Social media and events

Social media and events

Table of Contents
Sporting events
07 Sporting and media events with the most Facebook interactions in 2014-2017
08 Twitter: online buzz of U.S. sports events 2015-2016
09 Super Bowl moments with the most tweets per minute 2016
10 Social networks planned usage during Super Bowl 50 in the U.S. 2016
11 Average in-app time during Super Bowl 50 in the U.S. 2016
12 Athletes with the most Instagram followers worldwide 2018
13 Most popular NFL players on Twitter 2018
14 Rio 2016 peak number of TV viewers in Canada
15 Millennial women: most-followed U.S. Rio 2016 Olympians on social media

Television events
17 Most popular U.S. TV shows in 2016, by social media buzz
18 Grammy Awards: social media activity 2016, by platform
19 Academy Awards movie nominee online buzz 2017
20 Grammy Awards moments with the most tweets 2016
21 Golden Globe Awards moments with the most mentions in 2016
22 Golden Globe Awards celebrities with the most mentions in 2016
23 Number of Twitter posts and reach during the Golden Globes 2012-2016
24 Twitter: online buzz of U.S. TV specials 2016-2017
25 Twitter: online buzz of U.S. tv series 2016-2017
26 U.S. presidential election 2016: Twitter voice distribution Trump-Clinton debates
27 U.S. presidential election 2016: Facebook voice distribution Trump-Clinton debates
28 U.S. presidential election 2016: social media buzz Trump-Clinton debates

FOMO and social sharing

30 Instagram accounts with the most followers worldwide 2018
31 Instagram: global Millennial membership 2014-2016
32 Twitter accounts with the most followers worldwide 2018
33 Twitter: most popular tweets as of April 2017
34 Twitter: most retweets 2017
35 Types of video content watched on Facebook and YouTube 2016
36 Pre-dining smartphone usage in the U.S. 2016

Second screen
38 U.S. second screen related content users 2015-2018
39 U.S. simultaneous related-content internet and TV users 2014-2018
40 U.S. TV and second screen access reach 2014-2018, by device
41 Second screen: U.S. tablet user activities while watching TV 2016
42 Second screen: U.S. smartphone user activities while watching TV 2016
43 Second screen usage of teens when watching TV 2013

Social media advertising

45 Digital Market Outlook: social media ad revenue in the U.S. 2015-2021
46 Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device
47 U.S. usage reach of leading social networks 2017, by age group
48 Facebook: number of followers of popular beauty brands 2018
49 Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016
50 Most effective influence marketing tactics in the U.S. 2016
Social media and events

Sporting events
 Sporting events 7

Sporting and media events with the most Facebook interactions in 2014-2017
Selected global media and sporting events with the most Facebook
interactions as of May 2017 (in million interactions)

data

0 500 1000 1500 2000 2500 3000 3500

2014 FIFA World Cup (Jun 12-Jul13) 3,000

2016 Rio Olympic Games (Aug 5-21, 2016) 1,500

2015 Cricket World Cup (Jan 1-Mar 29) 700

2014 Presidential Election in Brazil 674

2015 Carnival in Brazil (Feb13-Feb 17) 534

2014 FIFA World Cup (first week of tournament, June 12-18) 459

Indian Premier League 10 (IPL 10) Apr-May 2017 350

2015 Indian Premier League (IPL) Season 8 (Apr 1-May 8) 312

2015 Copa América (Jun 1-Jul 4, 2015) 309

Super Bowl XLIX (Feb 1, 2015) 265

Super Bowl XLVIII (Feb 2, 2014) 185

NBA Finals (June 4-16, 2015) 173

2016 World Series (Oct 25 - Nov 2) 150

2014 Sochi Winter Olympics 120

Mayweather vs. Pacquiao (May 2, 2015) 115

Number of Facebook interactions in millions

Note: Worldwide; as of May 24, 2017

Further information regarding this statistic can be found on page 52.

Source: Adweek; Facebook; CNN ID 477371

 Sporting events 8

Twitter: online buzz of U.S. sports events 2015-2016

Most popular sports events during the 2015/2016 season, sorted by
number of tweets (in millions)

data

0 2 4 6 8 10 12 14 16 18

Super Bowl 50 (CBS/ESPN Deportes) 16.91

NBA Basketball: Utah Jazz vs. LA Lakers (ESPN2) 4.55

NFL Football: New England Patriots vs. Denver Broncos (CBS) 2.52

College Football Playoff National Championship (ESPN) 2.04

NFL Football: Arizona Cardinals vs. Carolina Panthers (FOX) 1.98

2016 NCAA Basketball Tournament: Villanova vs. North Carolina (CBS) 1.82

NFL Football: AFC Wildcard Game: Pittsburgh Steelers vs. Cincinnati Bengals (CBS) 1.58

NFL Football: Seattle Seahawks vs. Carolina Panthers (FOX) 1.51

NBA Basketball: 2016 State Farm All-Star Saturday Night (TNT) 1.46

NFL Football: Green Bay Packers vs. Arizona Cardinals (NBC) 1.46

Number of tweets in millions

Note: United States; August 31, 2015 to May 29, 2016

Further information regarding this statistic can be found on page 53.

Source: Nielsen; Adweek ID 290997

 Sporting events 9

Super Bowl moments with the most tweets per minute 2016
Most popular Super Bowl 50 moments on Twitter as measured in tweets
per minute on February 7, 2016

data

0 20000 40000 60000 80000 100000 120000 140000 160000

Post-Halftime Show (8:44 PM) 152,000

Broncos win Superbowl (10:24 PM) 102,000

Broncos Touchdown (7:08 PM) 87,000

Broncos Interception (10:02 PM) 72,000

Panthers Touchdown (7:32 PM) 71,000

Lady Gaga performs Star-Spangled Banner (6:32 PM) 63,000

Ad: Mointain Dew Kickstart (7:04 PM) 49,000

Ad: T-Mobile (7:39 PM) 46,000

Ad: Doritos (6:56 PM) 43,000

Ad: Esurance (10:28 PM) 41,000

Ad: T-Mobile (9:47 PM) 36,000

Tweets per minute

Note: United States; February 7, 2016

Further information regarding this statistic can be found on page 54.

