Beauty content on social media

Beauty content on social media

Table of Contents
Social networks
06 U.S. beauty brand interactions share 2013-2015, by platform
07 Most-followed beauty brands on Twitter 2018
08 Facebook: number of followers of popular beauty brands 2018
09 Instagram: most-followed beauty brands 2017
10 Instagram: most-followed FMCG brands 2017
11 Instagram: global brand adoption rate 2016, by category
12 Snapchat: global brand adoption rate 2016, by category

Online video
14 YouTube: annual beauty content views 2009-2017
15 YouTube: most subscribed beauty content creators 2018
16 Leading health care brand video publishers worldwide on Facebook 2017
17 YouTube: all-time beauty content category views 2017
18 Facebook: most popular beauty brands 2016, by video views
19 YouTube: beauty content share of voice 2015-2016
20 YouTube: beauty content consumption 2017
21 YouTube beauty haul video consumption of female U.S. users 2017
22 YouTube beauty tutorial video consumption of female U.S. users 2017
23 YouTube beauty product review video consumption of female U.S. users 2017
24 YouTube beauty shows & ads video consumption of female U.S. users 2017
25 Female U.S. user preference of brand versus user-generated beauty content videos 2017

Digital influence
27 U.S. share of digitally influenced in-store retail sales 2016, by category
28 Leading beauty brands 2015, by vlogger mentions
29 Leading U.S. online subscription box retailers 2017, by visits
30 Preferred product research methods of global online shoppers 2015, by category
31 Preferred product purchase methods of global online shoppers 2015, by category
32 Annualized YouTube celebrity earnings 2017
33 Female U.S. consumers who read beauty and cosmetics blogs 2017
34 Female U.S. consumer beauty and cosmetics blogs consumption 2017
Beauty content on social media

Social networks
 Social networks 6

U.S. beauty brand interactions share 2013-2015, by platform

Share of social media beauty brand interactions in the United States from
2013 to 2015, by platform

Chart Title

Facebook Instagram Twitter

120.0%

100.0%
0.9%
44.9% 2% 1.1%
90.3%
76.1%

80.0%
Percentage of interactions

60.0%

54.1%

40.0%

20.0% 21.9%

8.6%
0.0%
2013 2014 2015

Note: United States; January 2013 to December 2015; 218,261,312 interactions

Further information regarding this statistic can be found on page 36.

Source: L2 ID 226891
 Social networks 7

Most-followed beauty brands on Twitter 2018

Leading beauty and cosmetics brands on Twitter as of January 2018, by
followers (in 1,000s)

data

0 200 400 600 800 1000 1200 1400 1600

MACcosmetics 1,462.84

Urban Decay 1,183.12

NYX Cosmetics 952.49

Benefit Cosmetics US 915.18

Tarte Cosmetics 679.43

Maybelline New York 655.41

Covergirl 643.28

Smashbox Cosmetics 624.2

Make Up for Ever 621.85

Bobbi Brown Cosmetics 602.99

Brand fans in 1,000s

Note: Worldwide; January 2018

Further information regarding this statistic can be found on page 37.

Source: Twitter Counter ID 300044

 Social networks 8

Facebook: number of followers of popular beauty brands 2018

Leading beauty brands with the most followers on Facebook as of March
2018 (in millions)

data

0 2 4 6 8 10 12 14 16 18 20 22

Eisenberg Paris 19.56

O Boticário 13.54

MAC Cosmetics 12.52

Bath & Body Works 8.85

Natura 8.71

Risqué 7.59

L'Oréal Paris 7.35

Avon 6.77

Mary Kay Brazil 6.5

Pantene Brazil 5.14

Brand fans in millions

Note: Worldwide; March 2018

Further information regarding this statistic can be found on page 38.

Source: Socialbakers ID 300050

 Social networks 9

Instagram: most-followed beauty brands 2017

Leading beauty brands ranked by number of Instagram followers as of
December 2017 (in millions)

data

0 2 4 6 8 10 12 14 16 18

MAC Cosmetics 17.1

Anastasia Beverly Hills 15.2

Sephora 13.3

NYX Professional Makeup 12.2

Calvin Klein 10.8

Too Faced Cosmetics 9.6

Urban Decay Cosmetics 9.2

Benefit Cosmetics US 7.4

Tarte Cosmetics 7.3

Maybelline 6.1

Narsissist 4.9

L'Oréal Paris Makeup 4.3

Make Up For Ever 4.2

Lush Cosmetics North America 4

Smashbox Cosmetics 3.7

Number of Instagram followers in millions

Note: Worldwide; December 2017

Further information regarding this statistic can be found on page 39.

