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We produce thought leaders to

the nation. The Postgraduate


Institute of Management (PIM)
has been in the forefront in
breeding such leaders with
character and competence. They
are equipped with cutting-edge
knowledge and complementary
skills needed to perform in
both private and public sectors
alike. In producing them with
clarity and commitment, the
PIM has always been a centre
of excellence in management
education, with its wings
spreading beyond Sri Lanka.

Excellence is all about being


exceptionally good. When
applied to enterprises,
it involves exceptional
achievements in a consistent
manner. That’s what the PIM is
proud of being a self-financed,
semi-autonomous public entity. Now the time has come to expand our reach, regionally and
globally through research and teaching. The leadership of the PIM has been entrusted with
another generation. Adhering to best practices with appropriate use of technology is the way
forward in ensuring enhanced quality and relevance in all our initiatives. The PIM will continue
to produce value in practising values, as the nation’s school of business.

We strive to continuously improve all our programmes. Master of Business Administration


(MBA) is our key flagship programme. As we have been consistently advocating, being an MBA
is far more important than doing an MBA. It is to put mind before action, in all endeavours. The
increasingly competitive world now demands not just to “be an MBA” but “being brilliant as
an MBA”. We believe in facilitating holistic learning with quality and relevance. In doing so, we
transform mere practitioners to mega professionals who will have global presence with local
pulse. That’s why we offer an enriching learning experience in igniting human imagination.

Prof. Ajantha S. Dharmasiri


Director and Chairman of the Board of Management
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As the pioneer of advanced
management education
and training in Sri Lanka,
the Postgraduate Institute
of Management (PIM) has
continued to serve the
business community and
the state for over 30 years.
As a semi-autonomous body
affiliated to the University
of Sri Jayewardenepura, it
is governed by a Board of
Management consisting
of representatives from
business, professions
and the government. The
PIM is the only university
institution in the country
which is self-financed.
The PIM’s core degree
programme, the Master of
Business Administration
(MBA) attracts hundreds of
young managers annually,
and provides the most
challenging learning
opportunity in management
in Sri Lanka.

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Guided by our strategic direction, the Institute of industry, government and national
consciously adopts a series of strategy-driven development as perceived by the Institute. In
policies and programmes in the four key result this process, the Institute also gives priority to
areas of management education and research: the study of international business and issues
of globalization.

Higher Degrees
Research in Management
Quality in Output
Proudly Continuing Our Tradition
All our graduates in business, public sector
management and doctoral programmes The PIM is the leading higher education
are expected to demonstrate high levels of institution in the country that conducts
achievement in three areas: research in the discipline of management. This
is amply reflected in our claim that our MBA
l Distinct operational competencies in a is one of the few, and best, MBA programmes
chosen specialization of management; in the world where research is an important
l Distinct competencies in the generic and essential component of the degree. While
management skills of interpersonal many MBA programmes elsewhere have
relations and communication including IT; conveniently abandoned the most precious
and learning activity of research, we proudly
continue to improve upon the quality of our
l Distinct competencies in higher order
research activity in the MBA programme. We
integrative abilities in systems integration,
have done so for over three decades. Research
strategy formulation and leadership.
interests developed at the Master’s level are
promoted through the doctoral programme of
study. The Sri Lankan Journal of Management,
Relevant Education
the quarterly Journal of the Institute, started
Courses of study, areas of specialization in 1996, and the new Professional Manager
and majors, and research priorities in Magazine continue to provide a forum for
all programmes of study will reflect the publication and discussion.
Institute’s response to the priority needs

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MBA Programme Learning Goals requirements for group work, practical
assignments, research and skills projects as
This module is in direct relevance to the
well as examinations are comprehensive, the
learning goals of the MBA programme. As it is
demand on students in terms of study hours
stated, PIM MBA graduates will be able to:
is high. Most of the sessions are conducted
A. Recognize the key knowledge, skills and during evenings and weekends, and part of
attitudes at local and global level. the work is done through day-time workshops
and off-campus residential programmes. All
B. Reflect with critical thinking and analysis degree requirements must be completed
in solving business – related problems. within a period of five years of the date of first
C. Reach public and private organizations registration.
through team participation.
A student must earn a total of 60 credits by
D. Realize the importance of economic way of course work, research work and skills
and ecological concerns and the humane demonstration. These credit hours (cr) are
aspects of business activities. distributed among these components of the
regular study programme as follows:
E. Reinforce integrity and ethics in being
conscious of values when decisions are Required Core Courses (18) 36 credits

made. Elective Courses (03) 06 credits

The above objectives are linked to the learning Integrative Course in Management 03 credits
objectives of each module. Management Research Project (MRP) or 15 credits
Management Skills Project (MSP) or
Management Case Study (MCS) or
Degree Requirements Entrepreneurship Skills Project (ESP) or
The Master of Business Administration (MBA) Industry Survey Project (ISP)
is the core degree programme of the Institute. Total 60 Credits
It takes two years to complete. Organized into
eight academic terms during this two-year The Management Research Project/
period, the programme offers approximately Management Skills Project/Management
600 classroom interaction hours and over Case Study/Entrepreneurship Skills Project/
60 hours of faculty consultation on research, Industry Survey Project is presented by
skills development, directed study and the student before a panel of academic and
residential workshops. Since the degree professional evaluators.

