Академический Документы
Профессиональный Документы
Культура Документы
At
Submitted to
Offered By
Gujarat Technological University
Ahmedabad
Prepared by:
Sr. No. Name Enrolment No.
1 Mehta Vaibhavi Shaileshbhai 177690592053
2 Panchal Aastha Bharatbhai 177690592062
3 Parikh Rachana Sureshkumar 177690592066
4 Raval Sagarkumar Anandkumar 177690592090
5 Sharma Vishal Vinodkumar 177690592100
Student’s Declaration
ORGANIZATIONAL CERTIFICATE
INSTITUTE CERTIFICATE
PLAGIARISM REPORT
DIGITAL RECEIPT
PREFACE
This project report and research study has been prepared in partial fulfillment of the
requirement for Multidisciplinary Action Project Report (M.A.P.) of the M.B.A.
course in semester- III in the academic year 2018-19. As a part of the course curriculum
and to deepen and widen practical knowledge in the concept of corporate learning we
were supposed to make MAP report.
This project exposed us to new horizon where we could come up with new and creative
ideas to deal with real life situation in the working environment. This experience was
heart whelming where we could derive professional & personal learning from our guide
and mentor at our college as well as office.
Completing the project within the given tenure under supervision of guide and working
with other colleagues showed us the magnitude of co-operation, co-ordination and
synergy that a task requires along with its importance in corporate world.
ACKNOWLEDGMENT
We would like to express our gratitude towards our University, Gujarat Technological
University for providing us with such a prodigious opportunity for conducting our own
little research to make us comprehend the theories we have learned.
We would like to thank our College, Shri Jairambhai Patel Institute of Business
Management, Gandhinagar for supporting us in the Multidisciplinary Action
Project Report and MECASTER Flow Solution Pvt. Ltd. who gave the platform that
enabled us to ignite our mind with applied knowledge in the real business world.
We would like to faithfully acknowledge our Director Dr. B.K. Nirmal for providing
us the opportunity to prepare this report. At the same time, I am also thankful to our
Project Guide Dr. Harishchandrasingh Rathod for his continuous support. This study
would not have been successfully completed without his valuable advices. His
experience, expertise, professional guidance, and encouragement and any necessary
inspirations received from him had brought us out to the confidences and strong attempt
and willingness to commit ourselves to the research.
We would definitely like to acknowledge the efforts of our Mentor Guide Mr. Hardik
Rajyaguru and Mr. Mihir Mehta at MECASTER Flow Solution Pvt. Ltd. for their
valuable guidance throughout the making of the Project and learning received from
them. We would like to recognize Engineer Nilesh Rathod without whom this project
wouldn’t have been a success. Also we would like to thank other Faculty members and
staff for assisting us directly or indirectly in this project for helping and suggesting in
courses and also providing all possible conveniences and good coordinative
management and assistances during the academic year in the college. We would like to
thank all the people who have greatly supported and provided enormous assistance in
the completion of our project study. We would extend our earnest appreciations to all
our respondents, family members, friends and colleagues who were involved in some
way or the other in this making of the MAP report.
EXECUTIVE SUMMARY
The report primarily introduces MECASTER Flow Solution Pvt. Ltd.The introduction
emphasises on the journey of growth of MECASTER since its inception. In
continuation is the portfolio of group that exhibits the businesses it is into and the
market scenario that helped the group in sustaining through all these years in throat-cut
competition. It also shows the glimpse of product, utility, industry served, etc.
The report then defines the research problem i.e. research title and the rationale behind
selecting the title. It shows the research gap between earlier Scenario and the current
Scenario and justifies why this research title has been selected. Further the research
carry-over to the part of objective of research i.e. what will the research conclude, its
scope i.e. in what ways this research can be extended or applied in future and the basic
limitations of the study that were faced during carrying out the research.
The report is then followed by the description of research methodology which briefly
explains the type of research design, type of research used, sources of collecting data,
research process, data collection instrument.The report in persistence throws light upon
methodology of implementation.
The report then finally concludes with the Future scopes and learning i.e. various
functional & departmental aspects along with computer skills & other such programme
and contribution of institutes without whose support this project and the report would
not have been a success.
CONTENTS
CHAPTER 1: INTRODUCTION ............................................................................. 12
2.3 OBJECTIVES.............................................................................................. 22
GLOSSARY................................................................................................................ 47
REFERENCES ........................................................................................................... 48
LIST OF FIGURES
CHAPTER 1: INTRODUCTION
1.1 INDUSTRY SCENERIO
1.1.1 GLOBAL INDUSTRIAL VALVES MARKET
A gigantic lift in offshore oil and gas investigation in nations like Brazil, Peru
and Argentina are energizing the interest for mechanical valves. In addition, an
oil refining organization has chosen to spend a large portion of a billion dollars
to create shale gas field in Argentina, this introduces an open door for
mechanical valve producers. More such ventures are occurring in different
locales, for example, Europe and North America. Russia and Poland are
likewise progressively putting resources into offshore investigation.
Henceforth, establishment of subsea stations in both the nations are required to
drive interest for modern valves.
The market, which is evaluated to achieve US$ 59 Bn esteem before the finish
of 2017, is ready to grandstand a CAGR of 3.7% and get US$ 87.6 Bn by 2027-
end. As far as volume, also, the worldwide mechanical valve advertise is relied
upon to enroll a 4% CAGR over the gauge time frame. Be that as it may, oil and
gas industry are the biggest end client of modern valve, is seeing vulnerability
because of high oil costs. This factor is affecting the development of modern
valve advertise.
Manufacturers and major companies are going into mergers and acquisitions
provide services, increase capacity and develop innovative products. For
example, Denholm Valve care, a valves supplier to worldwide oil and gas
industry has gone into an merger with IBOR Valves to improve its assembling
and manufacturing capacities.
In India, modern valves advertise has been catalyzed by rising demand for
power crosswise over assorted end utilize divisions, for example, oil and gas,
control, petrochemicals, and so on. Oil and gas pipeline framework is
experiencing impressive expansion in India and since valves are consistently
sent in pipelines, which has been driving their deals in this area in India.
Enlarging request supply hole in Indian power industry has been driving the
requirement for power limit increases, which thus is giving a lift to valves
advertise in the nation.
Market Dynamics
Drivers
• Increased need for industrial valves from oil and gas production-related
facilities.
• Elevated energy demand
• Smart city development initiatives.
• High demand for automation and predictive maintenance techniques from
manufacturing industries.
Restraints
Opportunities
Challenges
The company’ mission is to meet with the varied requirements of our clients
on time and within their parameters.
1. Manufacturing
MECASTER Flow, a trusted company holding expertise in manufacturing for
more than 20 years has production unit managed by experienced team,
professionally supporting our company to match international production
standards.
These influences items to work tastefully with the first internals for quite a long
while giving proof for unwavering quality of value and plan thoughts. It
likewise guarantees that the customers are profited from proficient execution of
their plant with minimum upkeep and downtime.
With the goal to keep pace with the consistently changing designing requests,
representatives stay in steady touch with the new advancement of engineering
items and innovation over the globe that makes it conceivable in meeting top of
the line universal generation levels.
4. Quality check
MECASTER Flow accentuate on better quality for continuing execution of the
items guaranteeing smooth generation forms for the customers. Quality checks
being an imperative parameter of organization's item capacities, services at
MECASTER have a different quality control office that underline on meeting
different universal quality benchmarks.
The group at MECASTER have inside and out know what about universal
quality guidelines, different managing offices and quality testing parameters.
Organization have a devoted group for testing our items on different grounds to
guarantee essential vitality and smooth process for businesses.
provoke and quality service paying little heed to the idea of the work and the
simplicity of area
1. Thermal Power
MECASTER have skilled design expertise for more than 45 years for serious
administration control valves and Bypass systems. high – innovation control
valves, desuperheaters and several turbine bypass valves authorized results of
KE, German structure has been sent to in excess of one thousand clients and
numerous valves and desuperheaters are at present being used which were
introduced more than fifteen to twenty years prior and are working palatably
with the first internals which is declaration to the soundness of value and
philospohy.
2. Nuclear Power
KE, German Design Automatic Recirculation Valves authorized item has
been introduced for Boiler feed Pump Protection. Likewise named as least
stream valve, are conveyed to consider most requesting conditions and are a
standout amongst the most basic valves introduced in a power plant. Accessible
in globe and point frame according to the plant format prerequisite. KE, German
Design ARC valves can be found in Nuclear power plants in India that filled in
as import.
3. Oil and Gas
The customized structure items meet general service and additionally critical
service necessity to deal with assortment of Fluid services.
4. Petrochemical
Very built customized items meet distinctive process licensors general and
critical prerequisites to enhance in general plant execution with security which
incorporates Control Valves, Desuperheaters, Safety Valves.
5. Allied Services
In B2B marketing, there are two reasons why digital marketing is important.
With the recent changes in the governmental policies which has allowed the
organizations to move over a global platform. Entering into the global market
will enable the organization to
2.3 OBJECTIVES
PRIMARY OBJECTIVES
1. Develop an effective social media strategy which can target B2B clients
2. Spread awareness about the brand via social platforms
3. To increase visibility over internet by business listing process (Citation).
SECONDARY OBJECTIVES
1. Connect to a wider prospects
2. Spread message and agenda of company
3. Monitor online trends
4. Increase the availability and usage of online research materials
5. To develop effective copy and content which will make the customer aware
SOURCE COUNT
The data obtained is from a creditable source. i.e. company’s officials and
websites.
Determining from where the content which is to be analyzed weather the content
is obtained from the competitor’s website, their blogs, newsletter, social
platforms. The data was gathered in a drilled manner by visiting the sub
navigation links on the websites. Even the social media posts were selected for
the analysis.
This helped us to find whether we were up against a formidable content that will
require a big content creation to surpass, or whether we were at an similar level
with the competitor.
Development of the effective content was then carried out keeping all the
parameters in mind
The Various alternatives which were proposed for the problems 1.) Online
presence 2.) Global expansions were given along with the reasonable
justification. These alternatives are listed as below:
1. CONTENT MARKETING
The purpose of content marketing is to fill your website with information, well-
written content will help in positioning the company as an expert in its
respective industry. Content should be placed by providing the section of the
blog posts, E- brochure on the website in the form of informational pages.
Though it would take time to create the content but content marketing is a must
for any B2B business looking to promote their business.
If the company can publish new content once a week, that will impact the
customers and allow to increase the web presence too.
The company must include visuals like photographs, info graphics, or videos in
the blog posts. It not only helps to present information that interests the readers
but also break up the text. The complex information can be made simpler by
putting it in an info graphic, or create a video instead of writing a blog post
about a topic.
Everyone with access to the Internet has at least one social media account. From
Facebook to Linked In, there are a lot of options.
Social media
marketing
Like content marketing, the would have to post regularly on social media.
B2B sales are made easier when you have some sort of relationship with the
person to whom you are trying to sell. So follow the individuals, pay
attention to what they want, and share content that they may find helpful.
Consistent effort will keep you on their vision.
One way to make sure that Target class sees the posts is through paid social
ads.
If company finds it out that a particular post is doing well organically then
the company can consider turning it into an ad.
3. INDUSTRY PUBLICATIONS
Since the company is into b2b segments it is comparatively difficult to
publish a newspaper advertisement. The other alternative to this is that the
company is currently publishing advertisement in local magazines
The same approach can be carried forward and the advertisement can be
published in the regional languages in different domain of the country as
well as in the national magazines.
This would not only enable the company to outreach the mass of the
business class but also build a healthy relationship among the existing
clients.
GOALS
BRAND WEBSITE
AWARENESS VISIBILITY
Facebook marketing is of no use if you aren’t reaching the right people. That’s
why getting the right target audience is so important.
Planning phase: General focus on company’s major serving area and area of
expertise must be done
B2B portal is the place where different site pages are accumulated to develop a
phase for of all small, medium and large manufacturer, Suppliers and exporters
to begin and make business relations with various Business units, with a point
of enlarging the arrangements. B2B Portals also support the headway of servicr
organizations.
Considered the parameters which were defined 80 b2b portals were selected for
listing the company’s product portfolio some other parameters which were
considered
3. First preference was given to websites which were industry specific i.e.
for Mecaster solutions the primary search was made for industrial b2b
portal
1. Website updating
2. Website currently not working
3. Paid after 24 hours
4. Login page crash error
5. Activation link was not generated.
6. Internal server error
success, 52,
65%
4.3.2.2 CITATIONS
WHAT IS CITATION?
Citations are mentions of a company around the web. These mentions are not
link based by any means. They are purely textual mentions of a company along
with its physical address and telephone number.
CITATION BUILDING
Citation building is the act of sending out consistent, accurate and relevant
information about your business to listing directories so that search engines and
consumers know when, how and where to find your local business.
But for a small local service provider, priority would be to find a well-paying
client from own city. Links from specific local resources, having content
featured in a tourist guide and positive text reviews on business site can easily
increase your client base.
AIM OF CITATION
Strategically the parameters were defined for selection of the websites where
the Business listing for the company was to be done, these parameters include
1. Website was specific to business listing and not trading
2. Chronologically the websites were listed on the basis of High PR
3. First preference was given to websites which were industry specific
4. Free listing sites were only targeted.
By entering all the valid details of the Mecaster flow solutions login credentials
were send on email address.
After logging in to the business listing website, all the details about the
organization were entered correctly. Incorrect information can impact adversely
on brand image.
Finalized all the details and submitted the listing, verified how the listing
appears on the website and maintained the records of business listing.
1. Website updating
2. Website currently not working
3. Paid after 24 hours
4. Login page crash error
5. Activation link was not generated.
6. Website under maintenance
7. Registration certificates were required to log in
8. Internal server error
GRAPHICAL REPRESENTATION OF SUCCESS RATE AND FAILURE
RATE
160
failure , 141
140
120
100
success, 86
80
failure , 62.11453744
60
success, 37.88546256
40
20
0
success failure
count percentage
1. Increased Exposure
2. Increased web Traffic
3. Customer loyalty
4. Provide market place insights
5. Lead generation
6. Improved search engine ranks
7. Business Growth
8. Improved sales
9. Reduced marketing expenses
Carry out surveys and polls with respect to the brand and the products and then
carry out the analysis to develop strategic marketing plans.
It would allow the website to look in a similar way in all the devices and allow
smooth gliding through the websites
4. Visual Search
This will allow the customer to search the product with the image, and similar
products would be displayed.
GLOSSARY
When running any type of advertisement, it’s best to split test. This means you will
have 2-3 similar ads that are all running at the same time to see which performs
best.
2. SEO
Search engine optimization or SEO is the organic way to move your site up in search
engine rankings
3. Citation
In simple SEO terms a Local Citation is simply where your company is mentioned
on other websites and places found on the Internet.
A B2B portal is a channel used to sell to business customers via online platform
5. Exposure
6. Reach
In Internet marketing, reach is how many different people visit a Web site to see
an ad and also what percentage of these people fall into the audience to which an
ad is targeted.
7. Visual search
Visual search is a type of perceptual task requiring attention that typically involves
an active scan of the visual environment for a particular object or feature among
other objects or features
REFERENCES
Banerjee, S. (2018, 03 07). Top 5 Digital Marketing Trends Of 2018 & Tools To Keep Up With
Them.
Forbes Marshall . (2015, 07 13). Forbes Marshall is India's Best Manufacturing Work Place,
2015.
CIRCOR . (2017, 08 07). CIRCOR INSTRUMENTATION & SAMPLING FACILITY SURPASSES TWO
YEARS WITH ZERO RECORDABLE INJURIES.
CIRCOR. (2018, 04 10). CIRCOR AEROSPACE & DEFENSE CALIFORNIA RECEIVES AS9100 REV D
CERTIFICATION.
CIRCOR. (2018, 05 03). PIBIVIESSE FACILITY SURPASSES TWO YEARS WITH ZERO RECORDABLE
INJURIES.
CIRCOR MEXICO. (2018, 04 05). CIRCOR MEXICO EARNS API CERTIFICATIONS FOR QUALITY
MANAGEMENT.
Dave, N. (2018). 11 Digital Marketing Trends You Can No Longer Ignore in 2019.
Forbes Marshall . (2014, 12 23). Forbes Marshall Wins CII Design Excellence Award 2014.
Forbes Marshall. (2014, 04 30). Forbes Marshall Announces Two Important Projects for
Chakan.
Forbes Marshall. (2014, 04 23). Forbes Marshall Launches 2 New Social Projects in Pune.
Khorev, M. (2018, 08 19). 12 Effective Digital Marketing Tactics and Strategies in 2018 and
Beyond.