Source: Twitter; Nielsen ID 252221

 Sporting events 10

Social networks planned usage during Super Bowl 50 in the U.S. 2016
Percentage of consumers planning to use selected social networks
during Super Bowl 50 viewing in the United States in 2016

data

70.0%
65%

60.0%

50.0%
Share of respondents

40.0%

30.0%
25%

20.0% 18%
16%

12%

10.0%

0.0%
Facebook Twitter Instagram Snapchat YouTube

Note: United States; 2016; 1,082

Further information regarding this statistic can be found on page 55.

Source: Salesforce Research ID 614119

 Sporting events 11

Average in-app time during Super Bowl 50 in the U.S. 2016

Length of time an average app was used during Super Bowl 50 in the
United States in 2016 (in minutes)

data

10

9 8.7
8.45 8.4
8.32
8.11
8 7.8

6
Time in minutes

0
6 PM 7 PM 8 PM 9 PM 10 PM 11 PM

Note: United States; February 2016

Further information regarding this statistic can be found on page 56.

Source: Localytics ID 614129

 Sporting events 12

Athletes with the most Instagram followers worldwide 2018

Most-followed athletes on Instagram worldwide as of January 2018

data

0 20 40 60 80 100 120 140

Cristiano Ronaldo 119.72

Neymar da Silva Santos Júnior 88.06

Lionel Messi 86.44

David Beckham 41.98

LeBron James 34.95

James Rodríguez 34.55

Gareth Bale 32.47

Zlatan Ibrahimovi 29.96

Ronaldo de Assis Moreira 29.31

Luis Suárez 26.07

Number of followers in millions

Note: Worldwide; January 23, 2018

Further information regarding this statistic can be found on page 57.

Source: InfluencerDB ID 647392

 Sporting events 13

Most popular NFL players on Twitter 2018

NFL players with the most Twitter followers as of April 2018 (in millions)

data

0 1 2 3 4 5 6

Russell Wilson 5.34

JJ Watt 5.24

Tim Tebow 4.85

Aaron Rodgers 4.39

Chad Ochocinco 3.65

Dez Bryant 3.46

Drew Brees 3.18

Reggie Bush 3.15

Michael Vick 3

Rob Gronkowski 2.89

Number of followers in millions

Note: Worldwide; April 2018; former and current players

Further information regarding this statistic can be found on page 58.

Source: Twitter; Fan Page List ID 216605

 Sporting events 14

Rio 2016 peak number of TV viewers in Canada

Daily peak number of TV viewers of Rio 2016 Olympics in Canada in
August 2016

data

0 1 2 3 4 5 6 7 8

August 5 (Opening Ceremony - Team Canada enters the stadium) 3.1

August 6 (Canada wins bronze in the Women`s 4x100m freestyle relay) 2.7

August 7 (Penny Oleksiak wins the silver medal in the Women`s 100m butterfly) 3.4

August 8 (Women`s 100m breaststroke final) 3.4

August 9 (Michael Phelps wins gold in the Men`s 200m butterfly) 3.7

August 10 (Santo Condorelli swims in the 100m freestyle final) 3.6

August 11 (Penny Oleksiak wins gold in the Women`s 200m freestyle) 4.3

August 12 (Women`s 800m freestyle final) 3.8 Day (event)

August 13 (Canada competes in the Women`s 4x100m medley relay) 4.8

August 14 (Andre De Grasse wins bronze in the Men`s 100m) 6.9

August 15 (Men's pole vault final) 3.5

August 16 (Derek Drouin wins gold in men's high jump) 3.6

August 17 (De grasse challenges Bolt in the men's 200m semifinals) 4.5

August 18 (De grasse wins silver in the men's 200m) 7.2

August 19 (Bolt wins gold with Jamaica's men's 4x100m realy team) 5.3

Peak number of viewers in millions

Note: Canada; August 5 to 21, 2016; CBC viewership numbers; Monday to Sunday, 2am to 2am

Further information regarding this statistic can be found on page 59.

Source: Numeris; Marketing Magazine; CBC/Radio-Canada ID 592725

 Sporting events 15

Millennial women: most-followed U.S. Rio 2016 Olympians on social media

Which Team USA athletes do you follow on social media?

data

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%

Michael Phelps (swimming) 15%

Gabby Douglas (gymnastics) 14%

Serena Williams (tennis) 13%

Ryan Lochte (swimming) 7%

Kevin Durant (basketball) 7%

Alex Morgan (soccer) 6%

Aly Raisman (gymnastics) 5%

Missy Franklin (swimming) 5%

Jordan Spieth (golf) 4%

Share of respondents

Note: United States; June 21 to 28, 2016; 19-35 years; 3,992 heavy social media users; women

Further information regarding this statistic can be found on page 60.

Source: Marketwired; Influenster ID 587894

Social media and events

Television events
 Television events 17

Most popular U.S. TV shows in 2016, by social media buzz

Most popular TV shows in the United States in in 2016, ranked by number
of social media actions (in millions)

data

0 200 400 600 800 1000 1200

SportsCenter (ESPN) 1,000

The Ellen Show (Warner Bros.) 366

Pretty Little Liars (Freeform) 277

E! News (E!) 189

The Walking Dead (AMC) 142

Good Morning America (ABC) 104

Today (NBC) 92

The Tonight Show with Jimmy Fallon (NBC) 78

Teen Wolf (MTV) 73

Shadowhunters (Freeform) 64

Total number of actions in millions

Note: United States; 2016; likes, comments, shares, retweets and dislikes

Further information regarding this statistic can be found on page 61.

Source: Shareablee ID 238155

 Television events 18

Grammy Awards: social media activity 2016, by platform

Social media activity related to the Grammy Awards in 2015 and 2016, by
platform (in millions)

Chart Title

2015 2016

60

50
50
45

40
Activity in millions

30

20.9
20 17.2

10

0
Facebook interactions (posts, likes, and comments) Tweets with #GRAMMYS

Note:

Further information regarding this statistic can be found on page 62.

Source: Variety ID 287601

 Television events 19

Academy Awards movie nominee online buzz 2017

Most popular movie nominees at the Academy Awards 2017, by social
media actions

data

400000

363,467
351,109
350000

300000
Number of social media actions

250000

209,237

200000

150000 131,885
123,107 117,604

100000

55,521
50000 34,275
28,450
20,254

0
La La Land Rogue One: A Moonlight Fantastic Zootopia Suicide Squad Hacksaw Ridge The Salesman Moana Fences
Star Wars Story Beasts and
Where to Find
Them

Note: United States; February 26 to 27, 2017; reactions, comments, shares, retweets and likes on Facebook, Twitter and Instagram

Further information regarding this statistic can be found on page 63.