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Management Research Thesis (MRT) b) Week-end Option: Three, three hour
Option (20 cr) sessions on Saturday/Sunday (9.00 am -
7.30 pm).
Students needing an academically-bent
Master’s Degree may undertake research
leading to a Thesis (20 cr), in which case the
MBA Students
student will not do the 15 credits projects
stated above, and the integrative course in The PIM’s MBA attracts practising managers
Management. Further, the student will do only and professionals largely from the private
two elective courses. Management Research sector. Candidates come from different
Thesis is presented by the student before a academic and work backgrounds. Engineering,
panel of academic and professional evaluators. marketing, accounting, finance and IT are the
popular ones. The average age of students in a
class is 26 years and they possess, on average,
Management Field Study Project (MFP) 3 to 6 years of executive experience. Students
Option (13 cr) who come with adequate preparation in
The Management Field Study Project supportive learning skills in such areas
option is an extension of the case study, as computing, statistics, accounting and
where a student can focus on performance communication seem to enjoy the learning
improvement of a division/department linked activity better, and they cope with the stresses
to a course work. This will be more related of the programme with relative ease. The most
to KPIs of the company which essentially valued learning outcomes for students of the
become a part of performance of a manager. MBA Degree include:
Students taking Field Project will need to take ¡ Learning the art and science of providing
one additional elective, which can broaden the leadership, including entrepreneurial
knowledge, and allows more specialization and strategic thinking for business
in one field while gain competencies in the organizations competing in borderless
particular field. For an example one can take environments;
the additional elective in HR and take an HR
related Field Project. This approach will allow ¡ Developing higher levels of competence in
the student to complete the MBA on time, problem and policy analysis in marketing,
and gain required competencies in an area production, financial and organizational
of specialization. Management Field Study aspects of business;
Project is presented by the student before a ¡ Mastering the complex processes of
panel of academic and professional evaluators. decision making and application of modern
management techniques for productivity
and quality enhancement;
Time Tables
¡ Developing values and skills for working
The academic year is organized on a term with people, particularly in groups and
basis. The duration of a term is three months. teams; and
a) Week-day Option: Three days per week ¡ Sharpening business communication
(5.30 pm - 8.30 pm). skills for negotiation and executive
presentations.

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Who Should Apply and specifying the reasons why they
deserve to be considered for admission.
Eligibility to apply for admission to the MBA
Degree programme is determined according to 2. A good knowledge of English.
the following criteria:
Assessment of Applicants
1. One of the following qualifications:
Admission to the Institute’s programmes
a) A Bachelor’s Degree, with at least a of study is competitive. In the selection of
second class (upper division) pass, applicants, intelligence is viewed as necessary
in business/public administration/ but not sufficient. The PIM welcomes
commerce/management studies from a applicants with experience in managing
recognized university. organizations or in research together with
qualities of dynamic leadership, and a desire
b) A Bachelor’s Degree from a recognized for continuous improvement. In making
university and at least three years’ selection decisions, the admission policy
work experience in a managerial recognizes the relevance of three equally
capacity at an organization acceptable weighted sets of attributes: intellectual
to the Institute, or teaching/research capacity, demonstrated professional/research
experience relevant to the programme competence and personal characteristics.
of study. Since the Institute’s courses of study are
conducted in the English medium, candidates
c) A professional qualification recognized
are required to have adequate proficiency in
by the Institute as being equivalent
English.
to a Bachelor’s Degree of a university,
and three years’ work experience in a The admission procedure includes three steps
managerial capacity at an organization of evaluation:
acceptable to the Institute, or teaching/ a) Review and assessment of application
research experience relevant to the and qualifications
programme of study.
b) Admission test
d) Senior managers, entrepreneurs and c) Interview.
researchers whose age is above 35
A Board of Admission administers this
years, and who have an exceptional
procedure. Both academic and professional
and outstanding track record. In this
qualifications of applicants will be assessed
category, the Institute will adopt special
in order to determine applicants’ intellectual
procedures for the determination
capacity and achievements.
of eligibility for selection where the
number of places allocated in the
programme is limited. Any candidates Admission Test
applying under the Managerial
Qualified applicants are required to sit the
Experience Category of the admission
Admission Test conducted by the Institute.
requirement, must submit a separate
This test is designed to assess the candidate’s
report of not less than 1000 words
analytical skills, communication skills and
indicating their career achievements,
proficiency in English.

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The admission test will consist of the Payment could be made using one of the
following three papers: methods given below:

Paper I: Essay (Duration: 40 minutes; Marks: a) Indicate your online application


40): Write an essay in English on one of the reference number and make the
three topics given. Marks will be given for payment (Rs. 1,500) in cash to the
(a) depth of knowledge (b) analytical ability finance division of the Institute.
(c) organization of ideas (d) objectivity b) Credit the amount (Rs. 1,500) to any
of writing (e) orderly presentation and (f) branch of the Bank of Ceylon (Account
grammar. Topics are chosen from management Name: Postgraduate Institute of
and relevant areas. Management; Account No.: 192596) and
email the scanned image of the deposit
Paper II: English Language & Comprehension
slip and your application reference
(Duration: 30 minutes; Marks:30): (a) English
number to admin@pim.sjp.ac.lk
grammar, including sentence structure,
vocabulary and meanings. (b) Understanding
Course fees applicable to each programme
passages from an English text on management
of study are indicated at the time of
and relevant areas.
announcement of each programme. Course
Paper III: Analytical Skills (Duration: 30 fees once paid are not refundable, in whole
minutes; Marks: 30): The ability to visualize, or in part. (The course fee for MBA 2019-2020
gather information, articulate, analyze programme is Rs. 600,000).
and solve problems or arrive at sensible
Timetables for sessions will vary according to
decisions based on logical interpretation and
the programme - structure, i.e., whether the
information made available.
programme is full-time, or conducted during
evenings or weekends.
Applications and Fees
A copy of the MBA Programme Hand Book Foreign Applicants
could be obtained from the PIM Office free of
Foreign applicants whose medium of
charge. This could be downloaded from the
educational instruction over a considerable
PIM website as well.
period of time (minimum of three recent
Applications must be submitted on-line years) has been English may seek exemption
through the PIM Website: www.pim.sjp.ac.lk/ from the MBA Admission Test by forwarding
apply evidence of competence in the English
Language.
Once the on-line application is received, the
Institute will evaluate the application and
Programme Duration and
inform the applicant his or her eligibility for
the programme.
Extensions
The normal period of study (effective from
An application processing and admission test
the day of registration) for the MBA is two
fee of Rs. 1,500 must be paid thereafter.
years under the part-time option and one year
under the full-time option.

