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PRINCIPLES OF MANAGEMENT
2. "Decision making is the most critical managerial task." Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone
meets his or her budget, we need nothing else, and management by objectives
would be an unnecessary frill”. Comment.
MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix for
the below mentioned products. I. Female cosmetics, II. Children health drinks and
III. Adult bike.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products a)
Detergent soap b) Designer Jewellery c) Breakfast Cereals.
1. It is usual to declare good dividends when the company is making good profit. It
is profitable for companies not to declare any dividend even when they are making
good profits? What will be the reaction of the shareholder? Discuss.
3. Assume that you are new entrepreneur to start the business, which financial
resources you opt? Justify with your views.
4. “The success of a business concern depends upon the way in which it earnings
are computed, distributed and retained”- Comment on this statement.
OPERATIONS MANAGEMENT
1. Prepare step by step Supply Chain network layout for any manufacturing
company.
2. List the various factors to be considered for locating Atomic Power plant.
4. Visit any production plant and list various Material Handling devices with
photographs. Explain its advantages and disadvantages.
2. Identify the Paramount barriers for effective training programme in IT field and
how to crush them". Explain with real life examples.
4. Assume that you are responsible for evaluating the employees’ performance in
the public sector manufacturing company. Discuss the appraisal process. Also
explain techniques you apply for various levels and give reasons.
(a) The production manager for a manufacturer of glass jars, who is concerned
about the proper jar size to manufacture, has sample data on jar sizes ordered by
customers. Would the mean, median, or modal jar size be of most value to the
manager?
(b) The sales manager for a quality furniture manufacturer is interested in selecting
the region’s most likely to purchase his firm’s products. Would he be most
interested in the mean or median of family income in prospective sales areas?
(c) A security analyst is interested in describing the daily market price change of
the common stock of a manufacturing company. Rarely the market price of the
stock changes by more than one point, but occasionally the price will change by as
many as four points in one day. Should the security analyst describe the daily price
change of the stock in terms of mean, median, or mode of the daily market price
change?
2. Late payment of medical claims can add to the cost of health care. An article
reported that the mean time from the date of service to the date of payment for one
insurance company was 41.4 days during a recent period. Suppose that a sample of
100 medical claims is selected during the latest time period. The sample mean time
from the date of service to the date of payment was 39.6 days, and the sample
standard deviation was 7.4 days.
a. Using the 0.05 level of significance, is there evidence that the population mean
has changed from 41.4 days?
b. What is your answer in (a) if you use the 0.01 level of significance?
c. What is your answer in (a) if the sample mean is 38.2 days and the sample
standard deviation is 10.7 days?
a. Explain the risks associated with committing a Type I error in this case.
b. Explain the risks associated with committing a Type II error in this case.
c. Which type of error do you think the executives at La Quinta Motor Inns are
trying hard to avoid? Explain.
a. Explain the steps involved in developing a regression model for these data. Be
sure to indicate the particular models you need to evaluate and compare.
b. Suppose the regression coefficient for the variable of whether the student
received a grade of B or higher in the introductory statistics course is +0.30, how
do you interpret this result?
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the above
assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and repairs
mountain bikes. Provide one example of a financial accounting report that would
be useful to you and your co-owner. Provide two examples of managerial
accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method is
and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
MANAGERIAL ECONOMICS
3. Since different decision are affected by difference type of cost, it is essential for
a manager to understand the relevant cost in decision making. Comment in detail.
4. The concept of price velocity is very useful in the total revenue planning of your
firm. Comment on the validity of this statement. Derive a relationship between
price velocity and marginal revenue of a firm.
1. Assume that you want to evaluate a training programme. Discuss various types
of experimental research designs that can be adopted and give suitable situations
for each type.
3. Consider mobile phone as a product. List the attributes that are considered by
consumers while buying the product. Assume that you need to segment the product
market. What analysis you will use for this objective and how you progress to
reach it.
4. Assume that there are three judges evaluating the candidates appearing for
selection process at preliminary level. At final level you wish to have only two of
them and how will you decide which two can be selected for final process of
selection. Assume that an individual’s performance is based on his education,
experience, ability, emotional intelligence and self confidence. Explain
independent and dependent variables in this case. Assume that you are applying
regression analysis what are the criterion you will look for to interpret?
INTERNATIONAL BUSINESS
2. What are the control devices used by authorized dealers in regulating foreign
exchange in the country?
3. State the balance of payment position of India. What steps that government,
public and corporations can take to improve the position.
4. Assume that you are interested in starting an export firm. Explain the procedure
for getting license for exporting.
MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
ORGANIZATIONAL BEHAVIOUR
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
1. Study the following produces and explain how they have failed to keep up with
the changing world
4. Discuss the causes and objectives of breakdown maintenance. Point out its
demerits in a manufacturing industry.
INTERNATIONAL ACCOUNTING
1. “All of us know that the total of the both sides of the Trail balance and Balance
sheet are must be matched, however in many occasions total of the two sides of the
statements may not be matched because of several reasons.” Discuss.
2. “Cost – Volume Profit (CVP) analysis is well known as well as most useful
analytical tool for assessing and comparing the benefits derived by the user of the
product or service against what they are paying.” Comment.
3. “Preparation of cash budget is helpful to resolve many systematic questions of
an organization, however in very few occasions the cash budget is failed to detect
uneven cash flows.” why and how?– Discuss.
4. “As a financial analyst, how would you address and resolve the various issues
involved in international financial statements analysis?” – Explain.
INTERNATIONAL ECONOMICS
2. Do you think that study of international business environment is relevant for the
manager? If yes (or) No, Justify your views and Discuss the economic and
financial environment of international business.
3. Judge how the business and cultural environment shape the behavior of a
organization of your choice.
4. Is your firm home-region oriented, Bi-region oriented or host-region oriented or
global, according to Vugman and Verdeke’s criteria? Show how you reach your
conclusion.
1. What are some of the major factors that have influenced the yen/dollar exchange
rate in the past decade? Have different factors become more important at different
times? It so, which ones?
2. “Major global powers influenced the foreign policy of India – New India is
gradually gaining momentum to influence the foreign polices of major powers”
Elucidate.
3. Assume you are the manager of a department in which each of your employees
has a workstation interconnected to all other in the department through a LAN. The
LAN itself is connected to the firm’s central processing facility. Discuss the
important factors that would be involved in the recovery management process for
your department.
4. System control and availability must across the boundary dividing manual and
automated processes. Using the account payable program as an example. Discuss
the shift in responsibility at the interface.
ORGANISATIONAL BEHAVIOUR
3. After listing out the qualities and theories of leadership, have a discussion with
one or two world leaders of your choice and present the outcome.
1. What are the ACID properties? Define atomicity, Consistency, isolation, and
durability and illustrate them through examples?
a) List all the customers who have at least two accounts at the branch.
b) List all the accno whose accounts are in a branch _name where an asset is
maximum.
d) List all the customers who have an account at all the branches located in a
specific city.
e) Demonstrate how you delete all account tuples at every branch located in
specific city.
4. Draw the various schemes of banking system and explain the involvement of
view levels of data abstraction.
2. Why do you think there have been so many business failures among “dot-com”
companies that were devoted only to retail e-commerce?
3. Explain the management information system in various marketing strategy
which are adopted by various company. Explain with examples.
1. Company has the plan to implant software applications to manage its inverting
function.
a) Identify the options available towards providing inverting solutions. Narrate the
comparative advantage and disadvantages of each option.
1. What are the significant assumptions we make while comparing financial ratio
of various companies in the same industry? Discuss the implications of the above
assumptions for a user of financial ratios.
2. Suppose you are the co-owner and manager of a retail store that sells and repairs
mountain bikes. Provide one example of a financial accounting report that would
be useful to you and your co-owner. Provide two examples of managerial
accounting reports that would be useful to you as the manager.
3. Discuss how internal rate of return (IRR) method differs from the net present
value method (NPV). Be sure to include an explanation of what the IRR method is
and what the NPV method is.
4. Imagine that, you are the owner of a business. Pass journal entries with 20
different transactions. Prepare a position statement after every transaction. Did
your firm earn profit or made a loss at the end of all transaction? Make a small
comment on your firm’s position at the end.
1. ABC & CO Ltd wishes to setup a paper manufacturing unit in the sub urban area
of your city. You have been assigned to examine the preliminary requirements and
to conduct a feasibility study. What factors you will consider to study the technical
and economic feasibilities of the project. Give an outline of the feasibility report.
2. ‟Detailed project report forms the foundation on which the entire super structure
of the project is built,” if it is weak, the project cannot withstand the turbulent
times ahead. Discuss bringing out the do’s and don’ts of a good report.
STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
1. Do you think that the rules laid down on the various Acts pertaining to labour
welfare are employer friendly or employee friendly? Justify your stand with valid
examples.
1. Briefly explain business case for e-learning. Describe the advantages and
disadvantages of e-learning in Indian scenario.