Source: Shareablee ID 321216

 Television events 20

Grammy Awards moments with the most tweets 2016

Most popular Grammy Awards moments on Twitter as measured by
number of mentions on February 15, 2016

data

450000
417,001

400000

350000

300000
Number of mentions

254,872 251,126
250000
224,710

200000

149,042
150000

100000

52,984
50000
13,173

0
Song of the Year Adele performance Album of the Year David Bowie tribute Lionel Richie tribute Best New Artist Glenn Frey tribute

Note: United States; February 15, 2016

Further information regarding this statistic can be found on page 64.

Source: Nuvi ID 613203

 Television events 21

Golden Globe Awards moments with the most mentions in 2016

Most popular Golden Globe Awards moments on Twitter as measured by
mentions on January 10, 2016

data

14000
13,146

12,176
12000

10,468

10000
Number of mentions

8000

6000

4000

2000

0
Leonardo DiCaprio wins Best Actor Lady GaGa wins Best Actress in a miniseries Sylvester Stallone wins Best Supporting Actor

Note: Worldwide; January 10, 2016

Further information regarding this statistic can be found on page 65.

Source: Digiday; Brandwatch ID 288425

 Television events 22

Golden Globe Awards celebrities with the most mentions in 2016

Most tweeted about celebrities on Twitter during the Golden Globe
Awards on January 10, 2016

data

160000

141,147
140000

120000

100000
Number of tweets

80000 74,439
66,906

60000

43,785
38,475
40000

20000

0
Lady Gaga Leonardo DiCaprio Jennifer Lawrence Ricky Gervais Matt Damon

Note: Worldwide; January 10, 2016

Further information regarding this statistic can be found on page 66.

Source: Digiday; Amobee ID 617886

 Television events 23

Number of Twitter posts and reach during the Golden Globes 2012-2016
Number of Twitter posts and users reached during the Golden Globe
Awards from 2013 to 2016 (in millions)

Chart Title

Posts Unique potential reach

400

361

350

296.4
Number of posts and users reached in millions

300

250

200

150

108
93.7
100

50

0.88 1.3 1.59 2.4 3.5

0
2012 2013 2014 2015 2016

Note: Worldwide; 2012 to 2016

Further information regarding this statistic can be found on page 67.

Source: Union Metrics ID 617922

 Television events 24

Twitter: online buzz of U.S. TV specials 2016-2017

Most popular television specials during the 2016/2017 season, sorted by
number of Twitter interactions (in millions)

data

0 1 2 3 4 5 6 7 8

The 59th Annual Grammy Awards (CBS) 7.42

The Oscars (ABC) 6.12

The Golden Globe Awards (NBC) 2.92

2017 Billboard Music Awards (ABC) 2.88

2016 American Music Awards 1.73

2016 Primetime Emmy Awards A(BC) 1.06

2016 Hip Hop Awards BET 0.67

Dick Clark's New Year's Rockin' Eve (ABC) 0.52

Miss Universe 2017 (FOX) 0.28

52nd Academy of Country Music Awards (CBS) 0.21

Average number of tweets in millions

Note: United States; September 18, 2016 to May 24, 2017

Further information regarding this statistic can be found on page 68.

Source: Nielsen ID 304372

 Television events 25

Twitter: online buzz of U.S. tv series 2016-2017

Most popular television series in 2016/2017, sorted by average number of
Twitter interactions (in 1,000s)

data

0 50 100 150 200 250 300 350

The Walking Dead (AMC) 308

Empire (FOX) 142

The Bachelor (ABC) 167

This is Us (NBC) 35

Love & Hip Hop: Atlanta (VH1) 84

The Voice (NBC) 151

WWE Monday Night RAW (USA Network) 121

Saturday Night Live (NBC) 90

Love & Hip Hop (VH1) 69

American Horror Story: 6 (FX) 124

Average number of tweets in 1,000s

Note: United States; September 18, 2016 to May 24, 2017

Further information regarding this statistic can be found on page 69.

Source: Nielsen ID 304363

 Television events 26

U.S. presidential election 2016: Twitter voice distribution Trump-Clinton debates

Distribution of Twitter conversation surrounding the 2016 U.S.
presidential debates between Clinton and Trump as of October 19, 2016

Chart Title

Trump Clinton

70.0%
64%
62%
59%
60.0%

50.0%

41%
40.0% 38%
Share of voice

36%

30.0%

20.0%

10.0%

0.0%
First debate (Sep 26, 2016) Second debate (Oct 9, 2016) Third debate (Oct 19, 2016)

Note: Worldwide; September 26, 2016, October 10, 2016, and October 19, 2016

Further information regarding this statistic can be found on page 70.

Source: Adweek; Twitter ID 618890

 Television events 27

U.S. presidential election 2016: Facebook voice distribution Trump-Clinton debates

Distribution of Facebook conversation surrounding the 2016 U.S.
presidential debates between Clinton and Trump as of October 19, 2016

Chart Title

Trump Clinton

90.0%

79%
80.0% 76%

70.0%

60.0% 56%
Share of voice

50.0%
44%

40.0%

30.0%
24%
21%
20.0%

10.0%

0.0%
First debate (Sep 26, 2016) Second debate (Oct 9, 2016) Third debate (Oct 19, 2016)

Note: Worldwide; September 26, 2016, October 10 and 19, 2016

Further information regarding this statistic can be found on page 71.

Source: Adweek; Facebook; CNET ID 618898

 Television events 28

U.S. presidential election 2016: social media buzz Trump-Clinton debates

Combined Twitter and Facebook interactions generated by the 2016 U.S.
presidential debates between Clinton and Trump as of October 19, 2016
(in millions)
Chart Title

Uniques Interactions

90
83.02

80

70

61.67
60
Number of units in millions

52.3

50

40

30
23.97

20 18.01 16.9
16.38

10
5.5

0
First debate - Hillary Clinton vs. Donald Vice president debate - Tim Kaine vs. Second debate - Hillary Clinton vs. Third debate - Hillary Clinton vs. Donald
Trump (Sep 26, 2016) Mike Pence (Oct 4, 2016) Donald Trump (Oct 9, 2016) Trump (Oct 19, 2016)

Note: United States; September 26, 2016, October 4, October 10, and October 19 2016

Further information regarding this statistic can be found on page 72.