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Under circumstances acceptable to the Board Residential Workshops
of Study of the Institute a student may, upon
An important feature of programme delivery
request, be granted extension of registration
is residential workshops. Usually, they are
beyond the normal period of study stipulated
held in hotels away from Colombo. These
for the programme. The maximum period of
workshops help students and faculty examine
study for the MBA is five years from the date
current issues in management in a quiet
of first registration in the programme of study.
and reposeful environment that promotes
Students receiving extensions must pay a
creativity in group settings.
programme fee for the period of extension.

Course Registration Postgraduate Diploma Option


Students who are unable to complete the
Students must also register themselves
MBA Degree requirements may obtain a
separately for required and elective courses.
Postgraduate Diploma in Management
In general, a student who is employed will not
(PGDM). PGDM may be awarded to those
be allowed to take more than three courses
students who successfully complete all
per term. However, those students who are not
requirements except those for research
employed or have obtained study leave may be
and skill competencies. Likewise, PGDM
allowed to take up to five courses per term.
will also be awarded to those who do not
reach the required level of overall academic
Cancellation of Registration performance measured by Grade Point
Average (GPA).
The university registration of those students
who cannot complete the postgraduate
degree within the stipulated time will be Further Information for Students
automatically cancelled. If they still wish
to obtain the Degree they must reapply for Detailed information regarding all the policies
admission. and procedures and regulations governing the
programme is given in the Student Handbook,
which is given free to registered students.
Student Discipline It is the responsibility of the students to
understand and follow the information given
In order to secure and maintain professional
in this Handbook.
and ethical standards pertaining to discipline,
students are expected to exercise restraint
in their conduct both inside and outside
the Institute. It is the responsibility of
each student to obtain a copy of the PIM
Student Handbook, and familiarize himself/
herself with the regulations, procedures
and guidelines given therein, and adhere to
them in pursuing the studies and research
prescribed by the Institute.

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The PIM is privileged to offer its clientele MBA with Management Research Thesis
the exposure it has gained both locally (MRT) Component:
and globally to meet the growing needs of
managerial competencies and professionalism. Course Type No.of
Credits
The curriculum is structured around
Required Core Courses (18) 36
seventeen core courses and a choice of elective
Elective Courses (02) 04
courses from a wide array of subject areas.
Management Research Thesis 20
Students are directed to research and skills
development projects in each required course, Total 60
leading to a well-conceived final project in the
second year of study. MBA with Management Field Project (MFP)
Component:

Credit Requirements Course Type No.of


Credits
A two-credit course which is 30 session hours,
Required Core Courses (18) 36
is conducted over a period of 10 weeks, and
Elective Courses (04) 08
a student will complete three such credit
Integrative Course in Management 03
courses in a typical term. Each course will
have its own scheme of evaluation, including Management Field Project Report 13
skills and research-based assignments and Total 60
group work, and a final course examination. (The above credit structure is in compliance with the Sri Lanka
Qualification Framework (SLQF) Exit Level 10 requirements.)
Time tables for sessions vary according to
whether the programme is full-time, part-time
or conducted during evenings or weekends.

The credit structure of the MBA Programme


Grading System
under different research options is as follows: The grading system currently applicable in the
programme is as follows:
MBA with Research Component:

Course Type No.of Marking Scale Grade Point


Credits Scale
Required Core Courses (18) 36 00 - 59 F 0
Elective Courses (03) 06 60 - 65 C 2
Integrative Course in Management 03 66 - 70 C+ 3
Management Research/Skills/Case 15 71 - 75 B 4
Study/Entrepreneurship Skills/ 76 - 80 B+ 5
Industry Survey Project
81 - 85 A- 6
Total 60
86 - 90 A 7
91 - 100 A+ 9

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The pass mark for each credit course is sixty
Term IV (Year 1)
(60) and above provided that the student
earns a minimum of 60% for the examination MBA 510 Human Resource Management
component in order to attain this grade. MBA 511 Management Research Skills
A minimum of 60% will also apply to all MBA 512 Leadership and Business
assignments, the aggregate of which would Development
form the total for that module.To qualify for Term I (Year 2)
the MBA Degree the level of performance
MBA 513 Strategic Financial Management
required at the end of Year II is a GPA of 4.0 or
MBA 514 International Business
better on the above scale.
MBA 515 Project Management

Term II (Year 2)
Excellence in Performance MBA 516 Entrepreneurship
A Merit Pass in the MBA degree is awarded MBA 517 Business Strategy
to a candidate who receives a GPA of 7 or MBA 518 Business Analytics
better, together with a grade of ‘A’ for the final
Term III (Year 2)
project.
MBA 519 Integrative Course in Management
Elective Course I
Programme Structure Elective Course II
Elective Course III
Required Courses:
Term IV (Year 2)
Term I (Year 1) One of the following
MBA 501 Managing Organizations MBA 525 Management Research Project
MBA 502 Economic Analysis for Business (MRP)
MBA 503 Business Communication MBA 526 Management Skills Project (MSP)
Term II (Year 1) MBA 527 Management Case Study (MCS)
MBA 504 Marketing Management MBA 528 Entrepreneurship Skills Project
MBA 505 Business Law & Communication (ESP)
Skills MBA 529 Industry Survey Project (ISP)
MBA 506 Information Management MBA 530 Management Field Study Project
Term III (Year 1) (MFP)
MBA 535 Management Research Thesis
MBA 507 Organizational Behaviour
(MRT)
MBA 508 Managerial Finance
MBA 509 Managing Business Operations

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MBA 501: Managing Organizations MBA 503: Business Communication

