OOTB VIDEO 1 
DATE​​: November 22 
LOCATION​​: ​Saint Stephen’s High School (Tondo, Manila)
TIME​​: 10:25 AM - 12:15 PM
- Call time sa school: 10:00 AM
TRANSPORTATION​​: Grab (pls screenshot fare)

OBJECTIVE: ​Feature notable classroom practices and teaching strategies on media literacy in 
the Philippines 
TOPIC: ​Deconstructing Media and Information Text in Advertisements
INTERVIEWEE 1​​: Sir Arniel Ping (Media literacy teacher)
VIDEO​​ ​PEG​​: Edutopia video - https://www.facebook.com/edutopia/videos/10156953186454917/
SHOOT GUIDE:
I. Activity/workshop proper in class
A. Use H1 (sound recorder)
B. Particular SOTs na important: Teacher while giving instruction and feedback,
students while brainstorming.
C. Note: sana hindi shaky or putol yung videos kapag may nagsasalita (eg. teacher
giving instructions, feedback)
D. During student brainstorming, pwede na maghatak ng students for interview if
keri.
II. Sit-down interview with teacher
A. Preferably 2 camera setup - one kit, one prime if kaya
B. Use H1
III. Interview of students (if needed pa)
A. Use H1
IV. Establishing and Filler shots
A. School exterior, interior; classroom shots; activity materials
B. Refer to AV script for more idea
C. Sana damihan

EQUIPMENT: ​2 Canon cams - 2 kit, 1 prime, 2 tripods, 1 H1 (sound recorder)

INTERVIEW QUESTIONS 
 
TEACHER QUESTIONS 

  Questions  Notes 

1  Introduction  name, occupation 

2  Tungkol saan ang inyong lesson?   Lesson topic; 

 
Target answer: Deconstructing Media 
and Information Text in Advertisements 
 2.1  Ano nga ba ang advertisement?   

2.2  Bakit mahalagang pag-aralan ito?   

3  Ano ang matututunan ng mga  Learning objectives 

estudyante sa lesson? 

4  Paano ma-aapply sa labas ng school ang  Target answer: Explanation on how ads 
skill na natutunan?  are everywhere and so we need to be 
critical about it. 

5  Please explain the Creator, Content, and  Target answer: Media messages are 
Consumer paradigm.   constructed using a creative language 
  with its own rules. 

6  Please explain the activity for the   

students. How do you mount/execute it? 

7  Okay lang ba na iba-iba kayo ng  Target answer: Different people 

pagbasa sa isang ad?   experience the same media message 
differently 

     

     
 
 
STUDENT QUESTIONS 

  Questions  Notes 

1  What is the role of advertising in media?  Target answer: Most media messages 
are organized to gain profit and/or 
power. 

2  As a student, as a young consumer, why  Lesson topic; 

is it important to know how to read ads?   
Target answer: Deconstructing Media 
and Information Text in Advertisements 

3  How do you practice ad deconstruction   

daily? 

4  Okay lang ba na iba-iba kayo ng   

pagbasa sa isang ad? 

5     
 
AV SCRIPT 
 
 VIDEO    AUDIO 

ESTABLISHING SHOTS; B-ROLLS  1  MSC: FADE IN MUSIC 

- PRINT ADS   
- TV ADS   
- STUDENTS LOOKING 
AT/STUDYING ADS 
 
GFX: [Text: establishing context; need 
for real-world learning classroom 
practices in relation to advertising] 

CUT TO SHOT OF TEACHER BEING  2  MSC: UNDER 

INTERVIEWED   
  TEACHER: [ thesis statement; something 
GFX: NAME + CREDENTIALS  on importance of analyzing media and 
● Arniel V. Ping  information text in advertisement] 
● Media and Information Literacy 
teacher 
 

TRANSITION TO: SERIES’ OBB  3  MSC: FADE UP MUSIC 

TRANSITION TO:   4   
   
ESTABLISHING SHOTS OF LOC   
● SCHOOL   
● CLASSROOM AND STUDENTS   
● ACTUAL CLASS DEMO (students   
raising hands, teacher giving  VO OF TEACHER: 
lecture, shots of print ads being  ● Q2.1: Ano ba ang advertisement? 
studied) 

  5   
CUT TO INTERVIEW SHOT  TEACHER/VO: 
  ● Q2.1 (CONT): Ano ba ang 
IN BETWEEN: CUTAWAY TO  advertisement?  
WORKSHOP SHOTS  ● Q2.2: Bakit mahalaga ito 
pagaralan?  
 
Segue to lesson 
 
TEACHER/VO: 
● Q2: Tungkol saan ang iyong 
lesson? 
● Paano ito ma-aapply sa labas ng 
classroom? 
 

SHOTS OF WORKSHOP: TEACHER  6  TEACHER/VO: 

EXPLAINING THE ACTIVITY  ● Explaining the activity to 
  students 
 CUTAWAY TO STUDENT SHOTS 

CUT TO INTERVIEW SHOT   7  TEACHER/VO: 

  ● Q6: More details about the 
CUTAWAYS  activity; how to mount it? 

INTERVIEW SHOT   8  TEACHER/VO: 

  ● Q5: (in relation to activity) 
CUTAWAYS  discuss the 3 C’s framework. 
 
Optional: GFX on 3 C’s 

BACK TO WORKSHOP  9  SOTs of students during activity 

● STUDENT BRAINSTORMING 

STUDENT INTERVIEWS  10  STUDENTS/VO: 

  ● Q1-5 
CUTAWAYS  ● Choose relevant ones 

WORKSHOP  11  STUDENTS: *PRESENTING* 

● STUDENT PRESENTATION  TEACHER: *GIVING FEEDBACK* 
● TEACHER GIVING FEEDBACK 

SHOT OF INTERVIEW  12  TEACHER: Q3: Application outside 

  classroom 

CREDITS  13   
Note to editor:Maintain natural sound during cutaways (Classroom noise ganun)