HUMBER SUSTAINABILITY EVENT

Prepared For:

Presented By:
Cassidy Skovmose
Amanda Torchetti
Dana Paciagiu
Adepeju Oloyede
Project At-A-Glance

SUSTAINABILITY AT HUMBER

For over 10 years, Sustainability at Humber has been one of the six core values to engage

and educate students, faculty and staff on how to integrate sustainability into everything we do,

as well as a way to make an impact on campus to operates more sustainable, including water and

energy reduction, social performance, learning and engaging. Humber College offers over 300

courses incorporated with sustainability. Over 5,000 Humber College full-time students, faculty,

and staff participated in growing sustainability literacy throughout the 5 years of Humber

Sustainability plan and continued our progress to educate faculty to incorporate sustainability

across to the college and students. The goal is to continue to increase sustainability awareness on

campus and incorporate sustainability into everything we do.

As a leading postsecondary sustainable institution, Humber College was the first college

in Ontario and third College in Canada to receive the ‘STARS’ sliver rating. Third years in a

row, Sustainability at Humber has been recognized one of the ‘Greenest’ Campuses in Canada

and 2017 smart commutes of the year for the city of Toronto and region-wide. Also, been

recognized as one of leading Canada’s culture of environmental awareness and its ability to

attract people with its earth-friendly initiatives.

 Sustainability due tomorrow event is offered only to Humber College faculty. This event

is a free effective educational workshop for Humber College faculty to educate and contribute to

how Sustainability can be integrated into their courses. The Sustainability due tomorrow will

take place on November 27, 2018, at the Humber Arboretum located at Humber College North

Campus.

​Client Meeting Recap

STAPLES

Staples Canada was established in Canada in 1991. The company operates worldwide in

Canadian province. Recognized as Canada’s largest everyday low-price suppliers. Provides

office suppliers, business machines, office furniture and business services to small business and

home office customers. Staples Canada has over 330 stores and 14,000 employees. The company

ranked as one of Canada’s top ten Canadian company’s magazine’s marketing. Staples Canada

helps businesses and consumers reach what they want to accomplish.

Staples is not the average supply store company, they offer quality products and have a passion

for making a positive impact in business and in the world. Sustainability is not only about

environment issues but also refers to world social issues and Staples has an amazing way of

making a difference in both aspects.

Staples “Soul”

This refers to what they do as a company to make a positive impact. They do this by covering 4

major areas:

Diversity- “​​Reflecting the face of our customers is embedded in our culture. Our associates and

customers are diverse, which helps us ensure that our workplace is one of inclusion and

acceptance. Our commitment goes beyond race and gender to include developing a diversity of

thought and experience.”

Environment- “​​We seek environmental excellence by developing and sourcing environmentally

preferable products, recycling services for our customers and associates, supporting energy

efficiency and renewable energy, educating stakeholders about the results of our efforts, and by

creating awareness and an open forum for discussion with our associates.”

Community- “​​We reach out to communities where our customers and associates live and work.

Through our corporate giving program, community@work, we build alliances with international

charitable organizations, develop cause marketing initiatives and fundraising campaigns, and

support local communities with corporate donations.”

Ethics- “​​Staples strives to be a model of corporate governance and ethical business practices.

Our commitment to integrity is embodied in our Code of Ethics, which all associates are

expected to follow. We also seek to work with suppliers who share our values, as reflected in our

Supplier Code of Conduct.”

Performance Highlights

● Thirty percent of Staples sales meet one or more environmental features, from recycled

content to leading environmental certifications.

● Since 2011, the weight of all packaging materials used per package shipped decreased by

approximately 8%.

● In North America they collected 48.7 million pounds of eWaste in 2016, including

electronics, batteries, and ink and toner.

● 29,800 tons of waste to landfill in North America in 2016, a 16% reduction from 2010.

● By the end of 2016, they’ve achieved a 15.6% reduction in electrical intensity.

● By the end of 2016, 51% of their active U.S. facilities were ENERGY STAR certified.

● Reduced carbon emissions in North America by 39% since 2010.

Who does Staples Sponsor?

In-kind product donations:​​ Staples stores support non-profit organizations through “We Care”

gift cards and in-kind product donations. This allows organizations to have the supplies they

need for an event or program.

Staples supports different causes and strives to give as much as they can. Some examples of

other donations made by Staples are as listed below.

● Donating to DonorsChoose.org, a nonprofit which has helped fund school

classroom project requests in public schools across America. Staples has donated
 more than $3 million to Donorschoose.org to fund nearly 3,000 classroom projects

for 2,700 teachers and impacted more than 300,000 students.