3. Assume that you are training an employee to diagnose and repair a loose wire in
an electrical socket. After demonstrating the procedures to follow, you let the
trainee show you how to do it. The trainee correctly demonstrates the process and
repairs the connection on the first attempt. Has learning occurred? Justify your
Answer.
4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as the
result, it is difficult to develop employees through job experiences that require
relocation. How could an employee’s current job be changed to develop that
employee’s leadership skills?
2. If you have to conduct interviews in a field survey, describe how you would
establish a rapport with respondents.
4. How dogmatism and cognitive personality factors affect the purchase behavior
of consumer.
2. The technical analyst places a great deal of importance on supply and demand in
stock pricing. Presumably the fundamental analyst also believes that supply and
demand are important. In what ways do the two groups disagree on the subject?
Give your comments with suitable examples.
3. The efficient market theory has major implications for the practice of portfolio
management. One obvious implication is the determination of superior analyst.
Another is how to carry out the management of portfolios, assuming no success to
superior analysts. Assume that none of the analysts to whom you have access is
superior, what specific investment practices you would implement for your clients?
2. I like to invest Rs 2 laths for long term in share market. Will you suggest
investing it right now or should I wait for further correction. Justify your views in
detail.
4. Discuss the structure and working of Indian banking industry. What suggestions
would you offer for improvement of their performance?
1. Identify two industries of your choice. When one industry practices TQM and
the other practice six SIGMA. What will be the defective rate of the two
industries?
2. Visit a manufacturing industry find out the areas in which control chart are used.
Prepare a detailed report.
QUALITY MANAGEMENT
1. Quality and profitability are incompatible objectives.'' Do you agree? Write the
quality and profitability factors for FORD motor.
2. How would you provide for quality assurance in financial services being offered
by a NBFC?
3 How a quality awards can be planned and the formalities can be achieved? Write
the ISO awards in automobile manufacturing industry.
4. How the core competencies its reliability of the strategic alliances for ensuring
quality? Write the factors on health care industry in India.
1. For what purpose the Macros are used in MS-Word. Give two examples with
including the procedures to be followed while inserting Macros with step by step
instruction.
2. What are the methods adopted to draw various types of Charts in Excel. Draw
any three Charts of your choice. (Attach the printout copy of the charts from Excel
sheet).
3. Mail Transfer Agent (MTA) role in e-mail is important – do you agree, bring out
the types and issues in it.
4. An organization wants to computerize the HR department and network their
activities. Prepare a presentation on the merits and demerits of computerizing and
prepare the slide animation and transition explaining the challenges of network
activities. (Attach the print out copy of PPT).
INFORMATION TECHNOLOGY
4. Oil Refinery Company in Riyadh is recruiting supervisory staff for its refinery
peration. Suggest suitable recruiting process for the company.
4. Branding is hot topic in board rooms around the world because most CEOs
recognise that the strong brand is a powerful driver in shareholder value. In this
connection, what are the key elements that contribute to brand equity? Is it possible
to quantify brand equity? If so How? Give recent examples.
1. Discuss the foreign exchange market, procedure for quotation and arbitrage.
Narrate current situation of Euro currency and Euro Credit.
2. Mr. Puneeth has recently opened a logistical service agency. When he enters into
the business, many agencies face different legal problems related to logistical
operations. Mr. Puneeth does not know how to run the business without any legal
problem. As a logistical legal consultant, advise Mr. Puneeth about various
transport regulations to overcome legal problems.
3. You are assigned the position of Chief Manager in a logistics company located at
Mumbai. You have customers across globe. Your responsibility is to collect the
goods from various sources and export it from the nearest port. How do you do the
operation, and explain the problems you may face during the logistical operations?
4. “Supply chain management is need of the hour for current business scenario” –
Substantiate your views for the above statement by explaining the real time success
stories of any three business firms of your choice.
1. AMUL is the India’s largest food products organization and the market leader in
whole milk, condensed milk, milk powder, butter, cheese, ice cream, dairy
whitener and sweets. “Amul-Diversifying for Growth” looks at how the co-
operative integrated approach adopted by Amul has been successfully used to
dominate the dairy products market and how it is utilizing its strong brand name to
diversify into non-dairy products, processed foods, and other products. Discuss.
2. India’s strict regulations against allowing FDI in retail sector prevent the entry
of the foreign retailers to our country. Discuss the attempt of foreign retailers to
enter the land of opportunities through different strategies.
1. Briefly explain the Export and Import policy (2002-2017) of India. Identify the
gains and losses of those policies.