Source: Media Life Magazine; Nielsen ID 618913

Social media and events

FOMO and social sharing

 FOMO and social sharing 30

Instagram accounts with the most followers worldwide 2018

Instagram accounts with the most followers worldwide as of January
2018 (in millions)

data

0 50 100 150 200 250

Instagram 230.62

Selena Gomez 132.51

Cristiano Ronaldo 118.89

Ariana Grande 116.88

Beyoncé 110.03

Kim Kardashian 106.11

Taylor Swift 105.89

Kylie Jenner 100.68

Dwayne Johnson / The Rock 98.57

Justin Bieber 95.83

Number of followers in millions

Note: Worldwide; January 2018

Further information regarding this statistic can be found on page 73.

Source: Social Blade ID 421169

 FOMO and social sharing 31

Instagram: global Millennial membership 2014-2016

Share of worldwide Millennial internet with an Instagram account from
2014 to 2016

data

70.0%

60.0% 58%

50.0%
Share of Millennial internet users

44%
41%
40.0%

30.0%

20.0%

10.0%

0.0%
2014 2015 2016

Note: Worldwide; 2014 to 2016; 18 to 32 years

Further information regarding this statistic can be found on page 74.

Source: GlobalWebIndex ID 381995

 FOMO and social sharing 32

Twitter accounts with the most followers worldwide 2018

Twitter accounts with the most followers worldwide as of February 2018
(in millions)

data

0 20 40 60 80 100 120

@katyperry 108.37

@justinbieber 105.29

@barackobama 99.53

@rihanna 86.1

@taylorswift13 85.79

@TheEllenShow 76.88

@ladygaga 76.65

@YouTube 71.1

@Cristiano 69.32

@jtimberlake 65.08

Number of followers in millions

Note: Worldwide; February 2018

Further information regarding this statistic can be found on page 75.

Source: Twitaholic ID 273172

 FOMO and social sharing 33

Twitter: most popular tweets as of April 2017

Most popular tweets on Twitter as of April 2017, by number of retweets

data

0 500000 1000000 1500000 2000000 2500000 3000000 3500000

Ellen DeGeneres: 2014 Oscars photo 3,281,950

Carter Wilkerson: Wendys free chicken nuggets 2,644,467

Louis Tomlinson: Always in my heart @Harry_Styles 2,477,462

Camila Cabello: RT for follow* 1,000,000

Denny Januar Ali: backing Indonesian presidential candidate Joko "Jokowi" Widodo 996,749

Barack Obama: four more years (2012) 941,329

Barack Obama: tweet thanking supporters (2017) 888,202

Harry Styles: all the as always H 837,412

Adam Saleh: Delta prank video 823,899

Andrew Malcolm: #tweetforbowls 776,063

Number of retweets

Note: Worldwide; as of April 12, 2017

Further information regarding this statistic can be found on page 76.

Source: Twitter; Time ID 699462

 FOMO and social sharing 34

Twitter: most retweets 2017

Most retweeted Twitter posts in 2017

data

0 500000 1000000 1500000 2000000 2500000 3000000 3500000 4000000

Carter Wilkerson - "HELPMEPLEASE. A MAN NEEDS HIS NUGGS" 3,637,285

Barack Obama - "No one is born hating another person because of the color of his
1,711,385
skin or his background or his religion..."

Penn State IFC - pleding support to Houston flood victims for RT 1,167,328

Ariana Grande - "broken. from the bottom of my heart, i am so so sorry. i don't have
1,122,740
words."

Barack Obama - "I'm asking you to believe-not in my ability to create change, but in
871,074
yours."

Linking Park - photo post of Chester Bennington (died July 2017) 787,340

LeBron James - "Going to White House was a great honor until you showed up!" 660,396

Barack Obama - "It's been the honor of my life to serve you. You made me a better
630,584
leader and a better man."

Sam Martin - dog food donations for RT 623,412

Seth Joseph - Suicide Hotline 604,298

Number of retweets

Note: Worldwide; as of December 5, 2017

Further information regarding this statistic can be found on page 77.

Source: Twitter; Time ID 493795

 FOMO and social sharing 35

Types of video content watched on Facebook and YouTube 2016

Types of video content watched on Facebook and YouTube among
internet users in the United States as of March 2016

Chart Title

Facebook YouTube

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

38%
Music
72%

55%
Entertainment
64%

17%
Educational/instructional
37%

42%
News
26%

66%
Content from family/friends
20%

19%
Sports
20%

5%
Kid's programming
14%

16%
Live events
13%

11%
Other
17%
Share of respondents

Note: United States; April 7, 2016; 18 years and older; among U.S. internet users

Further information regarding this statistic can be found on page 78.

Source: eMarketer; Cowen Group ID 576587

 FOMO and social sharing 36

Pre-dining smartphone usage in the U.S. 2016

Which of the following activities have you done on your smartphone
before dining at a restaurant?

data

60.0%

53%

49%
50.0%

40.0%
37%
35%
Share of respondents

30.0%
25%

21%
20.0%

10.0%

0.0%
Found a restaurant Browsed a menu Researched new Placed an order for pick- Made reservations for None of the above
location restaurants up or delivery dining

Note: United States; March 22 to April 6, 2016; 18 years and older; 1,032

Further information regarding this statistic can be found on page 79.

Source: RetailMeNot ID 609812

Social media and events

Second screen
 Second screen 38

U.S. second screen related content users 2015-2018

Number of related-content simultaneous internet and TV users in the
United States from 2015 to 2018 (in millions)

data

60

54.2

50.7
50
46.7

40.9
40
Number of users in millions

30

20

10

0
2015 2016 2017* 2018*

Note: United States; 2015 to 2016

Further information regarding this statistic can be found on page 80.

Source: eMarketer; MediaPost ID 564644

 Second screen 39

U.S. simultaneous related-content internet and TV users 2014-2018

Number of adult related-content simultaneous internet and TV users in
the United States from 2014 to 2018 (in millions)

data

60

54.2

50.7
50
46.7

40.9
40
Number of users in millions

33.8

30

20

10

0
2014 2015 2016 2017* 2018*

Note: United States; 2014 to 2016

Further information regarding this statistic can be found on page 81.

