Академический Документы
Профессиональный Документы
Культура Документы
Free
40 OTTs 80% Temporary
in India Subscribers Subscription
• Save time searching for a Movie or TV • Content Platform - Multiple Decisive Ratings
Show on every portal • Genre Rating - Comedy, Horror, Action, Story, Acting,
• Single Subscription for different Direction Rating
platforms • Audience Specific rating - Which kind of audience will
like a Movie/TV show.
• Recommendation system that learns
• Recommendation & Discover Engine - Using Mood
over time & suggests better movies
Prediction, Pattern Recognition in User's Journey,
Psychographic & Geographic Segmentation, Sentiment
Analysis & predictive AI.
Market
• Disintegrated Market
• Production House Owned OTTs - No Dire Need to aggregate, since significant margins & no
cut-throat pricing war
• Consolidation will lose their brand, with shared subscription, they get to retain there Brand
Value.
• Every OTT has a unique proposition
• Hotstar - Sports, TV Shows, TV Content of Star, LifeOK, HBO
• Netflix - Original Driven Strategy Propelled by Viral Content
• PrimeVideo - Originals, Exclusives, Standup Comedies
• Zee5 - Strong focus on Regional Content
• SonyLIV - TV content of MTV, Colors, VH1 & Sports
• Voot - TV Content & Millenial Focused Originals
• AltBalaji - Millenial Focused Originals
• ErosNow - Largest Movie Catalogue, Production & Distribution House
• Hungama - 4 Originals, Bollywood Movies Distribution
Source : FICCI Frames 2018
Product (in MVP Stage)
Search any Hollywood/Bollywood
Watch it on your subscribed portal
Movie or TV Show
OTT Market Size
• By 2020, Digital Entertainment Industry will be larger than Filmed
Entertainment, just after Television & Print.
The data is as per the USD-INR rates of corresponding year. Source : FICCI Frames 2018
Business Model
OTT Subscription Movie Promotions
• Affiliate Marketing - Drive Traffic & Increase • Media Sales - Selling Ad Units on the website
Subscriptions to OTTs to promote Teaser/Trailer for Theatrical
• Single Subscription - Club all Tier-II OTTs in a Release, OTT Release & TV Premier
single subscription pack so that user don’t • 360° Movie Marketing -
have to pay at multiple places and OTTs • Become a specialized digital marketing
maintain their brand value as well agency knowing digital marketing,
• Micro OTT Packs - Micro-OTT packs understands entertainment industry
customized for every user like • Use product’s granular data, re-targeted
• 7-day Comedy Pack, audience & recommendation system
• 15-day All Originals, • Help production houses in all aspects –
• 15-day SitCom Special, Investment, In-Market Audience
• 1-month Regional Subscription, Targeting & Distribution
• 1-month Manoj Kumar Specials,
• Oldies Packs
Unit Economics
OTT Subscription & Affiliate Movie Promotions
• Subscription Revenue - $60 million • $3.36 CPM for display ads (will be higher for
• Subscribers - 7.5 million video ads)
• 2 ads per page
• $8 - per year value of a user for All OTTs
combined • Estimated - 6 million monthly users by 2020
• If we help capture a user and take 15% • 3.5 page views per user
commission - $1.3 per converted user • Revenue: $1.7 million per year (USD 0.3 per user
• Estimated - 6 million monthly users by per year)
2020 • 360° Movie Marketing
• Worst Case - Our User Conversion is 1% • 365 Movies released in 2017
• Value Per User: $0.013 per year • Average Budget $7.6 million
• Revenue: $0.9 million per year
• 10% in Overall Marketing out of which 20% in Digital
• Best case - Our User Conversion is 10%
• Digital Movie Marketing Industry - $56 million
• Value Per User: $0.13 per year
• Revenue: $9 million per year • We will Capture 15% of the Market Share by 2020
• Revenue - $8.4 million per year
All Conversion as per 2017 avg. value of USD-INR. Source : FICCI Frames 2018, TheMediaAnt
Vision
• We want to ease up decision making in entertainment
• Help users in What to Watch & Where to Watch it.
Contact Us at divyanshu@flickzee.com