Source: Iconosquare ID 536991

 Social networks 10

Instagram: most-followed FMCG brands 2017

Leading FMCG brands ranked by number of Instagram followers as of
December 2017 (in millions)

data

0 1 2 3 4 5 6 7 8 9 10 11

Too Faced Cosmetics 9.6

Urban Decay 9.2

Red Bull 8

Benefit Cosmetics US 7.4

Tarte Cosmetics 7.3

Monster Energy 4.4

Make Up For Ever 4.2

Smashbox Cosmetics 3.7

Bath and Body Works 3.3

Bobbi Brown Cosmetics 2.6

Oreo 2.4

Milani Cosmetics 2.3

Coca Cola 2.3

House of Lashes 2.2

Marc Jacobs Beauty 1.7

Number of Instagram followers in millions

Note: Worldwide; December 2017

Further information regarding this statistic can be found on page 40.

Source: Iconosquare ID 536986

 Social networks 11

Instagram: global brand adoption rate 2016, by category

Share of brands that have an Instagram profile as of March 2016, by
category

data

0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%

Auto 100%

Fashion 98%

Beauty 96%

Watches & jewelry 96%

Travel 95%

Retail 92%

Sportswear 92%

Beverages 89%

Consumer eletronics 78%

Share of brands with social media presence

Note: Worldwide; July 2015 to March 2016; 725 brands; brands on the L2 Digital IQ Index, broader industry metrics may vary

Further information regarding this statistic can be found on page 41.

Source: L2 ID 305292
 Social networks 12

Snapchat: global brand adoption rate 2016, by category

Share of brands that have an Snapchat profile as of September 2016, by
vertical

Chart Title

Sep '16 Jan '16

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%

90%
Activewear
71%

78%
Beauty
52%

78%
Fashion
56%

66%
Retail
45%

63%
Watches & jewelry
25%

48%
Beverages
33%

46%
Automobile
25%

46%
Consumer electronics
38%

27%
Travel
13%
Share of brands with Snapchat presence

Note: Worldwide; January 2016 and September 2016; 281 brands; brands on the L2 Digital IQ Index, broader industry metrics may vary

Further information regarding this statistic can be found on page 42.

Source: L2; eMarketer ID 535318

Beauty content on social media

Online video
 Online video 14

YouTube: annual beauty content views 2009-2017

Annual beauty-related content views on YouTube from 2009 to 2017 (in
billions)

data

100

90 88

80
Annual beauty content views in billions

70

60
55

50

40
33

30
22

20
14
10
10 6
3 4
0.13 0.63 1
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*

Note: Worldwide; 2006 to 2016

Further information regarding this statistic can be found on page 43.

Source: Pixability ID 294655

 Online video 15

YouTube: most subscribed beauty content creators 2018

Most popular YouTube beauty and style channels as of April 2018, ranked
by number of subscribers (in millions)

data

0 5 10 15 20 25

Yuya 21.19

5-Minute Crafts 18.29

Werevertumorro 15.58

Zoella 12.1

HowtoBasic 11.19

Wengie 11.1

Bethany Mota 10.52

BRIGHT SIDE 10.16

Rosanna Pansino 9.85

NikkieTutorials 9.73

Number of subscribers in millions

Note: Worldwide; April 2018; YouTube cateogory: how to and & style

Further information regarding this statistic can be found on page 44.

Source: Social Blade; YouTube ID 627448

 Online video 16

Leading health care brand video publishers worldwide on Facebook 2017

Most watched personal care and health brand video publishers on
Facebook worldwide in September 2017 (in million views)

data

0 10 20 30 40 50 60 70

HiSmile 59.35

BlackDoctor.org 52.72

Purais 49.75

Vinícius Possebon - Q48 32.76

Brand's World Thailand 29.95

Bnh vin thm m Kangnam 16.72

Ali Dental Clinic 16.56

Bodi Future 15.86

Maybelline Philippines 13.56

Merrezca 13.54

Number of monthly video views in millions

Note: Worldwide; September 2017; personal care and health

Further information regarding this statistic can be found on page 45.

