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Abstract The main goal of this book chapter is to present a framework for
analysis of online participation platforms. Recently, the whole range of various
participation platforms emerged and there is a need for a model, which would
enable to analyse their specific characteristics. The framework presented in this
chapter, the participatory cube, is based on models proposed by Fung (2006) and
Ferber et al. (2007). It consists of three axes: interactive communication, access to
space of participation, and decision power. These categories play a major role in
the analysis of the implemented study cases. The study cases were taken from
Germany and Brazil. We concentrated on the selection of a variety of technologies
that support civic engagement. The participatory cube served as the model for the
comparison of the selected cases. We conclude the article with a discussion about
the presented model and further research directions.
1 Introduction
The public sphere is changing in many ways due to the use of new technologies;
especially Internet plays a major role in altering our daily lives. The concept of a
public sphere was first defined by Jurgen Habermas as ‘‘a realm of our social life, in
which something approaching public opinion can be formed’’ (Habermas 1974: 49).
A. Poplin (&)
HafenCity University, Hamburg, Germany
e-mail: alenka.poplin@hcu-hamburg.de
G. C. Pereira
Federal University of Bahia, Salvador, Brazil
e-mail: corso@ufba.br
M. C. F. Rocha
PRODEB, Salvador, Brazil
e-mail: mariacelia.rocha@prodeb.ba.gov.br
It presents a domain of social life in which public opinions can be expressed. Its
ultimate goal is public discourse and debate related to a variety of issues relevant
for the society and individuals. The dialogue can focus on the unsustainability of the
urban development or on the needs to implement more sustainable planning
alternatives as discussed in Wheeler and Beatley (2004) and Wheeler (2004).
Ebenezer ‘‘Howard exemplifies how some of the most revolutionary ideas in city
planning have come from concerned citizens rather than from professional planners
and architects’’ (Wheeler and Beatley 2004: 11). Amado et al. (2010) report about
the development of urban planning activities in protected landscape areas of the
Sintra-Cascais Natural Park in Portugal and the implementation of participatory
process that can support sustainable development of these protected landscape
areas.
Internet can enable such dialogues and public participation leading to more
sustainable planning. However, it also has some disadvantages. Papacharissi (2002)
identified three issues related to the capacity of Internet to improve democratic
exchange of ideas; access to information, the possibility of meeting people with
different backgrounds and the future considering the commercialization of this
environment. Regarding the access to information, she stressed that greater access to
information is useful, but not enough to expand the public sphere. With respect to the
possibility of meeting people, she claims that the Internet may become more frag-
mented with the virtual mass of people being subdivided into small groups of
interest. The mere existence of a virtual space does not guarantee democratic and
rational discourse. She concludes that Internet can provide a forum for political
deliberation, facilitate discussions and promote the democratic exchange of ideas
and opinions, but it does not necessarily guarantee a sustainable public sphere.
Gomes (2006) highlights the exciting hopes about the possibilities of democra-
tizing Internet until the second half of the 90s of the last century. He also lists
problems encountered by the use of Internet, which are: the qualification of political
information, which is generally biased once produced by political agents; inequality
of access, and the prevalent political culture in the sense of apathy. According to
him, (Gomes 2006: 75) ‘‘a one-dimensional view of the internet which was seen only
as an instrument for progress and democracy’’ can be a possible problem.
In our research we focus on a multi-dimensional view of the Internet and a
constant growth of different online applications aim to facilitate online civic
engagement. The main goal of this chapter is to design a model that can enable to
analyze this growing number of online participatory platforms. Based on the work
of Fung (2006) and Ferber et al. (2007) we designed a framework called partici-
patory cube. The participatory cube in general can be used for the analysis of
online participatory platforms. We tested its feasibility and usability on some
selected examples of participatory platforms developed in Brazil and Europe. We
are particularly interested in analyzing online participatory applications that allow
citizens, either as an individual or as member of civil society organizations, to
participate in public debates, to express their opinions, suggestions, and infor-
mations, or try new ways and solutions to problems and issues raised by con-
temporary urban life.
A Framework for Analysis of Online Participation Platforms 397
2 Previous Work
Power is often defined as the ability to influence the behavior of others with or
without resistance. Lukes (1974) in his book Power: A Radical View discusses three
dimensions, three faces of power in which a government controls people. These
dimensions include decision-making power, non decision-making power and
ideological power. Arnstein (1969) discusses the rungs of power in her ladder of
citizen participation. The lower levels represent less power and no participation,
including what she calls ‘‘manipulation’’ and ‘‘therapy’’. Higher rungs of decision
power include informing, consultation, placation, partnership, delegated power and
citizen‘ control. The third rung, informing, represents the first step to legitimate
citizen participation. Only on the sixth rung, delegated power, the effective
400 A. Poplin et al.
participation can be initiated. On the seventh rung, citizens can deliberate and
negotiate with government or other stakeholders. On the last rung, citizen control,
the political power can be transferred to the citizens in a form of a direct democracy.
