KOLEHIYO NG LUNGSOD NG LIPA

Marawoy, Lipa City

College of Computer Studies

CASEtteD Crafts

A Business Proposal

Presented to the Faculty of

College of Computer Studies

In Partial Fulfillment of the Requirements of

GEE- 101: The Entrepreneurial Mind

Cuchapin, John Erwin

Librea, Lester

Nitro, Ericka

Ramos, Reniel

Rosita, Camille

Sayas, Jonathan

November 24, 2018

 KOLEHIYO NG LUNGSOD NG LIPA
Marawoy, Lipa City

College of Computer Studies

EXECUTIVE SUMMARY

CASEtteD Crafts is a small, group business that will be launched at Kolehiyo ng Lungsod
ng Lipa Car Park on December 4, 2018. It will offer different kinds of products in the community
and hopefully discover a next level of marketing their unique products. They will be using recycled
materials such as old cassettes and CDs to make a craft combining their ability, skills and
creativity to make a useful and valuable household material.

VISION
To be one of the companies that advocates towards green environment by providing an
alternative, useful and valuable household materials from old cassettes and cd.

MISSION
To provide the highest-quality crafts to our customers by utilizing scrap materials as
resources

CURRENT POSITION
A. History
Before the era of smartphones and tablets, listening to music was a very special
experience as one couldn’t just skip between the songs or start a song over if one wanted
to play it on repeat. Cassette tapes really pushed us to experience an album as a whole
and some people are really fond of keeping them for sentimental reasons but boxes of old
cassettes (often hundreds of tapes in each collection) take up valuable space. Since the
technology moves fast, the collection of these old cassette tapes may be just tucked away
in a box gathering dust. Oftentimes, these old collections usually get thrown in the trash.
Thus, adding to the number of electronic waste of our modern world.
In line with this, we come up with the idea of putting up a business venture called
CASEtteD Crafts. The business venture will be repurposing these old cassette tapes by
producing alternative, useful and valuable household crafts such as case holders, lamps
and drawers. By doing this, we will be able to lessen the electronic waste thus advertising
towards green environment.

B. Product/Services
CASEtted Crafts is a business venture that cares about the customers’ needs and
the environment. It will be offering low cost valuable crafts such as the CASEtted Holder,
CASEtteD Lampshade and CASEtted Drawers that will contribute to the reduction of
electronic wastes.
C. Resource
The business venture will collect all the old cassettes tapes, CDs from the
registered customers, households, offices and the manufacturing units of various products
and kept this waste as a raw material for recycling. It should ensure a strong relationship
with the possible provider of the raw materials so that it will continue to succeed its way in
the market. The business venture may also provide special electronic-waste bins to the
registered customers and malls, in which they can put the waste materials and kept for
pick up and transport these to their production department, once a week. The business
venture may also consider going to different junk shops so as to buy their collected e-
waste.

D. Management
In a business, it is important to know the different tasks and responsibilities that
will be needed for the management of the said business. It is also significant to put the
right people in the right places of work. Below is the list of Staff Requirements which is
essential in the business.

1. General Office Administration – Requires management expertise, computer

literate with good decision-making skills; number of employees required is 1.
2. Finance Department
 a. Record- Keeping- must be a college graduate with related course with 18
units Accounting Subjects; requires 1 employee.
3. Marketing and Promotion Department
a. Marketing Staff - Requires BSBA Major in Marketing Management/ BS in
Advertising and Public Relation, knows Digital Artworks, Proficient in
Adobe Photoshop, creative and Customer Related; requires 1 employee
b. Research Staff- must be a graduate of BS Economics, Researcher for
Development and trends, Expertise in Demand and Supply Flow and also
knows how to articulate, meticulous and have practical skills; requires 1
employee
4. Production Department
a. Processing – have a creative hands, artistic, good in handicrafts; requires
8 employees.
b. Packaging- must be flexible, fast, robust and organize requires 2
employees.
5. Sales Department
a. Sales Talk Expert/ cashier/ sales lady- has a good personality, good
communication skills and can handle customer disputes and
misunderstanding; requires 1 employee.
b. Stock Control- has a good skills in inventory systems, stock management
skills; requires 1 employee
c. Delivery- a man with driver’s license, familiar with the different places
around Metro Manila, knows and follows the traffic law without LTO or
LTFRB Violations; requires 1 employee.
6. Human Resource Department –

The total number of required employees of the business is 18, which we think
is essential to our daily operations.
The business advisers are the co-members/founders who are seeing the day-
to-day operation and the loyal customers who can give their suggestions to improve
the products and services since the business believe that the customers are always
right.
E. Organizational Structure

Putting up the different employees in the different departments whereas they are
classified to what are their capabilities and abilities to match with their work. Having right
people to right places and task is difficult but when see the end; it will give us the positive
result where the business is growing larger because of its key, the people behind the
operations.