Overview of managing organizations, Communication in organizations; classification


evolution of management thinking, of information and typologies; topics and
approaches to planning in organizations, themes; professional and business writing,
organizing and organizational design, writing of management reports; executive
leading vs. managing in organizations, oral presentation skills; inter-cultural
control techniques in management, systems communication; listening skills; creative
perspective of organizations, managing thinking, negotiation skills; conducting
change, managing the human resource executive meetings.
in organizations, organizational culture,
Learning Highlights:
balanced scorecard as a progress tracking tool.
1. Overcoming communication barriers
Learning Highlights: 2. Creative and critical thinking
1. Intent, scope and context of management 3. Executive presentations
2. Managerial roles, skills and functions 4. Negotiating and conducting meetings
3. Managing in diverse contexts
4. Managing change
MBA 504: Marketing Management
Essentials of marketing: marketing as a
MBA 502: Economic Analysis for Business
philosophy and function; profiling the Sri
Fundamental economic problems facing Lankan consumer; market segmentation,
societies and individuals; how modern targeting and positioning; managing the
markets work; demand and supply analysis; marketing-mix: new product development,
Government intervention in the economy; branding, pricing, selling, marketing
elasticity and business applications; theory of communication, distribution; market/sales
production and cost; industry structures from forecasting; product/market plans.
perfect competition to monopoly and business
strategy. Learning Highlights:
1. Consumer needs analysis
The macroeconomic environment of business;
2. Developing positioning strategies and value
national income accounting and economic
propositions
growth; international trade; balance of
payments and exchange rates; implications 3. Marketing strategy implementation and
for business of Government’s macroeconomic monitoring
policies - fiscal policy, monetary policy and 4. Segmenting, targeting, and positioning
exchange rate policy.

Learning Highlights: MBA 505: Business Law & Communication


1. Elasticity coefficients and business strategy Skills
2. Cost-output behaviour and pricing Fundamental concepts of Business Law;
decisions sources of law; the legal and court system;
3. Industry analysis and firm-level actions forms and procedures in commercial
4. National income accounting litigation; legal forms of business

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organizations; sole traders, partnerships, and Milgram effects; power, politics and
syndicates, joint ventures, agencies and influencing tactics; team dynamics; conflict
companies; contract law, tort law, property and stress; identification and involvement
and criminal law in relation to business; leading to organizational commitment.
intellectual property; the law governing
Learning Highlights:
e-Commerce; banking and insurance law;
securities in lending, hire purchase, guarantee 1. Psychological determinants of behaviour
and indemnity; employment and labour 2. Psychometrics for personality profiling
law and dispute settlement; mediation, 3. Organizational values
arbitration, ombudsman schemes and 4. Emotional intelligence
consumer protection.

Learning Highlights:
MBA 508: Managerial Finance
1. Role and scope of Business Law
2. Legal principles and concepts Role and function of accounting and finance;
3. Analysis of legislation and judicial understanding financial statements;
decisions interpretation and analysis of financial
4. Impact of Law on business and commerce statements; cash flow statements and working
capital management; sources of finance and
cost of capital; budgeting and budgetary
MBA 506: Information Management control; contribution analysis and managerial
decision making; investment appraisal;
Business and IT; the business value of ICT, use
shareholder value creation and corporate
of IT for competitive advantage, ICT strategy
governance; mergers and acquisitions.
vis a vis business strategy, DMS and data
warehouses, the Internet and e-Business, Learning Highlights:
knowledge management in organizations, 1. Financial statements for managerial
intra-organizational and global information decision making
systems, enterprise information systems, 2. Cost of funding
security and control.
3. Intricacies of working capital management
Learning Highlights: 4. Contribution-analysis for decision making
1. Enterprise systems
2. Business impact of the internet
3. Effective selection and implementation of MBA 509: Managing Business Operations
IT systems Production systems and processes; meeting
4. ROI on IT investments customer needs and wants; design and
innovation of socio-technical systems of
operation; information technology interfaces;
MBA 507: Organizational Behaviour core business and outsourcing; measurement
Historical development of the study of of performance and productivity; total quality
organizational behaviour; perception, multiple management; certification of quality systems;
intelligences and personality; attitude, values work processes and layout strategy; planning,
and ethics; Theories of motivation, Zimbardo execution and monitoring of projects;

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logistics and supply chain management; work 3. Interviewing techniques
measurement, method study and ergonomics. 4. Data analysis and presentation
Learning Highlights:
1. Designing and development of products MBA 512: Leadership and Business
2. Quality system design Development
3. Layout planning
Leadership in high performance
4. Network application
organizational cultures; historical, modern
and postmodern leadership theories;
entrepreneurship development; ethical
MBA 510: Human Resource Management
dimension of exemplary leaders; building a
Managing people in the context of change, leadership pipeline for succession; emergent
strategic HRM, employee selection, employee leadership in crisis and disaster management;
discipline, training and development, job business modeling and business planning;
design and analysis, managing performance, building a high performance culture of
employee relations, managing rewards, commitment and competence; business
emerging trends in HRM, emerging trends incubators; design and creation of strategic
through “7G” framework. business units, innovation and creativity in
organizations.
Learning Highlights:
1. Role of HRM in organizations Learning Highlights:
2. Training needs analysis 1. Designing a leadership pipeline
3. Best HRM practices trends 2. Guidelines for ethical practice
4. Developing an HR scorecard 3. Business modeling and business plan
development
4. Business leader characteristics and
MBA 511: Management Research Skills behaviours
Nature and significance of research; types
and characteristics of scientific research;
approaches to research – deductive/ MBA 513: Strategic Financial Management
inductive, quantitative and qualitative Understanding finance strategy; agency theory
research; conceptualization and hypotheses and stewardship theory; globalization of
development; process of operationalization; finance; sources of long-term funding; capital
sampling theory; data collection instruments structures; arguments on risk vs. return;
and methods including focus groups; maximizing shareholder wealth; analysis of
observation methods and case study; finance strategy in the context of product life
statistical techniques and presentation of cycle; advanced aspects of capital budgeting;
findings. evaluating and forecasting long-term cash
flow patterns; working capital management;
Learning Highlights:
foreign currency management; dividend
1. Descriptive, analytical and diagnostic
policy; mergers and acquisitions.
modes
2. Data gathering approaches

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Learning Highlights: 2. Project design, planning, monitoring and
1. Strategic aspects of Financial Management control of projects
2. Investment Analysis 3. Managing risk, understanding PM office
3. Capital structure decisions 4. Project auditing
4. Finance strategies for growth
MBA 516: Entrepreneurship

