BRAND

& DIGITAL
PRACTICE
2018 YEAR
IN REVIEW
WEBSITES CAMPAIGNS

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 Careers that
deliver dreams.

ATG
Careers that
deliver dreams.

PASSION.
PASSION.
TRUST. GROWTH.
GROWTH.
DELIVERY. DISCOVERY.
DISCOVERY.
SUCCESS.
Industry Travel GROWTH. SUCCESS.
INDEPENDENCE.
Careers that

HERITAGE.
deliver dreams.
RELATIONSHIPS. INDEPENDENCE.
FUTURE.
LEADERS.
Region APAC - Australia TEAMWORK. Careers that
SUCCESS SUPPORT AMBITION

ACHIEVEMENT. deliver dreams. IT’S ALL ABOUT THE ADVENTURE AT APT TRAVEL GROUP

Project Campaign for Corporate Roles​

We’ve been leading the way in travel for almost 100 years. We do it because it is fun, exciting and
always evolving. Everyday in our office is an adventure, an opportunity to explore your potential,
enjoy your independence and deliver dreams for our customers, colleagues and for yourself.

It’s all about the adventure at APT Travel Group. We’ve been pioneering and It’s all about the adventure at APT Travel Group. We’ve been pioneering and It’s all about the adventure at APT Travel Group. We’ve been pioneering and
leading the way in travel for almost 100 years. We do it because it is fun, exciting leading the way in travel for almost 100 years. We do it because it is fun, exciting leading the way in travel for almost 100 years. We do it because it is fun, exciting

Brand Lead Will Innes

and forever evolving. Everyday in our office is an adventure, an opportunity to and forever evolving. Everyday in our office is an adventure, an opportunity to and forever evolving. Everyday in our office is an adventure, an opportunity to
explore your potential, to make things happen while delivering dreams for our explore your potential, to make things happen while delivering dreams for our explore your potential, to make things happen while delivering dreams for our
customers, colleagues and yourself. customers, colleagues and yourself. customers, colleagues and yourself.

Join Australia’s Number 1 travel company. Join Australia’s Number 1 travel company. Join Australia’s Number 1 travel company.
Looking for your next adventure? In our 18 month generalist programs,
AptTravelGroup.com/dreams AptTravelGroup.com/dreams AptTravelGroup.com/dreams
Find your dream career in travel, ICT, graduates get to the opportunity to
Marketing and more… learn and work on real projects, while
having some fun along the way.

Month December View Current Positions Find Out More

OUR VALUES

We’re all about making dreams happen. It’s our shared passion. It’s what we do for our customers every day, and it’s
what we do for each other. But to make those dreams a reality, we really have to live our values.

For our customers that means delivering on our promise. The promise to enhance our brand strength
through every customer interaction.

For our colleagues it’s about mutual respect, accountability, teamwork, openness and trust. It’s about belonging.

For you, our values are about opportunity. We want to create a professional and personal experience that helps you
be your best when you’re at work. And when you’re not. So that you can always continue to share our passion.

THE SIX-STEP RECRUITMENT PROCESS

1 3 5
.

Submit your application If that interview is Of course there will be reference

for the role that has successful, you’ll be invited checking and ensuring you have
piqued your interest for a face-to-face interview working rights

2 4 6
. .

This vibrant campaign brings to life ATG’s

If your application is And where required, you’ll Finally an offer is made
shortlisted, you’ll be contacted be tested on job-specific and your contract is sent
for a phone or video interview skills or suitability by email

EVP in a compelling fashion for its corporate EMPLOYEE BENEFITS IN BRIEF

talent community. Next steps are updating the PASSION.

GROWTH.
careers site, a referral campaign and refreshing DISCOVERY. Purchased
leave
Tour, Travel & Flight
discounts
Social
Club

the key candidate communications (from job SUCCESS.

