EXECUTIVE SUMMARY

Al-amin Nig. Limited is a farm focused on

catfish table size production that provides
for a large market range. It also produces
manure as a by-product. The company is
based in Kaduna, Kaduna State. The
founders established the company to bridge
the huge gap that exist between the daily
demand and supply of table size cat fish in
Kaduna metropolis.

Not only that we are interested in meeting

the demands of the customer, we also plan
to create utmost satisfaction for these
customers. We also want to use this business
as a means of creating employment within
the community it is based in and to
contribute to the economy of the country.
We plan on provide products with quality
and maintain this supply efficiently. This is
a business that plans on distributing cat fish
to restaurants, home delivery food centers,
hotels, schools, clubs, bakery and catering
businesses and supermarkets. We also plan
on doing this at very affordable prices.

This business plan is meant to articulate the

vision and future of our farm, and to appeal
to investors and external stakeholders to get
involved in this business and help with its
funding as it is a capital intensive business.
We also hope that it will serve as a guideline
for the firm’s employees to move towards
the goal of the farm.

Not only do we offer products, but we offer

services as well. We plan on providing home
delivery services to customers who order a
certain amount of products. This offer will
mostly be used by the section of our target
market that uses eggs, cat fish or fish in
large quantities like schools and bakeries.
3,000 fingerlings would be optimum for the
initial operation of the business. Production
site is in Kaduna, plenty open space, cheap
labors, road connection, water availability
and immediate access to markets.

Revenue for this will be gotten from

personal saving, and grants. Investment in
this business shall be allocated to the
following purposes: hiring of land, building
of fish ponds, feeds, stocking the pellets,
hiring the experts and other miscellaneous
tasks. Fifty percent gross margin is expected
within 6 months of its operations with
holding the chances of any accidental or
unexpected incidence and we hope to obtain
the breakeven point within 1 years.

We have considered the risks, financial,

health and technology wisely.
INDUSTRY OVERVIEW
The demand for fish according to the federal
department of fisheries (FDF) was 2.1
million tons in 2007 while domestic
production was 600,000 tons.
This deficit was partly augmented by
massive importation of fish of about
900,000 tons valued at over $800 million
dollars. This is a big drawback on our scarce
foreign exchange.
This still left a huge deficit of 600,000 tons,
hence the concerted effort to ensure self-
sufficiency in fish production through
aquaculture in Nigeria.

The demand for Fish in the country is

currently estimated at about 2.66 million
tons annually, as against the local annual
production of just 780,000 metric tons,
giving a demand-supply gap of about 1.8
million tons. It is very clear that the demand
is far higher than supply. What do you see as
an entrepreneur? Business opportunity!

According to the Norwegian Ambassador to

Nigeria, “Nigeria imports fish especially
stock fish from Norway, worth over N109.2
billion Naira ($700million dollars)
annually”.

In a May 2012 report, the Chairman of

Fisheries Society of Nigeria (FISON) Rivers
State chapter, Dr. Awoteinm George
revealed that “Nigeria produces just 40
percent of the total Fish consumed in the
country”. In other words, a 60 percent local
production market is waiting for
entrepreneurs to fill.
Aquaculture has been estimated to have the
potential of producing 2.5 million tons,
which if fully harnessed will almost satisfy
the local demand for fish in the country.
You could take opportunity of this high
demand for fish and start a fish farm today.

This could be that business that would make

you a millionaire.

The truth is agro-based businesses are very

profitable because they meet man’s basic
need-Food.

OBJECTIVES
Al-Amin will measure its success by its
ability to achieve the following objectives:

1. Becoming the “Best and most hygienic

cat fish producer in the area” complying by
the national standards for food and drugs.
2. Turn in profits from the first six months
of operations.

3. Maintain 50% gross margin ratio.

4. Winning the hearts and tastes of our

beloved consumers and establishing a brand
image of the company through heavy
marketing campaigns in the first one year.

MISSION
1. Al-Amin’s mission is to provide
customers with quality, fresh, and valuable
products.

2. To respect all employees and enable

everyone to have a say in company affairs.
Quality and service are our number one
priority.
3. To provide investors with opportunities to
receive a nice return on investment and
high-quality growth.

4. To contribute to the community through

physical and social programs. Our farm
intends to have the largest cat fish farm
products. We plan to increase and expand
our production of chicken, fish and eggs to
challenge the ever growing demand for these
products. The nutritious and protein rich
products from our farm would always be the
first choice ofour consumers.

OUR KEYS TO SUCCESS

Al-Amin will follow these principles in
order to achieve success in its market:

1. State of art pond framework

accommodating optimum number of cat fish
with lessened possible hazards.
2. Diverse slaughters network, market chain
management, optimum inventory level and
‘customer is king’ policy.

3. Regular visits by veterinary medical

workers and hygienic cat fish house
environment.

COMPANY OWNERSHIP
Al-Amin Nig. Ltd is a private owned
business by Jacob Murtala.