2. Enumerate the procedures to establish a new Export Oriented Units and explain
the terms of shipment and processing of export order.
3. Elucidate the risks involved in export and also discuss about the export
incentives and Duty exemption schemes for importing capital goods.
1. Line of Credit is a short term sources of finance for exporter & importer – will
you accept? Explain with examples.
2. Inflation rate as well as interest rates will affect the value of currency rates –
Discuss and also explain the reasons for variation of the inflation rate.
3. “Export incentives are major factors to encourage the EXIM business”- Do you
agree? Explain with suitable examples.
4. “Credit Insurance agencies will help the exporter & importer in financial
payments” – Prove it.
ORGANIZATIONAL BEHAVIOUR
3. After listing out the qualities and theories of leadership, have a discussion with
one or two real world leaders of your choice and present the outcome.
2. Why do you think there have been so many business failures among “dot-com”
companies that were devoted only to retail e-commerce?
following :
a) List all the customers who have at least two accounts at the branch.
b) List all the accno whose accounts are in a branch _name where an asset is
maximum
d) List all the customers who have an account at all the branches located in a
specific city.
e) Demonstrate how you delete all account tuples at every branch located in
specific city.
4. Draw the various schemes of baking system and explain the involvement of
view levels of data abstraction.
E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
1. How will you execute the Gap Analysis phase of ERP implementation for a very
large manufacturing industry? Discuss the steps involved in this scenario.
2. Explain the Planning and Execution Model based on integrated process for a
service industry.
3. Discuss the common myths about ERP and find practical solutions for dispelling
them in your organization.
1. Explain the schemas which are used in a data warehouse design with suitable
examples. Which schema design is more popular? Draw a schema design for a
university admission system. Consider appropriate dimensions and fact table as
required.
3. Compare rolap with molap servers. Which one do you consider more appropriate
for data warehouse applications and why?
1. Company has the plan to implant software applications to manage its inverting
function.
a) Identify the options available towards providing inverting solutions. Narrate the
comparative advantage and disadvantages of each option.
a) Develop the project network diagram that can support the implementation
scheme for such retail solutions.
1. Web Programming HTML Elements with Cascading Style Sheet (CSS)- Discuss
3. Illustrate your views on the data types supported by VB Script, and conditional
statements in VB Script
4. On click, on mouse over, on mouse out, on change and on submit event types in
JavaScript with example programs.
1. Describe in detail the Integrated GAPs model of Service Quality. Assume you
are the manager of a service organization and wanted to apply the GAPs model to
improve the service. Explain the gap you would start with, by highlighting the
reason. Also describe in what order you would proceed to close the gaps.
2. A leading consumer company intends to diversify into hair care products and has
identified shampoo with conditioner to rural markets. The product is not new to the
market. However, the competitive advantage for the company is in technology and
product formulation. Assume you are appointed as a product manager for the
company. Describe in detail the formulation of marketing strategy for the
successful launch of the product to the rural market.
3. A public sector commercial bank is trying to change the way it is perceived by
its customers. It seems and said as slow bank with low technology and customer
unfriendly attitude. Also employees of the branch does not assign due weightage to
physical attraction in the environment. Suggest the bank on the strategy it should
implement on the operations, technology and people fronts including all or any
elements of the 7 Ps in order to attract high profile customers to the bank.
4. Yoga and Spirituality have long been India’s strengths in foreign markets. Also
the ayurvedic product brands from India are making a big league globally. Design
strategy to focus on the measures you would prefer to initiate to increase the influx
of high spending tourists coming from abroad. Also make use of the Indian
traditional knowledge and sell books based on it in the markets abroad. Describe
your plan and explain how you would go about it to promote it in foreign markets.
MARKETING RESEARCH
1. Bring out a detailed marketing research that would be useful for a) the public
transport authority in Chennai city b) National Zoological Park - Vandaloor.
2. Panda Inn is a chain of fast food restaurants located in major areas of Chennai.
Sales have been growing very slowly for the last two years. Management has
decided to add some new items to the menu, but prior to that they want to know
more about their customers and their preferences.
4. State the type of experiment being conducted in the following situations. In each
case, identify the potential threat to internal and external validity.
b) Procter and Gamble wants to determine if a new package design for Tide is
more effective than the current design. Twelve supermarkets are randomly selected
in Chennai. In six of them, randomly selected, Tide is sold in the new packaging.
In the other six, the detergent is sold in the old package. Sales for both groups of
super markets are monitored are monitored for three months.