It’s important to kick back Experience our products first Take advantage of a range of
and relax and with the option hand with discounted prices amazing activities and events

Careers that
to purchase additional leave across our itineraries. We can from food trucks to trivia nights,

INDEPENDENCE.
you can recharge the batteries also offer flights at a discounted all designed to keep us connected
and even take advantage of price if you’re heading abroad. and having a bit of fun.

descriptions to automatic emails) to ensure the deliver dreams.

ur last minute travel deals.

messaging and experience are all optimized. Giving

back

Do your bit with paid

Working
well

We want you to leave

Employee
Referral bonus

You may know someone

Training &
Development

We want you to flourish

volunteer leave and
matched charity donations
plus an in-house charity
event held each month.
the office in better shape
than you arrived, so there
are lots of initiatives
throughout the year
to support your health
and wellbeing.
who would be a perfect
fit for APT Travel Group –
and if your referral lands a
permanent role, you’ll be
handsomely rewarded.
and grow so we offer
plenty of training
and development
opportunities to give you
the career you deserve.

SUCCESS SUPPORT AMBITION

LOCATIONS

1 ongoing
1 EVP IT’S ALL ABOUT THE ADVENTURE AT APT TRAVEL GROUP
1 photo shoot​ brand
strategy​
program​ We’ve been leading the way in travel for almost 100 years. We do it because it is fun, exciting and
always evolving. Everyday in our office is an adventure, an opportunity to explore your potential,
enjoy your independence and deliver dreams for our customers, colleagues and for yourself.

Home
 GIFT OF HOPE
Passionate People.
Compassionate Service.

Industry Healthcare giftofhope.org/careers

Region USA - Chicago

“When you
Project Brand Campaign​ watch a mother
listen to their
Brand Lead Taylor Willhite & child’s heart
beating in a
Margaret Moellenberndt
stranger’s chest.

Client Lead Mark Tippery & Liz Bickley That’s powerful.”

Month September Join us and

change lives.

“We change the end of a tragic

“When you watch story. And ultimately the
a mother listen donor families give me back
to their child’s something even greater —
heart beating in a hope in humanity.”
stranger’s chest.
That’s powerful.” Join our team of lifesaving professionals.
We offer humbling careers. You see tragedy and joy. You see
people dealing with loss and you also see people rediscovering
life. Every day offers the opportunity to make an impact, to do
work that really benefits people in need. To give people hope.
Join our team of lifesaving To change the ending of every story to a new beginning.
professionals.

This highly emotive and engaging campaign

Serving one of the nation’s largest and busiest donation service
We offer humbling careers. You see areas, you could join our team and help us give hope and life
tragedy and joy. You see people to others through organ and tissue donation. Our careers offer
dealing with loss and you also see great benefits and the opportunity to grow professionally, but

raised awareness of the client’s EVP in a

people rediscovering life. Every
day offers the opportunity to make
an impact, to do work that really
benefits people in need. To give
that isn’twhat makes them special. It’s that every day there are
moments that will stay with you forever. That will drive you to
be a better person.
Join us and change lives.

highly competitive market. The work was fast,

people hope. To change the ending
of every story to a new beginning. giftofhope.org/careers

Serving one of the nation’s largest

and busiest donation service areas,

affordable and powerful.

you could join our team and help us
give hope and life to others through
organ and tissue donation. Our
careers offer great benefits and the
opportunity to grow professionally,
but that isn’twhat makes them
special. It’s that every day there
are moments that will stay with you
forever. That will drive you to be a
better person.

Join us and change lives.

giftofhope.org/careers

Passionate People.
Compassionate Service.
Passionate People.
Compassionate Service.

Email 7.1k
campaign Click-through engagements
open rate rate of 21% ​ 3.8k clicks
of 42% on social
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 YUKON - KUSKOKWIM
HEALTH SERVICES

Industry Healthcare

Region USA - Alaska

Project Booster Campaign​

Brand Lead Taylor Willhite &

Margaret Moellenberndt​

Client Lead Abbey Marquette & Liz Bickley 

Month February

This campaign took our team to the vast lands

of rural Alaska to capture stories about mission
and adventure at YKHC, brought to life in this
campaign.