Source: eMarketer ID 617641

 Second screen 40

U.S. TV and second screen access reach 2014-2018, by device

Simultaneous internet and TV usage penetration in the United States from
2014 to 2018, by device

Chart Title

Smartphone internet & TV users Desktop/laptop internet & TV users Tablet internet & TV users

90.0%

79.1%
80.0%
74.1%

70.0% 68%

60.5%
60.0%
Percentage of internet users

51.7% 52.1% 52.4% 52.8%

50.3% 51.4%
50.0%

40.0%
34.6%
33%
30.9%
28.7%
30.0%
25.6%

20.0%

10.0%

0.0%
2014 2015 2016 2017* 2018*

Note: United States; 2014 to 2016

Further information regarding this statistic can be found on page 82.

Source: eMarketer; NewBay Media (MultichannelNews) ID 188467

 Second screen 41

Second screen: U.S. tablet user activities while watching TV 2016

Activities undertaken by tablet users while watching TV in the United
States as of 3rd quarter 2016

data

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0%

Looking up information on actors, plotlines, athletes or teams 30%

Sharing photos 18%

Watching program because of something on social media 18%

Emailing/texting friends about the program 18%

Reading conversations about the program on social networks 18%

Buying a product/service that is being advertised 13%

Voting/sending comments to live program 12%

Purchasing coupons or deals related to TV program 11%

Writing blurbs on the program they were watching 10%

Share of respondents

Note: United States; 3rd quarter 2016; device owners

Further information regarding this statistic can be found on page 83.

Source: Nielsen ID 276124

 Second screen 42

Second screen: U.S. smartphone user activities while watching TV 2016

Activities undertaken by smartphone users while watching TV in the
United States as of 3rd quarter 2016

data

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

Looking up information on actors, plotlines, athletes or teams 25%

Emailing/texting friends about the program 23%

Sharing photos 19%

Reading conversations about the program on social networks 14%

Watching program because of something on social media 13%

Voting/sending comments to live program 9%

Buying a product/service that is being advertised 8%

Purchasing coupons or deals related to TV program 6%

Writing blurbs on the program they were watching 6%

Share of respondents

Note: United States; 3rd quarter 2016

Further information regarding this statistic can be found on page 84.

Source: Nielsen ID 276129

 Second screen 43

Second screen usage of teens when watching TV 2013

The last time you were watching TV and using the internet, which of the
following did you do?

Chart Title

Teens All internet users

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

72%
Chatting to friends
60%

52%
Playing games
43%

39%
Reading news
52%

39%
Searching for products to buy
42%

28%
Looking for information related to what I'm watching
32%

15%
Sharing your opinion of a TV show
16%

10%
Interacting with online content of TV show
10%

5%
None of the above
8%
Share of respondents

Note: Worldwide; 4th quarter 2013; TV second screen users

Further information regarding this statistic can be found on page 85.

Source: GlobalWebIndex ID 295016

Social media and events

Social media advertising

 Social media advertising 45

Digital Market Outlook: social media ad revenue in the U.S. 2015-2021

Social media advertising revenue in the United States from 2015 to 2021
(in million U.S. dollars)

data

30000

24,835
25000
23,645
22,133

20,220
20000
Revenue in million U.S. dollars

17,814

14,818
15000

11,205

10000

5000

0
2015 2016* 2017* 2018* 2019* 2020* 2021*

Note: United States; 2016

Further information regarding this statistic can be found on page 86.

Source: Statista (Digital Market Outlook) ID 459609

 Social media advertising 46

Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device
Social media advertising revenue in the United States from 2015 to 2021,
by device (in million U.S. dollars)

Chart Title

Desktop Mobile

30000

25000
20,437
19,317
17,891
Revenue in million U.S. dollars

20000
16,090

13,862

15000
11,196

8,160
10000

5000
4,130 4,242 4,327 4,398
3,622 3,952
3,045

0
2015 2016* 2017* 2018* 2019* 2020* 2021*

Note: United States; 2016

Further information regarding this statistic can be found on page 87.

Source: Statista (Digital Market Outlook) ID 456186

 Social media advertising 47

U.S. usage reach of leading social networks 2017, by age group

Reach of selected social networks in the United States as of February
2017, by age group

Chart Title

Age 60+ Age 30-59 Age 18-29

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
67%
Facebook 81%
86%
9%
Google+ 23%
26%
7%
Instagram 31%
58%
15%
LinkedIn 21%
19%
20%
Pinterest 28%
37%
1%
Reddit 5%
15%
1%
Snapchat 16%
45%
2%
Tumblr 7%
21%
16%
Twitter 39%
47%
25%
YouTube 52%
71%
1%
Other 1%
1%
27%
I don`t use social media 9%
2%
Share of respondents

Note: United States; February 2 to 8, 2017; 18 years and older; 1,446

Further information regarding this statistic can be found on page 88.

Source: Statista Survey ID 305245

 Social media advertising 48

Facebook: number of followers of popular beauty brands 2018

Leading beauty brands with the most followers on Facebook as of March
2018 (in millions)

data

0 2 4 6 8 10 12 14 16 18 20 22

Eisenberg Paris 19.56

O Boticário 13.54

MAC Cosmetics 12.52

Bath & Body Works 8.85

Natura 8.71

Risqué 7.59

L'Oréal Paris 7.35

Avon 6.77

Mary Kay Brazil 6.5

Pantene Brazil 5.14

Brand fans in millions

Note: Worldwide; March 2018

Further information regarding this statistic can be found on page 89.

Source: Socialbakers ID 300050

 Social media advertising 49

Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016
Which Discover stories do you usually view on Snapchat?

data

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

BuzzFeed 54%

Comedy Central 44%

iHeart Radio 32%

Food Network 31%

ESPN 27%

People 25%

Cosmopolitan 24%

CNN 24%

National Geographic 20%

IGN 16%

Daily Mail 14%

Sweet 12%

Vice 11%

Mashable 10%

Tastemade 9%

Share of respondents

Note: United States; February 2016; 13 to 24 years; 1,117

Further information regarding this statistic can be found on page 90.

Source: Variety ID 552590

 Social media advertising 50

Most effective influence marketing tactics in the U.S. 2016

Most effective influence marketing tactics according to marketers in the
United States as of April 2016

data

80

70.6
70 66.7

60
53.9 52.9
50
50
Share of respondents

40

30

20
14.7
10.8
10

0
Ongoing Product reviews Brand mentions Event coverage Sponsored content Affiliate links Other
ambassadorships

Note: United States; February 26 to April 29, 2016; 102 marketers; 85% of respondents were US-based

Further information regarding this statistic can be found on page 91.