MBA 514: International Business The philosophy, process and practice


of entrepreneurship; identifying
Globalization; global institutions;
entrepreneurship through ‘S’ curves
international differences in culture and
of growth; personal entrepreneurial
business implications; international trade
competencies; the cultural context of
theories; comparative and competitive
entrepreneurship; foci of different schools
advantage; economic groupings and free trade
of entrepreneurial thought; creativity
agreements; FDI; balance of payments; foreign
and innovation; identifying windows
exchange market; modes of entry into foreign
of opportunity; wedges of entry into
markets and strategic alliances; strategies for
established markets; blue ocean strategy for
the global market; business negotiation; global
entrepreneurs; entrepreneurial strategy;
HR practices.
social entrepreneurship; family business and
Learning Highlights: succession; legal and other compliance issues.
1. Cross-cultural differences and adaptation Learning Highlights:
2. Negotiating strategic alliances/joint 1. Self-evaluation as an entrepreneur
ventures
2. Developing entrepreneurship
3. Foreign exchange markets and risk
3. Studying an entrepreneur
management techniques
4. Opportunity recognition
4. Profiling country business settings and
practices
MBA 517: Business Strategy
MBA 515: Project Management Business strategy, competition and winning;
Introduction to Project Management (PM); business paradigms and competing for
scope, time, cost, and quality dimensions the future; types and risks of strategies;
of PM, procurement, integration risk industry analysis; company analysis; strategy
management; PM office; programme formulation; vision, mission and objectives,
Management; PM methodologies; change strategy and policy; corporate planning; plan
and configuration management in PM; implementation; appropriate organizational
project auditing; international standards and structures and cultures.
practices in PM. Learning Highlights:
Learning Highlights: 1. Analysis of business contexts
1. Recent PM body of knowledge and 2. Developing strategic positions
implications 3. Developing the vision and mission of a
business

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4. Executional strategies and understanding in a chosen area of study via an
operationalization extensive study/survey of existing knowledge,
innovative formulation of problems and
their analysis; collection, analysis and
MBA 518: Business Analytics interpretation of data and information, and
This course stresses on key tools in Business developing sound conclusions. Students are
Analytics that can impact the performance of a advised to select a suitable area of study for
business. An interactive on learning approach this purpose early in their study programme,
is adopted to deliver the course. Topics are and then use the research exercises given in
presented in a pragmatic manner, making it the required courses to explore and develop
simple to understand and apply in a corporate
their research questions and background
environment. Lectures, presentations, case
literature.
analysis, group presentations, discussions,
and videos are used appropriately as methods Required: Approval of research proposal;
of delivery. Assignments are given on issues submission of paper during the last term
related to local and global organizations.
of study; and oral examination of paper
Hence, participants get an opportunity to
(approximately one hour).
apply the knowledge gained into practical
situations.
MBA 526: Management Skills Project (MSP)
Learning Highlights:
1. Recognize the key knowledge, skills and Through MSP, the student will demonstrate
attitudes at local and global level his/her knowledge and understanding in a
chosen area of study via a survey of existing
2. Reflect with critical thinking and in solving
knowledge and identification of a business
business related problems
or management problem requiring solutions
3. Reach diverse organizations, industries and in a practical setting, and demonstrate
situations with confidence competency in a chosen area(s) by designing
4. Realize the applicability of concepts a project, implementing it and reporting
learnt to the current issues faced at one’s the results obtained. Selection from a wide
workplace. range of projects in construction, business,
services and management of organizations
MBA 519: Integrative Course in is permitted. Students are advised to
Management plan for a suitable project early in their
study programme, and then use the skills
The Integrative Course in Management
assignments available in the required courses
consists of a series of five seminars. At the end
to prepare for the project to be undertaken in
of the seminar series students are required to
the last term of study. Students may search for
sit a comprehensive examination of three hour
project sponsors/funding sources to support
duration.
the project’s implementation.

MBA 525: Management Research Project Required: Approval of management skills


(MRP) proposal; submission of project during the last
semester of study; and oral examination of
Through MRP, the student will demonstrate
project (approximately one hour).
his/her depth of knowledge and

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MBA 527: Management Case Study Project Project, students are advised to plan for such
(MCS) a venture early in their study programme
by aligning assignment of courses such as
Through MCS, the student will demonstrate
Managing Business Operations, Leadership
his/her ability to examine an organization
and Business Development, Entrepreneurship,
based on an overarching theme.
and Small Business Management towards
Evidence, both quantitative and qualitative, this end. Students are also advised to seek
will be collected relating to the selected sponsors and partners who would facilitate
organization in examining the identified the realization of this project.
theme. The collected information which
Required: Approval of entrepreneurship skills
will be organized in terms of a well-crafted
proposal; submission during the last semester
conceptual framework, and its underpinning
of study; and oral examination of project
theme will then be narrated in order
(approximately one hour).
to develop the case study which will be
undertaken in the last term of study. Pointed
questions will be listed at the end of the case
MBA 529: Industry Survey Project (ISP)
study for the reader to explore.
An ISP can be undertaken by a group of
Required: Approval of case study proposal; students comprising 3-5 teams, each team
submission during the last semester of consisting of 2 students. Based on a common
study; and oral examination of case study framework for the industry, each team of 2
(approximately one hour). students will analyze 10% companies in the
selected industry which will constitute one
project. In total the 3-5 teams would analyze
MBA 528: Entrepreneurship Skills Project
70% of the industry where the unit of analysis
(ESP)
is the company. A sample of a minimum of
ESP is especially meant for the student 8000 respondents is required if individual
who intends to start up his own business, responses on the basis of the data collection.
spearhead the startup of a strategic business
Required: Approval of the sample and
in an organization, plan a specific aspect of
methodology in line with the initial design
business development, or move into business
given; Submission during last semester of
consultancy for startup entrepreneurs or
study; and oral examination of the project
small businesses. It is an opportunity for the
(approximately one 1 hour).
student to demonstrate his/her knowledge
and understanding of entrepreneurial
strategy. In doing so he/she will make
MBA 530: Management Field Study Project
evident his/her competency in identifying
(MFP)
an opportunity in the market, developing
an idea, crafting strategy for the startup of As in an MSP, an MFP addresses either a
a business unit for manufacture or service, significant performance issue in a company
analyzing operational, market and financial such as a decline in competitiveness or an
feasibility, and also executing a project attractive opportunity that would enhance
using state of the art project management current profitability. It offers an excellent
knowledge. As in MBA526 Management Skills opportunity for MBA students to use

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the knowledge gained from their study
programme to analyse an organizational issue
and develop recommendation for resolving
the issue.

