I 1383 NOv 21 PM 8: 20 THE WHITE HOUSEf- )Ji"'l) WA S HIN G T O N
November 21, 1983
MEMORANDUM FOR THE PRESIDENT
FROM: DAVID R. GERGEN~
SUBJECT: Activities Rel ~.!~:!2 ...:;Z., "The 1 p. a ~ After"
Our administration spokesmen (and women) have done a first
rate job over the past few days in promoting your policies during the renewed debate over nuclear arms. With Secretary Shultz in the lead, they have been particularly effective in framing the issue (how do we prevent a nuclear holocaust?) and in providing the answer (support your policies of deterrence and arms reduction).
Karna Small has pulled together a list of the a ctivities we
have undertaken with White House and NSC coordination. It shows that over the past 48 hours, administration spokesmen have:
Appeared on 12 television shows (half national,
half major media markets);
Appeared on 15 radio talk shows; and,
Written 6 op-ed pieces (including the Vice
President's article in the NY TIMES on Monday).
Among those who have been especially helpful, in addition to
Secretary Shultz, have been Ken Adelman, Richard Perle and two women appointees -- Kathy Troia of DOD and Karna here at the White House. 2
For background, some items you may wish to review:
Tab A Description of activities by administration;
Tab B Op-eds that have appeared so far;
Tab C Talking Points for administration spokesmen
and briefing book for public and surrogate use.
As you know, preliminary estimates indicate as many as 100
million saw the movie and about two-thirds of them stayed on to watch Secretary Shultz and Viewpoint.