Source: Tubular Labs ID 647847

 Online video 17

YouTube: all-time beauty content category views 2017

Amount of global all-time views of selected beauty content categories on
YouTube as of July 2017 (in billions)

data

250

219

200
Amount of category views in billions

156

150

100
87

73

50

28
24
17 16
4
0
Personal care - Deodorant Body care Beauty - overall Cosmetics Hair Skincare Fragrance Nails
overall

Note: Worldwide; July 2017; categories are overlapping

Further information regarding this statistic can be found on page 46.

Source: Pixability ID 294910

 Online video 18

Facebook: most popular beauty brands 2016, by video views

Global beauty brands ranked by total Facebook video views as of July
2016 (in millions)

data

0 50 100 150 200 250

Olay 221.8

Chanel 84.5

Benefit Cosmetics 61.8

Head & Shoulders 46.2

HUGO BOSS 28.6

Gucci 25.6

Burberry 25.5

Dior 24.6

Aussie 14.9

OGX Beauty 14.5

Number of video views in millions

Note: Worldwide; July 2016

Further information regarding this statistic can be found on page 47.

Source: Pixability ID 627504

 Online video 19

YouTube: beauty content share of voice 2015-2016

Beauty content share of voice on YouTube as of June 2016

Chart Title

Apr '15 Jun '16

120.0%

100.0% 97.4%
95.4%

80.0%
Share of voice

60.0%

40.0%

20.0%

4.6%
2.6%

0.0%
Beauty creators Beauty brands

Note: Worldwide; April 2015 and June 2016

Further information regarding this statistic can be found on page 48.

Source: Pixability; Women's Wear Daily ID 294658

 Online video 20

YouTube: beauty content consumption 2017

Most popular types of beauty content videos on YouTube as of July 2017,
by share of views

data

40.0%

35.0% 34%

30.0%

25.0%
Share of views

20.0%
17%
15%
15.0%

10.0% 9%

6%
5% 5%
5.0% 3%
2% 2%
1% 1%

0.0% IY
l

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e
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ed

ng
eu
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tio

ie
fil

D
or

ac

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Note: Worldwide; as of July 2017; data is based on the top 200 beauty videos Be
Further information regarding this statistic can be found on page 49.

Source: Pixability ID 294967

 Online video 21

YouTube beauty haul video consumption of female U.S. users 2017

How often do you watch YouTube haul videos about beauty and
cosmetics?

data

40.0%
38%

35.0%

30.0%

25.0% 24% 24%

Share of respondents

20.0%

15.0% 14%

10.0%

5.0%

0.0%
Regularly Occasionally Rarely Never

Note: United States; May 16 to 18, 2017; 18 years and older; 1,006

Further information regarding this statistic can be found on page 50.

Source: Statista Survey ID 713418

 Online video 22

YouTube beauty tutorial video consumption of female U.S. users 2017

How often do you watch YouTube tutorial videos about beauty and
cosmetics?

data

40.0%

35.0% 34%

30.0%

25.0% 24%
Share of respondents

22%

20.0% 19%

15.0%

10.0%

5.0%

0.0%
Regularly Occasionally Rarely Never

Note: United States; May 16 to 18, 2017; 18 years and older; 1,006

Further information regarding this statistic can be found on page 51.

Source: Statista Survey ID 713426

 Online video 23

YouTube beauty product review video consumption of female U.S. users 2017
How often do you watch YouTube product review videos about beauty
and cosmetics?

data

35.0%

32%

30.0%

25%
25.0%

22%
Share of respondents

20%
20.0%

15.0%

10.0%

5.0%

0.0%
Regularly Occasionally Rarely Never

Note: United States; May 16 to 18, 2017; 18 years and older; 1,006

Further information regarding this statistic can be found on page 52.

Source: Statista Survey ID 713463

 Online video 24

YouTube beauty shows & ads video consumption of female U.S. users 2017
How often do you watch YouTube shows and traditional advertising
videos about beauty and cosmetics?

data

35.0%

32%

30.0%

27% 27%

25.0%
Share of respondents

20.0%

15.0%
13%

10.0%

5.0%

0.0%
Regularly Occasionally Rarely Never

Note: United States; May 16 to 18, 2017; 18 years and older; 1,006

Further information regarding this statistic can be found on page 53.