The Arnstein’s work as the subsequent of Carole Pateman’s work—Participa-
tion and Democratic Theory—are still widely cited publications. In 1984, another
influential author, Benjamin Barber, strengthened the participations’ perspective in
his book Strong Democracy. Later, from 1989 to 1992, Habermas (1989) con-
verted his notion of public sphere into the idea of public deliberation which
becomes the starting point of the contemporary democratic theory called delib-
erative democracy (Gomes 2008). When analyzing applications of e-participation
we shall pay tribute to these models of democracy.
The term digital democracy is often used to refer to the experience with the
Internet, online allplications and devices aimed at increasing the potential for civil
participation in conducting public affairs and political decisions. Gomes (2005a, b)
lists five degrees of popular participation offered by the Internet. Access to
information is at the most elemental degree. In the second degree, citizens are
consulted about the public agenda and eventually promoting it on these two levels.
In the third one, the state provides information and services. The fourth degree
combines participative democracy and representative democracy models; the
public can intervene in the political decisions. Finally, following the direct
democracy model, the professional political sphere vanishes and the public con-
trols political decisions. According to Gomes (2005a, b) there are no examples of
efficient implementations of the third, fourth and fifth degree.
Ferber et al. (2007) in their article ‘‘Cyberdemocracy and Politics Online: A New
Model of Interactivity’’ presented an interaction model that can be applied to
electronic communication on the Internet. It enhances structures and practices that
encourage deliberation and allow users to become participants. The authors sug-
gested a six-part model of cyber-interactivity. Their model is built on the four-part
model of cyber-interactivity first introduced by McMillan (2002a, b). McMillan and
Hwang (2002), Hwang and McMillan (2002) distinguishes between one- and two
way of communication and low- or high level of the receiver control. He proposes
variations of one-way communication: monologue with lower receiver control and
feedback with the user‘s high level of control over the communication process.
According to McMillan (2002a, b) in a two-way communication, responsive dia-
logue represents the lower level of receiver control while mutual discourse indicates
the high level of the user‘s control. According to Ferber et al. (2007) communication
in both directions, two-way communication, is primarily interpersonal.
Ferber et al. (2007) add a third way of communication which they call three-
way communication describing the situations of controlled response and public
discourse. In the case of controlled response, the online applications give users the
A Framework for Analysis of Online Participation Platforms 401
Fig. 1 Participatory cube adapted from Fung (2006) and Ferber et al. (2007)
The third dimension was inspired by the model of Fung (2006) and is related to
the capacity to transform opinions in decisions and actions. At the lowest level
participants can only submit their opinions, if consulted. At the medium level of
power they may share suggestions of changes or alternatives. At the highest level
they can participate in the decision-making. In the first level they can choose
between previously selected options offered to them by the application or other
participants. In the second level they can propose their own ideas and solutions,
and contribute their knowledge, opinions and information. On the highest level the
participants have the power to decide.
The participatory cube as presented in Fig. 1 was used as the analytical
framework for our comparison of a variety of online participatory platforms. The
selected study cases as examples of such platforms were chosen because of their
variety in their goals and implementations. They come from two very different
countries; Germany and Brazil.
The case studies selected were the applications in which geographical information
may be included explicitly in the form of interactive maps, or implicitly in the
form of geographical references (addresses, location, pictures). Aspects related to
the content and the technology used for their presentation may be associated on the
axis of ‘‘access’’ or the axis which presents the ‘‘interactive communication’’.
4.1 Leehrstandsmelder
want to actively contribute to the discussion. The discussion was open to the public
in a limited time window between November 5th and 20th 2012. Discussion topics
concentrated on the climate change in this particular district, selected as a case
study in the project KLIMZUG-NORD (www.klimzugnord.de). A moderator, at
the end of the discussion time, summarized the issues addressed by the citizens.
4.4 Urbanias
4.5 Portoalegre.cc
Our analysis is based on the participatory cube presented in Sect. 3 and the
selected case studies of the platforms described in Sect. 4. The participatory cube
enables to understand the differences among the variety of participatory platforms
and offers a framework for a comparison. The three axes represent the criteria for
the comparison, and we comment all three axes on the selected examples.
In the case of the Lehrstandsmelder we observe about freedom of participation;
a simple registration of the user enables everybody to participate. This is the
highest level in the access to space of participation in the participatory cube. The
communication is interactive and can be described as one-to-many. In this case we
cannot really talk about power. The participants are not interested in expressing
410 A. Poplin et al.
any power through this platform; it enables an exchange among the users, or
simply to gather the information about empty real estate for everybody who needs
this information.
