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It was a new way of earning a living, becoming a photographer in the early twentieth century.
There was a new demand for images of themselves and their families that had grown among the
middle classes; babies were to be celebrated, activities broadcast, occasions recorded, and all
this to be shared by a process that had become cheap and easy, with the mass production of
cameras and film. In the heyday of postcards, the work of supplying images led to a worldwide
spread of the job of photographer. This collection of pictures shows how well they advertised their
presence and availability.
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Hair on the human head appears to grow effortlessly, yet so much time is spent thinking about it,
so much skill and money involved in dressing it and such value placed on its very existence that
not only is it a marker of personality but probably the most marketable commodity we each
possess – although few of us actually sell our own or indeed buy the locks of others. There are
images in this collection of postcards that illustrate such acts, but it is mostly a random selection
of the fashions for treating the hair upon heads and faces across the world; and the places where
the arts of modelling it are practised.
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Portrait painters frequently give their sitters a book to hold or even to read. To keep them still, to
imply a cultured quality, sometimes to suggest piety with a holy book. Such is the case with
photography too, and the main difference now is that the book is frequently replaced by a
newspaper or magazine. It is said nowadays that reading, in the way that these postcards show
it, is a dying activity. That will make this book a useful record of a long-lost habit.
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This medley of postcards is chosen from themes in my collection which might not deserve a
whole book to themselves or, in some cases, are from themes too sparsely stocked: Important-
looking Empty Armchairs, Steps and Ladders, Trees, Rocks, Families, Dwellings, Religion,
Curious Structures, Poultry, Motoring, People with Animals, Mantelpieces etc. Perhaps you will
be not only surprised, but also inspired, by the oddities included.
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