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Diabetes is a chronic illness that’s making its presence known with now over 29 million
Americans living with it daily. Type one occurs, mostly in young adolescents, when islet cells in
the pancreatic region are attacked through what is believed to be a strain of an unusual virus. The
virus then diminishes the pancreatic cells ability to produce insulin at a consistent, normal rate.
Without this ability, the individual who is diagnosed must care for themselves by checking their
blood glucose levels and making necessary adjustments based on the data. Synthetic man made
insulin has to be injected either through an insulin pump, a syringe or an insulin pen. The amount
of insulin is determined by 2 rations. The insulin to carb ratio and the correction ratio.
The insulin to carb ratio is determined by the number of units of insulin needed to
accommodate a certain number of carbohydrates. As a type one myself, my insulin to carb ratio
is 1:7, which means for every 7 carbohydrates, one unit of insulin is required. A simple math
equation is done before each meal time to add the amount of carbohydrates in the meal, and
dividing it by the ratio. There is no science to determine this ratio, it’s simply a trial and error
basis. These ratios vary for each individual and can require adjustments. The correction ratio is
required when the blood glucose level is above range. A target number is selected, for example
during the day, my target glucose is 120 and overnight the target is 150. When the blood glucose
is above target, it is subtracted by the target number, then divided by the ratio. For example, if
someone’s blood glucose is 250, their target is 120, and correction ratio is 1:30, you would
subtract 250-120 which gives you 130, then divide by 30 which leaves you with a total of 4.33
When a blood sugar is to low, also called hypoglycemia, there is a surplus of insulin in the
body and not enough carbohydrates to cover for it. Symptoms include dizziness, hunger,
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weakness or fatigue, shaking and impaired vision. In order to treat, fast acting sugar has to be
consumed immediately. Most common treatments are glucose tabs, glucose shots or juice boxes.
If a low blood sugar is left untreated, it will result in the individual falling unconscious, having a
seizure, and most likely result in death. There is a tool called glucagon, a large syringe filled with
sugar that stimulates the liver to release all of the glucose built up inside. The glucagon is only to
On the other hand, when the blood sugar becomes too high, or hyperglycemia occurs, there
was more carbohydrates consumed and not enough insulin to cover. Symptoms are extreme
thirst, frequent urination, nausea and blurred vision. To treat this, a correction must be done with
insulin and the correction factor. If left untreated, the individual will begin to lose circulation in
limbs and will eventually result in amputation. The individual could also enter into DKA, or
diabetic ketoacidosis. DKA happens when the body becomes so desperate for something to
breakdown the sugar, that is begins attacking and eating at the fat cells. This can get to the point
There is no current science behind the diagnosis of type one. Symptoms mimic the flu, and
individuals are often misdiagnosed. During my diagnosis, I developed a fever and virus during
March, and after that continued running under the weather. I had ear infections, was drinking
water by the gallons, and had severe chronic exhaustion. It wasn’t until my 8th trip to my primary
care doctor that sparked something in them to check my blood sugar. Medical researchers have
no known cause or cure for type one diabetes. It is believed that a virus causes the cells in the
body to attack the pancreas, but nothing is confirmed yet. Insulin is considered a therapy remedy
for treatment, but no cure will be found until a functioning pancreas can produce insulin without
multiple types of diabetes. There is type one, as we know, type two, gestational and prediabetes.
Type two diabetes occurs when a person consumes more carbohydrates than the body can
handle. The pancreas begins to slow and additional insulin has to be taken to aid the pancreas.
This type can be brought about by genetics, lifestyle and diet, it can be cured with proper
management of diet and exercise. Gestational diabetes occurs when a woman is pregnant, she
becomes diabetic for the duration of her pregnancy, once the baby is born the woman returns to
normal. Gestational diabetes can be very dangerous for the fetus and the mother. Prediabetes is
when someone has an unhealthy lifestyle and is at risk for developing type two or gestational
diabetes.
