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Lena-Marie Pätzmann
Timo Andre Gemkow
Philipp Hachmann
«I was interested in how the basics of «It is fascinating to see how Artificial
Artificial Intelligence work and how Intelligence radically transforms
companies are trying to implement this traditional businesses in Switzerland.»
new technology.»
«Uncovering the power of AI in real life «Speaking with people that deal with AI
use cases was definitely my favourite in their everyday work life was eye-
part of the research.» opening and enriching.»
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Artificial Intelligence Enterprise Use Cases
Agenda
1 Introduction
2
Artificial Intelligence Enterprise Use Cases
Goals for Today: After this Lecture, you will…
…know the most important terms and functions of applied
Artificial Intelligence.
3
Artificial Intelligence Enterprise Use Cases
Warm Up
4
Artificial Intelligence Enterprise Use Cases
Google Duplex
https://www.youtube.com/watch?v=znNe4pMCsD4
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Artificial Intelligence Enterprise Use Cases
Theory: Basics and Important Terms
Artificial Intelligence
Machine
Learning
Deep
Learning
Neural Networks
Artificial Intelligence
TYPES OF ANALYTICS
Predictive Prescriptive
TYPES OF LEARNING
E-Mail 2 E-Mail 4
Junk e-mails
E-Mail 3 E-Mail 1
E-Mail 4 E-Mail 3
E-Mail 4
Junk e-mail
E-Mail 5 E-Mail 5
Convolutional Neural
Recurrent Neural Network
Network
LEVEL OF STRENGTHS
Current research
(Currently, there is no GAI) Super Artificial Intelligence
AI is ahead
Time
https://www.youtube.com/watch?time_continue=1&v=Cjn_ZJQ-e0Y
Visual-semantic alignment
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Artificial Intelligence Enterprise Use Cases
Group Work
43
Artificial Intelligence Enterprise Use Cases
Agenda
1 Introduction
44
Artificial Intelligence Enterprise Use Cases
Why does AI matter?
Banking Sector
In short-term
planning; 25%
In medium- or
long-term
planning; 21%
Source: Gartner, 2018
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Artificial Intelligence Enterprise Use Cases
The Status Quo of AI
Survey Results among German
Companies
100%
90% 14% Companies make use of
80% 33% Artificial Intelligence
70% 60%
60%
50%
40% 86%
30% 67%
20% 40%
Companies that do not
10% use Artificial Intelligence
0%
< €100 mn € 100mn - €1bn > €1bn
Annual Revenue
Significant increase in
European AI investment over
the course of the last 10
years.
Graph shows the number of
AI companies invested into
and total transaction volume
of $10.5bn.
Only 4% 61%
of the companies are Percentage of companies
actively using AI in many that are still only in the
processes and to enable planning or piloting stages
advanced tasks
57% 55%
Expect AI to have a high Respond that AI is
impact on ‘business areas considered ‘an important
that are entirely unknown topic’ on the executive
today’ management level
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Artificial Intelligence Enterprise Use Cases
AI Impacts 4 Business Domains
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Artificial Intelligence Enterprise Use Cases
Methodology/Research – How did we do it (3)
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Artificial Intelligence Enterprise Use Cases
Use Case - NZZ
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Artificial Intelligence Enterprise Use Cases
Use Case - NZZ
Reg-Gate Pay-Gate
Paywall is placed
The users
movements are
tracked and
analyzed
Data is
collected
only when
user is on
website!
Conversion Conversion
rate: rate:
0,5% > 2,5%
Media Industry
Media industry is relatively far advanced when it comes to new technologies (AI, etc.)
AI Approach Personalized placement of the paywall based on the users movement and
actions
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Artificial Intelligence Enterprise Use Cases
Use Case - Geberit
Products:
→ Sanitary Appliances
→ Installation Systems
→ Drainage Systems
Lack of trust
Within customer service there is lacking confidence that a chatbot or a talking
"agent" can successfully satisfy customers.
Context Geberit has to provide spare parts for sanitary appliances that are up to 30
years old. Not all plumpers working for Geberit are able to safely identify all
products of the past 30 years.
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Artificial Intelligence Enterprise Use Cases
Use Case – Axa Winterthur
https://www.youtube.com/watch?v=UM8GnBgE2U8
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Artificial Intelligence Enterprise Use Cases
AI Solution: How it Works
https://www.youtube.com/watch?v=UM8GnBgE2U8
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Artificial Intelligence Enterprise Use Cases
User Feedback
91
Source: Interview AXA, 21.11.2018
Artificial Intelligence Enterprise Use Cases
General Thoughts on AI from Interview
Goal Ease the use of data and empower employees to make deep dives
Context Sales people do not know how to access data and use it, except for the simple
dashboards. Deep dives are too complicated and so are the tools which are
available, which leads to people not using the dashboard at all.
AI Approach The idea behind the project was to create a chatbot that can be asked
questions about the underlying data. This means that a user can type in a
question in natural language into a query field, the AI will analyze the question
and transform it into a data access request and ultimately presents the user
with a visual result.