Source: TapInfluence; Altimeter; eMarketer ID 617278

Social media and events

References
 References 52

Sporting and media events with the most Facebook interactions in 2014-2017
Selected global media and sporting events with the most Facebook
interactions as of May 2017 (in million interactions)

Source and methodology information Notes:

n.a.
Source Adweek; Facebook; CNN

Conducted by Facebook

Survey period as of May 24, 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Facebook; CNN; Adweek

Publication date May 2017

Original source media.fb.com

Website URL visit the website

 References 53

Twitter: online buzz of U.S. sports events 2015-2016

Most popular sports events during the 2015/2016 season, sorted by
number of tweets (in millions)

Source and methodology information Notes:

The graph shows leading sports events on Twitter ranked by average unique
audience, sorted by the number of average tweets. The source measures
Source Nielsen; Adweek tweets in the United States from three hours before, during and three hours
after airing, local time. Data includes new/live airings on Broadcast and
National Cable Networks only.
Conducted by Nielsen

Survey period August 31, 2015 to May 29, 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Nielsen; Adweek

Publication date June 2016

Original source adweek.com

Website URL visit the website

 References 54

Super Bowl moments with the most tweets per minute 2016
Most popular Super Bowl 50 moments on Twitter as measured in tweets
per minute on February 7, 2016

Source and methodology information Notes:

Twitter activity in the U.S. about the TV event was collected from 3 hours
before through 3 hours after the telecast.
Source Twitter; Nielsen

Conducted by Twitter

Survey period February 7, 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Nielsen

Publication date February 2016

Original source nielsen.com

Website URL visit the website

 References 55

Social networks planned usage during Super Bowl 50 in the U.S. 2016
Percentage of consumers planning to use selected social networks
during Super Bowl 50 viewing in the United States in 2016

Source and methodology information Notes:

Question: While you watch SuperBowl 50, which of the following social
channels do you plan to use? Multiple answers were permitted.
Source Salesforce Research

Conducted by Salesforce Research

Survey period 2016

Region United States

Number of respondents 1,082

Age group n.a.

Special characteristics n.a.

Published by Salesforce Research

Publication date February 2016

Original source salesforce.com

Website URL visit the website

 References 56

Average in-app time during Super Bowl 50 in the U.S. 2016

Length of time an average app was used during Super Bowl 50 in the
United States in 2016 (in minutes)

Source and methodology information Notes:

The source provides the following information regarding the methodology:
"Localytics multiplied the average sessions per user in app by the average
Source Localytics session length across all apps to get to a Time in App measurement, and
then broke it by hour and then category. For the breakdown by hour, we
looked at the Time in App from 6PM to 11PM because the game started
Conducted by Localytics approximately at 6:30 PM and ended shortly after 10PM. The hours are
based on Eastern Standard Time (EST)."

Survey period February 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Localytics

Publication date February 2016

Original source localytics.com

Website URL visit the website

 References 57

Athletes with the most Instagram followers worldwide 2018

Most-followed athletes on Instagram worldwide as of January 2018

Source and methodology information Notes:

n.a.
Source InfluencerDB

Conducted by InfluencerDB

Survey period January 23, 2018

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by InfluencerDB

Publication date January 2018

Original source influencerdb.net

Website URL visit the website

 References 58

Most popular NFL players on Twitter 2018

NFL players with the most Twitter followers as of April 2018 (in millions)

Source and methodology information Notes:

n.a.
Source Twitter; Fan Page List

Conducted by Twitter

Survey period April 2018

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics former and current players

Published by Fan Page List

Publication date April 2018

Original source fanpagelist.com

Website URL visit the website

 References 59

Rio 2016 peak number of TV viewers in Canada

Daily peak number of TV viewers of Rio 2016 Olympics in Canada in
August 2016

Source and methodology information Notes:

n.a.
Source Numeris; Marketing Magazine; CBC/Radio-Canada

Conducted by Numeris; CBC/Radio-Canada

Survey period August 5 to 21, 2016

Region Canada

Number of respondents n.a.

Age group n.a.

Special characteristics CBC viewership numbers; Monday to Sunday, 2am to

2am

Published by CBC/Radio-Canada

Publication date August 2016

Original source cbc.ca

Website URL visit the website

 References 60

Millennial women: most-followed U.S. Rio 2016 Olympians on social media

Which Team USA athletes do you follow on social media?

Source and methodology information Notes:

n.a.
Source Marketwired; Influenster

Conducted by Influenster

Survey period June 21 to 28, 2016

Region United States

Number of respondents 3,992 heavy social media users

Age group 19-35 years

Special characteristics women

Published by Marketwired

Publication date August 2016

Original source marketwired.com

Website URL visit the website

 References 61

Most popular U.S. TV shows in 2016, by social media buzz

Most popular TV shows in the United States in in 2016, ranked by number
of social media actions (in millions)

Source and methodology information Notes:

Facebook, Twitter, Instagram
Source Shareablee

Conducted by Shareablee

Survey period 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics likes, comments, shares, retweets and dislikes

Published by Shareablee

Publication date February 2017

Original source shareablee.com

Website URL visit the website

 References 62

Grammy Awards: social media activity 2016, by platform

Social media activity related to the Grammy Awards in 2015 and 2016, by
platform (in millions)

Source and methodology information Notes:

n.a.
Source Variety

Conducted by Variety

Survey period 2015 and 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Variety

Publication date February 2016

Original source variety.com

Website URL visit the website

 References 63

Academy Awards movie nominee online buzz 2017

Most popular movie nominees at the Academy Awards 2017, by social
media actions

Source and methodology information Notes:

n.a.
Source Shareablee

Conducted by Shareablee

Survey period February 26 to 27, 2017

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics reactions, comments, shares, retweets and likes on

Facebook, Twitter and Instagram

Published by Shareablee

Publication date March 2017

Original source shareablee.com

Website URL visit the website

 References 64

Grammy Awards moments with the most tweets 2016

Most popular Grammy Awards moments on Twitter as measured by
number of mentions on February 15, 2016

Source and methodology information Notes:

Region is presumed.
Source Nuvi

Conducted by Nuvi

Survey period February 15, 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Nuvi

Publication date February 2016

Original source nuvi.com

Website URL visit the website

 References 65

Golden Globe Awards moments with the most mentions in 2016

Most popular Golden Globe Awards moments on Twitter as measured by
mentions on January 10, 2016

Source and methodology information Notes:

n.a.
Source Digiday; Brandwatch

Conducted by Brandwatch

Survey period January 10, 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Digiday