Source: Statista Survey ID 713469

 Online video 25

Female U.S. user preference of brand versus user-generated beauty content videos 2017
Do you prefer videos by companies which produce cosmetic products or
from personal accounts and bloggers?

data

35.0%

31%
30%
30.0%

25.0%
Share of respondents

20.0%

17%

15.0%

12%

10.0% 9%

5.0%

0.0%
Definitely cosmetics companies I prefer cosmetics companies I don`t care I prefer blogger/personal Definitely blogger/personal
accounts accounts

Note: United States; May 16 to 18, 2017; 18 years and older; 1,006

Further information regarding this statistic can be found on page 54.

Source: Statista Survey ID 713477

Beauty content on social media

Digital influence
 Digital influence 27

U.S. share of digitally influenced in-store retail sales 2016, by category

Share of digitally influenced in-store retail sales in the United States in
2016, by category

Chart Title

Mobile Digital

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

45%
Electronics
69%

36%
Automotive
59%

37%
Home
58%

38%
Children's
57%

38%
Women's Category
56%

35%
Men's
54%

34%
Health
52%

34%
Beauty
51%

30%
Grocery
46%
Share of influenced in-store retail sales

Note: United States; 2016

Further information regarding this statistic can be found on page 55.

Source: Deloitte ID 467279

 Digital influence 28

Leading beauty brands 2015, by vlogger mentions

Most popular beauty brands mentioned by vloggers from January to
September 2015

data

0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0% 11.0%

MAC 9.6%

NYX 3.7%

NARS 3.2%

Maybelline 3.1%

Too Faced 3%

Benefit 2.7%

Urban Decay 2.7%

L'Oréal Paris 2.5%

Real Techniques 2.2%

Revlon 2.1%

Share of mentions

Note: Worldwide; January to September 2015; 1,975 Index Brand Mentions; brands listed on L2 Brand Index

Further information regarding this statistic can be found on page 56.

Source: L2 ID 526800
 Digital influence 29

Leading U.S. online subscription box retailers 2017, by visits

Most popular online subscription box retailers in the United States as of
September 2017, by visits (in millions)

data

0 0.5 1 1.5 2 2.5 3 3.5

Ipsy 3.3

Blue Apron 3.23

Stitch Fix 3.12

Dollar Shave Club 2.63

HelloFresh 2.58

Loot Crate 1.8

Birchbox 1.75

HomeChef.com 1.53

FabFitFun 1.09

Bespoke Post 0.72

Monthly visits in millions

Note: United States; September 2017

Further information regarding this statistic can be found on page 57.

Source: Hitwise; eMarketer ID 490610

 Digital influence 30

Preferred product research methods of global online shoppers 2015, by category

What method do you most prefer for researching your purchases?

Chart Title

Wearables (watches, glasses, pens) Online via mobile phone or smartphone Online via tablet
Online via PC TV shopping Catalog/magazine
In-store Do not research/buy this category

0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%

Consumer electronics and computers

Household appliances

Clothing and footwear

Books, music, movies and video games

Furniture and homeware

Sports equipment/outdoor

Jewellery/watches

DIY/home improvement

Grocery

Toys

Health and beauty

Share of respondents

Note: Worldwide; August and September 2015; 22,203-22,527; online shoppers

Further information regarding this statistic can be found on page 58.

Source: PwC; Various sources (Research2Insights) ID 271600

 Digital influence 31

Preferred product purchase methods of global online shoppers 2015, by category

What method do you most prefer for buying your purchases?

Chart Title

Wearables (watches, glasses, pens) Online via mobile phone or smartphone Online via tablet
Online via PC TV shopping Catalog/magazine
In-store Do not research/buy this category

0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%

Consumer electronics and computers

Household appliances

Clothing and footwear

Books, music, movies and video games

Furniture and homeware

Sports equipment/outdoor

Jewellery/watches

DIY/home improvement

Grocery

Toys

Health and beauty

Share of respondents

Note: Worldwide; August and September 2015; 22,164 - 22,452; online shoppers

Further information regarding this statistic can be found on page 59.

Source: PwC; Various sources (Research2Insights) ID 271602

 Digital influence 32

Annualized YouTube celebrity earnings 2017

Estimated annual earnings of selected YouTube channel creators as of
June 2017 (in million U.S. dollars)

data

0 2 4 6 8 10 12 14 16 18

Daniel Middleton / DanTDM 16.5

Evan Fong / VanossGaming 15.5

Dude Perfect 14

Mark Fischbach / Markiplier 12.5

Logan Paul 12.5

Felix Kjellberg / PewDiePie 12

Jake Paul 11.5

Ryan / Ryan ToysReview 11

Anthony Padilla and Ian Hecox / Smosh 11

Lilly Singh 10.5

Annual earnings in million U.S. dollars

Note: Worldwide; year ending June 1, 2017

Further information regarding this statistic can be found on page 60.