Required: Approval of the Field Study


proposal; Submission during last semester
of study; and oral examination of project
(approximately one 1 hour).

MBA 535: Management Research Thesis


(MRT)
Students pursuing the Thesis option with 20
credits (in lieu of the Management Research/
Skills/Case Study/Entrepreneurship Skills
Project) may leave out one elective course
(2 credits) and the Integrative Course in
Management Course (3 credits), thus making
up for the 5 additional credits entitled for the
Thesis.
Required: Approval of management research
thesis proposal; submission during the last
semester of study; and oral examination of
thesis (approximately one hour).

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MBA 601: Business Negotiation Skills develop effective strategies, not only
to manage them, but also to mindfully
This course aims at making participants
harness their true potential in achieving an
better negotiators. Firstly, it will increase the
organisation’s success.
awareness of participants on the negotiation
process in general, and that of their own
negotiating behaviour and the implicit MBA 603: Consumer Behaviour
working assumptions. Secondly, the course
will provide an operational framework The term ‘behaviour’ includes thinking, feeling
and analytical tools for preparing for and and action patterns of consumers in response
conducting negotiations. Finally, it will help to value propositions made by organizations.
them improve their skills in negotiation, joint The study of consumer behaviour will help
decision-making, and joint problem solving, organizations to ‘get under the skin of the
and help them keep refining those skills. customer’, and develop strategies that work
in the market place. This course will enable
participants to recognize and understand the
MBA 602: Business Psychology intra and interpersonal and environmental
factors that shape consumer behaviour,
It is now an established fact that ‘employees’
and apply the knowledge gathered in the
are an organisation’s most valued asset.
development and adoption of marketing plans.
However for this statement to be true, an
organisation must first understand and
then ‘know-how’, to harness the great MBA 604: Corporate Business Finance
human potential that it’s human resources
possesses. Similarly, understanding and Corporate Business Finance concerns the
delighting one’s customers is seen as the key maximization of the financial value of an
to any organisation’s marketing success. A organization while managing the financial
deeper analysis of the subject of marketing, risks it faces. This course is designed to
will always reveal, that at the core of any enable the participants to understand the
marketing/branding strategy, is a very behaviour of the financial environment of the
psychological approach. firm, the interrelationships among different
drivers therein and its impact on the decision-
This course will thus provide the student with making process including behavioural
an appreciation of psychological concepts, aspects. Emphasis will be placed on practical
theories, models, tools and techniques that application of principles, concepts and
will help them better understand two of intuitive understanding of the theory behind
business’ most important stakeholders salient financial decision models.
(viz., employees and customers) from a
psychological perspective, and thereby

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MBA 605: Corporate Governance Key feature of this course work is a simulation
where participants will be running a company
This course examines the principles, policies
in the digital camera industry. Managers are to
and practices pertaining to the subject
run the company in an industry where there
area of corporate governance in the local
is 8-10% growth annually. They would be the
and international context. Course contents
given task of growing the company ; earnings
include examination of different models
per share and stock price at least 8% annually;
and theories of corporate governance;
maintain a return on equity investment (ROE)
application of these models and theories in
of 15% or more annually; maintain a B+ or
practice; the regulatory framework; impact
higher credit rating; achieve an “image rating”
of multidisciplinary insights from the fields
of 70 or higher. Simulation caries 50% of the
of economics, law, sociology, and psychology;
course mark
corporate governance mechanisms and their
application; and contemporary issues in
corporate governance. MBA 607: Cost Analysis for
Management
MBA 606: Corporate Strategy Managing costs, which is largely within the
control domain of management, is of prime
Corporate strategy focuses on the pattern of
importance in managing organizations. A
decision-making that determines a firm’s goals
systematic analysis of costs is the precursor
and objectives, produces principal policies,
to effective cost management via cost control
defines the range of business to pursue, and
and cost reduction. This course offers a
pertains to the overall plan for a diversified
scheme for analysis of costs and a choice of
firm. A firm’s corporate strategy acts as both a
methods/ tools of cost control to select from.
catalyst for, and a constraint on the strategies
In addition, the course develops a mind-set
of its business units. If the business strategies
inclined towards managing costs. Case studies
do not support the firm’s corporate strategy,
will be used to illustrate success stories,
synergy becomes impossible. Therefore, this
and also demonstrate analytical and control
progression reinforces the inextricable link
techniques.
between business strategy and corporate
strategy, with cases of business integration,
strategic alliances, corporate diversification,
MBA 608: Human Resource
and mergers and acquisitions. Drawing on Development
these factors the major objective of this
course is to help student understand: 1) Human Resources Development is a function
conditions under which different types of of an organization that provides opportunities
corporate strategy have the potential to create for an individual to improve his/her
(economic and social) value, competitive and current and future job performance, while
corporate advantages; and 2) organizational simultaneously making best use of human
and managerial systems that must be in capital in order to improve the efficiency
place in order to realize this potential value of the organization itself. Excellent Human
creation3) execution of business level Resource Development Systems are integral
strategies focused on a company. to the organization’s strategic plan. This
course will assist participants to learn how