Publication date January 2016

Original source digiday.com

Website URL visit the website

 References 66

Golden Globe Awards celebrities with the most mentions in 2016

Most tweeted about celebrities on Twitter during the Golden Globe
Awards on January 10, 2016

Source and methodology information Notes:

n.a.
Source Digiday; Amobee

Conducted by Digiday; Amobee

Survey period January 10, 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Digiday

Publication date January 2016

Original source digiday.com

Website URL visit the website

 References 67

Number of Twitter posts and reach during the Golden Globes 2012-2016
Number of Twitter posts and users reached during the Golden Globe
Awards from 2013 to 2016 (in millions)

Source and methodology information Notes:

Figures prior to 2015 from prior publications. Region is presumed.
Source Union Metrics

Conducted by Union Metrics

Survey period 2012 to 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Union Metrics

Publication date January 2016

Original source unionmetrics.com

Website URL visit the website

 References 68

Twitter: online buzz of U.S. TV specials 2016-2017

Most popular television specials during the 2016/2017 season, sorted by
number of Twitter interactions (in millions)

Source and methodology information Notes:

The graph shows leading television specials on Twitter ranked by average
unique audience, sorted by the number of average tweets. The source
Source Nielsen measures tweets in the United States from three hours before, during and
three hours after airing, local time. Data includes new/live airings on
Broadcast and National Cable Networks only. Specials exclude political
Conducted by Nielsen programming.

Survey period September 18, 2016 to May 24, 2017

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Nielsen

Publication date June 2017

Original source nielsen.com

Website URL visit the website

 References 69

Twitter: online buzz of U.S. tv series 2016-2017

Most popular television series in 2016/2017, sorted by average number of
Twitter interactions (in 1,000s)

Source and methodology information Notes:

Tweets in the U.S. from three hours before through three hours after airing,
local time. Twitter TV Audience is measured from when the Tweets are sent
Source Nielsen until the end of the broadcast day at 5 a.m. Includes new/live prime time and
late fringe airings on English- and Spanish-language Broadcast and National
Cable Networks and excludes programs with less than five telecasts.
Conducted by Nielsen

Survey period September 18, 2016 to May 24, 2017

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Nielsen

Publication date June 2017

Original source nielsensocial.com

Website URL visit the website

 References 70

U.S. presidential election 2016: Twitter voice distribution Trump-Clinton debates

Distribution of Twitter conversation surrounding the 2016 U.S.
presidential debates between Clinton and Trump as of October 19, 2016

Source and methodology information Notes:

Region is presumed.
Source Adweek; Twitter

Conducted by Twitter

Survey period September 26, 2016, October 10, 2016, and October
19, 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Adweek

Publication date October 2016

Original source adweek.com

Website URL visit the website

 References 71

U.S. presidential election 2016: Facebook voice distribution Trump-Clinton debates

Distribution of Facebook conversation surrounding the 2016 U.S.
presidential debates between Clinton and Trump as of October 19, 2016

Source and methodology information Notes:

Region is presumed.
Source Adweek; Facebook; CNET

Conducted by Facebook

Survey period September 26, 2016, October 10 and 19, 2016

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Adweek; CNET

Publication date October 2016

Original source cnet.com

Website URL visit the website

 References 72

U.S. presidential election 2016: social media buzz Trump-Clinton debates

Combined Twitter and Facebook interactions generated by the 2016 U.S.
presidential debates between Clinton and Trump as of October 19, 2016
(in millions)
Source and methodology information Notes:
n.a.
Source Media Life Magazine; Nielsen

Conducted by Nielsen

Survey period September 26, 2016, October 4, October 10, and

October 19 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Media Life Magazine

Publication date October 2016

Original source adweek.com

Website URL visit the website

 References 73

Instagram accounts with the most followers worldwide 2018

Instagram accounts with the most followers worldwide as of January
2018 (in millions)

Source and methodology information Notes:

n.a.
Source Social Blade

Conducted by Social Blade

Survey period January 2018

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Social Blade

Publication date January 2018

Original source socialblade.com

Website URL visit the website

 References 74

Instagram: global Millennial membership 2014-2016

Share of worldwide Millennial internet with an Instagram account from
2014 to 2016

Source and methodology information Notes:

Question: On which of the following services do you have an account?
Source GlobalWebIndex

Conducted by GlobalWebIndex

Survey period 2014 to 2016

Region Worldwide

Number of respondents n.a.

Age group 18 to 32 years

Special characteristics n.a.

Published by GlobalWebIndex

Publication date September 2016

Original source globalwebindex.net

Website URL visit the website

 References 75

Twitter accounts with the most followers worldwide 2018

Twitter accounts with the most followers worldwide as of February 2018
(in millions)

Source and methodology information Notes:

n.a.
Source Twitaholic

Conducted by Twitaholic

Survey period February 2018

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Twitaholic

Publication date February 2018

Original source twitaholic.com

Website URL visit the website

 References 76

Twitter: most popular tweets as of April 2017

Most popular tweets on Twitter as of April 2017, by number of retweets

Source and methodology information Notes:

*Camila Cabello, a singer and then a part of girl group Fifth Harmony,
originally racked up more than a million retweets with this simple message.
Source Twitter; Time However, Twitter's now showing just 51,000 RTs on the tweet, though it's
unclear why.

Conducted by Twitter; Time

Survey period as of April 12, 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Twitter; Time

Publication date April 2017

Original source time.com

Website URL visit the website

 References 77

Twitter: most retweets 2017

Most retweeted Twitter posts in 2017

Source and methodology information Notes:

n.a.
Source Twitter; Time

Conducted by Twitter

Survey period as of December 5, 2017

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Twitter; Time

Publication date December 2017

Original source time.com

Website URL visit the website

 References 78

Types of video content watched on Facebook and YouTube 2016

Types of video content watched on Facebook and YouTube among
internet users in the United States as of March 2016

Source and methodology information Notes:

Types of videos watched in the past 30 days.
Source eMarketer; Cowen Group

Conducted by Cowen Group

Survey period April 7, 2016

Region United States

Number of respondents n.a.

Age group 18 years and older

Special characteristics among U.S. internet users

Published by eMarketer

Publication date June 2016

Original source emarketer.com

Website URL visit the website

 References 79

Pre-dining smartphone usage in the U.S. 2016

Which of the following activities have you done on your smartphone
before dining at a restaurant?

