Republic of the Philippines

Southern Leyte State University-Tomas Oppus

San Isidro, Tomas Oppus, Southern Leyte

J2 & GMN Merchandise

(Business Plan)

Submitted To:
Mrs. Candy Elizabeth G. Salapi

Submitted By:
Balili, Jai Noreena B.
Bug-os, Grace Ann E.
Escol, Jomiel A.
Labastida, Nicha Mae C.
Nuñez, Mercy Grace M.
Executive Summary
J2 & GMN Merchandise is a business that will provide good quality of home products, shoes, bags
and others. This business will provide customer satisfaction as well as convenience to the target market because
we will use direct selling and bringing the product to the customer’s location. This merchandise business was
established last November 9, 2015 by the BSBA students namely Balili, Jai Noreena; Bug-os, Grace Ann; Escol,
Jomiel; Labastida, Nicha Mae; and Nuñez, Mercy Grace. This students are highly motivated to use their skills
and knowledge about entrepreneurial management and salesmanship with logic. It has a great impact in our
economy pertaining in business industry because we have a high quality and competitive products in the market
place and also the business is customer-oriented as well as competitor-oriented.
1.0 Marketing Plan
1.1 Description of the Product

J2 & GMN Merchandise offers variety of products that are ready to use or wear
such as; bags, shoes, sandals and home products.

1.2 Comparison of the Product with Its Competitors

J2 & GMN Merchandise has an edge towards its competitor because we offer variety
of products with quality and affordable. Some of the competitors, all of their customers exert
effort in their store while our business serve directly to them.

1.3 Location

The business will be located in San Isidro, Tomas Oppus, Southern Leyte.

1.4 Market Area

The geographical areas that will be covered by the business includes nearby
barangay of San Isidro specifically, Brgy. Mag-ata, Brgy. Punong, Brgy. Looc, Tomas Oppus,
Southern Leyte.

1.5 Main Customers

Within the market area, the products will be sold to students, teachers, other
professionals and the people living in the covered area who are willing to buy our products.

1.6 Total Demand

1.7 Market Share

50% from the students, 25% from the teachers and 25% from the community.

1.8 Selling Price

Sling Bags Php 150 - 300

Shoulder Bags Php 550 – 750
 Sandals Php 130 – 150
Slippers Php 120 – 150
Shoes Php 200 – 300

1.9 Sales Forecast

The business will have an estimated total sold items of;

Name of Items Number of Items Price Total Selling Price

10 pcs. 150 1,500.00
Sling Bags
10 pcs. 200 2,000.00
5 pcs. 550 2,750.00
Shoulder Bags
5 pcs. 750 3,750.00
30 pcs. 130 3,900.00
Sandals
10 pcs. 150 1,500.00
10 pcs. 200 2,000.00
Shoes
5 pcs. 300 1,500.00

1.10 Promotional Measures

The promotional measures that will be used to sell the products is word-of mouth,
referrals and recommendation.

1.11 Marketing Strategy

The business will use direct selling and build customer relationship in order to
ensure that our sales forecast will be achieved.

1.12 Marketing Budget

The estimated budget needed in distributing our products will be Php 900.00 for
transportation expense and Php 100.00 for plastic bags.

2.0 Organization and Management Plan

2.1 Form of Business

J2 & GMN Merchandise is a corporate business which acquire a confinement business from
3G Marketing.
2.2 Organizational Structure

NUÑEZ, MERCY GRACE M. BUG-OS, GRACE ANN E. LABASTIDA, NICHA MAE C.

SALESPERSON 1 SALESPERSON 2 SALESPERSON 3

BALILI, JAI NOREENA B.

TREASURER

ESCOL, JOMIEL A.

AUDITOR