Bibliography

Topic: Different types of target marketing benefits and concerns. My field of study is general
marketing, and online target marketing is a popular type of marketing strategy.

1. ASCARZA, E., EBBES, P., NETZER, O., & DANIELSON, M. (2017). Beyond the target

customer: Social effects of customer relationship management campaigns. Journal of

Marketing Research (JMR), 54(3), 347–363. Retrieved from

https://login.proxy006.nclive.org/login?url=http://search.ebscohost.com/login.aspx?direct

=true&db=bth&AN=123770251&site=eds-live&scope=site

This article discusses customer relationships based off whether the customer was targeted or not.
This source is credible because it has 44 references and is from the Journal of Marketing
Research. I could use this source in my paper to explain how a customer is considered targeted
compared to not targeted.

2. Biometric Marketing: Targeting the online consumer. (2006). Communications of the ACM,

49(8), 61–65. Retrieved from

https://login.proxy006.nclive.org/login?url=http://search.ebscohost.com/login.aspx?direct

=true&db=bth&AN=21638982&site=bsi-live

This article discusses biometric marketing and how it can be helpful when trying to close the gap
between advertisements and consumers’ interests. This method is compared to traditional
marketing methods which seem to have lower accuracy and unclear results. The author of this
article is an associate professor of Computer Information Systems at the University of Miami,
FL. I will most likely use this information in my paper when discussing online consumers being
targeted.

3. Boerman, S. C., Kruikemeier, S., & Borgesius, F. J. Z. (2017). Online behavioral advertising:

A literature review and research agenda. Journal of Advertising, 46(3), 363. Retrieved

from

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=true&db=edb&AN=124431181&site=eds-live&scope=site
This article discusses online behavioral advertising and how there are concerns about the
strategy. The strategy is broken down and explained how it can be effective based on certain
factors. The article has 68 references and is from the Journal of Advertising. The information
from this article can be used as support when discussing what target marketing can be and the
history of marketing strategies.

4. BRUCE, N. I., MURTHI, B. P. S., & RAO, R. C. (2017). A dynamic model for digital

advertising: The effects of creative format, message content, and targeting on

engagement. Journal of Marketing Research (JMR), 54(2), 202–218. Retrieved from

https://login.proxy006.nclive.org/login?url=http://search.ebscohost.com/login.aspx?direct

=true&db=bth&AN=122357738&site=eds-live&scope=site

This article discusses the different types of platforms advertisements are created on today and
how they are used when targeting consumers. The article goes into more detail about the
different types of platforms as well as their individual purposes. This is a credible source because
of the 73 references and its from the Journal of Marketing Research. This is a good example of
target marketing changing for my paper.

5. Castonguay, J. (2015). Portraying physical activity in food advertising targeting children.

Health Education, 115(6), 534–553. Retrieved from

https://login.proxy006.nclive.org/login?url=http://search.ebscohost.com/login.aspx?direct

=true&db=eric&AN=EJ1075532&site=eds-live&scope=site

This article discusses how food advertisements that are targeted towards children are usually
negative because of the nutritional information. These concerns are based around the larger issue
which is child obesity. This source is credible because it has 60 references and is from Health
Education. This would be a good example of target marketing for my paper.

6. Delre, S. A., Jager, W., Bijmolt, T. H. A., & Janssen, M. A. (2007). Targeting and timing

promotional activities: An agent-based model for the takeoff of new products. Journal of

Business Research, 60, 826–835. https://doi.org/10.1016/j.jbusres.2007.02.002

This article focuses on different strategies for promoting new products. Two main focuses of the
article are targeting and timing. This is a credible source because it has 38 references and is from
the Journal of Business Research. I would include information from this article in my paper
when discusses different types of marketing strategies.
7. Dolnicar, S., & Leisch, F. (2017). Using segment level stability to select target segments in

data-driven market segmentation studies. Marketing Letters, 28(3), 423–436. https://doi-

org.proxy006.nclive.org/10.1007/s11002-017-9423-8

This article focuses on different types of market segmentation and the reasons you would use
each of them. This source is credible because of its 35 references. I can use the information from
this source to highlight how companies come to the decision of what to focus on in their
marketing strategies in my paper.