Source: Forbes ID 373772

 Digital influence 33

Female U.S. consumers who read beauty and cosmetics blogs 2017
Do you follow any online blogs which are mainly or partially about beauty
and cosmetics?

data

50.0%
47%

45.0%

40.0%

35.0%
Share of respondents

30.0%

25.0% 23%

20.0%
17%

15.0% 13%

10.0%

5.0%

0.0%
Yes, regularly Yes, occasionally Yes, rarely No

Note: United States; May 16 to 18, 2017; 18 years and older; 1,006

Further information regarding this statistic can be found on page 61.

Source: Statista Survey ID 713354

 Digital influence 34

Female U.S. consumer beauty and cosmetics blogs consumption 2017

How many blogs about beauty and cosmetics do you regularly look at?

data

70.0%

60.0% 58%

50.0%
Share of respondents

40.0%

30.0%

21%
20.0%

12%

10.0%
6%
3%

0.0%
Just one Up to three Up to five Up to ten More than ten

Note: United States; May 16 to 18, 2017; 18 years and older; 363 Respondents; people who follow beauty blogs at least occasionally

Further information regarding this statistic can be found on page 62.

Source: Statista Survey ID 713410

Beauty content on social media

References
 References 36

U.S. beauty brand interactions share 2013-2015, by platform

Share of social media beauty brand interactions in the United States from
2013 to 2015, by platform

Source and methodology information Notes:

n.a.
Source L2

Conducted by L2

Survey period January 2013 to December 2015

Region United States

Number of respondents 218,261,312 interactions

Age group n.a.

Special characteristics n.a.

Published by L2

Publication date April 2016

Original source Instagram vs. Snapchat, page 7

Website URL visit the website

 References 37

Most-followed beauty brands on Twitter 2018

Leading beauty and cosmetics brands on Twitter as of January 2018, by
followers (in 1,000s)

Source and methodology information Notes:

n.a.
Source Twitter Counter

Conducted by Twitter Counter

Survey period January 2018

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Twitter Counter

Publication date January 2018

Original source twittercounter.com

Website URL visit the website

 References 38

Facebook: number of followers of popular beauty brands 2018

Leading beauty brands with the most followers on Facebook as of March
2018 (in millions)

Source and methodology information Notes:

Incl. hygiene brands.
Source Socialbakers

Conducted by Socialbakers

Survey period March 2018

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Socialbakers

Publication date March 2018

Original source socialbakers.com

Website URL visit the website

 References 39

Instagram: most-followed beauty brands 2017

Leading beauty brands ranked by number of Instagram followers as of
December 2017 (in millions)

Source and methodology information Notes:

n.a.
Source Iconosquare

Conducted by Iconosquare

Survey period December 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Iconosquare

Publication date December 2017

Original source iconosquare.com

Website URL visit the website

 References 40

Instagram: most-followed FMCG brands 2017

Leading FMCG brands ranked by number of Instagram followers as of
December 2017 (in millions)

Source and methodology information Notes:

n.a.
Source Iconosquare

Conducted by Iconosquare

Survey period December 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Iconosquare

Publication date December 2017

Original source iconosquare.com

Website URL visit the website

 References 41

Instagram: global brand adoption rate 2016, by category

Share of brands that have an Instagram profile as of March 2016, by
category

Source and methodology information Notes:

n.a.
Source L2

Conducted by L2

Survey period July 2015 to March 2016

Region Worldwide

Number of respondents 725 brands

Age group n.a.

Special characteristics brands on the L2 Digital IQ Index, broader industry

metrics may vary

Published by L2

Publication date April 2016

Original source Instagram vs. Snapchat, page 12

Website URL visit the website

 References 42

Snapchat: global brand adoption rate 2016, by category

Share of brands that have an Snapchat profile as of September 2016, by
vertical

Source and methodology information Notes:

n.a.
Source L2; eMarketer

Conducted by L2

Survey period January 2016 and September 2016

Region Worldwide

Number of respondents 281 brands

Age group n.a.