Maerker Brandenburg and Berlin also enables freedom to participate, however,
the freedom is limited by the knowledge of the citizens. Only the citizens that live
either in Brandenburg or in Berlin will most likely have enough knowledge about
their environment to be able to report about infrastructural damage. Sometimes
tourists would notice such damages, but might not be willing to make an effort to
report about them or might have difficulty in expressing themselves in German
language. The access is also restricted to a specific theme; in this case, the focus is
on the infrastructure in the selected states and communes. The communication is
one to many as one user communicates about the damage, and the posts can be
seen and read by many users. The power of deciding about the reported damage is
hold by the responsible office, which is an example of ‘‘they suggest’’ in the
participatory cube.
Climate change in Elmshorn is devoted to a specific theme, but it is not
restricted to any organization. In principle everybody can participate even though
the participants are limited by their knowledge of this particular area and the
knowledge of the topics relevant for the analysis of climate change. The com-
munication can be described as ‘‘all to all’’ because of the online forum included in
the platform and the possibility to vote for the best suggestion. In this way
everybody can communicate with everybody. The category of power can be
described as ‘‘they are consulted’’. This is a research project which aims to enable
the dialogue between the experts on climate change and the citizens of the city
district Elmshorn. The comments and suggestions provided by the citizens can
serve as information to the researchers and experts on climate change.
A Framework for Analysis of Online Participation Platforms 411
Urbanias provides free access to any citizen, who registers with an e-mail and a
password. It fits the dimensions ‘‘one to many’’ and ‘‘they suggest’’ in the par-
ticipatory cube. Posts are visible to all users through the selection of topics and are
presented on a map. The platform does not enable the users to establish interactive
communication with other users outside their social network. Urbanias intends to
promote citizenship, sustainability and quality of life through civic engagement
and communication between people. It promises to mediate between citizens and
government as a way to help solving problems, which seems to encourage a more
passive attitude rather than an active engagement and participation. The platform
presents a set of issues/problems, and some of them have been resolved. It is not
clear whether Urbanias contributed to solving the reported problems. The site has
recently changed and the original link redirects users to the Urbanias’ Facebook
page. There is an ongoing attempt to improve the interaction between the users of
the platform. In the future it will be possible to evaluate the success of the platform
capabilities in incorporating network locality and stimulate civic engagement with
new functionalities.
The platform Portoalegre.cc arises from an experience gained by Unisinos
University of Rio dos Sinos Valley in the project related to Redenção Park, a large
park located in downtown Porto Alegre. The project Redenção.cc aimed to support
the preservation of the historic and cultural public places. Called wikiparque it
enables discussions about the history, the reality and the future of specific terri-
tories (http://redencao.cc/#/about). The projects Redenção.cc and Portoalegre.cc
are based on the creative commons license 3.0 (http://creativecommons.org/
licenses/by-nc-sa/3.0/). Portoalegre.cc allows access to all citizens, but it requires
connecting to their platform through an online social network (Facebook, Twitter
or Google). For the purpose of framing its position in the participatory cube, the
platform fits in the ‘‘restricted access’’ devoted to specific themes, allows inter-
action one-to-many and the participants might suggest, but they are not consulted,
nor can decide about interventions in the city.
Cidade Democrática is a mature platform (Fung et al. 2010). It is implemented
as an open space for people to point out problems, propose solutions and share
opinions about their city. The platform, which was opened to the public in
November 2009, hosted the Digital Cities program for building public agendas for
collaboration between local governments and society. In December 2011, a
technical cooperation agreement between the City Council Chamber of São Paulo
and Cidade Democrática was signed in order to change the relationship between
representatives and civil society (‘‘São Paulo Democrática’’ project). Cidade De-
mocrática aims to act as an organizer of civil society and a facilitator between
citizens and public authorities enabling discussions of public interest. It has a clear
focus on political participation and on finding and sharing solutions to improve the
city. It seems to establish itself as a kind of forum for public deliberation for the
exchange of ideas which may have consequences for the political decisions—the
goal of a deliberative public sphere. In the participatory cube, the initiative is open
access to all; interaction is in the one-to-many way since comments are always
directed to given user but there are no discussions among users as in a forum.
412 A. Poplin et al.
Participants can propose but not decide, except in competitions such as ‘‘Cid-
adonos’’ where people could vote on proposals about Jundiaí city. The Fig. 12
summarises the results of our analysis and shows that the most common to all
platforms is a wide access, centralized communication (one to many) and average
power of influence.
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