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Internal Factors STRENGTHS WEAKNESSES

 Strong delivery channel  High turnover


 Their effective timely rate
delivery  Don’t enjoy
 Most digitally active, economies of
strong following on scale high cost of
social platform production
 Strong customer  Lack of
relations. consistency due
 Strategic locations to less motivated
 Stay in contact with employees
them and provide  Easily replicable
feedback  Unavailability of
 Controlled operating owner
costs, operating
expenses and
maintenance charges

External Factors

OPPORTUNITIES SO STRATEGIES WO STRATEGY

 Low cost of  Diversify their product  Conduct


diversification line towards other fast employee
 Growing trend of food products training
dine outs and home workshops and
delivery adopt employee
 Increase in  Carry out promotional promotional
disposable incomes campaigns to increase techniques
in general customer loyalty  Provide discount
introduction of new  Enhance the supply deals and
toppings of pizzas chain capabilities promotional
and different flavors packages to
 Changing lifestyle families
 Focus more on
PR activities
THREATS ST STRATEGY WT STRATEGY

 Large number of  Diversify into healthy  Collaborate with


competitors food line another firm in
 Increasing level of  Increase testimonials same industry for
health awareness ordering raw
among population materials, hence
 Limited entry minimizing cost
barriers in the through discount
industry  Continuous
 Security issues and innovation in a
instability in the city novel way to
 Rise in inflation rate prevent the
imitation
Internal Factor Evaluation Matrix (IFAS)
Sr# Key Internal Factors Weights Rating Weighted Score Comments
Strengths

BWP is a local brand giving it the edge of “Be Pakistani,


1 Buy Pakistani” providing it a lead in the business with the 0.07 4 0.28
it’s a budding pizza brand which
attractive brands name and a great, friendly ambiance.
is local
there pizza is thin crusted and
The product itself is one of the most important strengths
2 0.12 4 0.48 cheesy. They offer 40 inch pizza
for BWP.
slice which is their USB
Product mixes provided by BWP which are very close to
the menu of pizza hut and are known to everyone. For
3 example the Sultan Pizza of BWP due to its large size is 0.11 4 0.44 they provide all type of pizzas;
also attracting a great deal of attention from the also offer pizza mixes- 2
consumers. different pizza merged together.
4 Sponsor HUM Awards 0.09 3 0.27 star following gives it an edge.
Labor force is trained by the
Intense training programs by owners themselves that
5 0.1 3 0.3 owner who teach them what to
ensure the best of the quality offered to the customers.
learn and serve
Expertise of the management in terms of fine and
6 0.08 3 0.24
synergized operations. management is well trained
Strategic location of BWP is strength to the company as
it is ideally located in one of the posh areas of Lahore
and Karachi. Moreover, as it is located in the hub of the The increased footfall is certainly
7 commercial vicinity, it attracts a great deal of customers 0.1 4 0.4 because of the location and
mainly the office and university People. This is a good BWP is well capitalizing on it
escape for office employees and students to relax their
minds
Strong word of mouth and social media has proved to
be a good sales driver for BWP ever since it has come
8 0.07 4 0.28
into existence which has ultimately turned into the facebook and instagram are their
strength for them. main source of communication
Weaknesses
BWP has an easily replicable model. It is very easy to
9 start it up because of the low investment cost and it is 0.1 2 0.2
an easily run business. BWP cannot do anything about it
There is a low headcount which sometimes cause during peak hours they have to
10 0.04 2 0.08
problems in terms of the management of the customers hire more staff
11 High turnover rate; unsatisfied employees 0.04 4 0.16 less salary
There is an increased dependence of BWP on the word
12 of mouth medium that could turn down the sales for 0.04 3 0.12
BWP. relying on positive word of mouth
expanding to resolve this issue
13 No large economies of scale 0.04 2 0.08
but it willl take time.
Exte rnal Factor Evaluation Matrix (EFAS)
Sr# Ke y Exte rnal Factors We ights Rating We ighte d Score Comme nts
Opportunitie s

1 C hanging life style of consume r 0.13 5 0.65 pe ople life style is changing in
Pakistan, spe cially e ating
habits.

Franchising opportunity as there is only 5


franchise at the moment in Lahore and 11 in
2 0.12 2 0.24 BWP is e xpanding but is
Karachi. There is an increased demand of pizza in
limite d to only two major
other urban cities which are untapped
citie s.