Type of AI Supervised Machine Learning, Chatbot w/ Data Access
Many large enterprises in The solutions that are being Managers across all interviewed
Switzerland have deployed deployed create measurable companies believe that AI will
functional AI solutions and efficiency gains and added have a tremendous impact in
/ or are working on new ones value the next few years
high
AI maturity
compared to peer
group
low
1 Regulatory Requirements
Without clear regulations, investments in AI can be perceived as risky for companies because they may invest in
something allowed at the time that may not be later on.
2 Impact on Personnel
AI is not just about technology but equally about change management, including culture and mindset shifts. It
requires balancing employees’ fear of losing their jobs with the awareness that once AI frees them from menial
tasks, they will gain more time to help customers and develop products and services.
3 Information Overload
Information overload may occur when trying to figure out what is useful in vast amounts of data, identifying
insights or establishing predictive trends. Working with such large amounts of data requires consideration for the
users looking for understandable, actionable results.
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Artificial Intelligence Enterprise Use Cases
Food for Thought
“In some cases, there is too much hype, but paradoxically, the
potential opportunities and benefits of AI are still, if anything,
under-hyped. Often, the impact of new technologies is
overestimated in the short term and underestimated in the long
term, and while there is a lot of noise regarding AI, there’s been
a lack of in-depth discussion and analysis of how it’s
actually going to transform businesses.”
- Nigel Duffy, Global AI Innovation Leader, EY
104
Artificial Intelligence Enterprise Use Cases
Sources
Presentation NZZ, 23.10.2018. Artificial intelligence applied in real life – Personalized user journeys @NZZ.
Interview NZZ, 23.11.2018.
VR Room, 2017. Mit VR ins Badezimmer. http://vr-room.ch/2017/03/22/mit-vr-ins-badezimmer/
Interview Geberit, 14.11.2018.
Geberit, 2018. https://www.geberit.ch/dienstleistungen/geberit-proapp-smartphoneapp/
AXA, 2018. Homepage. https://axa.ch/de/privatkunden.html
Interview AXA, 21.11.2018.
Interview Swisscom, 28.11.2018.
Microsoft, 2018. Artificial Intelligence in Europe - Switzerland
Google, 2018. https://ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.html
Technische Universität München, 2017. Status Quo und Trends von künstlicher Intelligenz in der deutschen Industrie.
Gartner, 2018. https://www.gartner.com/smarterwithgartner/5-trends-emerge-in-gartner-hype-cycle-for-emerging-technologies-
2018/
Gartner, 2018. https://www.gartner.com/smarterwithgartner/2018-will-mark-the-beginning-of-ai-democratization/
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Artificial Intelligence Enterprise Use Cases
Sources
McKinsey, 2018. An Executive‘s guide to AI. https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/an-executives-guide-to-ai
McKinsey, 2018. AI adoption advances, but foundational barriers remain. https://www.mckinsey.com/featured-insights/artificial-intelligence/ai-adoption-advances-but-
foundational-barriers-remain?cid=other-eml-alt-mip-mck-oth-1811&hlkid=4b798c19aba540ba9a782656e79e1c63&hctky=2147670&hdpid=bb08451a-dbdb-4103-
a88c-e9f1d270445e
McKinsey, 2018. The executive‘s guide to AI. ‘https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/the-executives-ai-playbook?cid=other-
eml-alt-mip-mck-oth-1811&hlkid=488f58c1fffa4d15a4767c74e3af91c3&hctky=2147670&hdpid=41d49d6e-b7fe-4c11-9fd2-254d7e9f2b1b
Stanford University, 2018. https://cs.stanford.edu/people/karpathy/deepimagesent/
CNBC, 2018. https://www.cnbc.com/2018/11/09/the-worlds-first-ai-news-anchor-has-gone-live-in-china.html
Google, 2018. Experiments with Google. https://experiments.withgoogle.com/teachable-machine
Analytics Vidhya, 2017. Simple Beginner’s guide to Reinforcement Learning & its implementation. https://www.analyticsvidhya.com/blog/2017/01/introduction-to-
reinforcement-learning-implementation/
Zetaris, 2018. AI & Data Preparation – Avoiding “Garbage-In, Garbage-Out”. https://zetaris.com/ai-data-preparation/
Buxmann & Schmidt, 2018. Künstliche Intelligenz – Mit Algorithmen zum wirtschaftlichen Erfolg. Berlin: Springer.
SAS, 2018. Natural Language Processing – What it is and why it matters. https://www.sas.com/en_id/insights/analytics/what-is-natural-language-processing-nlp.html
VentureBeat, 2015. Why machine vision is the next frontier for AI. https://venturebeat.com/2015/12/05/why-machine-vision-is-the-next-frontier-for-ai/
TheNextWeb, 2018. A beginner’s guide to AI: Computer Vision and image recognition. https://thenextweb.com/artificial-intelligence/2018/07/18/a-beginners-guide-to-
ai-computer-vision-and-image-recognition/
TechTarget, 2018. Pattern Recognition. https://whatis.techtarget.com/definition/pattern-recognition
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