Campaign open rate Campaign click-through

average is 31% rate average is 3% ​

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 UTC | INTERNAL COMMUNICATIONS

Industry Technology 

Region USA - National

Project Internal Communications, Microsite &

Hiring Manager Toolkit

Brand Lead Marco Abato & Sarah Buelterman​

Client Lead Ali Citti, Kathleen Blevens &

Timothy Hoyt​​

Month December

CIELO’S KEY DIFFERENTIATORS:

Client stakeholder engagement was critical to WHAT’S HAPPENING BEHIND THE SCENES?
7KLQNRI&LHORDVSDUWRIWKHWHDP7KHLUJRDOLVWRVHUYHDVDdedicated advocate in the search for top

this RPO launch – high quality hiring manager

WDOHQW6SHFL¿FDOO\WKHWHDPZLOO

HR Hiring
Embody 87&$HURVSDFH6\VWHPV¶ EmbedWKHPVHOYHVFRPSOHWHO\LQRXU

toolkits and effective internal communication

commitments to performance, EXVLQHVVWKURXJKLPPHUVLYH&HUWL¿HG
LQQRYDWLRQRSSRUWXQLW\UHVSRQVLELOLW\ WR6HUYH87&WUDLQLQJ

Manager Manager
UHVXOWV

content, which helped secure buy-in to Cielo

Nurture candidates through talent Serve as the dedicated point of

Toolkit Toolkit
FRPPXQLWLHVDQGSDVVLYHVRXUFLQJ contact for candidates – from
LQWHUYLHZWRVWDUWGDWH

and a successful WorkDay launch. Talent Acquistion

Participate in learning and
development opportunities
PerformLQGHSWKFXVWRPL]HG
FDQGLGDWHLQWHUYLHZV±RQO\
to ensure we remain on the VXEPLWWLQJWKHPRVWTXDOL¿HG
FXWWLQJHGJH FDQGLGDWHVIRU\RXUUHYLHZ

Update the business on changes ProvideDFRQVLVWHQWHI¿FLHQW 

RFFXUULQJLQWKHPDUNHWSODFHEDVHG compliant talent acquisition function
RQPDUNHWLQWHOOLJHQFHQHWZRUNLQJ WRSRVLWLYHO\LPSDFW87&$HURVSDFH
LQWHUYLHZV 6\VWHPV¶HPSOR\PHQWEUDQG

58% opt-in
83% email 1 very Talent Acquistion
for SMS
open rate happy client!​
communication 

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WESTERN UNION

Industry Financial Services

Region APAC - Hong Kong

Project Premium Campaign Toolkit 

Brand Lead Natalie Astill & Will Innes

Client Lead John Reid

Month February

This toolkit featured dynamic imagery and

compelling messaging, tailored to key target
audiences. A comprehensive suite of assets,
handed over the client to deploy.

Business Development Manager – Hong Kong

A truly global company does business around the world and draws its workforce from the diverse
communities it serves. People are the backbone of the Western Union innovative spirit! With more
than 10,000 employees, WU provides leadership opportunities and hires local talent in 50 countries,
speaking more than 35 languages.

At Western Union we’re growing as a business, developing new relationships, technologies and
partnerships. With this growth there are opportunities for Business Development Managers who can
offer a consultative approach to selling, to building and maintaining long lasting relationships.

Join our team – build your future

Joining a results-driven team, you’ll need an interest in business and a talent for producing revenue,
prospecting for clients and building a strong sales pipeline. With a strong local network, success is
up to you. You’ll have the opportunity to build your career in an agile, fast-paced global organisation,

Home
and make strategic business decision with the support of active leadership.

You’ll need previous success in telephone sales and a strong understanding of consultative sales
principles, executive level negotiations and, the ability to build long-term client relationships.
Practically, you should be fluent in English and Cantonese, financially astute, and with a good
 WELLSTAR

Industry Healthcare

Region USA - Georgia

Project Premium Events & Campaign

Brand Lead Jacquese Brown​

Client Lead Jeff Smith & Chris Herod

Month Monthly

At the heart of this employer brand strategy are

premium events. We ran a series of campaigns
to drive awareness and attendance for key
events, with the goal of targeting some of the
health system’s hardest to fill positions: nurses
and physicians.

50,000 89%
1,110 Total
non-social attendance
RSVPs
impressions​ rate

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 There is engineering and medical engineering.
BECTON DICKINSON There is software and medical software.
There is R&D and there is BD.