8. Gribanova, A. (2016). Mobile communication technologies as an integrated marketing

communications instrument in promoting higher education institutions. Journal of

Business Management, (11), 114–125. Retrieved from

https://login.proxy006.nclive.org/login?url=http://search.ebscohost.com/login.aspx?direct

=true&db=bth&AN=121217928&site=eds-live&scope=site

This article discusses marketing strategies for a university to potential students. A mobile
marketing strategy is explained and tested in a study. This source is credible because it has 21
references and is from the Journal of Business Management. I could use the mobile marketing
strategy as another type of target marketing strategy to explore for my paper.

9. Grigsby-Toussaint, D. S., & Rooney, M. R. (2013). Food marketing targeting youth and

families: what do we know about stores where moms actually shop? Journal of

Environmental and Public Health, 2013, 674181. https://doi.org/10.1155/2013/674181

This article discusses grocery store target marketing strategies. The items in the store are
discussed by what they focus on to promote their product. This article has 44 references and is
from the Journal of Environmental and Public Health. I could use this content to help explain
what target marketing is and how it doesn’t just happen online.

10. Gupta, G., Miller, M. K., & Darda, M. (2016). The key to successful online marketing for an

orthodontic practice: Mastering the plan. Seminars in Orthodontics, 22(4), 313. Retrieved

from
 https://login.proxy006.nclive.org/login?url=http://search.ebscohost.com/login.aspx?direct

=true&db=edo&AN=119845945&site=eds-live&scope=site

This article explains how important online marketing is becoming for health care. This is a
more specific example for orthopedic practices, but it still gives information on why it is
beneficial to have an online presence. This source is credible because of the 19 references
used. I could use this information when discussing the history of online marketing and how it
has changed.

11. SHAH, D., KUMAR, V., KIHYUN HANNAH KIM, & CHOI, J. B. (2017). Linking

customer behaviors to cash flow level and volatility: Implications for marketing practices.

Journal of Marketing Research (JMR), 54(1), 27–43. https://doi-

org.proxy006.nclive.org/10.1509/jmr.15.0158

This article discusses customer behaviors and how if marketed correctly, target marketing can be
beneficial to yearly income and future yearly income. This source is credible because it has 68
references and is from the Journal of Marketing Research. I could use this in my paper to explain
the benefits of target marketing.

12. Silva, D. A. C. da, Cunha, A. C. R. da, Cunha, T. R. da, & Rosaneli, C. F. (2017). Food

marketing targeting children: unveiling the ethical perspectives in the discourse on self-

regulation. Ciencia & Saude Coletiva, 22(7), 2187–2196. https://doi.org/10.1590/1413-

81232017227.03222017

This article discusses the regulations of food advertising and focuses on children being targeted.
The food advertising regulations want to help people make more conscious and healthy
decisions. This article has 29 references making it a credible source. I could use this article to
compare food advertising regulations to online advertising regulations in my paper.

13. SUMMERS, C. A., SMITH, R. W., & WALKER RECZEK, R. (2016). An audience of one:

Behaviorally targeted ads as implied social labels. Journal of Consumer Research, 43(1),

156–178. https://doi-org.proxy006.nclive.org/10.1093/jcr/ucw012
This article discusses what behavioral targeting is and how it is used online. This article is
credible because it has 56 references and is from the Journal of Consumer Research. In my paper
I could use this article to explain what behavioral targeting is and compare it to other forms of
targeting that aren’t geared towards the internet.

14. Wirtz, B. W., Göttel, V., & Daiser, P. (2017). Social Networks: Usage intensity and effects

on personalized advertising. Journal of Electronic Commerce Research, 18(2), 103.

Retrieved from

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=true&db=edo&AN=123298670&site=eds-live&scope=site

This article discusses personalized advertising and focuses on it being used in social media. This
source is credible because it has 123 references and is from the Journal of Electronic Commerce
Research. This articles’ information could be used in my paper to explain what personalized
advertising is and how it is used online, and to compare personalized advertising to behavioral
targeting.

15. Wright, R. E. (2017). Targeting a new customer segment: Marketing of higher education

through athletics. Journal of Applied Business & Economics, 19(6), 106–110. Retrieved

from

https://login.proxy006.nclive.org/login?url=http://search.ebscohost.com/login.aspx?direct

=true&db=ent&AN=126155427&site=eds-live&scope=site

This article discusses the pros and cons of universities being able to get top tier athletes and how
the athletes are targeted for the university’s benefit. This article is credible because it has 21
references and is from the Journal of Applied Business & Economics. I could use this article in
my paper to give examples of more reasons why target marketing is popular.
Colleges with more money targeting better athletes