22
organizations develop competencies in people MBA 611: Management Writing Skills
who work in them, so that they would have
Communication undoubtedly has become
the ability and urge to achieve beyond the
one of the main pillars of any organization,
average.
irrespective of whether the organization is in
the public sector or in the private business
sector. Most successful executives in the
MBA 609: International Marketing
world of work will be those with highly
The focus of this course is to examine developed communication skills. Of all the
marketing from a global perspective. It components of communication, writing has
examines the effects of international trade assumed a great importance due to its ability
and the political, legal, financial and cultural to influence the business process significantly.
environment on making marketing decisions. This course will focus on making students
Further, it studies the analysis and design of become purposeful, economical and reader-
marketing strategies within the uncertain oriented in their management or business
and dynamic international environment. The writing. Contents of this course will cover
course will be enriched with case studies, and writing a paragraph with coherence and unity,
will be of benefit to local managers who are compiling different types of essays, writing
required to perform in an intensely globalized business letters and reports and strategic
environment. messages. A reasonably good understanding
of English grammar is required for students to
benefit out of this course.
MBA 610: Management Consultancy
Skills
MBA 612: Managing for Innovation
When firms do not have the internal capability
to diagnose problems and develop alternative This course addresses management and
solutions it becomes necessary to seek technological innovation with emphasis on
the assistance of external specialists who the key role of organizations in creating,
perform the role of management. Hence, the developing and transferring new knowledge,
knowledge and skills of consultants have a products and processes. It provides
growing demand. The purpose of this course participants with an understanding of
is to introduce the subject of management innovation dynamics both within and across
consultancy and build the relevant skills organizational boundaries. By drawing from
among the participants through a process of state of the art innovation literature as well
participatory learning. Diverse approaches as extensive use of case study material, the
with relevance and application in the Sri course analyses opportunities and challenges
Lankan context are emphasized. related to creating and sustaining innovation
with a specific focus on technology-based
organizations.

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MBA 613: Service Management MBA 615: Strategic Corporate
Sustainability
This course module is designed, to cater to
the emerging requirements of designing, The rising influence of Business on the
executing, managing and sustaining of utilization of limited resources and the reality
technology based service offerings and of Climate Change led extreme weather
practices across the globe. Regardless impacts Supply chains and Corporate Strategy
of private or public sector, every level in a significant manner. Strategic Corporate
of employees in organizations required Sustainability, prepares Future Business
having a service orientation, but a greater leaders to be competent and enlightened of
responsibility has shifted to middle and the global agenda of Sustainable development
senior level management. Thus, this and how every business has an opportunity
course will provide knowledge of blending to ‘Embed Sustainability in Corporate
operations, marketing, technology, people, strategy’ by Creating New Sustainable Blue
and information to achieve a distinctive Ocean Market spaces that meet the needs of
competitive advantage in services while consumers and business in a strategic and
providing a foundation for creative sustainable manner. Most of the enlightened
entrepreneurial opportunities. Once equipped business have already done so; Unilever,
with this knowledge, students would be able General Electric, Apple, Amazon, Google,
to design services, map & manage service Tesla, IKEA. The subject is in four modules
process/encounters and technology, capacity which cover the Reality of Climate change and
and facility planning, service recovery, corporate response, the Challenge (creating
innovations, managing customer quality/ Sustainable mind set triple bottom mind set
experience and etc, in the global landscape of leaders which leads to sustainable policy and
services such as Ritz Carton experience, with strategy), the Opportunity (mobilizing the 7
Uber transportation, accommodate at Air B&B Imperatives for Sustainable business which
and pay through block chains. creates new sustainable blue ocean Market
spaces) and the Future (understanding global
trends to anticipate the future).
MBA 614: Small Business Management
With the potent economy, numerous
MBA 616: Techniques for Productivity
investment opportunities, and a strong sense and Quality
of competitive nature in the corporate world,
the day today running of a small business may In today’s competitive and dynamic
seem daunting. In this course, topics which environment business leaders and managers
include market research techniques, feasibility are faced with the task of providing customers
studies, site analysis, financing alternatives with a quality product at the least cost.
which have already been dealt within the MBA Can it be achieved through the use of high
curriculum are integrated into the practical technology, better systems, and application
task of facing challenges of small business of tools and techniques or through employee
management including start-up and operation involvement? The course is built around
of a growing enterprise. addressing the above issues, and enables
the participant to apply productivity and
quality improvement techniques to the work

24
environment. It also focuses on the concepts
of productivity and quality management.

MBA 617: Training Management


Training management is the application of
knowledge, skills, tools and techniques to
training activities to realize the outcome of
training in the broader context of Human
Resources Development (HRD). HRD is
a function in an organization that offers
prospects for an individual to develop
current and future job performance, while
concurrently utilizing human capital in order
to improve the effectiveness and the efficiency
of the organization itself. The contribution
of this course is to facilitate learning as to
how organizations could explore practices of
training, so that they would be able to make
shift beyond the average.

25
PIM Research Centre was set up in May 1998. In addition to administrating the Institute’s
doctoral programme, it organizes, directs and promotes interdisciplinary studies and research
in the various issue areas of the discipline of management, with a focus on cross-cultural
management and communication.
The primary objective of the Centre’s work is to add significantly to the understanding of the
best management practices in the country and the rest of Asia. The approach is interdisciplinary,
and an attempt is made to integrate, or benefit from the perspectives of culture, religion,
language, history, sociology, political science, economics and philosophy for the purpose of
understanding key issues in management in South and South-East Asia.
International cooperation in these efforts is expected to result in a wide range of benefits in
other areas of national importance such as international cooperation in education, international
business and trade and intercultural cooperation. The current programme of research
emphasizes the following areas of concern:
a) General management: e.g., best management practices in Sri Lanka and the Asian region.
b) Comparison of cultural value themes of the predominant Asian societies: e.g., contributions
to cross-cultural studies such as Hofstede’s framework of value dimensions.
c) Examination of the cultural context of management practices in Sri Lanka with an emphasis
on work values and human motivation, innovation, adaptation and dealing with risk and
uncertainty, interpersonal behaviour such as coping, asserting and supporting, decision
making and use of information, communication and business negotiation, productivity and
similar issues.
d) Industry-specific studies: e.g., strategic directions of investments in a selected industry
category.
e) Policy-directed studies: e.g., study of specific public policies in selected areas of national
interest such as energy, transportation, fiscal policy and administration.

Activities
The PIM’s research studies fall into three categories:
a) Faculty research,
b) Research projects funded by the Institute, and
c) Student research resulting from their theses, research papers, policy reports and field
projects. They are published through Research Papers, Case Studies, Research Abstracts
and the Institute’s Sri Lankan Journal of Management. Conferences and workshops held
periodically provide an opportunity to discuss research findings. All students’ research
reports are available for reference in the PIM Library. Lists of research titles are available on
line.