CONSUMER BEHAVIOUR
1. Review the activities undertaken by marketing oriented firms and show the
relevance of consumer behavior of each activity.
2. Explain how the product manager of a breakfast cereal might change consumer
attitudes toward the company’s brand by
3. What kind of marketing and socio cultural inputs would influence the purchase
of
4. Think of a recent major purchase your family has made. Analyze the roles
performed by various family members in terms of the following consumption
roles:
RURAL MARKETING
STRATEGIC MANAGEMENT
1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse
the strategic approach of reliance communication in this regard.
2. What were the major strategic drawbacks of Kingfisher Airlines? What was the
vital reason for its dropdown? Consider the strategic issues and justify it.
E-COMMERCE
1. Enumerate Security of Internet hosts and networks, Public key infrastructure,
Safety of E-Commerce applications, Electronic payment systems, Trust and
reputation in E-Commerce.
2. Discuss about the prevention procedures of the firewall to avoid the attack of
Hackers.
3. “Online Shopping generate new economy”- Comment your opinion with proper
Justification.
(a) Interviews cause more bias than the use of questionnaire while collecting data.
4. “Majority of the researches makes use of primary sources of data and secondary
data sources do not really contribute to a scientific enquiry”. Do you agree or
disagree with the statement? – Explain.
Annamalai University MBA Assignment Answer Sheet 2019
2. I like to invest Rs 2 lakhs for long term in share market. Will you suggest
investing it right now or should I wait for further correction. Justify your views in
detail.
4. Discuss the structure and working of Indian banking industry. What suggestions
would you offer for improvement of their performance?
INTERNATIONAL FINANCE
1. Discuss the foreign exchange market, procedure for quotation and arbitrage.
Narrate current situation of Euro currency and Euro Credit.
3. “A non- financial firm should always completely hedge all its exposures to
environmental risk factors such as exchange rates and interest rates.” Critically
discuss this recommendation.
4. Real exchange rate changes are measured by adjusting nominal exchange rate
changes by inflation differentials, the latter in turn being measured by some price
index such as WPI or CPI. It is said that a firm faces operating exposure only if
real exchange rates change. Is this strictly true? Why or why not?
DERIVATIVES MANAGEMENT
4. “Options are the safest instrument for investors for the investment purpose.
Options writer has limited profit and unlimited losses whereas option buyer has
limited losses and unlimited profits”. Critically evaluate the above statement with
suitable examples.
4. Discuss the major types of risk that are associated with great financial insecurity.
1. “The most important index in financial market is the stock index, which uses a
set of stock that is representation of the whole market, or a specified sector, to
measure the change in the overall behaviour of the market or sector over a period
of time”. Do you agree or disagree? Give your views by taking the present
situation.
2. The technical analyst places a great deal of importance on supply and demand in
stock pricing. Presumably the fundamental analyst also believe that supply and
demand are important. In what ways do the two groups disagree on the subject?
Give your comments with suitable examples.
3. The efficient market theory has major implications for the practice of portfolio
management. One obvious implication is the determination of superior analyst.
Another is how to carry out the management of portfolios, assuming no success to
superior analysts. Assume that none of the analysts to whom you have access is
superior, what specific investment practices you would implement for your clients?
1. Briefly explain business case for e-learning. Describe the advantages and
disadvantages of e-learning in Indian scenario.
4. Many employees are unwilling to relocate geographically because they like their
current community and because spouses and children prefer not to move, as the
result, it is difficult to develop employees through job experiences that require
relocation. How could an employee’s current job be changed to develop that
employee’s leadership skills?
LABOUR WELFARE
1. A Workman under the influence of drink touched a live wire while working at a
machine and instantaneously died. His wife claimed compensation, but the
employee took the plea that he was not liable as the accident arouse out of a default
by the workman. Critically, evaluate and comment on the incident.
2. Write the various statutes enacted by Indian parliament from time to time and
various schemes implemented by the government for the welfare of the child,
female and contract labourers in India.
INDUSTRIAL RELATIONS
3.) “Disciplinary proceedings must be treated as the means for an end”- Explicate
the statement clearly identifying the “means” and “ends”.
1. Compare the Salary template of Three Companies and find out the one that has
the most amount of Tax Saving schemes.
2. Do a Web Search of Indian Industries using the term salary survey, find out the
most relevant and up-to-date information on the same.
3. Give the SWOT – Analysis report on the 7th Pay Commission
Recommendations.
4. How to impose rules and policies on compensation in terms of salary and other
benefits for managerial personnel. What process would you adopt in revision of
existing salary structure of an organization?
Regards
Prof. Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD