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SUKKUR
EVALUATION
1. Agribusiness Plan 15%
2. Participation in business simulation game 10%
3. Participation in class activities 05%
4. First Term 15%
5. Second Term 15%
6. Final Examination 40%
RECOMMENDED BOOKS:
This course is an introduction to agribusiness management principles and the application of economic
principles, budgeting techniques, and principles of marketing and management strategy in agribusiness. The
primary focus of the course is based upon agribusinesses operating in the Pakistan and will highlight Pakistani
businesses in focused discussions. For the purpose of understanding advancements in agribusiness field,
examples from developed countries would also be discussed. During this course, students will be exposed to
financial and tax management strategies and to the requirements imposed on agribusiness management by
local, state and federal government regulatory agencies.
In this course, introductory principles of finance and management are integrated to solve problems faced by
local, rural and/or agricultural firms and agribusinesses. Topics are presented in a logical sequence built
around the four functions of management--planning, organizing, directing and controlling. Everything a
manager does is related to efficiently, effectively maximizing long-term profits by profitably satisfying
customers' needs. Students will gain insight into the skills and attributes necessary for success as a domestic
business professional. The course also serves as an introduction to understanding and appreciating
entrepreneurship, the importance of interpersonal (oral and written) communication capabilities, and the role
of ethics and morality in the business environment. These skills and attributes are essential to all professional
careers.
COURSE OBJECTIVES:
1 2.1 Given real or simulated business situation; students Business simulation T,AA
should be able to identify relevant issues, rigorously game
analyze those issues, generate viable solutions to the Group project
issues and implement the solutions. Case studies
2 4.1 Given responsibilities in teams, students should be Group project T,AA
able to perform their respective responsibilities with Case studies
team spirit and good professional relationship with other
members and the supervisors of the teams.
3 6.3 Students should demonstrate basic understanding of Group Project AA, PP
how information technologies and management Class discussions
information systems could be used in business setting.
4 7.1 Students should demonstrate the higher level of Lectures TT, PP,AA
understanding of the concepts, theories, researches and Group projects
practices of management of organizations across the Business simulation
globe and should be able to properly apply them in game
business situations. Case studies/activities
5 7.2 Students should demonstrate the higher level of Lectures TT, PP,AA
understanding of the concepts, theories, researches and Group projects
practices of marketing of products, services and entities Business simulation
of the organizations across the globe and should be able game
to properly apply them in business situations. Case studies/activities
7 7.4 Students should demonstrate the higher level of Lectures TT, PP,AA
understanding of the concepts, theories, researches and Group projects
practices of human resource management of the Business simulation
organizations across the globe and should be able to game
properly apply them in business situations. Case studies/activities
8 7.5 Students should demonstrate the higher level of Lectures TT, PP,AA
understanding of the concepts, numerical procedures, Group projects
theories, models, researches and practices of financial Business simulation
decision making in the organizations in different game
financial markets across the globe and should be able to Case studies/activities
properly apply them in business situations.
To make students aware of the importance of the 7.1, 7.2, 7.3, 7.4, 7.5, Understanding
2
agribusiness sector. 7.8, 7.9
3 To prepare student on what it means to set up an 2.1, 7.1, 7.2, 7.3, 7.4, Understanding
agribusiness of their own and the risks that are involved. 7.5, 7.8, 7.9, 10.3
4. To guide students in understanding the role of marketing, 7.1, 7.2, 7.3, 7.4, 7.5,
management, basic accounting, finance and supply chain 7.8, 7.9
management fields are, and the use of specific tools
related to these fields in order to improve decision-
making within an agribusiness firm.
Assist students in planning and organizing agribusiness 2.1, 4.1, 8.1, 10.3 11.2 Applying
5
enterprises.
Each chapter of the course is backed with a mini case study and some activity to create an environment of
heated discussion and learning. Students will be randomly marked based on the individual as well as group
performance in the activity/case discussion. An average of five random evaluations conducted will be counted
To provide a real market experience business simulation game will be played. Three rounds of game will be
played with each next round bringing more excitement and challenges for the participants. Students will be
divided in three groups to play the business simulation game. The extensive learning nature of game requires
students to play game in evening hours from 3:00-7:00pm. Moreover, the morning sessions will be replaced
by evening sessions for those particular weeks only. Students will be evaluated on the basis of group marks.
The objective of this project is to provide you with experience in applying the concepts and methods of
Agribusiness Management to a real-world opportunity. The project is done in teams (4-5 members
depending on class size). Team composition is due in 3 rd week of semester. Each team will create a
comprehensive agribusiness plan for a new product or service of the group’s choice. It will involve the
following: the group project deadline is SATURDAY 21ST NOVEMBER, 2015. NO EXTENSIONS.
1. Each team will be required to choose a “new” product or service from Food System of Pakistan.
Please note that existing brand names cannot be used. A brief description of the particular product
or service should be submitted for approval by 5 th week. A standard description format is attached
with this course outline to assist groups in articulating the project. The descriptions will be returned to
you with comments the following week.
IMPORTANT POLICIES
Students are expected to strictly follow the deadlines of the course works. Late submission will result in
Failure in that particular course work.
Students are expected to submit course works both in hard and soft copy. Students are advised to send soft
copy of the course work through an email to Class Representative before the deadline and mention course
work tile and form (individual/group) in the subject area of email.
CLASS PARTICIPATION
Students are expected to come prepare in the sessions and show their active participation.
EXPECTATIONS
I expect a class atmosphere of respect for your fellow human beings as we travel this road together. I also
expect a class atmosphere of critical thought and your best efforts. Please come prepared to participate.
Leaving the session for any purpose will not be appreciated (apart from some extreme unavoidable cause) and
doer will be strictly marked absent in the ONE SESSION.
READINGS
ATTENDANCE
Your attendance in class is critical to fulfillment of course objectives. You will not be eligible to appear in the
exam if you cross six absences. Late coming, more than Five minutes, would strictly be marked as absent. The
time displayed by class room clock will be observed for attendance.
Allow yourself enough time for thoughtful, unhurried reading of the materials. Reading to "beat the clock"
and complete the materials in time for class is useless. Read with an open but not empty mind to understand
and evaluate class ideas. Please make the time to prepare for discussion ahead of time. Your lack of
preparedness will be painfully obvious to you and the class, so save yourself from the embarrassment and
poor grade.
HELP
If you are having trouble in the course please come by the offices (117 & 102) and talk to us (only in
mentioned timings) or make contact on 071-5630272 or drop an email for meeting. I want to help you
improve all of your skills.
ELECTRONICS
Deactivate all electronic pagers, cell phones, etc during class time. These hours are sacred.
In order to maintain the decorum of exam hall, try to understand everything by yourself. Therefore asking
anything from teacher, fellow or anybody else is strictly prohibited. Bring all required material (pen, pencil,
eraser, scale etc) with you. Exchange of anything in exam hall will be penalized.
You may be tempted to hand in essays, projects or other pieces of assessed coursework containing work that
you know is not completely your own, hoping that the tutor won’t notice. This may be for several reasons
such as shortage of time, hoping for a better grade than would be achievable under a particular set of
circumstances or perhaps even lack of knowledge regarding how to correctly reference the sources of data
(a) Copying chunks of text from books, dissertations, journals or the web without acknowledgement. (It is
permissible, even desirable; to quote extensively from the work of other writers on your subject, but all
quotations should be fully referenced).
(b) Paraphrasing ideas from texts without stating their origin. Instead, use phrases such as “According to
Jobber (1995)...” or “Wright & Taylor (1994) propose that ..”, or similar acknowledgement.
(c) Colluding with other students and submitting identical or near identical work.
(d) Copying the work of another student without that student’s consent.
As per the institution’s plagiarism policy, the incorporation of material from other works or a paraphrase of
such material without acknowledgement will be treated as plagiarism subject to the custom and usage of the
subject. ..... Where an examiner identifies a failure to comply fully with the foregoing this will be regarded as
a suspected breach of Regulations by the student concerned and will be the subject of investigation.
Remember ONLY 20% plagiarism is allowed in any course work or assignment provided to you.
Assignments/
Session Quizzes /
Date / Week Topics Suggested Readings
No. Digital
Library work
Introduction to course and
expectations
01-02 Week 01 Local articles
Detailed discussion of course
works
Ch # 01:
The global agri-food system
Pakistan as an agrarian country
Case Study 01
03-04 Week 01 State of agribusiness in Pakistan
Agro Phobia
Agri-food system
Hierarchy of consumer food
preferences
05-06 The global agri-food system (continue) Effectuation Theory
Week 02
Trends in agri-food system of Entrepreneurship
09-10 Week 03
Discussion on term project &
groups formation
Ch # 03 & Ch # 04
The Role of Marketing & Marketing
Management
Ch # 07
Forecasting
Case Study 07
The basics of forecasting
Joe’s Foray in
17-18 Week 05 Forecasting procedures
Forecasting
Uses of forecasts
Use of future markets to forecast
future prices
Ch # 08
Budgeting
The purpose of budgets
Case Study 08
Three types of budgets
19-20 Week 05 Going Broke While
An application of budgeting
Making a Profit
Benefits of budgets
Limitations of budgets
Budget time frames
Ch # 15
Capital Budgeting I: Principles &
Procedures
The decision frameworks
Case Study
Capital budgeting procedures that
41-42 Week 11 Nick’s Financial
don’t use time value of money
Future Part I
Capital budgeting procedures that
use time value of money
Ch # 16
Capital Budgeting II: Applications
Case Study
Nick’s Financial
Discount rates
43-44 Week 11 Future Part II
The effect of taxes
Mutual exclusive investments
Dealing with uncertainty & risk
Deciding whether to lease or borrow
Ch # 18
Human Resource Management
Determining a Firm’s personnel
Case Study 18
needs
49-50 Week 13 Yakima Valley
Recruiting personnel
Orchards Part II
Retaining personnel
Determining pay levels
Training and education
Ch # 19
Personnel Selling
Ch # 20
Developing a Workable Approach to
Agribusiness Management
Case Study 20
63-64 Week 16
Erin’s Epiphany
Revenues
Costs
Information