Industry Life Sciences R&D Careers – Limerick

Scientists & Engineers – Mechanical, Electrical, Software,
Systems and Test Engineers.

Becton Dickinson is a global medical technology company. We research, create

and develop specialized devices, solutions and systems across the healthcare

Region Europe - France

continuum. Our new state-of-the-art R&D facility in Limerick is home to cutting
edge, multi-disciplinary technology – it’s where we’re inventing the future.

With inspiring people and world-class support, we are working to create the perfect
environment for innovation. Covering the very latest in instrumentation, technologies
and systems it’s a hotbed of opportunity for engineers and scientists looking to make
a difference in Life Sciences.

Join us in Limerick, and help make a difference to the lives of millions.

Project Employer Branding & Location

To find out more, please visit our website and learn about the exciting opportunities
awaiting you in BD.

bd.com/limerick

Marketing for BD Grenoble ​

Brand Lead Dawn Hollingworth & Lauren Cousins​

Client Lead Tanya Derrick & Kirsten Mayer​ Did you have any concerns about this move, or your first move?
Paolo: The first time we did it, there was a moment where we had to close our eyes, not think, and say yes, and
jump. We took a risk. It turned out, professionally and personally, as the best choice. Then, we took another jump to
Besides being one of the most Switzerland. We did it, it worked out well. So, why not this time? I mean, you take very limited risks, and the benefits

Month August​ important BD headquarters worldwide,

are real.

Grenoble is a lovely town in a very, very You are now experienced at living in different cities, so how does Grenoble live up to expectations?
Paolo: Grenoble, to me, was like the little town in the mountains, almost with Heidi – you know Heidi, the goat herder?
nice environment. But it turned out to be a very international place where there is a lot of diversity – there are French, English, and Italians
here. I have worked with colleagues from Turkey, Morocco and the United States. To me, that was the surprise of
Paolo, Elisa and Giulia Mognol
Grenoble as a city.

Paolo Mognol An even bigger surprise was BD in Pont de Claix, where yes, it’s France, but you’re sitting in a worldwide headquarters
Country Business Leader - BD Biosciences France for one of our businesses, BD Medical - Pharmaceutical Systems. That really is eye-opening – it presents a number of
other opportunities for people like us.

Paolo has been with BD for around 11 years. He moved to

Grenoble with his wife Elisa, a veterinarian, and their daughter

We developed a branding and content program

Giulia in Autumn of 2017. They have moved several times with
BD, living in their home country of Italy, as well as Belgium,

to attract critical hires from overseas to

headquarters in France.​Results are based on
4 months prior to launch of campaign and 4
Switzerland and now France. They have become used to the
challenges and opportunities of moving location with a baby
and two dogs.
Paolo, could you tell us a little bit about your role?
Paolo: I am responsible for the overall performance of a business unit. It’s an exciting job, as I need to manage sales,
What kind of support have you had from BD each time you’ve moved?
Elisa: I think our move was not so difficult, because we had help with the relocation. There is an organization that takes

months after launch, and led to brilliant internal marketing, application support and technical service.

So, how did the move to Grenoble come about?

care of the complicated things for BD employees, allowing me to just ‘direct’ operations.

Paolo: When you move, BD’s relocation agency helps you to move your belongings and settle in. There is also someone

engagement benefits for BD and a delighted Paolo: This is a good example of successful career planning at BD. We knew about this possible double step of being
in Switzerland and then France, because that was in my career blueprint. This plan was created to make me succeed in
here in Grenoble, who helps with everything – like the plates on the car and health insurance – any issue we have, we
can call her.

client for Cielo.

getting this job, which was a promotion. So, I have to say I am very grateful to my colleagues in BD, and the career and
talent development plan that is in place is absolutely amazing. I use it to motivate other people to take the next steps
in their jobs.
What inspired both of you about this particular opportunity in
this location?
Elisa: In general, when we change everything, we allow life to surprise us. We
are starting a new adventure, everything is new. We love it. So, we are very lucky
that we have the possibility to grow, to learn and to improve ourselves. This is the
Elisa: Really everything. If there are any complications, with anything that I need, I ask her. I think that’s why we keep
moving, because every time, we have someone that helps us. Otherwise, it would be too much!
What has most surprised you about your latest move?
Paolo: Again, the international environment. Also the fact that here there is a University that creates a vibe around the
city. The students make a little bit of noise in the evening, not too much, but they keep it alive. They contribute to the
sense of being in a global community, which makes us feel at home.
Elisa: From my point of view, it may be that I was the one that was less happy to move again, because our daughter

100% main thing that motivates us. We spent the last five years in a very quiet village. was so small – nine months old. In Switzerland, I was starting to understand the system, to know people, so, you know,

16% 19%
Now we are back in a city, and this is something that we are enjoying a lot. a little bit of stability. Also I’m a veterinarian, so every time that I move, I have to understand the local laws, how to
write a prescription, the medications that are present, how it works. How the veterinarians interact with the patients, or

improvement in rather with the owners of the patients.

improvement in improvement in
interview: offer
time-to-submit time-to-hire
(from 2:1 to 1:1)
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 QUEST DIAGNOSTICS

Industry Life Sciences

Region USA – New Jersey

Project EVP & Activation Campaign

Brand Lead Taylor Willhite & Lauren Cousins​

Client Lead Kimberley Noon & Tara Cassidy

Month January

The new EVP, fresh monthly campaigns and

social media content are enabling the RPO to
achieve SLAs. This work also enabled the team
to maintain financial stability on the current
operating model while requisition volumes
increased.

SkyRecruit
Social: 4,800 Requisition
Campaign:
impressions volumes increased
14,234 recipients
5.35% engagement by 70% in 2018
14% open rate
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 TPx

Industry Technology

Region USA - California

Project EVP, Website & Social Media ​

Brand Lead Taylor Willhite & Sarah Buelterman

Client Lead Brooke Johnson, Cassie Pike &

Christine Bonk​

Month August​

Crafting a new EVP was at the heart of an

integrated transformation program that
launched a new RPO contract. This included
CXO workshops, Smart Website, Social Media “I’m really impressed with the booster
managed service and a reputation management campaign for sales roles and am
confident it will increase the click
program.
through rates.”

- CEO, Dick Jalkut

Glassdoor rating Social Media followers

increase from 2.1 to 2.8 increased by 240%
and rising | 16% increase Social Media engagement
in employee referrals​ increased by 650%
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 WELLSTAR
INSPIRING
INNOVATING
Industry Healthcare INFLUENCING
AT THE BEDSIDE AND BEYOND
Nursing Symposium
Region USA - Georgia

Project Employer Brand Program

Brand Lead Jacquese Brown

Client Lead Jeff Smith & Chris Herod

Month Year to Date

A blue ribbon partnership to deliver a

market leading and integrated employer
brand program. The goal? Nothing less than
transforming Wellstar into an employer of
choice.

25 Digital & 10 High Touch 8M Social Media

Print Campaigns​ Recruiting Events​ Impressions​

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 INSIGHT

Industry Technology

Region Europe – UK

Project EVP, Campaign & Social Media content​

Brand Lead Dawn Hollingworth & Natalie Astill​

Client Lead Mike Clements & Chris Barton​

Month December

Launching as we write in December 2018, this

program has enhanced Cielo’s relationship
with senior stakeholders, secured Executive
Leadership support at Insight, and enabled the
recruiting team to have credible and compelling
conversations with candidates.

4 core role 1 compelling 1 very

groups concept happy client​!

