Innovation Workshop @Pidilite

Feedback from Consumer Home Visits

Name of the Respondent: ___________________________ Date of Interview: ______________________

Interviewer Name: __________________________________ Location: _____________________________

Write down 2-3 things that you can think of under each heading below based on the consumer interaction

Dreams & Aspirations:

1.________________________________________________________________________________________

2._______________________________________________________________________________________

Challenges:

1.________________________________________________________________________________________

2._______________________________________________________________________________________

Concerns / Fears:

1.________________________________________________________________________________________

2._______________________________________________________________________________________

Interaction with product / category:

1.________________________________________________________________________________________

2._______________________________________________________________________________________

3 things that I reconfirmed / already knew about the consumer:

1.________________________________________________________________________________________

2._______________________________________________________________________________________

3._______________________________________________________________________________________

3 things that I learnt new about the consumer:

1.________________________________________________________________________________________

2._______________________________________________________________________________________

3._______________________________________________________________________________________
 Innovation Workshop @Pidilite
Feedback from Craftsmen Visits

Name of the Respondent: ___________________________ Date of Interview: ______________________

Interviewer Name: __________________________________ Location: _____________________________

Craftsman type: _________________________________________

Write down 2-3 things that you can think of under each heading below based on the interaction

Dreams & Aspirations: (Family as well as work)

1.________________________________________________________________________________________

2._______________________________________________________________________________________

Challenges:

1.________________________________________________________________________________________

2._______________________________________________________________________________________

Concerns / Fears:

1.________________________________________________________________________________________

2._______________________________________________________________________________________

Interaction with product / category:

1.________________________________________________________________________________________

2._______________________________________________________________________________________

3 things that I reconfirmed / already knew about the craftsman:

1.________________________________________________________________________________________

2._______________________________________________________________________________________

3._______________________________________________________________________________________

3 things that I learnt new about the craftsman:

1.________________________________________________________________________________________

2._______________________________________________________________________________________

3._______________________________________________________________________________________