● Each year, Staples Canada embarks on its annual School Supply Drive to help

send students back to school with the supplies they need to be successful. To date,

the initiative has generated over $12 million for schools, nonprofit organizations,

and community groups.

● Every year, Staples Canada awards 10 publicly-funded schools across Canada with

$25,000 in new technology each through its Superpower your School Contest.

Schools that are focused on the environment are entered into the contest and share

their stories of eco initiatives for a chance to win.

Partnership Opportunity

Sponsoring a college sustainability event is unique way of branding your company name

to helping bring more awareness to being more sustainable in the classroom. When one thinks of

a classroom, Staples will be the first thing to come to mind. This is because, by choosing to

sponsor our event, we can help further brand your name. As will be stated below, it will be the

only sponsor and name attached to this event.

The event you’d be sponsoring includes mainly teachers and students of Humber College North

Campus and potentially some from Humber College Lakeshore Campus as well. This is a huge

target market for your company and by in kind sponsoring us or any other form you’d like to do,

it will increase your branding when it comes to the two Humber College Campuses.
As the title naming rights holder to the entire venue, Staples will be extended the following.

Benefits Humber Sustainability 2018 Sponsorship Opportunities:

● Creates a sustainable environment awareness
● Learning outcomes for your target audience
● Target your best sustainable audience
● Sponsor logo on all Humber sustainability promotion published
● Sponsor logo and website link on Humber Sustainability website
● Complimentary access to the sustainability event
● Free sustainability course for employees

Right and Benefits

1.Exclusivity

❖ Humber’s Sustainability Event and Category Exclusivity; The sustainability team

at humber college will implement the brand ‘ Staples ‘ as the only on-site brand

that may be advertised during the event. No other competitive company will be

accepted or authorized to be publicized in the facility as a potential sponsor for

the event taking place on November 27,2018.

2.Trademark and logos

❖ Together Staples and Sustainability Humber will create a logo that will represent

the event and be broadcasted via social media, on the app and wil be branded on

all marketing opportunities for the event. The logo will be something eye catching

and creative that will really represent a new innovative way to attract the

sustainability support Staples will be providing for our event.

3. Sponsored Live Streaming

❖ Throughout the event we will have a live staples sponsorship. This live video will interact

viewers and guest to be able to see the event and the activities that will be taking place at

the Humber Arboretum. The logo of “Staples” will be located throughout the event and in

the bottom of the live video to provide proper recognition for the sponsor.

4. Get Crafty

❖ We have created a craft booth that will include jars and air plants as a way to allow

interaction with the faculty and guests at the event. We will attach the logo we have

created on each jar. Continuing on, the faculty will be able to then keep the jar and are

goal is for them to display it in their classroom. This is a great way for your sponsorship

to be continuously broadcasted throughout classrooms around ontario.

6. Paid media advertising

As discussed above, this event will provide paid media and advertising that will be entirely paid

for. The identified media at this event includes some of the following:

Publications and On-site Media Materials

 ❖ Staples will be provided a one full page advertising on the Sustainability App.

❖ Staples will be provided with the opportunity to run 3 60-second commercials a per day,

a week prior to the event. The commercials will be broadcasted on TV Flat screens that

are located all throughout humber college.

❖ Staples will be provided with space on the @HumberCollege instagram account for a 100

word profile regarding their support within the Sustainability event.

❖ Staples will be provided logo and naming identification on

https://humber.ca/sustainability/​ sponsorship page that will include a link back to their

own personal website and for their terms as a partnership.

8. On site-signage

Staples will be provided on-site signage throughout the event in places such as:

❖ At the front entrance a “Welcome Faculty” banner will be displayed with the staples logo

on it, for clear recognition.

❖ The Air plant jars that we are handing out for amenities to the guests will provide Staples

with the logo on the jar

❖ Informational posters set up around the event will be presented

9. On site rights and benefits

Event

❖ The event will provide Staples with the opportunity to advertise Staples products and/or
information on a booth if they require.
❖
❖ The event will provide Staples employees to do an on-site survey with the faculty that is
pre-approved by the event leaders at this Sustainability event.
❖
❖ Staples employees are free to come and join the event and inform other guests about the
Staples brand

Consideration

This sponsorship opportunity is available for the one event taking place on November 27, 2018,

as well as may be a potential opportunity for more sustainable events that partake at Humber

College.

Investment: $5,000 + HST

Next Steps

Our team looks forward to following up with you to review and confirm the proposal and discuss

your continued interest in the partnership. In the meantime, should you or a designate from your

team have any questions or comments, please do not hesitate to contact us directly.

Yours truly,
Dana Paciagiu
Event Manager
Tel: (403) 548-5515
evntco@gmail.com