honorable Mention in the Interdisciplinary Contest in Modeling 02/2016
 The 3rd-class Renmin Scholarship 2013-2014, 2014-2015
 “SFLEP Cup” Academic Scholarship 2013-2014
 Excellent Student Cadre in the university level 2014-2015
 Scholarship for Social Work 2014-2015
 “SFLEP Cup” Voluntary Service Award 2014-2015
 The 2nd prize in group dance (A level) in Beijing University Student Dancing Festival
11/2015
SKILLS & HOBBIES
 Skills: proficient in Photoshop, Microsoft Office, etc.
 Hobbies: Graphic Design, Dancing (10-year-plus training), Promotion of Han Chinese
Clothing, Dubbing (or dialogue synchronization), etc.

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