BIG IDEA

The idea which has been presented here is about prevailing children’s
education by awakening our people to contribute towards this cause;

“Having a cup of tea is now not just a drink . . . But a step towards making this
world just a bit better”

Till now we have seen a lot of talks about preventing child’s labour but we are up for
this task with an immediate action. We really believe that by approaching and
connecting with them we will have a significant change.
... ...

CORPORATE AND BANKING SECTORS: UNIVERSITIES/COLLEGES/SCHOOLS CAFETERIA:

We will have a talk to headquarters of every premier banking sectors We will look to target cafeteria of most of the universities and will put our
100%
of Pakistan to buy Lipton Tea for their every branch because that’s how effort just to let them realize that instead of using any other TEA use
LIPTON TEA
Lipton and certain banks can become partners. This will result in to because by doing this they can help us to counter child labour.
educate many children whom are working as labour.

TEA CAFES AND FACTORIES AT RURAL AREAS: SOCIAL MEDIA CAMPAIGN :

As we all know in this era drinking CHAI has become a norm among youth. So, We will run a campaign on social media among all users that
“post a picture
this is the best place where we can have a connection among them. Apart from of yourself while buying and having a LIPTON TEA just for their
 NATIONAL SCALE
CORPORATE AND BANKING SECTORS :
We all know that banking sector has been spread out all over PAKISTAN so by having a
merger with them can bring some outstanding results in sales of LIPTON. Moreover,
LIPTON is doing that for a special cause so everyone would like to take part just to satisfy
their moral values.
UNIVERSITIES CAFETERIA:
There are so many universities in PAKISTAN if we approach to all the universities of
PAKISTAN then it can surely create you huge buzz among the millennial consumers and the
students. It can become possible by convincing the management of universities to have
LIPTON TEA at their cafeterias. Some panaflexes of this campaign will be there to let all the
students know what is this all about and then by just drinking a cup of tea it will let the
people feel that they have awaken to do what really matters, Now they have contributed
somewhat to pave the way for children’s education. 

SOCIAL MEDIA CAMPAIGN:

Below here some stats are given on the basis of those stats we will run our social media campaign.

Internet user in 2016* 17.8% of Pakistan’s population. SOCIAL MEDIA

Whereas, out of 17.8% only 14% people uses social media in Pakistan.

Due to 96.58% user of FACEBOOK our main focus in social media will be USER 96.58% 1.4% 0.9% 0.52% 0.35%
0.06%
campaigning here.
TEA CAFES AND FACTORIES AT RURAL AREAS:
As we are a Tea drinking nation that’s why tea cafes can be seen anywhere in Pakistan, so, it will not be a big problem to approach them.
As far as Factories are concerned at rural areas there are countless industries and factories which can we target.
 CREATIVITY
Here, one question arises that, Is this idea creative enough to catch everyone’s attention . . . ?
For, this we will say a BIG YES!!

Because our idea covers almost every type of people to contribute their
part from CORPORATE & BANKING SECTORS to EDUACTIONAL INSTITUTES OF PAKISTAN

Moreover, we are also targeting industry sectors, factories at rural areas, where
local employees used to work.
Lastly, the social media campaign will bring all the tech savvy people on the
same page.
Our campaign will be running under this hashtag
#LetsAwakeToEducate
#MyTeaFor_ABC

AAO JAGEN ILM BAATAIN . . .

Our idea will be cost effective as well in execution. As we will need to just have a meeting
with the management of respective sectors, where we will convince them to use LIPTON
TEA instead of any other. Because when such a competent brand takes an initiative
towards making a world more beautiful then we don not think that anyone will back
theirself from taking a part in such a beautiful cause. 
 TALKABILITY & SHAREABILITY
When our campaign start it will automatically create a buzz everywhere as it will interconnect everyone due to a special
cause.
Just to give strength to this cause our target sectors will be buying LIPTON TEA .
. . that’s where positive talks will revolve around this sector which will ultimately
benefit the brand.

Apart from that, this will be an opportunity for the brand to gain some new
customers
and retain them for lifetime. 
Our social media campaign will play a big part in shareability of our idea.
Because posting a picture with hashtag #LetsAwakeToEducate will get
viral on Facebook.
 BRAND FIT
The idea we are presenting has all the answers and fulfill all the requirements which LIPTON requires;

“We are proposing that from every LIPTON’S product earning, 5% of that should be dedicated
for education of child labour.”
As we all know PAKISTANIS are a charity giving nation. We have a big heart and we never back ourselves to take part in a
big cause.

• This advantage will increase LIPTON’S sale big time which will result in earning of more profit as well.
• If we execute this idea properly it can help LIPTON to get more market share and will help to get new customers
because in every type of business getting a new customers always matters a lot.
• Lastly, LIPTON should focus on their new customers and try their best to retain then for a lifetime.
SALES FORECASTING: After implementing on our idea, we are having more banks as our consumers
Let’s take an example of LIPTON tea bags; who are willing to contribute in this cause. (total banks 40)
1 box 1 box
Company price = Rs.300/- Retail price = Rs.330/- Company price of 1 box =Rs.300/- Retail price of 1 box = Rs.330/-

Lets assume 20 banks have consumed 1400 Lipton tea bags in a Earning Rs.30/- profit for every box. But here company is donating 5% on
week; every box of Lipton Tea Bag. Which will be Rs.1.51/- on every box.

330 * 1,400 = Rs.462,000/- Company will have a sell of Rs.462, Lets assume 40 banks have 2500 Lipton Tea Bags in a week.
000/-
30 * 1400 = Rs.42,000/- before implanting on our idea with the 330 * 2,500 = Rs.825,000/- Company will have a sell of Rs.825,000/- and
profit of Rs.42,000/- in a week. 28.49 * 2,500 = Rs.71225/- profit of Rs.71225/- after implementing on
our idea.
After implementing on this idea company increases their Rs.363,000/- sales and Rs.29225/- profit. This is the forecasting of just 1
week and
1 sector. By targeting all 4 sectors company can earn a lot.