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0 MARKETING PLAN
You need to describe clearly the product or service that is offered to the customers. It should
be noted that a good product or service must have the ability to fulfill the needs and wants of
the target customer.
Differentiation
The size of a particular market needs to be estimated so that the business can then estimate its
own market share. Subsequently, these estimates are to be used in forecasting sales for the
business. Usually the market size estimation is done in the form of units of goods or sales.
7.4 Competition
A good analysis on competition needs to list the main competitors and their respective strengths
and weaknesses. This analysis will help the business formulate a suitable strategy to deal with
the expected competition.
The market share is estimated as a percentage of the market size. This estimation is made
based on the company’s strengths and weaknesses compares with its competitors.
Total market share: (Main target group and other target groups)
State the marketing objectives; make sure that they are measurable.
1. To achieve sales target of RM1.98 million in the first year and RM8.5
million in three years
The sales forecast is done for at least the first year of the business and can be extended to
cover sales for the second and third years as well. Sales forecast for the first year is done on a
monthly basis whereas 2nd and 3rd years sales forecast are yearly basis estimates.
Product strategies:
Package: _________________________
Price strategies:
Promotion strategies:
Kiosk: _______________________________
The marketing plan also needs a budget for fixed cost, monthly expenses and all other expenses.
Monthly marketing expenses; e.g. promotion cost, marketing staff remuneration and vehicle tax.