“I have learned that most patients and their families want, not only to acquire information
regarding their diseases and treatment options, but also to be understood by those caring for
them, to have their social circumstances recognized, their cultural values respected, their fears
and anxieties, aspirations and dreams acknowledged. Through a fusion of clinical information
and mutual understanding, they strive to develop a helpful— even healthful— perspective on
their medical conditions, on the predicaments these conditions create, on the meaning of their
lives now altered, perhaps permanently, by illness” (Feudtner, 2003). This quote coincides with
the diagnosis and stigma of living with type one diabetes as a chronic illness. Not only do
patients yearn for strong, accurate and affordable medical care, but they need their social
standards justified and validated. Without that validation and the continuing negative stigma, the
The stigma associated with diabetes is that they are all overweight, lazy individuals who self-
inflict the chronic illness on themselves. One of the biggest perpetrators of this stigma is the
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mass media, and media outlets such as T.V., social media and magazines. Satire and negative
connotations are used to create humor about those living with diabetes, which takes away the
One of the largest fitness corporations, Cross Fit, tweeted a picture of a bottle of Coca-Cola
this past June (reference tweet in appendix A), with the caption “Open Diabetes” This triggered a
feud between individuals living with type one, medical professionals and employees of CrossFit.
By posting this online, as a fitness website, they proposed the assumption that those who drink
Coca Cola are unhealthy and will become diabetic if they continue on this lifestyle. Medical care
professionals grew angry from the broadness of the words get diabetes, without classifying
which type and how they would eventually become diabetic from soda. People living with type
one became angry because all of the stress, pressure and overall health that they have to deal
with and manage everyday suddenly becomes less credible and more of a joke to society.
Family Guy as well as Parks and Recreation are shows in which use diabetes as a main source
of humor very frequently. There is one episode of Family Guy in particular in which a small
overweight, and very out of shape boy is named “Diabeto” and is shown shoveling food down
his throat and being so overweight that he is unable to walk. The scene begins when he yells to
his mother to see if he can have a sugary, unhealthy snack. She tells him no and orders him to
roll back into the kitchen. This implies that he lived a very unhealthy, inactive lifestyle that
resulted in his lack of ability to walk as well as bring a dark humor to child obesity and type two
diabetics.
Parks and Recreation, a show that is a spin-off of The Office, uses diabetes frequently when
explaining that their town is the 2nd most obese in America. They go as far as to prove
throughout the series that they all love a local breakfast shop, and show an episode where they
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boycott the local government at the thought of installing a new salad shop. There would never be
a case this offensive, and diabetics, of each form, work hard to maintain their health and would
never “boycott” something that would benefit them. It continues to promote that link of diabetes
Hollywood can be overdramatized in each aspect, so some diabetics don’t get upset over the
shows that have incorrect portrayal. One of the most devastating moments was when the Center
for Disease Control and Prevention listed a list of statistics in regards to facts about those living
with diabetes. However, they never specified the different types of diabetes nor did they
differentiate that data. Due to the status and expectation that is demanded of the Center of
Disease Control and Prevention, this seemed unprofessional, uneducated and unethical.
Health campaigns are a major market for pharmacist and using mass media as a form to
relate information back to consumers and viewers. Pharmacists and scientist will consistently
release ads, commercials and short clips online when a new product becomes available. These
ads can be useful, but again cause confusion and a negative connotation with different illnesses.
All of the commercials for diabetes products refer to the people starring in them as diabetics, and
again do not classify the different types of diabetes. There has been research done that referring
to someone as a diabetic may instill negative emotions about being “sick” so to speak.
“The term "diabetic" has been used freely to describe people with diabetes. But the word
retinopathy. "Diabetic" describes the condition, not the person. Although "diabetic" is also,
technically, a noun, it should not be used as such when referring to a person with diabetes. Using
"diabetic" as a noun unfairly labels people with diabetes, and it implies that all patients with
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diabetes are the same. As a noun, it has a negative connotation and is seldom used in a positive
tone. I have never heard a health care provider say with joy, "I specialize in treating diabetics. I
find my job rewarding and would not want to do anything else." Instead I hear, "I have this
diabetic, Mr. Jones. His A1C is 9.3%. Go fix him."”(Peters 2012). This quote exemplifies the
importance of making sure the label diabetic doesn’t continue to trigger this negative
connotation.