26
Cooperation with foreign universities and foreign management institutes has been a principal
means by which the groundwork for the PIM has been laid over the past three decades. The PIM
gives high priority to the development of links with reputed educational institutions abroad. The
desire to develop expertise and promote disciplined development in the international context is
the driving force behind the quest for cooperation.
The policy of the Institute is to cooperate with centres of higher learning worldwide. In
particular, the PIM looks forward to forging links with centres of excellence in the Asia-Pacific
Region, the South Asian Association for Regional Cooperation (SAARC), the Indian Institute of
Management (IIM) and Universities elsewhere.
The Postgraduate Institute of Management has established research collaboration with the
School of Business, University of New South Wales (UNSW), Canberra. The two institutions will
collaborate in research activities in business, economics, management, and public policy. The
School of Business (SBus) is one of the four Schools at the UNSW, Canberra. While only 5% of
business programmes worldwide are accredited by the Associate to Advance Collegiate Schools
of Business (AACSB), the SBus is the only AACSB-accredited business school in the Australian
Capital Territory Region. The SBus conducts active research programmes in Governance and
Public Sector Accounting, Econometrics and Economic Analysis, Human Resource Management,
Entrepreneurship and Innovation, Logistics and Big Data Analytics, Leadership and Change
management, Public Sector Management and Marketing.
The UNSW is a founder member of the Group of Eight and one of Australia’s leading research
intensive universities. It was ranked 48th in the 2014 QS World University Rankings. The
UNSW was recognized in the ‘2012 Excellence in Research for Australia Report’, which assessed
the University’s performance in all broad fields of research as “at, above or well above” world
standard. UNSW research strengths span a broad and diverse range of disciplines. The UNSW
and the PIM undertake joint academic research projects in areas of mutual interest, exchange of
faculty and promotion of PhD Programme of the PIM, Master Graduates and PIM students, and
Faculty Members to undertake the PhD Programme at the UNSW, Canberra. The UNSW awards
scholarships to outstanding students.

27
Director Prof. D B P H Dissabandara
Postgraduate Institute of Management (Chairman) Head, Department of Finance
Prof. Ajantha S. Dharmasiri University of Sri Jayewardenepura

Secretary Mr. Ravi Edirisinghe


Ministry of Higher Education & Highways Chief Executive Officer, Sunshine Tea Pvt. Ltd.

Secretary Mr. Harsha Fernando


Ministry of Public Administration and Home Affairs Consultant, Asian Development Bank

Secretary Senior Prof. Kennedy D Gunawardena


Ministry of Finance and Planning Department of Accounting,
University of Sri Jayewardenepura
Director General
National Institute of Business Management Dr. Mahinda Ralapanawa
Attorney-at-Law
President
Institute of Chartered Accountants of Sri Lanka Senior Prof. H H D N P Opatha
Department of Human Resources Management,
President University of Sri Jayewardenepura
Institution of Engineers, Sri Lanka
Dr. Travis Perera
Chairman Senior Consultant, Postgraduate Institute of
Ceylon Chamber of Commerce Management

Dean Prof. B N F Warnakulasuriya


Faculty of Management Studies & Commerce Department of Marketing Management,
University of Sri Jayewardenepura University of Sri Jayewardenepura

Director Dr. Wickrema Weerasooria


Sri Lanka Institute of Development Administration Advisor to HE the President,
Insurance Ombudsman of Sri Lanka,
Senior Consultant, Postgraduate Institute of
Management

28
Business Administration Public Administration

Prof. Ajantha S. Dharmasiri Prof. Ajantha S. Dharmasiri


Director, Postgraduate Institute of Management Director, Postgraduate Institute of Management

Dr. U Anura Kumara Dr. Fredric A. Abeyratne


Dean Faculty of Mgt. Studies and Commerce, Consultant, Policy Initiative, UNDP
University of Sri Jayewardenepura
Dr. Damitha De Zoysa
Dr. A K L Jayawardana Consultant, Financial City Project
Senior Consultant, Postgraduate Institute of
Management Dr. Indrajit Coomaraswamy
Governor, Central Bank of Sri Lanka
Dr. Trevor Mendis
Senior Consultant, Postgraduate Institute of Dr. Lloyd Fernando
Management Senior Consultant, Postgraduate Institute of
Management
Mr. Eardley Perera
Company Director/Consultant, Director, Dr. Wickrema Weerasooria
Dunamis Capital PLC Advisor to H.E. the President,
Insurance Ombudsman of Sri Lanka,
Dr. Travis Perera Senior Consultant, Postgraduate Institute of
Senior Consultant, Postgraduate Institute of Management
Management
Mr. W. A. Wijewardena
Mr. Moksevi R Prelis Former Deputy Governor, Central Bank of Sri Lanka
Company Director and Chairman, Capital Trust
Securities (Pvt.) Ltd.

29
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PIM Graduates are expected to join the PIM outstanding achievers among the members
Alumni Association. This Association provides of the PIMA.
opportunities for all PIM graduates to meet,
learn, socialize, and network. There is an
admission fee and an annual membership fee The Vision and Mission of the PIMA is as
to be paid. The PIMA is active in providing its follows:
members with opportunities for continuing
education, and it is a forum for the PIM
graduates to develop their professional Vision
careers. Some of the important activities that To transform PIM Alumni into a community of
have been initiated to meet its objectives are, Thought Leaders that will shape the nation’s
socio-economic fabric.
¡ Continuous Professional Development
(CPD) programmes for its members.
¡ A Series of Public Interest Programmes Mission
(PIP) to address issues of interest that are To bring together and develop PIM Alumni
topical and significant to Management. through unique continuous professional
¡ A series of programmes titled ‘Developing development programmes to forge links with
Managers for the Future’. the country’s Business and public sector
¡ Presentation of ‘National Management communities through unique Public Interest
Award’ in order to recognize the programmes.

32
100 meters