Broadway pizza can diversify its products line and


3 explore into other fast-food products to make 0.1 4 0.4 the y have introduce d bake d
sandwiche s, can go into
themselves more attractive to the customers
Chine se or Kore an toppings.
The re is an incre ase d tre nd of e me rging e ve nts in
Lahore like stalls at EXPO’S, Coke Fe st, and
4 Lahore Eat e tc. The se e ve nts can be capitalize d on 0.1 4 0.4
for incre asing the brand aware ne ss for BWP BWP is cate ring to such
through the stalls. e ve nts e .g HUM AWARDS
New pizza toppings and flavors’ BWP has introduce d ne w
5 0.11 5 0.55
introduction flavors
The dollar dispartity is
Economic condition of Pakistan is favorable for ce rtianly impacting the bigge r
6 local players as dollar parity would hit the brands 0.05 4 0.2 chains more and BWP has
and not as much to the local brands like BWP. be e n able to find an e scape
from this.
Thre ats

BWP is working hard to ke e p


There is an increased competition and up with the compe tition. The y
rivalry (direct and indirect) especially on are innovating and
7 0.1 2 0.2
MM.Alam road Branch, Lahore and introducing ne w products.
Pizza hut main Branch on
Gulshan-e-Iqbal Karachi. MM.Alam is shut e radicating
a major compe tition.
BWP is unable to control this
Incre ase d inflation in te rms of the land re nts, so the y are trying to bargain
utility, incre ase d price s of raw mate rial and othe r with the supplie rs. The y have
8 0.1 1 0.1
asse ts for all busine sse s which is also trouble some to import raw mate rials from
for BWP. ove rse e s. So now the y are
looking for che ape r me ans.
Increased hygienic standards set by
9 food authority need to be maintained 0.06 4 0.24
BWP cannot do anything
by BWP about it but follow the rule s

The re are multiple law e nforce me nt bodie s with


diffe re nt laws that food busine sse s ne e d to comply
with e .g. bodie s like PSQCA, Punjab Food
10 Authority. For a budding busine ss se t up like BWP 0.03 3 0.09
the re is an incre ase d compliance cost. The re will
be e me rging ne w food laws by more food bodie s
BWP is trying to maintain the
which will add to the financial burde n of BWP.
standards of the ir products
The y are trying to introduce
innovations and diffe re ntiate d
11 Large number of competitors 0.04 2 0.08
products to ove rcome
compe tition.
with more compe titors
e nte ring in this ge nre of fast
12 Limited barriers of entry in the industry 0.05 2 0.1 food BWP has to face tough
compe tition and has to work
hard to maintain place .
Incre ase d unavoidable cost
13 0.01 2 0.02 for the busine ss that SPK
Political instability cannot control
Strategic Factor Analysis Summary (SFAS) Matrix
Duration
Sr# Strategic Factors Weights Rating Score Short Mod Long Comments
BWP is a local brand giving it the edge of “Be This is the competitive edge for
Pakistani, Buy Pakistani” providing it a lead in the BWP and they are continiung
S1 0.12 4 0.48 X
business with the attractive brands name and a their struggles to keep up with
great, friendly ambiance the competition

Product mixes provided by BWP which are very


close to the menu of pizza hut and are known to
S3 everyone. For example the Sultan Pizza of BWP 0.11 4 0.44 X
This is the major strength for
due to its large size is also attracting a great deal
BWP and they are doing enough
of attention from the consumers.
for better rentention
Strategic location of BWP is strength to the
company as it is ideally located in one of the posh
areas of Lahore and Karachi. Moreover, as it is
Its competiting with brands like
located in the hub of the commercial vicinity, it
S6 0.1 3 0.3 X Pizza Hut and Domino's in this
attracts a great deal of customers mainly the
area and expanding.
office and university People. This is a good
escape for office employees and students to relax
their minds
anyone can start this business
BWP has an easily replicable model. It is very due to low barriers of entry.
W1 easy to start it up because of the low investment 0.07 4 0.28 X Outburst of local pizza chains in
cost and it is an easily run business. societies. Restaurants too offer
pizza services.

new opportunities and increasing


W4 High turnover rate; unsatisfied employees 0.04 3 0.12 X
competition leads to high turnover
rate which is problematic.
There is about 30% of the population of Pakistan
who is a true pizza lover that allows BWP to
O1 0.13 4 0.52 X
focus on introducing more mixes of pizza and help BWP did the market reserch and
the existing customers to retain. entered into the industry.
Franchising opportunity as there is only 5
franchise at the moment in Lahore and 11 in Broadway should expand to other
O2 0.12 2 0.24 X
Karachi. There is an increased demand of pizza in major cities like Islamabad and
other urban cities which are untapped. Faisalabad.
There is an increased trend of emerging events in BWP major target is the youth.
Lahore like stalls at EXPO’S, Coke Fest, and They help provide an appropriate
O4 Lahore Eat etc. These events can be capitalized 0.11 4 0.44 X place to mingle and are
on for increasing the brand awareness for BWP constantly struggling to further
through the stalls. strengthen it

There is an increased competition and rivalry


BWP is striving to keep its place
T1 (direct and indirect) especially on MM.Alam road 0.1 2 0.2 X
in the market and overthrough
Branch, Lahore and Gulshan-e-Iqbal Karachi
major competitors.
Increased inflation in terms of the land rents,
utility, increased prices of raw material and other
T2 0.1 1 0.1 X
assets for all businesses which is also troublesome This is uncontrollable and BWP
for BWP. cannot do enough to control it.

Total

1 3.12