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 IMPERIAL BRANDS
FONTEM VENTURES

Industry FMCG​

Region Global​

Project Careers Site

Brand Lead Natalie Astill & Amy Colaco-Osorio​

Client Lead Michelle Dring & Chris Barton​

Month August​

A Clinch-powered smart site was delivered to

support the exciting expansion of the Imperial
Brands biggest growth division. Set within a
broader account expansion, the site ensured
Cielo secured the build of the global Imperial
Brands careers site, due to launch in 2019. ​

0 – 7,705 1m 18s 15.9%

visitors average returning
since launch​ dwell time​ visitors

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 CIELO

Industry Professional Services

Region Global​

Project Global Careers Site, EVP & Campaigns​

Brand Lead Marco Abato, Natalie Astill &

Dawn Hollingworth​

Client Lead Kristen Wright & Matt Quandt

Month September

Walking the walk as well as talking the talk, this

smart-site solution has created a consumer-
grade experience for Cielo’s own candidates,
and provides valuable data for our TA
professionals. We expect this to translate into
increased applications and better matched
candidates.​

0 – 6,318 1m 51s
124 unique
visits since average
leads
launch​ dwell time

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 SHAWBROOK BANK

Industry Financial Services

Region Europe - UK

Project Internal Careers Portal ​

Brand Lead Dawn Hollingworth & Lauren Cousins

Client Lead Jon Axcell & Ross Crook

Month December

The speed and quality of engagement on the

internal careers site helped to secure a swift
signature on an RPO contract extension.

1 contract 1 new internal 1 happy

renewed mobility solution client​

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 IMPERIAL TOBACCO JAPAN

Industry FMCG​

Region APAC - Japan

Project Imperial Tobacco Careers Microsite

Brand Lead Natalie Astill & Amy Colaco-Osorio​

Client Lead Michelle Dring & Chris Barton​

Month November

Cielo’s first Brand engagement in Japan, the

build of this ​microsite gave the client their first
shop window into ​careers in this market and
helped gain buy-in for Cielo’s ​delivery of the
global Imperial Brands careers site and ​social
media managed service due to launch in 2019.

Within the first month:

70% of users to 1m 35s average

4k visitors the site were dwell time
new users​
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 ELSEVIER

Industry Technology

Region Europe - UK

Project Campaigns & Social Media Content 

Brand Lead Natalie Astill & Amy Colaco-Osorio​

Client Lead Vincent Masat & Kirsten Mayer​

Month June

This content program boosted recruiter efforts

and media campaign activity, with the client
citing particularly positive engagement with
content related to recruitment events as well
as content supporting the drive to promote
Women in Tech.

LinkedIn most 30 posts across

effective channel 3 month period

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 MENDELEY

Industry Technology

Region Europe - UK

Project Location Campaign &

Social Media Content Program ​

Brand Lead Natalie Astill & Amy Colaco-Osorio​

Client Lead Vincent Masat & Kirsten Mayer​

Month August

In a competitive talent market, the client

needed to re-educate people about their
proposition and show that they are world-
changing technology experts. We re-imagined
and repositioned their talent brand to capture
the imagination of their target audiences.

1 bold 9,279 40% average

concept recipients open rate

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 WASTE MANAGEMENT

Industry Waste Collection

Region USA - Naonal

Project Social Media Advertising Campaign ​

Brand Lead Sarah Buelterman​

Client Lead Susan Nett

Month October

The waste management team was tasked​with

filling multiple REQs before December 1, 2018.
The​social media team strategized the budget,
copy and​creative needed to successfully fill
almost all REQs.

Impressions: Applications
Clicks: 9,215
1,106,319 Completed: 149​

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 AGILENT SINGAPORE

Industry Life Sciences

Region APAC - Singapore

Project Social Media Campaign & Microsite

Brand Lead Will Innes & Natalie Astill​

Client Lead Cynthia Lee-Kwong​

Month April

A first for Cielo in Singapore, an integrated

campaign across social media and a dedicated
microsite promoting the new innovation centre
and open roles in Singapore.

3 minute
Sponsored 1 Facebook
average
content reaching video, 1 week,
microsite
over 2,000 people ​ 529 link clicks ​
dwell time​
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 WELLSTAR

Industry Healthcare

Region USA - Georgia

Project Social Media  ​

Brand Lead Jacquese Brown​

Client Lead Jeff Smith & Chris Herod

Month Year To Date

The social media program is a key component

of the integrated brand and recruitment
marketing solution. Deployed across all of
the key media, it is powered by inspiring
content generated by Cielo as well as WellStar
corporate and employees.

1,294,077
8,043,046 232,737 185,485
website
Impressions​ Engagements ​ Clicks ​
visitors​

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