Responsibilities and Duties of the members of the organization:

1. General Manager
a. Plans, coordinates and manages all business operations to achieve goals
b. Develops and implements business plan for profitability
c. Schedules regular team meetings to discuss about business updates, issues and
recommendations.
d. Provides direction and guidance to employees in their assigned job duties.
2. Finance Department
a. Prepares financial reports that can be used for budgeting, forecasting and other
decision making processes
b. Responsible for budget preparation
c. Accounts for and track receivables, including outstanding invoices and any
required collection actions
d. Makes sure that all employees are paid accurately and timely
3. Marketing and Promotion Department
a. Evaluates the effectiveness of marketing program and recommend improvements
b. Develops strategies to improve overall quality and productivity.
c. Responsible for researching new products or modifications to the existing ones,
estimating costs for producing in different quantities and by doing market research
d. Oversees possible outside vendors and agencies
4. Production Department
a. Establishes the quantity of raw materials and types of machinery and equipment
required to achieve the desired output level
b. Schedules production processes
 c. Tasked with finding effective ways to improve the production’s efficiency while
lowering the production costs
d. Ensures product quality
5. Sales Department
a. Responsible for reaching out to prospects, customers, investors and/or the
community, while creating an overarching image that represents your company in
a positive light.
b. Responsible for delivering presentations and proposals to the possible customers
6. Human Resource Department
a. Determines the staffing requirements and ensure that office positions are filled
promptly
b. Assist in employee recruitment, training, performance evaluation, promotion and
termination activities
c. Ensure that employees follow company policies and procedures

F. Marketing

The group is a new business so there are no existing marketing activities in place.
There is no brand awareness in the crafts market. Since the group is in the community, the
group will be having a community program where the interested people gathered and want to
learn about crafts.
A graphic designer has developed a logo, business cards and letterheads ready to
promote the business. The business will engage to social medias like Facebook, Twitter and
Instagram with a name of CASEtteD Crafts to promote the products.

G. Ownership Structure
The success of the CASEtteD Crafts will be based on the concept of making a profit while
helping the environment. However, it is a large undertaking and it will face serious
competition in the market. By making a detailed plan, locking in financing, understanding
the legal requirements, and using good business sense, the business venture can make
 its way towards the market. Thus, the business will be under a sole proprietorship type of
ownership structure since it is just a starting companywherein

the partnership will depend on the partnership agreement which should be drafted with the
help of an attorney and should comprehensively regulate business matters to avoid
misunderstandings down the line.

STRATEGIC ANALYSIS
SWOT Analysis
Strengths Weaknesses Opportunities Threats
Ability to sell products Competitors can offer Ability to develop Changes in
online similar products additional stores regulations can
quickly impact the business
Highly visible website Increased cost of Affiliate relations with Close competitors
shipping which can related vendors using aggressive
affect the original strategy that is by
price of the product providing massive
discounts on products
to attract the buyers
Recycled products Less interest of young Development of Unavailability of Raw
people in craft wholesale distribution Materials
characterize a
business relationships As recycling business
"caring company"
was extensively
and are more depends up on the
appealing to the used materials by the
consumers, the
customer's
availability of such
changing attitude
material are not
constant, sometimes
scarcity may occur.

Daily implementation Continued expansion Market Challenges

of innovative for online sales As all the recycling
strategies for product companies are
sale is possible producing the same
type of materials,
there will be an
intense competition
and may be a chance
 of price war between
the companies.

Recycling will be Acquisition of Production Capability

more convenient for additional rounds pf The business has to
householders. capital produce the sufficient
quantity of products in
order to meet the
marketing
requirements. But
sometimes, it may not
be possible, because
of lack of man power
and some internal
reasons

Products that are

unique as well as
handmade or vintage
which makes it
different from other
online selling
platforms.

IMPLEMENTATION
To complete the production one business has its own equipment to start, in line with this are the
equipments we are going to use for our production.

Size?
What resources will be needed
How will the resources be acquired
How will product/services be marketed
What performances targets will be set

Scope of business
How will it be financed
How will the business be organized
Social Responsibilities
Development of new management skills
When will it happen
How much will it cost/generate?

PROJECTION
Numbers behind our plan
Assumptions have we made
Expected ROA and ROE
Contingency plan
The business venture may also consider producing other crafts from old cassettes such
as those in the fashion industry.

In case of emergency

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