Special characteristics brands on the L2 Digital IQ Index, broader industry

metrics may vary

Published by eMarketer

Publication date January 2017

Original source emarketer.com

Website URL visit the website

 References 43

YouTube: annual beauty content views 2009-2017

Annual beauty-related content views on YouTube from 2009 to 2017 (in
billions)

Source and methodology information Notes:

*Forecast
Source Pixability

Conducted by Pixability

Survey period 2006 to 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Pixability

Publication date September 2017

Original source Standing Out - Highlights, page 8

Website URL visit the website

 References 44

YouTube: most subscribed beauty content creators 2018

Most popular YouTube beauty and style channels as of April 2018, ranked
by number of subscribers (in millions)

Source and methodology information Notes:

Excluding other subscribers to creators' other channels.
Source Social Blade; YouTube

Conducted by YouTube

Survey period April 2018

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics YouTube cateogory: how to and & style

Published by Social Blade

Publication date April 2018

Original source socialblade.com

Website URL visit the website

 References 45

Leading health care brand video publishers worldwide on Facebook 2017

Most watched personal care and health brand video publishers on
Facebook worldwide in September 2017 (in million views)

Source and methodology information Notes:

n.a.
Source Tubular Labs

Conducted by Tubular Labs

Survey period September 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics personal care and health

Published by Tubular Labs

Publication date March 2017

Original source tubularlabs.com

Website URL visit the website

 References 46

YouTube: all-time beauty content category views 2017

Amount of global all-time views of selected beauty content categories on
YouTube as of July 2017 (in billions)

Source and methodology information Notes:

n.a.
Source Pixability

Conducted by Pixability

Survey period July 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics categories are overlapping

Published by Pixability

Publication date September 2017

Original source Standing Out - Highlights, page 9

Website URL visit the website

 References 47

Facebook: most popular beauty brands 2016, by video views

Global beauty brands ranked by total Facebook video views as of July
2016 (in millions)

Source and methodology information Notes:

n.a.
Source Pixability

Conducted by Pixability

Survey period July 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Pixability

Publication date September 2016

Original source Digital Makeover, page 7

Website URL visit the website

 References 48

YouTube: beauty content share of voice 2015-2016

Beauty content share of voice on YouTube as of June 2016

Source and methodology information Notes:

n.a.
Source Pixability; Women's Wear Daily

Conducted by Pixability

Survey period April 2015 and June 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Women's Wear Daily

Publication date September 2016

Original source wwd.com

Website URL visit the website

 References 49

YouTube: beauty content consumption 2017

Most popular types of beauty content videos on YouTube as of July 2017,
by share of views

Source and methodology information Notes:

n.a.
Source Pixability

Conducted by Pixability

Survey period as of July 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics data is based on the top 200 beauty videos

Published by Pixability

Publication date September 2017

Original source Standing Out - Highlights, page 14

Website URL visit the website

 References 50

YouTube beauty haul video consumption of female U.S. users 2017

How often do you watch YouTube haul videos about beauty and
cosmetics?

Source and methodology information Notes:

n.a.
Source Statista Survey

Conducted by Statista Survey

Survey period May 16 to 18, 2017

Region United States

Number of respondents 1,006

Age group 18 years and older

Special characteristics n.a.

Published by Statista Survey

Publication date May 2017

Original source statista.com

Website URL visit the website

 References 51

YouTube beauty tutorial video consumption of female U.S. users 2017

How often do you watch YouTube tutorial videos about beauty and
cosmetics?

Source and methodology information Notes:

n.a.
Source Statista Survey

Conducted by Statista Survey

Survey period May 16 to 18, 2017

Region United States

Number of respondents 1,006

Age group 18 years and older

Special characteristics n.a.

Published by Statista Survey

Publication date May 2017

Original source statista.com

Website URL visit the website

 References 52

YouTube beauty product review video consumption of female U.S. users 2017
How often do you watch YouTube product review videos about beauty
and cosmetics?

Source and methodology information Notes:

n.a.
Source Statista Survey

Conducted by Statista Survey

Survey period May 16 to 18, 2017

Region United States

Number of respondents 1,006

Age group 18 years and older

Special characteristics n.a.

Published by Statista Survey

Publication date May 2017

Original source statista.com

Website URL visit the website

 References 53

YouTube beauty shows & ads video consumption of female U.S. users 2017
How often do you watch YouTube shows and traditional advertising
videos about beauty and cosmetics?

Source and methodology information Notes:

n.a.
Source Statista Survey

Conducted by Statista Survey

Survey period May 16 to 18, 2017

Region United States

Number of respondents 1,006

Age group 18 years and older

Special characteristics n.a.