Source and methodology information Notes:

This question was phrased by the source as follows: "Which of the following
have you done on your smartphone?". Multiple answers were possible.
Source RetailMeNot

Conducted by RetailMeNot

Survey period March 22 to April 6, 2016

Region United States

Number of respondents 1,032

Age group 18 years and older

Special characteristics n.a.

Published by RetailMeNot

Publication date May 2016

Original source The Evolution of Dining in the Digital Age, page 2

Website URL visit the website

 References 80

U.S. second screen related content users 2015-2018

Number of related-content simultaneous internet and TV users in the
United States from 2015 to 2018 (in millions)

Source and methodology information Notes:

*Forecast Individuals of any age who use a desktop/laptop or mobile device
to go online while watching a digital video or traditional TV content on a TV
Source eMarketer; MediaPost set at least once per month

Conducted by eMarketer

Survey period 2015 to 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by MediaPost

Publication date June 2016

Original source mediapost.com

Website URL visit the website

 References 81

U.S. simultaneous related-content internet and TV users 2014-2018

Number of adult related-content simultaneous internet and TV users in
the United States from 2014 to 2018 (in millions)

Source and methodology information Notes:

*Forecast Individuals who use a desktop/laptop or mobile device to go online
to access content related to the digital video or traditional TV content they are
Source eMarketer currently watching on the TV set at least once per month

Conducted by eMarketer

Survey period 2014 to 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by eMarketer

Publication date October 2016

Original source emarketer.com

Website URL visit the website

 References 82

U.S. TV and second screen access reach 2014-2018, by device

Simultaneous internet and TV usage penetration in the United States from
2014 to 2018, by device

Source and methodology information Notes:

*Forecast Individuals of any age who use a desktop/laptop or mobile device
to go online while watching a digital video or traditional TV content on a TV
Source eMarketer; NewBay Media (MultichannelNews) set at least once per month

Conducted by eMarketer

Survey period 2014 to 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by NewBay Media (MultichannelNews)

Publication date May 2016

Original source multichannel.com

Website URL visit the website

 References 83

Second screen: U.S. tablet user activities while watching TV 2016

Activities undertaken by tablet users while watching TV in the United
States as of 3rd quarter 2016

Source and methodology information Notes:

n.a.
Source Nielsen

Conducted by Nielsen

Survey period 3rd quarter 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics device owners

Published by Nielsen

Publication date January 2017

Original source 2016 Nielsen Social Media Report, page 22

Website URL visit the website

 References 84

Second screen: U.S. smartphone user activities while watching TV 2016

Activities undertaken by smartphone users while watching TV in the
United States as of 3rd quarter 2016

Source and methodology information Notes:

n.a.
Source Nielsen

Conducted by Nielsen

Survey period 3rd quarter 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics device owners

Published by Nielsen

Publication date January 2017

Original source 2016 Nielsen Social Media Report, page 22

Website URL visit the website

 References 85

Second screen usage of teens when watching TV 2013

The last time you were watching TV and using the internet, which of the
following did you do?

Source and methodology information Notes:

Responses were based on a global audience.
Source GlobalWebIndex

Conducted by GlobalWebIndex

Survey period 4th quarter 2013

Region Worldwide

Number of respondents n.a.

Age group 16 to 64 years

Special characteristics TV second screen users

Published by GlobalWebIndex

Publication date April 2014

Original source blog.globalwebindex.net

Website URL visit the website

 References 86

Digital Market Outlook: social media ad revenue in the U.S. 2015-2021

Social media advertising revenue in the United States from 2015 to 2021
(in million U.S. dollars)

Source and methodology information Notes:

* Estimate. Social advertising includes all ad spending generated by online
social networks such as Facebook, Twitter or LinkedIn. This does not include
Source Statista (Digital Market Outlook) revenue generated from membership-subscriptions or premium fees. All
figures refer to net values. Further information on methodology can be found
here.
Conducted by Statista

Survey period 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista (Digital Market Outlook)

Publication date July 2016

Original source Statista Digital Market Outlook

Website URL visit the website

 References 87

Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device
Social media advertising revenue in the United States from 2015 to 2021,
by device (in million U.S. dollars)

Source and methodology information Notes:

* Estimate. Social advertising includes all ad spending generated by online
social networks such as Facebook, Twitter or LinkedIn. This does not include
Source Statista (Digital Market Outlook) revenue generated from membership-subscriptions or premium fees. All
figures refer to net values. Further information on methodology can be found
here.
Conducted by Statista

Survey period 2016

Region United States

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Statista (Digital Market Outlook)

Publication date July 2016

Original source Statista Digital Market Outlook

Website URL visit the website

 References 88

U.S. usage reach of leading social networks 2017, by age group

Reach of selected social networks in the United States as of February
2017, by age group

Source and methodology information Notes:

Original question: [ ... ] Which of the following social media platforms do you
use in your spare time?
Source Statista Survey

Conducted by Statista Survey

Survey period February 2 to 8, 2017

Region United States

Number of respondents 1,446

Age group 18 years and older

Special characteristics n.a.

Published by Statista Survey

Publication date May 2017

Original source statista.com

Website URL visit the website

 References 89

Facebook: number of followers of popular beauty brands 2018

Leading beauty brands with the most followers on Facebook as of March
2018 (in millions)

Source and methodology information Notes:

Incl. hygiene brands.
Source Socialbakers

Conducted by Socialbakers

Survey period March 2018

Region Worldwide

Number of respondents n.a.

Age group n.a.

Special characteristics n.a.

Published by Socialbakers

Publication date March 2018

Original source socialbakers.com

Website URL visit the website

 References 90

Most popular brands on Snapchat Discover according to U.S. youth Snapchat users 2016
Which Discover stories do you usually view on Snapchat?

Source and methodology information Notes:

n.a.
Source Variety

Conducted by Variety

Survey period February 2016

Region United States

Number of respondents 1,117

Age group 13 to 24 years

Special characteristics n.a.

Published by Variety

Publication date March 2016

Original source variety.com

Website URL visit the website

 References 91

Most effective influence marketing tactics in the U.S. 2016

Most effective influence marketing tactics according to marketers in the
United States as of April 2016

Source and methodology information Notes:

n.a.
Source TapInfluence; Altimeter; eMarketer

Conducted by TapInfluence; Altimeter

Survey period February 26 to April 29, 2016

Region United States

Number of respondents 102 marketers

Age group n.a.

Special characteristics 85% of respondents were US-based

Published by eMarketer

Publication date August 2016

Original source emarketer.com

Website URL visit the website