This ties in several theories throughout health communication. Patient- provider relationships,
social support, health campaigns and health literacy are the key aspects to hone in on when
Health literacy is an overall factor that can be applied to nearly every concept. It is defined as
one’s ability to understand medical terms or the knowledge of healthcare as a broad topic. In
today’s society, most health campaigns and conversations regarding health are required to be
presented at a 5th grade reading level, since that is the national average for understanding the
terminology that they are presented with. Medical staff clearly have a deeper understanding of
the terminology, and illness, which is why their explanations to patients are so crucial in how the
When individuals living with type one diabetes feel unappreciated, or mocked from the
media’s portrayal, and the nation’s lack of understanding, they may feel less inclined to want to
take care of themselves which could lead to burnout. There are so many campaigns that are
beginning to help alleviate this possibility. One of the biggest concepts is when it is tied into
patient provider relationships. The provider and the family of the diabetic are truly the only ones
who fully understand the situation that the patient is in. If the patient is struggling, it’s up to the
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provider to relate to the best of their ability to the patient, and not only explain their form of
diabetes, but the other forms as well and link the connection of how the rest of the nation makes
mistakes in judgement calls about people living with the various forms.
This ties into support groups. Recently, many camp grounds have opened up to offer camping
incentive programs to kids living with type one diabetes. The duration of the camp stay involves
games, meal time when everyone takes their insulin together, and information sessions on the
diabetic stereotypes, and what we can do to break those stereotypes. These camps are set up to
create leaders for the kids attending and help normalize their experience by having them check
blood sugars and administering insulin together. They also give leadership skills by allowing the
kids to brainstorm new ideas for health campaigns, and ways to help educate society to break the
stigma. Having a social support network is empowering and inspiring for those living with
diabetes to really try to manage their health and use their friend network as a system to lean on
Health Campaigns are currently being used and are part of the infiltration of the stigma of
type one diabetics in society. There is a diabetes health campaign commercial in which a woman
discloses her diabetic nerve pain and explains how she used a new type of medicine to treat it.
What wasn’t explained was how for gestational diabetics, the nerve pain can have links to the
baby and issues directly with the pregnancy. For type two’s it could be a matter of blood sugar
management and the less controlled it is, the more likely an amputation is to occur. For type one
diabetics it could be a result of a patterned history of high blood sugars. Health campaigns of this
nature indicate to uneducated viewers that all diabetics have nerve pain, and continues the stigma
with a great amount of frustration for uneducated assumptions and negative connotations that
With today’s progressing society, the social networking we use, and health campaigns, we
can work together to end this stigma and allow for equal and just representation of chronic illness
in the media. I hope to see the Center for Disease Control and Prevention work closer with
Hollywood producers to ensure that the facts being spewed out to them during shows are
Health campaigns should continue to spread the word about new remedies, medicines and
treatments, however they should differentiate what strain of diabetes, or chronic illness they
have, to ensure that the viewers will understand the difference, and the stigma will begin to fade
out.
As someone who lives with type one diabetes, one of the most serious illnesses, I can first
hand confirm that with the questions I’ve been asked, we need to help reeducate our society and
use the media outlet that is causing so much damage to do so much good and reinstate that
education. There is so little education, a national reading level of 5th grade that viewers and
consumers from these advertisements, usually end up believing things that repetitively occur. ,
We also need to continue funding camps and social support groups for adults living with type
one. By implementing these changes, we can have a more educated public and more empowered,
References
Feudtner, C. (2003). Bittersweet. Chapel Hill: The University of North Carolina Press.
Fox, C. (2005). Vital diabetes : Your essential reference for diabetes management in primary
Hanas, R. (2004). Type 1 diabetes in children, adolescents and young adults : How to become
Miller, T. A., & DiMatteo, M. R. (2013). Importance of family/social support and impact on
adherence to diabetic therapy. Diabetes, Metabolic Syndrome and Obesity: Targets and
Peters, K. R., PharmD. (2012). "Diabetic" and "noncompliant diabetic": Terms that need to
http://bryant.idm.oclc.org/login?url=http://search.proquest.com/docview/1033046274?accountid
=36823
Turner, H. (2009). Oxford handbook of endocrinology and diabetes (2nd ed. ed., Oxford
Appendix A
Above is a screenshot of the tweet sent out by the CEO of CrossFit, which instills a stigma that
too much soda can cause diabetes, and does not specify which variation of diabetes, nor how
soda can affect it. Nick Jonas, current celebrity, who is also a type one diabetic, took it upon
himself to stand up for the diabetic community.
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Appendix B
The photo above is from Deviant Art, and depicts the famous scene in family guy where the
obese child asks for cookies, then is told no and to roll back into the kitchen by his mother. This
sets up a stereotype that diabetics are too lazy to walk, always crave sugar and eat unhealthy all
the time, as well as have a basic lifestyle of food and little physical activity. The scene ends with
Diabeto shoving an abundance of pies into his mouth at once.