Published by Statista Survey

Publication date May 2017

Original source statista.com

Website URL visit the website

 References 54

Female U.S. user preference of brand versus user-generated beauty content videos 2017
Do you prefer videos by companies which produce cosmetic products or
from personal accounts and bloggers?

Source and methodology information Notes:

n.a.
Source Statista Survey

Conducted by Statista Survey

Survey period May 16 to 18, 2017

Region United States

Number of respondents 1,006

Age group 18 years and older

Special characteristics n.a.

Published by Statista Survey

Publication date May 2017

Original source statista.com

Website URL visit the website

 References 55

U.S. share of digitally influenced in-store retail sales 2016, by category

Share of digitally influenced in-store retail sales in the United States in
2016, by category

Source and methodology information Notes:

n.a.
Source Deloitte

Conducted by Deloitte

Survey period 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Deloitte

Publication date September 2016

Original source The New Digital Divide, page 12

Website URL visit the website

 References 56

Leading beauty brands 2015, by vlogger mentions

Most popular beauty brands mentioned by vloggers from January to
September 2015

Source and methodology information Notes:

Percentages are calculated out of the total number of mentions from the top
10 Beauty videos from each top 25 vloggers.
Source L2

Conducted by L2

Survey period January to September 2015

Region Worldwide

Number of respondents 1,975 Index Brand Mentions

Age group n.a.

Special characteristics brands listed on L2 Brand Index

Published by L2

Publication date January 2016

Original source l2inc.com

Website URL visit the website

 References 57

Leading U.S. online subscription box retailers 2017, by visits

Most popular online subscription box retailers in the United States as of
September 2017, by visits (in millions)

Source and methodology information Notes:

n.a.
Source Hitwise; eMarketer

Conducted by Hitwise

Survey period September 2017

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by eMarketer

Publication date October 2017

Original source emarketer.com

Website URL visit the website

 References 58

Preferred product research methods of global online shoppers 2015, by category

What method do you most prefer for researching your purchases?

Source and methodology information Notes:

Values may not add up to 100 percent due to rounding.
Source PwC; Various sources (Research2Insights)

Conducted by Various sources (Research2Insights)

Survey period August and September 2015

Region Worldwide

Number of respondents 22,203-22,527

Age group n.a.

Special characteristics online shoppers

Published by PwC

Publication date February 2016

Original source Total Retail 2016 - Global, page 11

Website URL visit the website

 References 59

Preferred product purchase methods of global online shoppers 2015, by category

What method do you most prefer for buying your purchases?

Source and methodology information Notes:

Values may not add up to 100 percent due to rounding.
Source PwC; Various sources (Research2Insights)

Conducted by Various sources (Research2Insights)

Survey period August and September 2015

Region Worldwide

Number of respondents 22,164 - 22,452

Age group n.a.

Special characteristics online shoppers

Published by PwC

Publication date February 2016

Original source Total Retail 2016 - Global, page 12

Website URL visit the website

 References 60

Annualized YouTube celebrity earnings 2017

Estimated annual earnings of selected YouTube channel creators as of
June 2017 (in million U.S. dollars)

Source and methodology information Notes:

All values are estimates. The list measures earnings before subtracting
management fees and taxes.
Source Forbes

Conducted by Forbes

Survey period year ending June 1, 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Forbes

Publication date December 2017

Original source forbes.com

Website URL visit the website

 References 61

Female U.S. consumers who read beauty and cosmetics blogs 2017
Do you follow any online blogs which are mainly or partially about beauty
and cosmetics?

Source and methodology information Notes:

n.a.
Source Statista Survey

Conducted by Statista Survey

Survey period May 16 to 18, 2017

Region United States

Number of respondents 1,006

Age group 18 years and older

Special characteristics n.a.

Published by Statista Survey

Publication date May 2017

Original source statista.com

Website URL visit the website

 References 62

Female U.S. consumer beauty and cosmetics blogs consumption 2017

How many blogs about beauty and cosmetics do you regularly look at?

Source and methodology information Notes:

n.a.
Source Statista Survey

Conducted by Statista Survey

Survey period May 16 to 18, 2017

Region United States

Number of respondents 363

Age group 18 years and older

Special characteristics people who follow beauty blogs at least occasionally

Published by Statista Survey

Publication date May 2017

Original source statista.com

Website URL visit the website